The document provides guidance on developing and implementing a Facebook marketing strategy. It discusses creating a channel action plan for Facebook with objectives, KPIs and initiatives. It covers optimizing the Facebook page, building an engaged community through relevant content and conversations, and measuring performance with tools like Facebook Insights. The document emphasizes managing Facebook interactions professionally while engaging customers and looking for opportunities to add value through the customer-focused '4Cs' approach.
The document outlines an agenda for a lecture and group work on sports marketing and social media. It discusses the opportunities and challenges for sports marketing organizations in adopting social media strategies. Key points include that many organizations are still using a "broadcast" approach rather than engaging in conversations, and that successful social media relies on listening to customers first. The group work will involve evaluating organizations' social media use and making strategic recommendations.
This document discusses the importance of social media listening for businesses. It provides 5 key steps to effective social media listening: 1) Determine what conversations to monitor related to your brand, industry, competitors and customers. 2) Identify where relevant conversations are taking place across various social media platforms and tools that can help with monitoring. 3) Set up a customized social media listening system. 4) Analyze information to develop actionable insights about opportunities, reputation issues, and customer sentiment. 5) Consider how your business will strategically respond to insights gained from social media listening.
The document discusses social media and provides advice for organizations. It begins by noting that while interest in social media has grown, many organizations lack strategic planning for social media. It argues that the traditional broadcast approach to marketing no longer works with social media, and that organizations need to adopt an "outside-in, customer led approach" using social media for engagement rather than broadcasts. It outlines five key things to remember about social media: it is a revolutionary change, it is social, power has shifted to customers, traditional approaches are declining in effectiveness, and it marks the end of traditional business approaches. The document advocates developing a social media strategy and monitoring performance to maximize business benefits from social engagement.
Digital Media Now for Yogis- Integrating Social MediaMelodie Tao
The first Digital Media Now for Yogis was hosted on Saturday July 28th at La Jolla Yoga Center. Marketing Melodie combines her 2 passions for Marketing and Yoga to teach Yoga, Fitness and Wellness professionals how to grow their business through their passions. The second session focuses on integrating social media into your marketing plan.
The document discusses the use of social media in marketing and business. It notes that while interest in social media has grown, many organizations lack strategic planning and treat it as a broadcast channel rather than a conversation. True success requires being customer-led by listening first and empowering customers. The presentation also provides examples of how social media has impacted brands and marketing in sports.
SBS MBA/MBM Class, Social Media: Strategy and Management, May 2012Hamill Associates Ltd
This document outlines a course on social media strategy and management. It discusses:
1) The course will cover developing an effective social media strategy to build customer advantage and align social media initiatives with business goals.
2) Students will learn how to analyze social media opportunities, develop a strategy, implement initiatives, and measure performance and impact.
3) Assessment involves a group project to develop a social media strategy for an organization and class presentation.
This document provides an overview of social media services offered by Push including account planning, creative design, interactive services, social media strategy, traditional and emerging media, and key takeaways. It discusses social media platforms like Facebook, Twitter, Instagram, Pinterest, and Foursquare. It also covers using social media for human resources functions such as recruitment, employee communication, and crisis management. Finally, it stresses the importance of having a social media policy for employees.
The document outlines an agenda for a lecture and group work on sports marketing and social media. It discusses the opportunities and challenges for sports marketing organizations in adopting social media strategies. Key points include that many organizations are still using a "broadcast" approach rather than engaging in conversations, and that successful social media relies on listening to customers first. The group work will involve evaluating organizations' social media use and making strategic recommendations.
This document discusses the importance of social media listening for businesses. It provides 5 key steps to effective social media listening: 1) Determine what conversations to monitor related to your brand, industry, competitors and customers. 2) Identify where relevant conversations are taking place across various social media platforms and tools that can help with monitoring. 3) Set up a customized social media listening system. 4) Analyze information to develop actionable insights about opportunities, reputation issues, and customer sentiment. 5) Consider how your business will strategically respond to insights gained from social media listening.
The document discusses social media and provides advice for organizations. It begins by noting that while interest in social media has grown, many organizations lack strategic planning for social media. It argues that the traditional broadcast approach to marketing no longer works with social media, and that organizations need to adopt an "outside-in, customer led approach" using social media for engagement rather than broadcasts. It outlines five key things to remember about social media: it is a revolutionary change, it is social, power has shifted to customers, traditional approaches are declining in effectiveness, and it marks the end of traditional business approaches. The document advocates developing a social media strategy and monitoring performance to maximize business benefits from social engagement.
Digital Media Now for Yogis- Integrating Social MediaMelodie Tao
The first Digital Media Now for Yogis was hosted on Saturday July 28th at La Jolla Yoga Center. Marketing Melodie combines her 2 passions for Marketing and Yoga to teach Yoga, Fitness and Wellness professionals how to grow their business through their passions. The second session focuses on integrating social media into your marketing plan.
The document discusses the use of social media in marketing and business. It notes that while interest in social media has grown, many organizations lack strategic planning and treat it as a broadcast channel rather than a conversation. True success requires being customer-led by listening first and empowering customers. The presentation also provides examples of how social media has impacted brands and marketing in sports.
SBS MBA/MBM Class, Social Media: Strategy and Management, May 2012Hamill Associates Ltd
This document outlines a course on social media strategy and management. It discusses:
1) The course will cover developing an effective social media strategy to build customer advantage and align social media initiatives with business goals.
2) Students will learn how to analyze social media opportunities, develop a strategy, implement initiatives, and measure performance and impact.
3) Assessment involves a group project to develop a social media strategy for an organization and class presentation.
This document provides an overview of social media services offered by Push including account planning, creative design, interactive services, social media strategy, traditional and emerging media, and key takeaways. It discusses social media platforms like Facebook, Twitter, Instagram, Pinterest, and Foursquare. It also covers using social media for human resources functions such as recruitment, employee communication, and crisis management. Finally, it stresses the importance of having a social media policy for employees.
This document provides an introduction to using social media for small businesses. It discusses key social media statistics showing the importance of social media. Common social media platforms like Facebook, Twitter, LinkedIn, YouTube and Pinterest are described in terms of how small businesses can use them as information, communication, customer service, referral and advertising channels. The document provides tips on creating a social media plan, measuring social media ROI, and where to find additional help and resources.
This document provides an introduction to using social media for small businesses. It discusses key social media statistics showing high usage rates. Common social media platforms like Facebook, Twitter, LinkedIn, YouTube and Pinterest are described in terms of their functionality and how they can be used as communication, information, customer service, referral and advertising channels. The document provides tips on creating a social media plan, measuring return on investment, and resources for getting help with social media campaigns.
Facebook provides various tools and features for businesses to engage customers such as Pages to share information, Groups for private discussions, Events to promote upcoming activities, and Apps to integrate interactive experiences into a Facebook presence. The document also outlines strategies for businesses to utilize Facebook advertising, targeting, and storytelling capabilities to increase visibility and drive customer engagement.
