The document discusses how micro-moments present opportunities for businesses to connect with customers. It explains that customers now research and make purchasing decisions across multiple devices and platforms. As such, businesses need to be present across all relevant touchpoints ("Be There"), provide useful information tailored to the customer's needs and location ("Be Useful"), and optimize for speed ("Be Quick"). The document also stresses integrating marketing efforts across online and offline channels to provide a seamless customer experience ("Connect the Dots"). It provides questions for businesses to evaluate how well aligned their strategies and operations are to capitalizing on micro-moments.