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4 P's of Marketing Mix
BY: AMANDA BOWEN
Marketing:
Putting the right
product in the right
place, at the right
time.
Marketing Mix:
 Used to help brands understand what
elements must be combined in order to
meet their marketing goals and objectives.
 The marketing mix is a crucial tool to help
understand what the product or
service can offer and how to plan for
a successful product offering.
 The marketing mix is most commonly
executed through the 4 P's of marketing .
What are
the 4
P's??
Product:
Refers to the goods and services
you offer to your customers.
The right product to satisfy the needs of
your target customer.
Price:
Refers to how much
you charge for your
product or service.
The right product offered at the right price.
Promotion:
 Refers to the advertising and
selling part of marketing. It is
how you let people know what
you have got for sale.
Place:
Refers to the distribution
channels used to get your
product to your customers.
The right product at the right price available in the right
place to be bought by customers.
Clearly defining product, price, place and
time must all be considered when developing
a marketing strategy for any product or
brand.
The right Product at the
right Price delivered in
the right Place at the
right time supported by
the right kind of
Promotion.

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4 P's of the Marketing Mix

  • 1. 4 P's of Marketing Mix BY: AMANDA BOWEN
  • 2. Marketing: Putting the right product in the right place, at the right time.
  • 3. Marketing Mix:  Used to help brands understand what elements must be combined in order to meet their marketing goals and objectives.  The marketing mix is a crucial tool to help understand what the product or service can offer and how to plan for a successful product offering.  The marketing mix is most commonly executed through the 4 P's of marketing .
  • 5.
  • 6. Product: Refers to the goods and services you offer to your customers. The right product to satisfy the needs of your target customer.
  • 7. Price: Refers to how much you charge for your product or service. The right product offered at the right price.
  • 8. Promotion:  Refers to the advertising and selling part of marketing. It is how you let people know what you have got for sale.
  • 9. Place: Refers to the distribution channels used to get your product to your customers. The right product at the right price available in the right place to be bought by customers.
  • 10. Clearly defining product, price, place and time must all be considered when developing a marketing strategy for any product or brand.
  • 11.
  • 12. The right Product at the right Price delivered in the right Place at the right time supported by the right kind of Promotion.