All the essentials you need to get start your journey into the world of digital marketing.
Includes website functionality, social media marketing, Google Adwords, SEO, email marketing, evaluation and much more.
Presented by Threesides Marketing for UCAMS.
Social media refers to websites that allow anyone to create, share and interact with a wide range of content. With more than 200+ major active social networking sites out there it can be hard to know what works best for you and your customer. This workshop provided participants with guidance to navigate through the social media maze and focused on the following topics and key tools:
- benefits to using social media as a marketing tool
- top 10 smart uses for social media
- overview of key social media tools e.g. Facebook, YouTube, Blogs, LinkedIn.
- setting a budget for social media
- your social media voice
This session is part of the Capital Region Digital Enterprise program. For more information visit www.crde.com.au
This workshop was presented by Threesides Marketing www.threesides.com.au
Internet Marketing Strategies for Small Businessgowebsol
Marketing online is still a mystery for many small businesses, so I recently did a presentation for Local First Arizona to help small business owners get a handle on the concept of online marketing and where to spend their time. This presentation will help you understand the elements of online marketing, such as SEO, Social Media, Email Marketing, and then put together a plan to use them effectively to promote your company.
Content Marketing in a Digital World Presentation at the 2018 CEANY ConferenceIT Consultant
David Stevens and Goher Murtaza's presentation at the 2018 CEANY Conference in Saratoga Springs, NY. The session outlines the collaboration between David Stevens' Web Services Team, Dr. Goher Murtaza's Continuing Education team, and the technical integration with the online registration system, CampusCE. The main theme of the session describes the team's Agile Scrum approach to incremental enhancements, and the planning and executing of the content marketing components, SEO, Social Media Marketing, Email Marketing, CRM, Affiliate Marketing, and more.
Social media refers to websites that allow anyone to create, share and interact with a wide range of content. With more than 200+ major active social networking sites out there it can be hard to know what works best for you and your customer. This workshop provided participants with guidance to navigate through the social media maze and focused on the following topics and key tools:
- benefits to using social media as a marketing tool
- top 10 smart uses for social media
- overview of key social media tools e.g. Facebook, YouTube, Blogs, LinkedIn.
- setting a budget for social media
- your social media voice
This session is part of the Capital Region Digital Enterprise program. For more information visit www.crde.com.au
This workshop was presented by Threesides Marketing www.threesides.com.au
Internet Marketing Strategies for Small Businessgowebsol
Marketing online is still a mystery for many small businesses, so I recently did a presentation for Local First Arizona to help small business owners get a handle on the concept of online marketing and where to spend their time. This presentation will help you understand the elements of online marketing, such as SEO, Social Media, Email Marketing, and then put together a plan to use them effectively to promote your company.
Content Marketing in a Digital World Presentation at the 2018 CEANY ConferenceIT Consultant
David Stevens and Goher Murtaza's presentation at the 2018 CEANY Conference in Saratoga Springs, NY. The session outlines the collaboration between David Stevens' Web Services Team, Dr. Goher Murtaza's Continuing Education team, and the technical integration with the online registration system, CampusCE. The main theme of the session describes the team's Agile Scrum approach to incremental enhancements, and the planning and executing of the content marketing components, SEO, Social Media Marketing, Email Marketing, CRM, Affiliate Marketing, and more.
Social Media Strategy and Tactics - Setting your goals, defining objectives, understanding your strategy and being clear about your tactics are all important steps to creating your social media plan.
This presentation is part 1 of a 2 part series that was presented by Todd Wright from threesides for ACT Digital Enterprise.
Developing a structured approach to consolidating, growing and evaluating your businesses online review profile is a smart move for businesses. This session presented to the Human Brochure 101 group provided simple tips for structuring and supporting a best practice online reviews program.
There so many ways to market your business to find and keep the customers you really want, but which ideas work best and where should you be investing your time, effort and budget. This practical training workshop for tourism operators covered more than 20 simple and effective ways you can be marketing your business and connecting with more of the right customers.
This workshop was presented by Todd Wright of Threesides Marketing for Shellharbour Tourism. Threesides are well known operators in regional tourism and destination marketing, and the digital and social marketing scene. They have worked with individual operators, tourism destinations, local councils and state tourism marketing bodies.