Digital Media Now- Integrating Social MediaMelodie Tao
This document outlines a presentation on integrating social media into marketing. It introduces the presenter Melodie Tao and her background. The presentation covers how to incorporate social media into other forms of digital marketing like SEO, email marketing, and events. It also discusses how to integrate social media into traditional media like print, radio, TV, and public relations. The presentation provides examples and strategies for each channel. It concludes by announcing the next webinar on making more money with social media in 2012.
Alpha House is a non-profit organization that offers services to women dealing with unplanned or crisis pregnancies. They currently use Facebook and a website for social media but want to expand their online presence. The proposal recommends implementing additional platforms like blogging, Twitter, and online chat to raise awareness, increase clients and volunteers, and promote donations. Goals include growing website traffic and Facebook likes. The strategy involves sharing stories and building connections across platforms while allowing time to adjust to new media. Success will be measured both qualitatively through surveys and quantitatively by tracking engagement metrics.
Sure your company may have a Twitter account and Facebook profile, but are you fully utilizing them to get new customers, support your PR efforts, and share your company culture? Derek Key of Schipul - The Web Marketing Company in Houston, Texas discusses social media marketing strategy and tactics to tell your brand's story and grow your community online. You'll walk away with an understanding of how to focus your social media strategy to get the most benefit for your brand, some tools and tricks you can start using right now to make your life easier when managing multiple accounts, and how to evaluate new tools (think Pinterest, Instagram, Google+ etc.) to see if they fit into your social media mix.
Nonprofit Marketing on a Shoestring Budget - May 2020Sharon Mostyn
Make the Most of Your Marketing Dollars!
Discover free and low-cost marketing opportunities with the goal of increasing your nonprofit's fundraising revenue. We'll cover pay-per-click advertising, search engine optimization, content marketing, social media, and email marketing for nonprofits.
Brands are increasingly using Pinterest to connect with customers and drive business goals. Pinterest provides opportunities for acquisition, sales and branding. To be successful, brands must establish a strategy for their boards and pins, engage with their audience, measure results and optimize their profile and content over time. Brands have seen traffic increases to their websites from Pinterest and gains in followers and engagement.
This document summarizes trends in association technology for 2013. It discusses 5 key trends: 1) Mobile trends like increased mobile traffic and the need for responsive design. 2) Content trends like creating more visual and shareable content. 3) Membership trends like using targeted social media ads. 4) Social media trends like new networks and the importance of visual content. 5) Web analytics trends like using heat maps and A/B testing. The document provides tips and examples for how associations can adapt to these trends.
The document provides an overview of a course on social media strategy and management. It outlines the course objectives which include developing a social media strategy aligned with business goals, implementing initiatives to achieve objectives, and measuring social media performance and impact. It details learning outcomes, teaching methods such as lectures and group work, assignments, schedules, and addresses questions from participants.
9 Steps to a Successful Social Media Marketing Strategy for your Business Jeff Bullas
[http://www.jeffbullas.com/] Here are 9 steps to a successful social media marketing strategy that will accelerate inquiries, leads and sales.
Learn the basics and find out the steps to position your brand as an expert and thought leader in its industry.
Also find out how do you get started with social media and how do you use it to promote your business.
Using Social Media to Support Business ObjectivesDonny Shimamoto
The importance of business embracing social media (Facebook, LinkedIn, Twitter, Blogspot/Wordpress) has been tossed around a lot over the last year. But what really is the value of the different social media venues to the business world? This presentation provides an overview of the different social media technologies and provides tips for determining your organization's strategy in leveraging these new (and free) venues to meet your business objectives--like better engaging your members, customers, and business partners.
This document provides tips and best practices for optimizing a Facebook page. It recommends using Facebook pages to tell a brand's story, share information on products and services, and promote upcoming events. It emphasizes engaging with fans by responding to them in a timely manner, sharing quality content, and saying thanks. It also suggests using tools like HootSuite to schedule posts and tab applications to provide additional content and services to fans through the page. Consistency in design, branding, and fan engagement are important to growing a page's fan base.
This document provides an overview of social media and case studies of how brands are using social media. It discusses how social media allows for communities, content sharing, and conversations. It also notes potential benefits for marketers like listening, engagement, and relationships with customers, but potential risks include loss of control and using social media only as a marketing tool. Several case studies are presented of brands leveraging social media successfully, such as Dell, Intuit, American Red Cross, and Johnson & Johnson. Metrics for measuring social media success and unsuccessful campaigns are also discussed.
The document provides information about Dr. Tom Seymour from Minot State University in Minot, North Dakota. It also provides details about DCN, which was formed by 15 independent telephone companies in North Dakota serving 148,000 customers. DCN operates a 100% fiber optic network across North Dakota that connects customers to telecommunications networks within the state, across adjacent states, and into Canada.
Your Web Marketing tool kit is continuously expanding (and changing!) as online tools evolve. What should you expect out of Facebook advertising vs. YouTube vs. LinkedIn? Do you need a mobile app? Should you spend resources on new social networks like Vine, Pinterest, and Google+?
In this pre-conference intensive workshop, Katrina Kokoska and Caitlin Kaluza from Schipul – The Web Marketing Company will cover the foundational elements of web marketing strategy, and targeting your web marketing efforts to make the most impact on your goals. We’ll also talk trends in web marketing, including geotargeting and the rise of mobile.
The session will start with your website as the home base of your web marketing efforts – and then explore several of the options you have in your web marketing tool kit, including: content strategy, Social Media Marketing, online photo/video content, Search Engine Optimization, Google Adwords PPC Advertising, advertising on social media sites, email marketing, and mobile options. We will break down the strengths of each tactic, tips to get started, and tools for measuring your success.
This presentation outlines using Facebook in Social Media Marketing. A overview of the various elements that can be considered when building your campaign and some interesting examples of Facebook apps, groups and pages.
Corporate Social Media Marketing (SMM) Course Detailed OutlineAsif Anwar
Bangladesh Internet Marketing Professionals' Association (BIMPA) is offering Social Media Marketing (SMM) course for Bangladeshi online marketers, corporate employees, consultant, businesses, and entrepreneurs. This presentation is about the detailed outline of the Corporate SMM course. Initially hosted by Creative IT.
