The document outlines ACS's digital promotion strategies, focusing on managing social media platforms like Facebook, Twitter, and LinkedIn, along with executing email campaigns. Key objectives include building a fan base, engaging customers, promoting events, and utilizing targeted ad campaigns to drive traffic and registrations. Additionally, it highlights case studies demonstrating successful tactics and the integration of various platforms for cohesive marketing efforts.

1. DIGITAL PROMOTION & SOCIAL MEDIA
PRESENCE MANAGEMENT

2. ACS does Digital Promotion using following major platforms :-
1 Facebook presence management
2 Twitter account management
3 LinkedIn account Management
4 Managing paid promotion through FB & Google Ads
5 EDMs / Bulk eMail Campaigns
6 Content Development & Promotion – in Social Media (FB / Twitter & Blogs) & promotion through EDMs & Feeds
7 Creatives for Banner Ads / Facebook Cover pics & Posts / Google Ads etc
8 Campaign Development and execution on multiple platforms simultaneously
Digital Promotion On Different Platforms

3. KEY OBJECTIVES OF AN ACTIVE FACEBOOK PRESENCE
• Build a targeted and “relevant” fan base of a significant size to make Facebook promotional efforts worthwhile.
• Motivate fans to register on client’s website to increase contactable mailing database
• Engage Fans to interact, Share, give feedback to reach a larger audience
• Promotion of key Events & Campaigns
• Use it as a platform to share News, knowledge & updates about Product / Services
• To get feedback from Customers
• Perception Management

4. Facebook Ad Management : Strategy For Growing Fan Base
• Ad campaigns designed for a specific period with objective of growing fan base to a specific number
• Practices we follow for planning, designing, execution and monitoring Ad performance during a campaign include :-
• Identification & testing of landing pages / Designing of Apps for Ads to promote offers if any
• Target audience defined with client to ensure maximum coverage & most economical Ads.
• Quality content for Ad copies, relevant images and targeting help direct relevant audience to client’s Facebook page
& convert into fans.
• Maintaining a steady fan growth : Precise targeting result in fast growth of fans
• Daily monitoring & Ad and budget revisions help sustain the growth for the duration of the campaign
Before Campaign After Campaign

5. Month long Facebook Ad Campaign was launched in August 2011 to increase the Fan Base of VRVBookshop.
Campaign Impressions Clicks CPC Spent$
Page
Likes
VRV_Sprint8_Friendship_AdCopy2_TestAd1 710056 2020 0.05 97.66 2453
VRV_Sprint8_Friendship_TestAd2 727982 2199 0.04 96.66 2417
VRV_Sprint8_Friendship_AdCopy2_TestAd2 873281 2066 0.05 96.69 2334
VRV_Sprint8_Friendship_AdCopy3_ControlAd 1071352 1963 0.05 96.72 2107
VRV_Sprint8_Friendship_AdCopy2_ControlAd 796597 2007 0.05 96.46 2091
VRV_Sprint8_Friendship_ControlAd 627030 1348 0.05 63.74 1417
VRV_Sprint8_SponsoredLike 642457 1258 0.07 84.55 1249
VRV_Sprin8_Friendship_TestAd1 564311 1185 0.05 55.75 1206
VRV_Sprint8_Friendship_TestAd3 534488 1139 0.05 55.13 1164
Total 6547554 15185 0.05 743.36 16438
A Month long Facebook Ad Campaign was launched to increase the Fan Base of IndiaCan NDTV
Facebook page – for an Expensive Business Journalism course with a targetted at few cities

6. • The objective was to increase mailing Database, by getting FB Fans to register on client’s Website
• Special Landing Page was designed to give benefits of Registration.
• The Offer for Registration promoted aggressively on Facebook and Twitter.
• This also resulted in some Enquiries / Leads getting generated from Facebook & Twitter
Motivate Fans To Register On Client Website / Landing page

7. Conducting Contests On Facebook To Boost Engagement

8. Encouraging Interaction with Fans
• Images sent by fans are posted on Facebook, sharing their experience.
• Daily Quiz conducted to engage fans in constructive interaction.
• Posts are done to share latest News & offers.
• Fans participate actively in daily quiz & share images with their friends.
• Popularity of the Quiz grows by word of mouth, and most posts get more than 90+ comments and shares.