Social media provides great customer connection tools that create engagement, reach and compelling content – but do you have the know how and skills to create and connect consistently and successfully? The days of using social media to PUSH your marketing and advertising messages are over. It's time to professionalise your social media tactics. Through hands on activities, sharing of simple tips and getting advice from industry experts, this session aimed to bring operators social media skills up to scratch, helped them learn how to find and tap into the streams of content and conversations and find communities that will be engaged in the 101 humans program. This session was presented on behalf of Visit Canberra and ACT Digital Enterprise.
Search Engine Optimisation Tips for Eat, Drink and Travel Bloggers - in particular the good looking bunch at the Eat Drink Blog 2015 conference in Canberra. Presented by Todd Wright at the Nishi Gallery at New Acton in October 2015.
Google AdWords: Stand out from the crowd in 2014.
Google AdWords explained: what it is, how it works for business and best practice for setting up and managing campaigns.
The presentation challenges people to think about where their organisation sits on the digital marketing life stages path and then asks are the people in your organisation and your customers – all at the same maturity level?
From pre-school into primary (elementary), through to high school, university and sometimes through to the nursing home or retirement village - every organisation grows through these stages and come sometimes even revert to a different age based on their management, resources, market forces, plans or vision.
This slide deck supported a keynote talk made by Todd Wright from Threesides Marketing at the Collabit ACT November 2013 members breakfast held at the Microsoft Offices in Canberra.
Even an obscure cricketing reference to Ian Chappell made it in somehow – see if you can pick it.
Yass Valley and Canberra and the Capital Region has been growing its online tourism profile and attracting more visitors than ever before. Is your business leading the pack or lagging behind? In this four hour session originally presented at Tallagandra Hill Winery in Gundaroo participants learnt about what they should be spending their time and money on to stay competitive in the local and interstate online marketplace.
They explored their digital business road map, learnt the latest trends and information about digital marketing and picked up tips on how to evaluate to ensure you are getting the best return on investment.
Topics included social media, mobile websites, making the most out of email, online advertising, trip advisor, google analytics and online booking systems and using technology in your business.
This session is part of the Capital Region Digital Enterprise program. For more information visit www.crde.com.au
This workshop was presented by Threesides Marketing www.threesides.com.au
Google search is used by 94% of Australians and is a very powerful tool in getting your business found by your prospective customers. Working your way up the Google rankings can take months and sometimes years but there is a quicker way – Google Adwords. Pay per click advertising in Google using Google Adwords can get your business found in a matter of minutes. In this session you will find out how you can use Google Adwords to your advantage, learn how to create an account and launch your first campaign. Hear from a Google Adwords qualified individual about the tips and tricks to get ahead of the competition, make the most of your advertising budget and get the cash register ringing! This session was designed for Adwords intenders, beginners and Adwords DIY’ers who want to get more bang for their buck from their advertising.
This session is part of the Capital Region Digital Enterprise program. For more information visit www.crde.com.au
This workshop was presented by Threesides Marketing www.threesides.com.au
Is your business ready to sell online? Australian e-Commerce sales reached more than $37 billion in 2013 and in recent years sales have continuously increased by $3-4 billion every year. With such increases, understanding what it takes to sell online and how to start your e-Commerce journey may be critical to business survival in the coming years. This workshop was developed for people with minimal e-Commerce knowledge or businesses currently selling online who would like to improve their confidence in what they are doing.
This session is part of the Capital Region Digital Enterprise program. For more information visit www.crde.com.au
This workshop was presented by Threesides Marketing www.threesides.com.au
SEO for Local Tourism Businesses in Northern IrelandSearch Scientist
Barry from Search Scientist delivered a talk on how local tourism businesses can use effective SEO strategies to stand out in organic search listings at a DigitalDNA Tourism Workshop in Enniskillen on 4th March 2016. The workshops were delivered by DigitalDNA in partnership with Tourism NI and were aimed at “inspiring and empowering Northern Ireland tourism and hospitality based businesses to embrace digital technologies to grow both locally and internationally”.
Digital Marketing: The Essential ToolkitHarley Rivet
The essential toolkit for digital marketers including website best practices, seo tips, social media strategy, and a host of cheap effective tools you can start using right away.