The course covers:
Class-1: Introduction to Social Media
- Social Media Marketing Basics
- Social Media Marketing Glossary
- Setting up Social Media Profiles and Pages
- Social Media Marketing Insights
- Defining social media goals and building strategy
- Some SMM Case Studies
Class-2: Social Medial Marketing (SMM) Research
- Understanding EdgeRank
- Measuring Social Media KPIs
- Klout and Social Media Influence
- Facebook Insights & Consumer Research (Analyze and research on your existing audience)
- Social Media Consumer Behavior
Class-3: Content Idea Generation & Development
- Keyword Research for SMM
- Social Media Listening Strategy
- Content Repurposing
Class-4: Social Networking and Target Marketing
- Datamining for Target Market
- Social Media Community Building & Management
- Understanding Graph Search
- B2B Lead Generation in Social Media
- Finding Social Media Influencers
- Using Owned Contacts in Social Media
Class-5: Social Media Advertising
- Social Media Advertising Options
- Determine Social Media Advertising Strategies
- Introducing ad dashboards in Facebook and LinkedIn
- Tips and Tricks in Social Media Advertising
- Social Media Advertising Case Studies
Class 6 & 7: Online Branding with SMM
- Social CRM & Social PR
- Best practices in SMM
- Location Based Branding (Marketing in specific geographic area)
- Personal Branding in Social Media
- B2B Branding with LinkedIn
- Social Media Event Management
- Subliminal Branding in Social Media
- Video Marketing (Gain more views and subscriptions for your videos)
Class-8: Social Media Optimization (SMO)
- Open Graph & Facebook Optimization
- Social Media Optimization or SMO (Optimizing Website for Social Media)
- Integrating Others Channels for Social Media
- Content Marketing Fundamentals
- Viral Content Strategies
- Increase Social Media Engagements
- Increase Audience (Increase Likes, Fans, Followers, Subscribers)
- Social Media Task Scheduling & Automation
- Tools for Monitoring Social Media (Listen & monitor competitive performance)
- Online Reputation Management
- Measuring Performance & KPIs
- Social Media Marketing (SMM) Tools
- SMM Resources and Followup (Ways to get help and learn more about SMM)
The document provides guidance on developing action plans and measuring performance for social media channels, focusing on LinkedIn. It discusses setting up and optimizing LinkedIn company and personal profiles, developing a content plan focusing on the "4Cs", and measuring performance. Key questions are outlined to help define channel vision, objectives, actions, tools, organization, and performance metrics for effective LinkedIn implementation and strategy.
Mastering Social Media Workshop: Implementation, Key Success FactorsHamill Associates Ltd
The document provides guidance on developing effective social media channel action plans. It recommends creating brief action plans for each priority social media channel that include the channel's vision, objectives, KPIs, target audience, key initiatives, and performance measurement. It also stresses the importance of organizational support and resources to properly manage social media channels.
The ups store facebook training workshop on march 10 2013 slide deckBright Spark Media
The document summarizes a training agenda for The UPS Stores of BC Interior's Facebook Pages training. The agenda includes an overview of Facebook fan pages, privacy settings, linking personal profiles to fan pages, house rules, scheduling posts, reviewing current Facebook efforts, and discussing Facebook contests and local search (Places). It provides guidance on key settings for personal profiles and fan pages and tips for using features like scheduling posts, house rules, and contests within Facebook's policies.
This document provides an introduction to using social media for small businesses. It discusses key social media statistics showing the importance of social media. Common social media platforms like Facebook, Twitter, LinkedIn, YouTube and Pinterest are described in terms of how small businesses can use them as information, communication, customer service, referral and advertising channels. The document provides tips on creating a social media plan, measuring social media ROI, and where to find additional help and resources.
This document provides an introduction to using social media for small businesses. It discusses key social media statistics showing high usage rates. Common social media platforms like Facebook, Twitter, LinkedIn, YouTube and Pinterest are described in terms of their functionality and how they can be used as communication, information, customer service, referral and advertising channels. The document provides tips on creating a social media plan, measuring return on investment, and resources for getting help with social media campaigns.
Facebook provides various tools and features for businesses to engage customers such as Pages to share information, Groups for private discussions, Events to promote upcoming activities, and Apps to integrate interactive experiences into a Facebook presence. The document also outlines strategies for businesses to utilize Facebook advertising, targeting, and storytelling capabilities to increase visibility and drive customer engagement.
Digital Media Now- Integrating Social MediaMelodie Tao
This document outlines a presentation on integrating social media into marketing. It introduces the presenter Melodie Tao and her background. The presentation covers how to incorporate social media into other forms of digital marketing like SEO, email marketing, and events. It also discusses how to integrate social media into traditional media like print, radio, TV, and public relations. The presentation provides examples and strategies for each channel. It concludes by announcing the next webinar on making more money with social media in 2012.
Alpha House is a non-profit organization that offers services to women dealing with unplanned or crisis pregnancies. They currently use Facebook and a website for social media but want to expand their online presence. The proposal recommends implementing additional platforms like blogging, Twitter, and online chat to raise awareness, increase clients and volunteers, and promote donations. Goals include growing website traffic and Facebook likes. The strategy involves sharing stories and building connections across platforms while allowing time to adjust to new media. Success will be measured both qualitatively through surveys and quantitatively by tracking engagement metrics.
Sure your company may have a Twitter account and Facebook profile, but are you fully utilizing them to get new customers, support your PR efforts, and share your company culture? Derek Key of Schipul - The Web Marketing Company in Houston, Texas discusses social media marketing strategy and tactics to tell your brand's story and grow your community online. You'll walk away with an understanding of how to focus your social media strategy to get the most benefit for your brand, some tools and tricks you can start using right now to make your life easier when managing multiple accounts, and how to evaluate new tools (think Pinterest, Instagram, Google+ etc.) to see if they fit into your social media mix.
Nonprofit Marketing on a Shoestring Budget - May 2020Sharon Mostyn
Make the Most of Your Marketing Dollars!
Discover free and low-cost marketing opportunities with the goal of increasing your nonprofit's fundraising revenue. We'll cover pay-per-click advertising, search engine optimization, content marketing, social media, and email marketing for nonprofits.
Brands are increasingly using Pinterest to connect with customers and drive business goals. Pinterest provides opportunities for acquisition, sales and branding. To be successful, brands must establish a strategy for their boards and pins, engage with their audience, measure results and optimize their profile and content over time. Brands have seen traffic increases to their websites from Pinterest and gains in followers and engagement.
This document summarizes trends in association technology for 2013. It discusses 5 key trends: 1) Mobile trends like increased mobile traffic and the need for responsive design. 2) Content trends like creating more visual and shareable content. 3) Membership trends like using targeted social media ads. 4) Social media trends like new networks and the importance of visual content. 5) Web analytics trends like using heat maps and A/B testing. The document provides tips and examples for how associations can adapt to these trends.
The document provides an overview of a course on social media strategy and management. It outlines the course objectives which include developing a social media strategy aligned with business goals, implementing initiatives to achieve objectives, and measuring social media performance and impact. It details learning outcomes, teaching methods such as lectures and group work, assignments, schedules, and addresses questions from participants.
9 Steps to a Successful Social Media Marketing Strategy for your Business Jeff Bullas
[http://www.jeffbullas.com/] Here are 9 steps to a successful social media marketing strategy that will accelerate inquiries, leads and sales.
Learn the basics and find out the steps to position your brand as an expert and thought leader in its industry.
