Presentation made by Amit Kumar Head of OLX Autos to 3000+ Startup entrepreneurs of I Hubx Gujarat. This presentation gives a methodology for building a startup and pivoting at appropriate times, while keeping the vision in mind.
How to start an e commerce start-up (A step by step guide)Amit Kumar
In a master class to a group of startup founders and enthusiasts, Amit Kumar (CEO of OLX Autos) presents a step by step guide to build an e-commerce business.
Amit Kumar Head OLX Autos presented to the IIM Lucknow class of 2021. He shared his career journey and spoke about how marketplaces have generated value and evolved. How companies like Uber, OLA, Amazon, OYO have build their businesses. How Inventory and controlled marketplaces differ from open marketplaces.
This document discusses key topics related to ecommerce excellence for consumer electronics and general merchandise retailers in the United States. It covers the shopper experience across channels, supplier/retailer relationships, and content requirements. The shopper journey now begins online for over 80% of purchases through online product research on mobile devices. Retailers must provide a seamless omnichannel experience to meet shopper demands. Both showrooming and webrooming are common practices as shoppers research online and make purchase decisions across channels. Content must be rich yet optimized for each channel to drive the best shopping experience.
Ecommerce involves buying and selling of products over the internet and other computer networks. It includes business to business, business to consumer, and supply chain transactions. Ecommerce provides advantages like easy access to global markets, lower costs, and no geographic limitations. However, it also poses risks like security threats, technical issues, and lack of direct customer interaction. Ecommerce has grown rapidly since the 1970s as internet technology advanced to allow online purchasing and payments. Setting goals and strategies are important for developing a successful ecommerce business.
RSR ebook: Retail ecommerce in context: the next iterationLeigh Doyle
After years of steady ecommerce growth, there has been an unprecedented acceleration of the shift from physical stores to online shopping. Retailers are facing the limitations of their aging technology stack in allowing them to offer buy online pick up in store (BOPIS), social commerce, adding new payment methods, launching subscription programs and more. This study aims to understand how well retailers have been able to pivot to a digital-first world, the challenges they face, the opportunities nascent in the marketplace, and how their technology portfolios are able to support these shifts profitably.
It’s time to start developing a robust e-commerce marketing strategy to sustain in this rapidly growing e-commerce landscape. As a matter of fact, this huge market attracts different kind of brands which will make the competition tougher.
There are several types of e-commerce entities including e-tailers, manufacturers, existing retailers, consumer-led entities, informative entities, service providers, and financial entities. E-tailers source and sell products online, manufacturers sell directly online and use online marketing. Existing retailers have both physical and online stores. Consumer-led sites like eBay allow people to buy, sell, and auction goods. Informative sites provide information and opportunities to purchase. Service providers offer services like travel and last-minute deals. Financial entities provide online banking and insurance.
Practicology Conference - Cranberry Panda digital skills & salaries presentationPracticology
This document summarizes findings from a recruitment agency about the ecommerce job market in the UK. It discusses average ecommerce salaries, common job roles and in-demand skills like consumer psychology and data insights. Gender pay gaps are also examined, with women found to hold only 20% of executive roles and 10% of board positions. The document also looks at challenges around employee retention, reasons for leaving jobs, and what workers value like work-life balance and commute times. Key factors that impact retention are identified as overtime hours, commute lengths, and workplace happiness.
How to start an e commerce start-up (A step by step guide)Amit Kumar
In a master class to a group of startup founders and enthusiasts, Amit Kumar (CEO of OLX Autos) presents a step by step guide to build an e-commerce business.
Amit Kumar Head OLX Autos presented to the IIM Lucknow class of 2021. He shared his career journey and spoke about how marketplaces have generated value and evolved. How companies like Uber, OLA, Amazon, OYO have build their businesses. How Inventory and controlled marketplaces differ from open marketplaces.
This document discusses key topics related to ecommerce excellence for consumer electronics and general merchandise retailers in the United States. It covers the shopper experience across channels, supplier/retailer relationships, and content requirements. The shopper journey now begins online for over 80% of purchases through online product research on mobile devices. Retailers must provide a seamless omnichannel experience to meet shopper demands. Both showrooming and webrooming are common practices as shoppers research online and make purchase decisions across channels. Content must be rich yet optimized for each channel to drive the best shopping experience.
Ecommerce involves buying and selling of products over the internet and other computer networks. It includes business to business, business to consumer, and supply chain transactions. Ecommerce provides advantages like easy access to global markets, lower costs, and no geographic limitations. However, it also poses risks like security threats, technical issues, and lack of direct customer interaction. Ecommerce has grown rapidly since the 1970s as internet technology advanced to allow online purchasing and payments. Setting goals and strategies are important for developing a successful ecommerce business.