NetCentered Marketing: Leveraging Your Website for ResultsCirrus ABS
Element Three and Cirrus ABS join forces to show businesses how to leverage the investment you have made in your website and how to integrate your offline marketing efforts with your website. Integrated are specific action items for how you can enhance the effectiveness of your website.
NetCentered Marketing: Leveraging Your Website for ResultsElement Three
Learn how to leverage the investment you have made in your website and how to integrate your offline marketing efforts with your website. Integrated are specific action items for how you can enhance the effectiveness of your website.
Social Media Strategy and Tactics - Setting your goals, defining objectives, understanding your strategy and being clear about your tactics are all important steps to creating your social media plan.
This presentation is part 1 of a 2 part series that was presented by Todd Wright from threesides for ACT Digital Enterprise.
Developing a structured approach to consolidating, growing and evaluating your businesses online review profile is a smart move for businesses. This session presented to the Human Brochure 101 group provided simple tips for structuring and supporting a best practice online reviews program.
There so many ways to market your business to find and keep the customers you really want, but which ideas work best and where should you be investing your time, effort and budget. This practical training workshop for tourism operators covered more than 20 simple and effective ways you can be marketing your business and connecting with more of the right customers.
This workshop was presented by Todd Wright of Threesides Marketing for Shellharbour Tourism. Threesides are well known operators in regional tourism and destination marketing, and the digital and social marketing scene. They have worked with individual operators, tourism destinations, local councils and state tourism marketing bodies.
Social media provides great customer connection tools that create engagement, reach and compelling content – but do you have the know how and skills to create and connect consistently and successfully? The days of using social media to PUSH your marketing and advertising messages are over. It's time to professionalise your social media tactics. Through hands on activities, sharing of simple tips and getting advice from industry experts, this session aimed to bring operators social media skills up to scratch, helped them learn how to find and tap into the streams of content and conversations and find communities that will be engaged in the 101 humans program. This session was presented on behalf of Visit Canberra and ACT Digital Enterprise.
Search Engine Optimisation Tips for Eat, Drink and Travel Bloggers - in particular the good looking bunch at the Eat Drink Blog 2015 conference in Canberra. Presented by Todd Wright at the Nishi Gallery at New Acton in October 2015.
Google AdWords: Stand out from the crowd in 2014.
Google AdWords explained: what it is, how it works for business and best practice for setting up and managing campaigns.
The presentation challenges people to think about where their organisation sits on the digital marketing life stages path and then asks are the people in your organisation and your customers – all at the same maturity level?
From pre-school into primary (elementary), through to high school, university and sometimes through to the nursing home or retirement village - every organisation grows through these stages and come sometimes even revert to a different age based on their management, resources, market forces, plans or vision.
This slide deck supported a keynote talk made by Todd Wright from Threesides Marketing at the Collabit ACT November 2013 members breakfast held at the Microsoft Offices in Canberra.
Even an obscure cricketing reference to Ian Chappell made it in somehow – see if you can pick it.
Yass Valley and Canberra and the Capital Region has been growing its online tourism profile and attracting more visitors than ever before. Is your business leading the pack or lagging behind? In this four hour session originally presented at Tallagandra Hill Winery in Gundaroo participants learnt about what they should be spending their time and money on to stay competitive in the local and interstate online marketplace.
They explored their digital business road map, learnt the latest trends and information about digital marketing and picked up tips on how to evaluate to ensure you are getting the best return on investment.
Topics included social media, mobile websites, making the most out of email, online advertising, trip advisor, google analytics and online booking systems and using technology in your business.
This session is part of the Capital Region Digital Enterprise program. For more information visit www.crde.com.au
This workshop was presented by Threesides Marketing www.threesides.com.au
Google search is used by 94% of Australians and is a very powerful tool in getting your business found by your prospective customers. Working your way up the Google rankings can take months and sometimes years but there is a quicker way – Google Adwords. Pay per click advertising in Google using Google Adwords can get your business found in a matter of minutes. In this session you will find out how you can use Google Adwords to your advantage, learn how to create an account and launch your first campaign. Hear from a Google Adwords qualified individual about the tips and tricks to get ahead of the competition, make the most of your advertising budget and get the cash register ringing! This session was designed for Adwords intenders, beginners and Adwords DIY’ers who want to get more bang for their buck from their advertising.