Also find out how do you get started with social media and how do you use it to promote your business.
Using Social Media to Support Business ObjectivesDonny Shimamoto
The importance of business embracing social media (Facebook, LinkedIn, Twitter, Blogspot/Wordpress) has been tossed around a lot over the last year. But what really is the value of the different social media venues to the business world? This presentation provides an overview of the different social media technologies and provides tips for determining your organization's strategy in leveraging these new (and free) venues to meet your business objectives--like better engaging your members, customers, and business partners.
This document provides tips and best practices for optimizing a Facebook page. It recommends using Facebook pages to tell a brand's story, share information on products and services, and promote upcoming events. It emphasizes engaging with fans by responding to them in a timely manner, sharing quality content, and saying thanks. It also suggests using tools like HootSuite to schedule posts and tab applications to provide additional content and services to fans through the page. Consistency in design, branding, and fan engagement are important to growing a page's fan base.
This document provides an overview of social media and case studies of how brands are using social media. It discusses how social media allows for communities, content sharing, and conversations. It also notes potential benefits for marketers like listening, engagement, and relationships with customers, but potential risks include loss of control and using social media only as a marketing tool. Several case studies are presented of brands leveraging social media successfully, such as Dell, Intuit, American Red Cross, and Johnson & Johnson. Metrics for measuring social media success and unsuccessful campaigns are also discussed.
The document provides information about Dr. Tom Seymour from Minot State University in Minot, North Dakota. It also provides details about DCN, which was formed by 15 independent telephone companies in North Dakota serving 148,000 customers. DCN operates a 100% fiber optic network across North Dakota that connects customers to telecommunications networks within the state, across adjacent states, and into Canada.
Your Web Marketing tool kit is continuously expanding (and changing!) as online tools evolve. What should you expect out of Facebook advertising vs. YouTube vs. LinkedIn? Do you need a mobile app? Should you spend resources on new social networks like Vine, Pinterest, and Google+?
In this pre-conference intensive workshop, Katrina Kokoska and Caitlin Kaluza from Schipul – The Web Marketing Company will cover the foundational elements of web marketing strategy, and targeting your web marketing efforts to make the most impact on your goals. We’ll also talk trends in web marketing, including geotargeting and the rise of mobile.
The session will start with your website as the home base of your web marketing efforts – and then explore several of the options you have in your web marketing tool kit, including: content strategy, Social Media Marketing, online photo/video content, Search Engine Optimization, Google Adwords PPC Advertising, advertising on social media sites, email marketing, and mobile options. We will break down the strengths of each tactic, tips to get started, and tools for measuring your success.
This presentation outlines using Facebook in Social Media Marketing. A overview of the various elements that can be considered when building your campaign and some interesting examples of Facebook apps, groups and pages.
Corporate Social Media Marketing (SMM) Course Detailed OutlineAsif Anwar
Bangladesh Internet Marketing Professionals' Association (BIMPA) is offering Social Media Marketing (SMM) course for Bangladeshi online marketers, corporate employees, consultant, businesses, and entrepreneurs. This presentation is about the detailed outline of the Corporate SMM course. Initially hosted by Creative IT.
The course covers:
Class-1: Introduction to Social Media
- Social Media Marketing Basics
- Social Media Marketing Glossary
- Setting up Social Media Profiles and Pages
- Social Media Marketing Insights
- Defining social media goals and building strategy
- Some SMM Case Studies
Class-2: Social Medial Marketing (SMM) Research
- Understanding EdgeRank
- Measuring Social Media KPIs
- Klout and Social Media Influence
- Facebook Insights & Consumer Research (Analyze and research on your existing audience)
- Social Media Consumer Behavior
Class-3: Content Idea Generation & Development
- Keyword Research for SMM
- Social Media Listening Strategy
- Content Repurposing
Class-4: Social Networking and Target Marketing
- Datamining for Target Market
- Social Media Community Building & Management
- Understanding Graph Search
- B2B Lead Generation in Social Media
- Finding Social Media Influencers
- Using Owned Contacts in Social Media
Class-5: Social Media Advertising
- Social Media Advertising Options
- Determine Social Media Advertising Strategies
- Introducing ad dashboards in Facebook and LinkedIn
- Tips and Tricks in Social Media Advertising
- Social Media Advertising Case Studies
Class 6 & 7: Online Branding with SMM
- Social CRM & Social PR
- Best practices in SMM
- Location Based Branding (Marketing in specific geographic area)
- Personal Branding in Social Media
- B2B Branding with LinkedIn
- Social Media Event Management
- Subliminal Branding in Social Media
- Video Marketing (Gain more views and subscriptions for your videos)
Class-8: Social Media Optimization (SMO)
- Open Graph & Facebook Optimization
- Social Media Optimization or SMO (Optimizing Website for Social Media)
- Integrating Others Channels for Social Media
- Content Marketing Fundamentals
- Viral Content Strategies
- Increase Social Media Engagements
- Increase Audience (Increase Likes, Fans, Followers, Subscribers)
- Social Media Task Scheduling & Automation
- Tools for Monitoring Social Media (Listen & monitor competitive performance)
- Online Reputation Management
- Measuring Performance & KPIs
- Social Media Marketing (SMM) Tools
- SMM Resources and Followup (Ways to get help and learn more about SMM)
The document provides guidance on developing action plans and measuring performance for social media channels, focusing on LinkedIn. It discusses setting up and optimizing LinkedIn company and personal profiles, developing a content plan focusing on the "4Cs", and measuring performance. Key questions are outlined to help define channel vision, objectives, actions, tools, organization, and performance metrics for effective LinkedIn implementation and strategy.
Mastering Social Media Workshop: Implementation, Key Success FactorsHamill Associates Ltd
The document provides guidance on developing effective social media channel action plans. It recommends creating brief action plans for each priority social media channel that include the channel's vision, objectives, KPIs, target audience, key initiatives, and performance measurement. It also stresses the importance of organizational support and resources to properly manage social media channels.
The ups store facebook training workshop on march 10 2013 slide deckBright Spark Media
The document summarizes a training agenda for The UPS Stores of BC Interior's Facebook Pages training. The agenda includes an overview of Facebook fan pages, privacy settings, linking personal profiles to fan pages, house rules, scheduling posts, reviewing current Facebook efforts, and discussing Facebook contests and local search (Places). It provides guidance on key settings for personal profiles and fan pages and tips for using features like scheduling posts, house rules, and contests within Facebook's policies.
Interactive Marketing Communications Summer 2014 Week 2 TVTodd Van Hoosear
This document provides an overview of content marketing and social media marketing concepts. It discusses the differences between paid, earned, and owned media. It also explains key terms like PESO and different social media platforms. The document outlines best practices for content marketing strategies, including developing sharable content and measuring results. It also covers search engine optimization techniques like on-page optimization and link building. Finally, it discusses paid search marketing concepts like pay-per-click advertising and factors that influence ad rank.
