The document provides guidance on how to effectively pitch a business idea. It recommends focusing a pitch on clearly describing the idea, how it will make money, and next steps. The pitch should be told as a good story that generates curiosity and interest in order to set up more meetings. It advises introducing the idea in one sentence, explaining the problem it solves and why it's a better solution than competitors. Pitches should also cover the market and customers, business model, implementation status, team, and be told with enthusiasm using visuals while keeping it simple. The goal is for the audience to understand the business and be generated desire.

1. THEPITCH
DTU – Innovation & Product Development
April 10th 2012

2. AGENDA
• Inputs on how to do a pitch
- What do you tell them?
- How do you tell them?
• Pitch session 1: Your 5 min. pitch
- Team 1-7
• Pitch session 2: Your 5 min. pitch
- Team 8-14

3. WHYBOTHER?
The purpose:
• Create curiosity and interest
• Set up more meetings
So it should…
• Give a clear description of your idea
• Tell how you are going to make money
• Where are you and what are your next steps?
• Sell the idea through a good story

4. WHAT DO YOU TELL THEM?

5. Introduction
• Opening slide/logo
- Introduce yourself
- The essence of your business idea in one sentence

6. PRODUCT/SERVICE
• Background: Problem & customer pain
• Business idea: The pain killer
- How does your idea address this pain (in a new way)?
- Why is this solution better than the competitors’?
- Value proposition / Unique selling point
• Idea Protection

7. MARKET&CUSTOMER
• Market:
- Description and size
- Geography
- Expected market growth
• Customer:
- Who is your typical customer?
- Is your user your buyer?
- What is your segment?

8. BUSINESSMODEL
• How will you make money?
- Fixed product price, subscription, after sale and
service, device and disposables
• Expected price
• Expected turnover per year

9. IMPLEMENTATION&STATUS
• Timeline:
- Where are you now?
- What are your further steps?
- Important milestones
• Resources needed
• Exit strategy?

10. THETEAM
• Your competencies
• Responsibilities
• Plan to reinforce team in the future?

11. HOW DO YOU TELL THEM?

12. THREERULESOFTHUMB
First tell them what you are going to tell them
Tell them
Then tell them what you told them

13. THEINTRODUCTION
• The crucial opening: Catch their ATTENTION
• Generate INTEREST
• Make the listener UNDERSTAND

14. HOWDOYOUTELL?
• Smile, eye contact, enthusiasm
• Be prepared
• Talk slowly and clearly
• Stand still (but not too still…)
• Use pictures, quotes, statistics, examples

15. POWERPOINT
• Keep it simple 1: Bullet points etc
• Use visuals
• Check the quality
• Keep it simple 2: Clear visual identity
• Rehearse

16. SUMMARIZE
Know your PRODUCT, AUDIENCE and GOAL
Make them understand the BUSINESS
Generate DESIRE

17. PITCHING YOUR IDEA

18. CONTACTINFO
Venture Cup Mikkel Sørensen
Copenhagen Office Regional Manager
Howitzvej 60, 1st floor T: +45 31321390
2000 Frederiksberg E: ms@venturecup.dk