This session is part of the Capital Region Digital Enterprise program. For more information visit www.crde.com.au
This workshop was presented by Threesides Marketing www.threesides.com.au
Is your business ready to sell online? Australian e-Commerce sales reached more than $37 billion in 2013 and in recent years sales have continuously increased by $3-4 billion every year. With such increases, understanding what it takes to sell online and how to start your e-Commerce journey may be critical to business survival in the coming years. This workshop was developed for people with minimal e-Commerce knowledge or businesses currently selling online who would like to improve their confidence in what they are doing.
This session is part of the Capital Region Digital Enterprise program. For more information visit www.crde.com.au
This workshop was presented by Threesides Marketing www.threesides.com.au
SEO for Local Tourism Businesses in Northern IrelandSearch Scientist
Barry from Search Scientist delivered a talk on how local tourism businesses can use effective SEO strategies to stand out in organic search listings at a DigitalDNA Tourism Workshop in Enniskillen on 4th March 2016. The workshops were delivered by DigitalDNA in partnership with Tourism NI and were aimed at “inspiring and empowering Northern Ireland tourism and hospitality based businesses to embrace digital technologies to grow both locally and internationally”.
Digital Marketing: The Essential ToolkitHarley Rivet
The essential toolkit for digital marketers including website best practices, seo tips, social media strategy, and a host of cheap effective tools you can start using right away.
NetCentered Marketing: Leveraging Your Website for ResultsCirrus ABS
Element Three and Cirrus ABS join forces to show businesses how to leverage the investment you have made in your website and how to integrate your offline marketing efforts with your website. Integrated are specific action items for how you can enhance the effectiveness of your website.
NetCentered Marketing: Leveraging Your Website for ResultsElement Three
Learn how to leverage the investment you have made in your website and how to integrate your offline marketing efforts with your website. Integrated are specific action items for how you can enhance the effectiveness of your website.
Provides simple advice for small businesses that are interested in establishing their own website. Talks through a logical website development methodology to ensure that the end product serves its purpose.
One advantage online marketing provides is the ability to measure the performance of your website and marketing campaigns. Collecting website statistics is important but must be in the context of what you are trying to do, e.g. site traffic does not necessarily equal success. This workshop covered the basics on how to capture website and social media statistics and what they can tell you to inform future campaigns and online improvements.
Online feedback is another great avenue to evaluate your business both on and offline. This workshop explained to participants how to set up channels to support and encourage open online customer service and provided tips to respond to good and bad feedback through tools such as Trip Advisor and Facebook.
This session is part of the Capital Region Digital Enterprise program. For more information visit www.crde.com.au
This workshop was presented by Threesides Marketing www.threesides.com.au
Plan your digital Marketing strategy
Website Optimization Tips
Learn how to advertise online on Google, Facebook, Instagram, Linkedin
Analyze your data and know what's working
Test and improvise for result
Case Studies
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People are on more than 1 platform. So you need to be where they are.
Their time is spent on multiple apps. Their Attention span is decreasing
In UAE, there are 3.1 connected devices per person
30% of searches happening are with location keywords
88% in UAE access the internet daily ( Source google consumer barometer )
96% of UAE use internet via Mobile.
Means, they want quick information. They want it NOW
People expect to get products and services immediately
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Google Search - If they are searching for you. They are looking for you
Youtube Ads - Good place to share your story with video and be in their minds
Display Ads - Banner ads on multiple websites, good for awareness
Mobile Click to call ads are good for direct response ads
High Qualified Leads, if done right.
======
Google My Business - Local Business.
User Google Keyword Planner, uber suggest tools to find what people are searching about your services.
If there is high amount of search happening, then blog about it.
Create fresh, relevant & useful content / blog once a week.
Make sure to have Good Title of your blog ( Meta Tags )
Build Backlinks using Buzz Sumo
Check your website strengths & weakness using the free tools
======
Blog every week once. Research your topics in demand and blog
Content form = Text, Infographics, Video.
Republish that content on social media.
Get your friends and staff to share the content.
Email the valuable content to your email list.