A slightly updated version of the Facebook Marketing webinar given to AMA, WOMMA and BMG in the summer of 2010.
Includes best practices for Facebook community management, Facebook advertising, and use (samples) of custom Facebook applications comped or developed by Room 214 under the 214 Apps brand.
Facebook Marketing: Leveraging Best Practices on the World’s Most Powerful Social Network.
Did you know Nielson reported a 700% increase in time that people spent on Facebook in 2009 compared to 2008? With reported averages ranging from 4 to 5.75 hours a day for the 50% of total users that login daily – Facebook presents marketing opportunities to those willing and ready to engage. From the fundamentals to advanced applications and advertising tips, Jason Cormier will outline multiple practices for leveraging Facebook to your marketing advantage. Learn: · How and why Facebook is working for businesses.
· Facebook advertising tactics
· Best practices in community engagement
· Overview of new Facebook Social Plugins
· How custom applications extend the effectiveness and value
of Facebook as a leading online marketing channel.
This document provides guidance on using social media for corporate purposes. It discusses four pillars of social media engagement: content, communications, credibility and community. It also provides tips on choosing social media channels like Facebook, Twitter, LinkedIn and YouTube and setting guidelines for moderating comments. Best practices from Intel are discussed like turning followers into brand ambassadors and providing house rules. The document concludes with statistics on Facebook usage and considerations for using Facebook for business purposes.
MavenClickZ is a digital advertising agency that provides social media solutions to help companies like Cuesent. They discuss key benefits of social media like reaching target audiences and building relationships. The document outlines social media platforms like Facebook, Twitter, LinkedIn and strategies for each including posting regularly and engaging with followers. MavenClickZ proposes a month-long social media campaign for Cuesent including activities on multiple platforms and reporting metrics like followers and website stats. They provide costs and examples of work with other clients.
The document discusses various aspects of using Facebook for business purposes. It provides an overview of Facebook, including its founding, growth to over 1 billion users, and policies. It then discusses how businesses can create pages on Facebook to promote their brand and engage with customers. It outlines the benefits of pages for both B2C and B2B goals. The rest of the document covers various Facebook tools and features that can be used for marketing, advertising, analytics and engagement.
This document provides information on using Facebook for business purposes. It discusses growing a business's fan base on Facebook, creating and setting up a Facebook page for business, and tips for engaging fans and promoting the business through Facebook. It also outlines some changes to Facebook's interface and policies that business users should be aware of.
This document provides information on using Facebook for business purposes. It discusses growing a business's fan base on Facebook, creating and setting up a Facebook page for business, and tips for engaging fans and promoting the business through Facebook. It also outlines some changes to Facebook's interface and policies that business users should be aware of.
This document provides a summary of a social media strategy presentation for small and medium-sized businesses. It discusses the basics of social media, popular platforms like Facebook, Twitter, LinkedIn and Pinterest, and how to get started with profiles and settings. It also covers developing a social media strategy with objectives and metrics, types of engaging content to share, using groups, scheduling posts, and social media policies. The presentation emphasizes integrating social media into the business, engaging with customers, and moving metrics like likes and followers.
This document provides an agenda and information for a social media workshop on Facebook and LinkedIn. The workshop will cover how to create effective Facebook fan pages and profiles, use Facebook ads, and leverage LinkedIn for recruiting and professional development. It discusses tactics for both platforms like engaging fans, rewarding customers, monitoring insights and analytics, and protecting brands. The goal is to help businesses effectively use social media for low-cost marketing and recruiting.
Facebook provides a platform for businesses like CIMB and MAS to engage customers through their Facebook pages, by addressing customer complaints, advertising jobs, sharing news and promotions, and converting existing groups or profiles into official company pages to build an online community and fan base. The document outlines best practices for businesses to utilize Facebook effectively, including tips for creating pages, engaging users, cross-promoting across channels, and case studies of how companies have successfully used Facebook.
Social Media and SEO have never been more intertwined than they are today. Not only are social media elements like Tweets and reviews making their way into search results, but Google’s new social search is a clear indicator that social media’s effect on search is going to continue to grow in importance. By aligning your social media campaign with SEO best practices and your optimization strategy, you not only maximize the ROI of your social media program, but you begin to set the foundation for future organic search success.
The document provides an overview of various digital marketing strategies and services offered by Adequate Infosoft, including:
1) SEO which involves on-page and off-page optimization. On-page optimization includes activities like optimizing title tags and meta descriptions while off-page involves link building.
2) SMM including managing profiles on platforms like Facebook, Twitter and LinkedIn as well as advertising.
3) SEM including pay-per-click advertising on Google and Bing as well as landing page creation and campaign management.
4) Additional services mentioned include social media optimization, banner and display advertising, and organic social media engagement on various platforms.
Social Media for engineering and manufacturing companiesdesaibhavesh
It was a pleasure to present today's seminar to the student of Post Graduate Programme in Family Managed Business (PGP-FMB) of S.P.Jain Institute of Management Research.
Social media can be of great help to manufacturing companies. Presentation was in case study form, followed by discussion. Social media presence of the top manufacturing companies were elaborated.
How a top CNC machine manufacturers use Youtube and how a global Diesel Engine maker use Facebook.
Presentation ends with Take-Aways for action
I am sharing the presentation.
Will be glad to get comments.
Thanks,
Bhavesh Desai
www.websalesglobal.com
This document provides recommendations for an internet marketing strategy targeting snowboarders aged 15-30. It recommends maintaining a blog with interesting post titles and social media accounts on Facebook, Twitter, YouTube, and Pinterest to engage the target audience. Key performance indicators like website traffic, social media followers and engagement should be monitored. The strategy includes search engine optimization, display ads, email marketing, mobile apps, and press releases to drive traffic to the website and keep the target audience informed of new content.
The document provides information about a hands-on workshop on using Facebook for business. It discusses the workshop agenda which includes an introduction to Facebook, setting up a Facebook profile and business page, promoting the business page, and using Facebook marketing tools. The document also provides details about the workshop presenter and her experience in social media and business branding.
The document provides information about a hands-on workshop on using Facebook for business. It outlines the schedule and agenda for the workshop, which will cover introducing Facebook, setting up profiles and pages, promoting pages, and measuring results. Background is given on the workshop presenter Tanya Salcido and her experience in social media and business branding. Tips are provided on how businesses can leverage Facebook to engage customers, drive traffic, and build their brand.
The document discusses how digital disruption is transforming industries and business models. It notes that many organizations have become "digital dinosaurs" unable to adapt, and that over 40% of jobs could be replaced by digital technology in the next two decades. It provides examples of industries like retail, taxis, and media that have been disrupted. The key themes are that we are in an era of digital disruption and digital Darwinism, where organizations must adapt or risk failure. Strategies discussed include transforming customer engagement, internal processes, and business models to drive digital change.