RSR ebook: Retail ecommerce in context: the next iterationLeigh Doyle
After years of steady ecommerce growth, there has been an unprecedented acceleration of the shift from physical stores to online shopping. Retailers are facing the limitations of their aging technology stack in allowing them to offer buy online pick up in store (BOPIS), social commerce, adding new payment methods, launching subscription programs and more. This study aims to understand how well retailers have been able to pivot to a digital-first world, the challenges they face, the opportunities nascent in the marketplace, and how their technology portfolios are able to support these shifts profitably.
It’s time to start developing a robust e-commerce marketing strategy to sustain in this rapidly growing e-commerce landscape. As a matter of fact, this huge market attracts different kind of brands which will make the competition tougher.
There are several types of e-commerce entities including e-tailers, manufacturers, existing retailers, consumer-led entities, informative entities, service providers, and financial entities. E-tailers source and sell products online, manufacturers sell directly online and use online marketing. Existing retailers have both physical and online stores. Consumer-led sites like eBay allow people to buy, sell, and auction goods. Informative sites provide information and opportunities to purchase. Service providers offer services like travel and last-minute deals. Financial entities provide online banking and insurance.
Practicology Conference - Cranberry Panda digital skills & salaries presentationPracticology
This document summarizes findings from a recruitment agency about the ecommerce job market in the UK. It discusses average ecommerce salaries, common job roles and in-demand skills like consumer psychology and data insights. Gender pay gaps are also examined, with women found to hold only 20% of executive roles and 10% of board positions. The document also looks at challenges around employee retention, reasons for leaving jobs, and what workers value like work-life balance and commute times. Key factors that impact retention are identified as overtime hours, commute lengths, and workplace happiness.
E-commerce Development Plan in china - Simulation situationCharlotte L
This document provides an analysis of the e-commerce market and platforms in China. It discusses the rapid growth of e-commerce in China due to new internet users and the limited reach of brick-and-mortar stores. The top platforms, Taobao, Tmall, and Amazon China, are compared based on features like product categories, events, and aesthetics. Platform services, word of mouth, target customers, and costs are also evaluated. A 2014 sales and marketing checklist is provided, along with a timeline of collections and festivals. Options for self-hosting or outsourcing an e-shop are presented in the conclusion.
The document is a project report submitted by Navneet Shah to the Bhawanipur Education Society College under the supervision of Prof. Saptarashi Ray in February 2015 analyzing the online retail sector and conducting a case study of Flipkart. It includes an introduction to online shopping, objectives and methodology, analysis of market trends and major online retailers in India, and a case study of Flipkart examining its business model and operations. The report was submitted to fulfill the requirements for a B.Com. Honours degree from the University of Calcutta.
E-commerce has revolutionized business by allowing online purchasing and selling of goods and services globally over the internet. It provides many strengths such as being borderless, saving time and having no time constraints. However, it also faces weaknesses like security concerns, potential for fraud, and an inability to see the physical product. Opportunities for e-commerce include a growing customer base as internet usage increases and new technologies emerge. Threats consist of rising competition, potential legal/regulatory changes, and difficulties in direct customer interaction compared to offline purchasing.
The document discusses trends in e-commerce, including guidelines for companies from both consumer and business perspectives. It outlines current tendencies like decreasing costs and growing profits. New technologies present opportunities if used to improve customer experience rather than for their own sake. Research on European e-commerce shows varying behaviors by country and barriers to cross-border sales. The future may include personalized digital identities and services, social commerce through networks, and improved mobile and multimedia experiences.
e-Commerce Facts and Stats 2015 and BeyondEuro IT Group
Euro IT Group teams have delivered dozens of ecommerce platforms. We cover the complete spectrum of ecommerce services from software architecture and development to additional plug ins development, modules extensions, user experience design, testing, maintenance and support, integration with other business systems (eg CRM, ERP, inventory), SEO, marketing, store migration or mobile responsive versions of your ecommerce platform.
Our e-commerce team consists of technical people, business analysts and marketing specialists with hands on experience in tailoring feature rich e-commerce solutions for companies that required modern design, a rich user experience, huge data volumes and integration with additional systems, all this done following the latest industry trends. Our focus is mostly on Magento development.
This document provides an overview of e-commerce essentials. It defines e-commerce as buying and selling of products or services over electronic systems like the internet. The document then discusses different types of e-commerce businesses and why e-commerce is important. It outlines the key components of an e-commerce process including the customer experience, online sales platforms, payments, shipping and returns. Finally, it provides advice on first steps for those starting in e-commerce and recommends learning from top Australian and international e-commerce sites.
AsiaPay is an online payment provider that serves merchants across Southeast Asia and China. It provides secure payment solutions using PCI-DSS compliant standards, which is the highest level of certification. In the Philippines, AsiaPay's PesoPay service is the first and only payment solution to achieve this level of compliance. AsiaPay offers online stores an eCommerce platform called eMalling that allows Filipino customers to shop online safely and make recurring payments using credit cards. eMalling uses open-source shopping cart technology that is widely used for online stores worldwide.
The document discusses e-commerce and provides examples of leading e-commerce companies including Amazon, eBay, and E-Choupal. It defines e-commerce, discusses the types (B2B, B2C, C2C), elements of payments, and provides a detailed overview of the products/services and growth of Amazon and eBay.