Measure the engagement and boost post good ones on social media
Repeat
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Which audience worked - Age, Gender, City, Job Title, Interest, custom audiences
Which Placement type worked - Facebook / Instagram / Audience Networks
Which Ad creative worked - Single Image / Carousel / Video
Which Device type worked - Mobile / Desktop / iOS / Android
What time of day or day of the week worked.
Which landing page worked better. Or was it the offer
Analyze the above and optimize
Leads Dubai is a Lead generation company in UAE. We try to learn more about digital marketing and help our clients win.
http://leadsdubai.com/digital-marketing-strategy-budget/
In an entity-first world, user experience (UX), SEO, and content each have a key role to play. But it's in unifying these three connected elements that the best results can be achieved. In this presentation we are sharing why and how UI/UX and SEO works together.
We are discussing five critical ingredients needed to develop a robust UX/SEO/Content scorecard. You'll also see a real-life example of the measurable impact this approach had on a Fortune 500 brand, and walk away with an easy-to-use digital scorecard you can leverage back at the office. You can also see several strategies which will help you in solving complex problems such as measuring ROI to alignment.
Improve conversions in your ongoing digital initiatives
Future-proof digital assets for discovery and optimal user experience
Implement the illustrated step-by-step process of prioritization, alignment, and deployment
Convince top executives why it's essential to work cross-functionally by defining and delivering on success KPIs
What is Digital marketing- An advance Guide By DSIMDSIM
Detailed Concepts of Digital marketing By Delhi School of Internet Marketing (DSIM).
This guide will help you to understand "How to do Digital marketing" and "What is Digital Marketing".
1. Digital marketing is doing marketing of products, services, brands or people on Internet using digital devices like laptops, tablets and mobile phones.
2. key steps in Digital Marketing:
a- Identify what customers want
b- Research and development
c- Identifying potential buyers
d- Increasing brand awareness
e- Proposing value
f- Creating utility
g- Advertising
h- Promotion
i- Sales
j- Feedback
k- Retaining
l- Measurement
3. Importance and benefits of digital marketing-
a- Wide Reach
b- Helps in increasing brand awareness
c- Cost effective
d- Performance oriented
e- You can easily target your niche
f- Generate potential business leads
g- Track and monitor your marketing campaigns to improve performance
h- Cut down on employees expenses
i- Edge your lazy competitors
j- Challenge your big fat competitors
k- Add extra outlet for sales
4. 10 step guide on how to start with Digital Marketing:
a- Book A Domain Name
b- Buy Web Hosting
c- Website Content planning
d- Conceptualize your Website
e- . Do A/B Testing
f- Get your website developed
g- Boost Social media visibility
h- Start writing blog
i- Get your website mentioned on your business card or brochure.
j- Online advertising on google Adwords, Facebook, LinkedIn
5. Digital Marketing Process :
a- Increase visibility online
b- Bring targeted traffic
c- Traffic engagement
d- Conversion
e- Measurement
f- Retention
6. How to do digital Marketing:
Search Engine marketing- Organic(SEO), Inorganic(PPC)
Social media marketing
Email marketing
Share Your reviews and feedback on Digital marketing .
Dickson experiments information session July 2019 - CanberraThreesides Marketing
Creating a Diverse Dickson in Canberra, A.C.T.
The Woolley Street Experiment is part of the broader Dickson Place Plan that aims to create an even better Dickson for people to live, work, play and experience.
As part of the Experiment, the City Renewal Authority will be facilitating various infrastructure improvements, road closures and events throughout August to November 2019.
Key stages of the Experiment are:
Stage 1: 21 Aug to 18 Sep 2019
Onsite construction and installation of temporary infrastructure
Stage 2: 21 Sep to 14 Nov 2019
Events, activations, short term installations and road closures
This presentation was delievered to local businesses and the invited local community at a public information session on 23/07/2019.
For more information see: https://www.act.gov.au/cityrenewal/places/dickson
Social media provides great customer connection tools – but does it have relevance when your customers are other businesses?
This presentation was presented by Threesides marketing as a workshop session for the ACT Digital Enterprise Program in Canberra. It covers the opportunities for social media marketing in the Business to Business space, explore the best uses for the big platforms, case studies of other businesses and point you in the right direction to get results. This presentation is targeted specifically at businesses that market and sell direct to other businesses, not general consumer markets. This is an introductory to intermediate level session.