The document outlines a workshop on preparing for the digital revolution. It discusses how digital Darwinism will lead to the failure of companies and organizations that do not adapt to disruptive technologies. 70% of the global workforce will be "digital natives" by 2025 who expect constant connectivity. Traditional industries like education and media are at risk of becoming "digital dinosaurs" if they do not reinvent themselves for the digital age. The document argues that companies must focus on social media, mobile, big data, and the customer experience to survive. Social business and digital leadership will be required to drive necessary digital transformations.
Our presentation to be delivered at the Scottish Business Exhibition/Export Week Scotland on the 14th and 15th of November. Please see our blog for booking details - www.energise2-0.com The presentation asks whether we need a new approach to Export Support Policy in an increasingly 'connected world' and presents 10 key action points for effective use of digital and social media to support SME internationalisation.
This document provides best practice guidelines for social customer service responses. It outlines areas like being human, proactively promoting the social channel, planning ahead, setting a positive tone, prioritizing responses, setting boundaries, knowing when to take discussions offline, closing the feedback loop, and having special guidelines for crisis periods. Worksheets are suggested for developing an agreed upon social customer service response policy based on accepted best practices.
The document outlines plans for developing a digital marketing and social media strategy for Kube. It discusses conducting a social media landscape analysis and setting up a social media listening system. It proposes 8 key initiatives, including evaluating Kube's website and developing proprietary social media channels like a blog, Twitter, LinkedIn, and YouTube. Performance will be measured using key performance indicators and targets aligned with Kube's business objectives.
Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...Hamill Associates Ltd
Slide Set 2 for my forthcoming Strathclyde MBA: Social Media/Social Business Class in Abu Dhabi and Malaysia, May 2013. The main focus is on the emerging topic of Social Business and should be studied together with Slide Set 1 on Social Media.
Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...Hamill Associates Ltd
Slide Set 1 for my forthcoming Strathclyde MBA: Social Media/Social Business Class in Abu Dhabi and Malaysia, May 2013. The main focus of the slides is Social Media and Social Media/Social Business Strategy Development. The slides should be studied together with Slide Set 2 entitled 'From Social Media to Social Business'
Our Keynote presentation at the launch of Glasgow City Council's 'Digital Glasgow Strategy' 18th March, 2013. In the presentation we call for the launch of a Gen C Digital Leadership Programme - a programme that would create high quality career opportunities for our young people; while at the same time improving the international competitiveness of Scottish companies through the strategic use of digital technology.
The document discusses how digital technology is driving a revolution that requires businesses to adapt or face becoming obsolete. It notes that while many organizations have begun responding, most have further to go. The key is embracing social principles internally and externally. Those that view digital as more than just online channels and instead see it as a major shift in how business is conducted will be best positioned to survive and thrive in this new environment.
The document discusses the shift from social media to social business. A social business is one that uses social strategies, culture, organization and technologies internally and externally. Organizations that adopt social business approaches will survive and prosper while those that don't may become like outdated businesses. The document provides examples of how social business benefits organizations through improved collaboration, knowledge sharing and engagement.
The document discusses a presentation on sports marketing and social media. It provides an agenda for the presentation which includes a morning lecture and discussion and afternoon group work. The group work involves evaluating a sports marketing organization's use of social media and making recommendations. The presentation then covers opportunities and threats from social media, examples of social media in use, key things to remember about social media, and developing a social media strategy.
This document outlines an agenda for a workshop on entrepreneurship opportunities in Malta's tourism and hospitality industries. The morning session will discuss what entrepreneurship is, characteristics of entrepreneurs, success factors for startups, and group ideation of business ideas. The afternoon will focus on feedback and discussion of ideas, and introducing a balanced scorecard approach to planning startups. The goal is to help attendees develop a roadmap for turning their business ideas into realities by addressing factors like customers, initiatives, resources, and people. Two motivational videos will conclude the workshop on a positive note.
The document outlines an agenda for a workshop on opportunities and challenges for Malta/Gozo in becoming a social destination. It discusses the impact of social media revolution on tourism and hospitality. It defines what constitutes a social destination and emphasizes the need for organizations to adopt a social mindset. Key questions are identified to help destinations develop social strategies and action plans.
Digital Glasgow Day 1 Session 1 Information on the Move: ScotRailHamill Associates Ltd
This document summarizes ScotRail's digital strategy and initiatives. It notes that ScotRail operates over 2300 daily services across 346 stations in Scotland, carrying over 81 million passengers annually. It discusses ScotRail's digital channels including their website, which receives over 10.5 million visits, their mobile app with over 114,000 downloads, and social media presence with over 21,000 Twitter followers. The document outlines how ScotRail uses digital tools to communicate service disruptions from weather events and keep customers informed in real-time. It also discusses future plans to improve their online booking engine and rollout smartcards.
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
OpenID AuthZEN Interop Read Out - AuthorizationDavid Brossard
During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Webinar: Designing a schema for a Data WarehouseFederico Razzoli
Are you new to data warehouses (DWH)? Do you need to check whether your data warehouse follows the best practices for a good design? In both cases, this webinar is for you.
A data warehouse is a central relational database that contains all measurements about a business or an organisation. This data comes from a variety of heterogeneous data sources, which includes databases of any type that back the applications used by the company, data files exported by some applications, or APIs provided by internal or external services.
But designing a data warehouse correctly is a hard task, which requires gathering information about the business processes that need to be analysed in the first place. These processes must be translated into so-called star schemas, which means, denormalised databases where each table represents a dimension or facts.
We will discuss these topics:
- How to gather information about a business;
- Understanding dictionaries and how to identify business entities;
- Dimensions and facts;
- Setting a table granularity;
- Types of facts;
- Types of dimensions;
- Snowflakes and how to avoid them;
- Expanding existing dimensions and facts.
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
4 mastering social media facebook
1. ENERGISE2-0.COM
Mastering Social Media
Workshop 3
Implementation and Performance
Measurement (Facebook)
Alan Stevenson
Dr Jim Hamill
Vincent Hamill
www.energise2-0.com
January, 2012
2. Focus
Key issues in implementing your
social media strategy
– Channel Action Plans
– Performance Measurement
ENERGISE2-0.COM
3. Channel Action Plans
• Once your Social Media Strategy has been agreed, brief Action
Plans should be developed for each priority SM channel
• Cascade the Balanced Scorecard approach to each priority
channel e.g. Twitter, Facebook, Linkedin etc
• But not ‘Paralysis by Analysis’
• The Action Plan for each channel should include a clear
statement of…..
ENERGISE2-0.COM
4. Channel Action Plans
• Vision
• Channel Objectives
• KPIs and Targets
• Customers
• Key Channel Actions and Initiatives for ‘getting there
• Organisation, resource and people issues
• Tools and applications
• Performance measurement
• Do’s and Don’t’s
ENERGISE2-0.COM
5. Key Questions to Address
Channel Vision and Objectives
• What is your overall vision for this channel?
