The document provides tips for successfully marketing yourself and finding a job. It discusses four key channels: 1) job boards, 2) recruiters, 3) networking, and 4) direct marketing. For each channel, it offers advice such as using Boolean search terms on job boards, maintaining contacts and reciprocating referrals through networking, and targeting specific companies through direct marketing by leveraging one's communication skills and doing research. The overall message is that an active job search requires a strategic marketing plan to create and pursue new opportunities.

1. Marketing Yourself Successfully

2. Q + S = M

3. [Qualifications + Salesmanship = Marketability] Corporate Pedigree Education Stability Results & Accomplishments Job Titles Attitude/Image Interviewing Branding Packaging Marketing Q + S = M

4. Are you creating new opportunities? Should everybody allocate their time according to these statistics?

5. Do you have a plan? (even a crummy plan is better than no plan at all…)

6. 158 resume submissions. First solid lead after 33 days. 12 phone interviews. 23 live interviews. Six job offers. [now that’s a marketing plan!]

7. Channel #1: Job Boards [Did you know 3 sites alone contain 95% of the openings out there?]

8. The “Holy Trinity” of Job Boards www.indeed.com www.simplyhired.com www.craigslist.com

9. Tips on Using Job Boards Use Boolean syntax for precision Data mine for company targets, not just job leads Save your searches as automatic alerts Study each ad carefully for clues to the “backstory” Send an e-mail note, not a full cover letter Use the “Trends” tool to identify hot credentials Be done by 9am each day with this part of the process

10. Channel #2: Recruiters [The key question: are you recruitable ?]

11. Tips on Finding Recruiters www.searchfirm.com (shallow, but free) www.searchselectonline.com (deep, but costs money) www.linkedin.com (time-consuming, but extremely current)

12. Tips on Working With Recruiters Know the different types Ask them whether you are “fee eligible” Keep in touch, but don’t pester them Work with as many good ones as you can find Ask them not to distribute your resume wantonly Be a long-term resource for them Let them help you land the job Don’t do an “end around” to the hiring manager

13. Are you creating new opportunities? while everybody else Is duking it out Chasing Leads now let’s talk about Creating Opportunities

14. Channel #3: Networking [sadly, the most misunderstood avenue of all]

15. Having coffee is NOT networking Attending events is NOT networking Hanging out with friends is NOT networking Surfing social media sites is NOT networking [So just what the heck is networking?]

16. “ I’m really busy for the next few weeks, but I’ve got five minutes right now. What can I help you with?”

17. Tips on Networking Have a killer elevator pitch Manage your “social capital” religiously Touch base with each contact at least monthly Educate people on how best to refer you Recognize the signs of a brush-off Think reciprocally; don’t be a schmuck Aim for at least a 1:1 ratio in generating referrals Close the loop with people Master the use of LinkedIn.com

18. Trust Me. There’s nothing more useful for getting good networking results than to compile a list of the Top 20-30 Companies You Most Want to Work For

19. Channel #4: Direct Marketing [when else fails, pitch yourself!]

20. Target marketing works. While sending out resumes blindly is a waste of effort, there’s always a market for the right value proposition, delivered to the right decision-maker, at the right moment in time… [ even for job hunters ]

21. Are you creating new opportunities? 1,500 ??? [500+ employees] [1-500 employees]

22. Great Sources of Company Data www.zoominfo.com www.jigsaw.com www.linkedin.com www.googlemaps.com www.seattle24x7.com www.tradevibes.com www.washingtontechnology.org

23. Tips on Direct Marketing Sell solutions, not qualifications Leverage your most effective communication style Consider leading with a question Don’t attach a resume Show them you’ve done your homework Focus on getting a meeting, not closing the sale

24. Attitude… Are you acting like you deserve a great job? If so, knock it off. Are you coming across like a winner who is in control of your own destiny? Are you tending to talk more about your past or about your bright future ? Is your job search reflecting the strengths you claim to have as a professional? Are you taking active steps to keep your skills sharp and maintain peak marketability? Are you getting out of your comfort zone regularly? [is almost everything]

25. Lifelong Career Management [ lather : rinse : repeat ]

26. Tips for Ongoing Career Health Wrap up your job search appropriately Capture key lessons learned Keep running track of your accomplishments Update your LinkedIn profile Maintain touch with key contacts at least quarterly Consider hosting a signature annual event Monitor job leads to ensure you stay marketable Always have a backup/contingency plan Pay it forward and help others

27. Are you creating new opportunities? www.career-horizons.com [free blog] [ free newsletter] [private career coaching] [resume writing] [corporate outplacement]