Social Media Strategy and Tactics - Setting your goals, defining objectives, understanding your strategy and being clear about your tactics are all important steps to creating your social media plan.
This presentation is part 2 of a 2 part series that was presented by Todd Wright from threesides for the ACT Digital Enterprise Program for the Canberra Business Council.
Why are you on LinkedIn? Finding new business, Finding employees, Marketing / Brand Building, Business Intelligence, Networking, Time Wasting? Whatever your motivation LinkedIn can be a valuable tool to help extend your business building efforts and is well worth the time that you invest.
This presentation was originally presented for the ACT Digital Enterprise program for Canberra Business Council. See more info and get a tips sheet at www.threesides.com.au/linkedin
Email marketing will make money for your business.
Building a valuable list, Segmenting it, using competitive calls to action and copy writing that sells are all skills of a smart electronic direct marketer. This presentation covers different types of hosted email systems you can use in your business, creating templates, beating SPAM filters and creating best practice email marketing that will help you sell your products and services.
For the beginners you will come away with great ideas you can start your own campaign with and for the more experienced marketers you'll discover ways to optimise and drive results from email.
Oh – and by the way – social media maybe the new and shiny digital media - but email still reigns supreme.
This presentation was originally delivered in a face to face workshop presented by Todd Wright from Threesides marketing. Todd has been managing Email marketing campaigns and strategy for over 8 years, manages 35 client email campaigns each month and has been published on Email marketing best practice in NETT magazine.
www.threeesides.com.au
Threesides | Handmade social media - Canberra BusinessPoint PresentationThreesides Marketing
Originally presented for Canberra BusinessPoint at the Hand Made markets Canberra, this presentation looked at the essentials of social media for small, creative industry businesses. It covered the best social media tools, ideas for using them and tips on style, tone of voice and how to manage across platforms. It also features our social media wheel of fortune, spin it up and see where you land!
Jonny Day from Threesides presented on his entrepreneurial endeavours with his alter ego - Jonny Cosmopolitan. This presentation was originally delivered at the Canberra business point networking night in June 2012
An introduction to Twitter for Training and Development organisations. Originally presented by Todd Wright @threesides to the ACT Branch of the Australian Institute of learning and development.
Overview:
> Social media usage and Connected consumers
> Australia + Twitter in 2012
> Twitter Terms
> 5 ways to enhance your learning efforts
> Making good choices
>Useful tools for Managing and evaluating
>Twitter and social media To do list
The get started Twitter to do list included:
1. Create a personal twitter account
2. Customise and personalise
3. Search for people and orgs to follow
4. Post your first tweet and break the ice
5. Find useful info to share and retweey
6. Discover topics via #tags
7. Evaluate the opportunity for your organisation and take on twitter for your business
Enabling technologies in government social media-oph-april2011Threesides Marketing
This presentation was made at the Enabling Technologies Government Communications Meeting in Canberra in April. The brief was for 30 mins of thinking around social media for government. The asnwers was thinking about measurement, engagement, participation and evaluation. Oh and some ninjas thrown in too.
Online marketing for business can be a hard art to master if you don't know where to start. this presentation was made at a Deloitte Canberra Business point presentation in Canberra with the aim to get business owners thinking about their own online marketing.
Presentation Turning Tourism Assets Into Products Todd Wright Kiama2009Threesides Marketing
Innovating thinking around Tourism product development in Australia. This presentation was made as part of the Local Government Shires Association Tourism conference in Kiam 2009. Escaping current ways to consider tourism product development is required to take a more consumer experience oriented approach by local councils.
Using new net technolgies in your business can help create affordable and effective marketing tools for you. Start with a blog and who knows where you\'ll end up.