• What are the main objectives to be achieved? Are these
closely aligned with and supportive of your core business
objectives? (Link back to your SM Strategy Document)
• What KPIs will you use for measuring on-going channel
performance? What are your targets for each KPI?
ENERGISE2-0.COM
6. Key Questions to Address
Channel Actions
• The Basics – for each channel, are you happy with - Page
Set Up, Profile, Design, Basic Layout, Terminology,
Features/Functions, Integration
• Key Success Factors – the ‘4Cs’ approach
– Customers
– Content
– Conversations
– Conversion
ENERGISE2-0.COM
7. Key Questions to Address
Tools and Applications
• What tools and apps should I use for this channel
Organisation, People and Resource Aspects
• Do we have the right organisational ‘culture’ and
‘mindset’ for this channel to succeed? How will the
channel be managed and resourced? Policies and
Guidelines?
Performance Measurement
• How should we measure channel performance and
business impact?
ENERGISE2-0.COM
8. Agenda
• Action Plans for Successful Channel Development
– Twitter
– Facebook
– Linkedin (Guest Speaker – Paul Mcomish)
– Blogging (briefly)
• ‘Stop and Reflect’ Exercises/ Channel Templates
• Same principles apply across all channels – ‘Be social
before doing social’
ENERGISE2-0.COM
12. Facebook – what is it?
• Facebook www.facebook.com is a social network service
and website launched in February 2004
• Facebook allows users to do the following:
– create profiles with photos, lists of personal interests,
contact information, and other personal information.
– communicate with friends and other users through
private or public messages and a chat feature.
– Join, “like” or run common interest groups or pages
(organized by business or brand)
– advertise across the platform
Source: Wikipedia and The Authors
ENERGISE2-0.COM
15. Stop & Reflect
Facebook Exercise 1
Vision and Strategy
What do you want to use it for?
What business benefits do you hope to derive?
How will Facebook help you achieve your core business
objectives?
What KPIs will you use for measuring on-going channel
performance? What are your targets for each KPI?
ENERGISE2-0.COM
23. Facebook Pages -Key Features
• Individuals can ‘Like’ pages, this action appears on the
News Feed of their friends. Individuals can post, like (a
post), comment, and share.
• FB Pages send status updates that appear in a likers’
homepage; FB Pages can post, like, comment and share*.
• FB Pages access in-house analytics, Facebook Insights
and can have multiple administrators
• FB Pages are free and are unlimited in terms of likers.
They can control the landing page a user first sees.
• FB Pages have SEO benefits - featuring high in search
results for your brand or product.
Source: The Authors and Mokomarketing.com on Scrbd ENERGISE2-0.COM
24. Facebook Pages
• Your Facebook Page should be fully aligned with and
supportive of your core marcoms objectives and with
other marcoms channels
• It should deliver real business benefits and ROI –
information, awareness, engagement, accountability,
feedback, listen, actionable insights, key
customer/partner/stakeholder relationships
• Adopt a ‘customer led’ approach
ENERGISE2-0.COM
25. Getting Started
• Go to Facebook. Click on the “Create a Page"
• Choose a category. Choose between: “local business or
place”, “company, organisation or institution”, “brand or
product”, “artist, band or public figure”, “entertainment”,
“cause or community”. Choose a sub-category. And complete
business details.
• Link to a Facebook Account. Update your Page across:
Category/ page name; Image; Photo Showcase; Default Filter;
Admin View; Settings; Basic Information; and Permissions
• Suggest your Page to others
• See if your contacts are on Facebook. After you fill out basic
info, you'll be prompted to look for contacts in your Gmail,
Yahoo, MSN, Hotmail or AOL accounts
ENERGISE2-0.COM
26. Features and Functions
• Posts
• Comments
• Likes
• FBML Pages and Landing Pages
• Main Navigation
• Suggest to a Friend
• Adverts
ENERGISE2-0.COM
27. Features and Functions
Photo
Logo Showcase
Post or
Status
Update
Comment
Main
Navigation
and Likers ENERGISE2-0.COM
34. Facebook + Websites / Blogs
• Like buttons (update Facebook profile when clicked)
• Activity button (show what friends are doing on the site)
• Add Comments (add comments to any web page)
• Recommendations (suggestions for web pages)
• Like box (view Facebook Page stream from website)
• Website Login / Registration authentication through Facebook
ENERGISE2-0.COM
35. Facebook and Twitter
• Publish Tweets on Facebook
• Publish Facebook Status Updates on Twitter
ENERGISE2-0.COM
36. Stop & Reflect Facebook Exercise 2
Make sure you understand the following terms:
– Layout: Profile, Page, Wall, News Feed, Account
Settings, Search
– Design – profile images - can be customised
– Like (Page)
– Post
– Like (Post)
– Comment
– Share
– FBML / Integration
– Applications
ENERGISE2-0.COM
37. Key Success Factors
The 4Cs of Building a
Successful Facebook Channel
ENERGISE2-0.COM
38. The 4Cs Framework
• Customers
– engage with the right ‘customers’ and build your
community
• Content
– be ‘customer led’ and add value
• Conversations
– Facebook is not a broadcast channel. It is marketing as
a ‘conversation’
• Conversions
– the ‘call-to-action’; core business objectives
ENERGISE2-0.COM
39. Stop & Reflect Facebook Exercise 3
Facebook Exercise 3
Who are your customers – who do you
wish to engage with on Facebook?
ENERGISE2-0.COM
40. Building Your Community
• Use ‘Friend Finder’/ ‘People You May Know’ to send
friend request to five people
• Use the search facility to join/‘like’ three relevant
groups/pages
• Explore the potential Return on Investment from
Facebook Advertising
• Invite friends by email using ‘Invite Friends’
• ‘Suggest to Friends’
ENERGISE2-0.COM
41. Building Your Community
• Embed Facebook widget/link on your web site/blog
• Invite your email/ezine subscribers
• Add social media profiles to your email signature file
• The potential for running an incentivised Facebook
Advert
• Add page link/badge to your profile page
ENERGISE2-0.COM
42. Building Your Community
• Actively participate in relevant groups/pages – tagging
your post
• Offline marketing of your Facebook Page
• Think about the best way of creating a viral campaign
• Once you reach 25 ‘likers’, register your own unique
address – www.facebook.com/username
ENERGISE2-0.COM
43. Content
• Frequency – how often to post or update
• Topic – 5 key topics focusing on key customer groups
• Type (update, video, image) – mix it up, photos and
videos can be more engaging
• Own/Other Peoples Content (OPC) – look for other
content to share
• Tone/theme – friendly, informal, warm, welcoming,
advisory, facilitative, authoritative
• Sources of Inspiration – have some examples of your
ideal page
• Participation in other groups/ pages – comment and
interact more widely ENERGISE2-0.COM
44. Conversations
• Engage in other relevant FB pages/groups
• Look for opportunities to stimulate a discussion and
encourage user generated content on your own Page
• Encourage shares, likes and comments
• Create a Response Policy for FB (perhaps a wider
initiative across all channels)
ENERGISE2-0.COM
45. Engagement
• For status updates, try ending with a question.