9. Sharing Feedback & Experiences Of Fans

10. Sharing Relevant News / Information with Fans

11. Event Promotion On Facebook & Twitter and keeping the interest
alive for the duration and even after the Event

12. Promoting Offers / Schemes On Facebook & Twitter
VRV Bookshop @VRVBookshop
#Diwali #Offer 5% additional discount on ALL ORDERS. Use
promocode "DIWALI12" while order. Valid till 18 Nov
12.@Shymaaradwan @indukmurthy

13. Encouraging Fans / Customers To Share Feedback

14. Integrating Facebook & Twitter
• Feedback of Twitter Fans shared on Facebook which encouraged them to join the Facebook Page.
• All offers, news & updates done simultaneously on Twitter, Facebook. & Site/ Landing page where available
• Sharing experience with members of same (e)community helps build a stronger bond amongst fans.

15. EDM / Email Campaigns on Database
EDM / Direct mailing is still one of the most effective tools to drive customer engagement,
and even generate Leads / Opportunities. An effective Mailing solution forms the backbone
of most successful Digital promotion strategies, as most other initiatives focus on building a
contact database, whereas the mailing solution focuses on using it subsequently
•ACS uses a robust Mailing solution – VRVConnect for sending EDMs / eMails
•Can send upto 10 million EDMs / Mails for a client in a month
•The solution works independently as well as can be integrated with other Applications (eg.
CRM)
•ACS offers mailing solution as well as turnkey/ outsourced mailing services, where ACS
team does the EDM campaigns including creatives (Database however remains
Customer’s)

17. Promoting Brands On Twitter – Case study of a large Publisher /
Content provider in Legal space
• The company started using Twitter in early 2012, sending tweets on ongoing events and
accomplishments.
• In Dec 2012, there were 475 Followers, 352 Following and 753 Tweets.
• We started with Building a relevant target audience of Legal Professionals.
• Searched 3000 twitter profiles, read their Bio’s and Followed the twitter handles of Advocates,
Judges, Law students, CA, and others working in legal field.
• In few months, we had 2000+ Followers, 670 Following, with 17280 Tweets.
• About 50 Tweets are sent every day, ‘with mentions’.
• Tweets of different types are sent every hour, from 10 am to 11 pm.
• A variety of tweets are created, with different objectives, and sent throughout the day, even on
Sundays, Festivals and National Holidays :
• Tweets with details of New Books along with the online Link ( for information about new
editions, new books).
• Tweets about Offers, Discounts, Schemes being offered
• Tweets about Events, Book Launches of the company
• Tweets about Current News reg Judgements passed/pending, News reg Judges, lawyers
of India ( We do content research also for this)
• Tweets about general quotes/sayings on topics of justice, equality, liberty, court, lawyer,
empowerment etc ( including Content research)
• Tweets about Law Exams or Openings coming up (To add value)
• We ask for opinions/ polls on current topics (For Interaction & Engagement with Target
Audience)

18. ‘Feedback’ from People in Law Field, in response’ to Tweets sent by us
• Lawyers, Law Students are regularly
sharing their feedback about Books
and Authors, in reply to our tweets
• Many Followers mention reading these
books in college, and they share how
it helped them.
• Students give suggestions on topics
they need more books on.
• Queries received regularly about
availability of particular Titles books
and how to buy them.
Interaction / Engagement
• Instant reply is sent to all
queries/feedback/suggestion received.
• We have created Lists, to group
followers in relevant categories : e.g
Lawyers in India, Law Students, CA
are all grouped in different Lists.
• We ‘mention’ all of them in our
tweets. ‘Mention’ helps !!

19. Managing LinkedIn Account
LinkedIn accounts are created by a
company :-
•To promote a company’s products /
services to target professionals
•To connect with their customers
and get their feedback on services
and products.
•To inform a target audience about
product launch / conferences and
other important events in the
company.
•To get recommendations from
customers for their products /
services.
•To create groups and a platform for
exchange of ideas / experiences
and share knowledge between
professionals of the same industry.

20. has taken over the
S
Social Media Management from

21. For further information you may:
Write to us at: smamgain@acsinfotech.com
Talk to us at: +919810032308