Small Business Innovation doesn't need to be rocket science. Start with creative thinking and apply the actions in your business to see the results. Presented by Rod Hattch - Managing Director Wisdom.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
3. We help these businesses:
• Campus Living Villages
• National Parks & Wildlife Services NSW
• Sportsmans Warehouse
• Menslink
• Eurobodalla Shire Council
• Yass Valley Tourism
• Old Bus Depot Markets
• Capital Region Farmers Market
• Hellenic Club Canberra
• Just Cuts
• The RUC
…and more. Check it out at threesides.com.au/clients
4. What can we achieve today?
Inspire
Direct
Inform
5. Learning outcomes
1. Create a basic online marketing plan
2. Understanding your digital customer
3. Finding your digital footprint
4. Identify Google tools to use in your
business
5. Social media in the digital mix
6. Tactics explained – direct, ecommerce,
search, websites
7. Evaluation & data
7. ONLINE
MARKETING
PLAN+ TACTICS
Establish your existing Digital
Footprint
Define your customer
Develop your plan + Tactics
Set your budget and define
resources
Evaluate
Online
marketing
Activities
Website
Exposure /
Listings /
Directories
Back Links /
connections
Search
Engines
SEO/SEM
Conversion
/ Sales
Direct
marketing /
Email
Resources /
People
Social
Media
9. Aussies now
spend on average
23.3 hours online
each week, 3.5
times more than
the 6.7 hours we
were spending
online in 2003
0
5
10
15
20
25
Hours online each week
2003 2013
10.
11. Your Digital Customer
What is the value of a digital sales lead
Are they lookers or buyers?
What is their lifetime value?
What are the digital pathways to your door
Develop a digital persona
12. Buyer persona
Buyer persona: a clear
understanding of a target
customer that exists in
the mind of you and your
staff / team.
13. A picture of your customer
Traits + demographics +
behaviour
Elton
Late 60’s
Loves music
Prefers to shop online
Open minded and creative
Time poor
Well educated
15. Your Business Digital Footprint
1. What does your business
look like online right now?
2. Where can I find you?
3. Where can’t I find you?
4. What do I find when I
get there?
5. How accurate is your digital pitch?
24. What is an awesome site for search?
Easy to use, navigate, and understand
Provide direct, actionable information
relevant to the search query
Professionally designed and accessible to
modern browsers
Deliver high quality, legitimate,
credible content
25. Search engine optimisation
Create Search Engine Friendly Content
Know your keywords
Build valuable Links
Create titles and labels
Create Social Media links
Develop a Google Site Map (xml)
Have a clean menu structure
Optimise for people first!
42. Why social media?
Easy to update
Large connected population using it
Good way to start a conversation
Tell a better story with photos and video
Shows your business is alive
Promotes sales and specials direct to your followers
Helps with Search Engine rankings
Cheap to run
45. What businesses need to consider…
Which medium is right for them?
Strategic resourcing – who? when? what?
Writing for the medium
Planning and scheduling
Advertising – pay to play!
Evaluation & insights
48. What makes a good website?
Visually appealing
Mobile responsive
Clear Calls To Action
Well written content – authentic,
motivational, honest, clear
Great imagery – experiences not buildings
Video, maps, contact us, costs
Ecommerce functionality
49. …for the first time, Australians
who don’t buy something
online in an average three
month period are in the
minority. – June 2013
www.roymorgan.com – June2013
57. What’s the goal?
• Sales
• Updates
• Promotion
• Engagement
• Brand building
• Promoting products
or services
• Highlighting
achievements
• Invitations
• Catalogue
58. 10 steps for email marketing
1. Setting your goals
2. Develop a schedule
3. Find a system
4. Capture your audience
5. Create your content
6. Design your email
7. Testing
8. Sending
9. Monitoring
10. Being awesome
61. Why should we measure?
1. Stop doing things that aren’t working
2. Increase accountability
3. Reduce fear and confusion
4. Make better decisions
5. Provide better customer experiences
6. Pull the right levers in your business
62. 1. Build an engaged community of fans
2. Drive email opt-ins
3. Convert interest
4. Increase the potential for word of mouth
5. Better engagement and improved messaging.
6. Gain customer service efficiencies
7. Engage with customers on all available channels
8. Make money?
What do you want to achieve?
65. 1. Track your social media analytics /
insights
2. What reach are you achieving
3. What % of engagement is being reached
4. What is resonating with your users
5. What isn’t working
Social Media
Social Media
– Engagement
+ Reach+
Sentiment
Improvements: Experiment with content, post
timing, test offers and competitions, content
themes
66.