• Add your own comments as needed to get the ball
rolling.
• Come back and reply often to your fans’ comments
• Agree an appropriate Response Policy
ENERGISE2-0.COM
46. Stop & Reflect Facebook Exercise 4
Evaluate your current
Content/Conversation approach?
Make recommendations for improvement
ENERGISE2-0.COM
47. Conversion
• Look for opportunities to make a sale, generate an
enquiry, create a referral
• Be subtle
• Facebook is not a sales channel
ENERGISE2-0.COM
49. Managing Facebook
• Third-Party Software can make managing one or more
Facebook Pages easy. Choose one of the following
applications and become familiar with it, using it to carry
out some of the common actions – Post, Delete Post,
Like, Comment, and so on. Try the same application on
your desktop and your mobile phone
– Hootsuite http://hootsuite.com
– TweetDeck http://www.tweetdeck.com
– MediaFeedia http://mediafeedia.com
– HyperAlerts http://www.hyperalerts.no
ENERGISE2-0.COM
54. Performance Measurement
• It is critical to measure the performance of your
Facebook activities
• This can be done in two ways – ‘lag’ and ‘lead’ measures
• ‘Lag’ measures are your ultimate ‘business’ objectives
e.g. feedback, insights, service awareness, accountability,
marcoms effectiveness and efficiency, ROI etc
• ‘Lead’ measures are the main ‘drivers’ that help to
achieve your core objectives
• These could include....
ENERGISE2-0.COM
55. Performance Measurement
• Involvement – the number and quality of people involved
in Facebook
• Interaction – the number of comments and likes
• Intimacy – the affection or aversion to Jacobite Cruises
on Facebook
• Influence – recommendation in terms of shares on
Facebook
• Insight – actionable insight on the Facebook Page
• Impact – sales recorded on GA, enquiries
There are a number of tools available for monitoring your
Facebook performance, including: ENERGISE2-0.COM
56. Facebook Insights
• New insights include a statistic called “Talking About this”
• http://searchengineland.com/demystifying-facebooks-people-
are-talking-about-this-metric-96104
ENERGISE2-0.COM
59. Stop & Reflect Facebook Exercise 6
Use one or more of the following tools to monitor
the performance of a Facebook Page of your own
choice
• Facebook Insights http://www.facebook.com
• Social Baker http://www.socialbakers.com
• Hootsuite http://hootsuite.com
• Export.ly http://export.ly
ENERGISE2-0.COM
60. Stop & Reflect Facebook Exercise 7
Organisation, People and Resource Aspects
Do you have the right organisational ‘culture’ and ‘mindset’ for
this channel to succeed? How will the channel be managed and
resourced? Policies and Guidelines?
ENERGISE2-0.COM
62. Do’s and Don’t’s
• Don’t Get Too Personal
– On a Facebook Page you are representing a company or
brand - keep the conversations warm but professional
• Don’t Overpost
– Always try to create valuable, engaging posts. Make music
not noise
• Don’t Under-Post
– Your customers are there for an engaging experience,
don’t neglect your Page or the needs of your network!
ENERGISE2-0.COM
63. Do’s and Don’t’s
• Do look for opportunities to engage
– Always look for opportunities to widen out the
conversation – be a good facilitator
• Do - be attentive
– Respond as quickly as possible – within hours not days.
• Do let people know you exist
– Don’t be afraid to promote your Page offline and online
• Do engage on other Pages
– Where your customers hang out
ENERGISE2-0.COM
Fans on a Facebook page can post photos, videos, links, discuss topics on the discussion board and comment on the Page wall – all depending on the settings outlined by the Page administrator/owner.Pages send status updates that appear in a fans’ Homepage. Friends can then Comment or ‘Like’ a status update that they find entertaining – which means increased engagement for the Page.When individuals ‘Like’ a Facebook Page the action appears in the news stream and Highlights section of the Homepage of the friends of the fanPages take advantage of Facebook’s in-house analytics engine, Facebook Insights. Facebook Pages can also have multiple administrators, meaning that the responsibility for uploading, moderating and updating content can be shared between several individuals. It is important to point out that any actions taken from your Facebook account as a Page administrator on your Page will show the Page’s name as the actor and not your personal name. Therefore Pages have the ability to comment on their own posted item or status update using the identity of the Page and not the Page administrator.Additional benefits of Facebook Pages are that they cost nothing to set up and there are no monthly fees for maintaining a Facebook Page. Pages can also become fans of other Pages, thus helping Pages affiliate themselves with other brands in a product line or public figures. Pages also have SEO benefits because they show up very high in search results for your brand or product. One is also able to control the default landing page tab when a user visits your Facebook Page.No limit to the number of fans of a Facebook Page
(a) A variety of Like buttons, potentially on each page of the website which will update Facebook Profile of website visitor when clicked. If the site is not going to be content rich this is less useful. If however, there is some killer content on the website that we would like to provide a viral effect, this could be relevant. For example, a Deals page or some such thing. (b) Activity button can show what friends are doing on the site (from the site). This is again more useful for information rich sites where there may be 1200 people and 10 friends that visit or have visited the site which influence how you navigate. (c) Can add a Comments element to any web page which updates a Facebook Profile. Feels less relevant for a site that isn't information intensive or blog style. (d) Recommendations - personalised suggestions for pages on your site they might like. Again geared towards heavy content sites.(e) Like box - like page and view stream directly from website. This is the sort of thing that could tie the website more closely to the FB presence. It is an embeddable Facebook Page. Perhaps more relevant for the Blog, if possible.(f) Other functions are around sites that have Sign ups or Registrations, again less relevant.- Login button- Registration - using FB for authenticationSource: http://developers.facebook.com/docs/plugins
A. Publish Tweets on FacebookHere is the most popular Twitter Facebook Application. Use the Twitter for Facebook app to:* find and follow your Facebook friends who tweet* post your tweets to your Facebook profile or Facebook page* encourage your Facebook friends to follow you on Twitter http://www.facebook.com/apps/application.php?id=2231777543#!/apps/application.php?id=2231777543&v=infoOr be more selective in terms of which tweets are updateshttp://apps.facebook.com/selectivetwitter/B. Publish Facebook Status Updates on TwitterChoose which pages and which status updateshttp://www.facebook.com/twitter/
Facebook Insights gives you key metrics such as the number of fans added per day, number of fans lost per day, unique views, page views, total fans, number of wall posts, photo views, video plays, audio plays, number of reviews and total interactions metrics. Facebook Insights is designed to tracks the effects of your Page promotion campaigns and does an adequate job.