67. Digital tactics all coming together: A case study
www.youtube.com/watch?v=ZP1X_fqvSGg
Editor's Notes
Your name, business, and the one thing that motivated you to come today? If too many, one from each table
Looking at a couple of elements that will help you develop an online marketing plan. This is specific to your online activity, don’t forget about your offline marketing plan and combining the two together
A typical online plan needs to consider a range of tactics to suit the audience that you are tyring to engage. Things that we consider in our plans include (go through each bubble)
Green boxes the process for each bubble
A lot of people are focused on getting a website/FB page and not focused on the components or outcome of what they want to achieve
But before we can do all of these things, we need to know who is your digital customer. And how they want to receive information and be engaged with online.
These questions will inform the platforms eg are your ideal potential leads more likely to want to engage with you on FB or LinkedIn or Twitter or email marketing or your website or ebay store……
Change to Justin
How do you do this?
Google yourself, your competitors and keyword phrases that you think your ideal customer would use to find you or your product. Number of sponsored ads.
Keywords are not just single words
How many is too many?
And it is always changing!!! E.g. In the last few weeks Google announced that websites with SSL certificates (i.e. https sites) will help with your ranking. Mobile sites May
1. Get your site found - Target the Right Keywords
Keyword research and analysis is the most important part of an SEO campaign. It is the process of identifying the terms that search engine users are typing to find a product or service within a particular industry. Consider that keywords are like the index for the internet – you need to ensure that your product is listed under the correct words. Tourism operators should use keyword research to discover which keywords to use in the webpage content.
2. Write Quality and meaningful Content
Ensure that the text that you have on your website is quality content that tells the reader exactly what they want to know. The higher the quality of your content the higher the chances are of other websites linking to it (as well as search engines). This is also important not only for search engines but for getting the right message across to consumers.
3. Get Techy - Optimise Page Title, Headings, Metadata, Anchor Text
By ‘tweaking’ a number of the technical elements of your page you can get better results in search engines. Use the primary keyword followed by any secondary keywords in the webpage title; place company branding last. Write a description of the page, the metadata description tag is displayed in search result listings and compels people to click through to your site. In addition, include each keyword the page is targeting in the metadata keywords tag.
4. Optimise First Paragraph and Body Copy
The first paragraph on the page should include the primary keyword the page is targeting. This keyword should then be sprinkled through the remaining paragraphs of text on the page, naturally, and any secondary keywords should also be used in the copy of the page.
5. Search engines can’t read pictures
Search engines index words and text. Pictures only tell a thousand words for people, not computers. You need to ensure that all of your pictures are labeled and have ‘ALT’ tags. These are the web labels for your photos that display if the photo itself doesn’t show up.
Have to start a campaign and provide your credit card details but you can switch campaign off right away. Until you’ve done that the tool bar wont appear. Sneaky trick, enter your competitors into the keyword planner to see what keywords they are using on their site.
Own personal media monitoring service online for free. Look for yourself, business, competitiors…
Set alerts to come once a week/day
What makes a good website, mobile responsive CTA content etc repeat diagram, website is not the centre, wordpress design
Website is not the centre
We will see the older demographics grow in % as they become more comfortable with technology but it’s the under 25’s who will be growing up not knowing any different.
Explain the process online and the different moving parts and costs involved
Stores aren’t always just so people buy online – they also play a vital role in the research process
A simple way to look at the questions that need to be asked to establish your ecommerce needs. Based on the 4 p’s of marketing and turned into an ecommerce version
A platform is an individual instance of your site, your domain and you control it – this is the most common way to think of your own store/ecommerce – website
Market places such as ebay /etsy are alternative ways to setup a smaller store with less cost and overheads – but your forgo the ability to customise and improve it.
Some people have both – marketplaces are like shopping centres and platforms are like stores. Often you will see people having to but it takes more time and resources to manage.
What makes a good website, mobile responsive CTA content etc repeat diagram, website is not the centre, wordpress design
What is the purpose of doing email direct marketing?
What makes a good website, mobile responsive CTA content etc repeat diagram, website is not the centre, wordpress design
Unique Sessions
Users
Visitation growth
Page Views
Sales conversions
Pay per click visitors
Popular pages
Referring sites