TMall: China's Premier Shopping DestinationAdvangent
Owned by Alibaba, Tmall is China’s number 1 B2C e-commerce platform (marketplace) with more than 50% market share.
Tmall.com targets domestic retailers and foreign retailers that already have a Chinese entity. Tmall.hk, or Tmall Global targets foreign companies without any official presence in China and allows them to sell directly to consumers in China.
This presentation is based on an official document provided Alibaba.
This document provides an overview of various internet marketing methods. It begins by defining internet marketing and explaining its advantages over traditional marketing. The main internet marketing methods discussed include affiliate marketing, article marketing, email marketing, blog marketing, pay-per-click advertising, search engine optimization, pop-up ads, banner ads, and social media marketing. For each method, a brief description is given of how it works and its benefits. The document emphasizes that internet marketing requires ongoing learning, testing, and adapting to remain effective.
evolution of e-commerce in the past decade and styletag as a trendsetterRain Chatterjee
The document discusses the evolution of e-commerce in India over the past decade and analyzes Styletag as an emerging trendsetter in the industry. It provides an overview of Styletag, including its founding, merchandising process, marketing strategies, and customer base. The document also examines drivers of the growth of e-commerce in India, forecasting that online retail sales will reach over $1 trillion by 2020. It identifies Styletag's target audience as primarily the 19-30 age group with an annual income between $2,500-10,000.
Trends in eCommerce in India - Powered by Hoppingo.comHoppingo
Year 2014 has been very promising in terms of new eCommerce companies getting established, companies getting huge investments from investors like Tiger Global, Soft Bank etc. Billion has become new million, when it comes to investment in this sector and e-commerce became one of the most sought after investment choice.
We, at Hoppingo, have listed some of the trends that are hitting eCommerce in 2015.
Do let us know if you think differently!
Ecommerce In/And India: Stats, Trends, and Consumer BehaviorO3M
A brief look into how eCommerce is shaping up in India. Originally given as part of a University of Madras seminar. Thanks for having us!
Includes statistics, buyer behavior details, and effective digital advertising mediums.
The document discusses the benefits and challenges of introducing an e-commerce system to an organization. Some key benefits include access to a global marketplace, 24/7 trading, low start-up and running costs, and effective search facilities. However, there are also challenges such as low consumer trust without human contact, potential issues with product descriptions, and security risks in providing personal information online. The document also outlines some of the technologies that power e-commerce systems, such as browsers, databases, domain names, and protocols to connect websites. Promotion of the e-commerce site through search engine optimization and paid placement is also mentioned.
This document provides an ecommerce success blueprint for brands and retailers looking to establish or grow their online presence. It outlines the four key elements of a successful ecommerce business: technology, shopping experience, customer service, and marketing. For each element, it identifies critical components like reliability and scalability for technology, conversions and mobile readiness for shopping experience, speed of delivery and packaging for customer service, and internal marketing and diversification of traffic sources for marketing. The blueprint is intended to help businesses understand and operate an ecommerce business successfully.
E-commerce refers to the buying and selling of goods or services using the internet. There are several types of e-commerce including business-to-business (B2B), business-to-consumer (B2C), business-to-government (B2G), and consumer-to-consumer (C2C). E-commerce provides easy and global access, is available 24/7, and allows for customized products and services. It involves attracting customers to a site, converting them to buyers, and keeping them returning through good customer service and additional offerings. Security measures like encryption and digital signatures are important to protect transactions.
2020: How consumers will select and what retailers need to doJerry J. Stam
This document discusses selection as the second step in the customer journey, focusing on combining digital experiences and physical stores for selection activities of customers towards 2020. It identifies key questions for customer journeys from a selection perspective and discusses requirements from a selection perspective, focusing on providing a differentiated experience through customer knowledge. It uses examples to show how different retailers are currently addressing selection through approaches like personalized recommendations, convenient selection tools, and social experiences. The document emphasizes the importance of preparing for selection in 2020 by focusing on the customer experience.
Consumer behaviour in online shopping and comparisonAmitkumarsingh376
In this you can find about the details about what is the behavior of consumer towards online shopping, along this i had also added a comparison between two top online marketers which are mostly in trend i.e., comparison between Flipkart and Amazon.
Hope you Guys enjoy it, and may this project may provide good knowledge to you all
Thank You
This document discusses Alibaba Group and provides strategies for successful sourcing on Alibaba platforms. It begins with an overview of Alibaba Group, which was founded in 1999 and now has over 20,000 employees and offices worldwide. It then discusses the vision for Alibaba to make business easy anywhere. The rest of the document provides tips for small and medium-sized enterprises (SMEs) to source internationally using Alibaba platforms, including using tools for product search, supplier evaluation, ordering samples, and placing bulk orders. It highlights features of Alibaba.com and AliExpress.com like escrow services that help protect buyers.
This document provides an overview of an entrepreneurship course for computer science students. It includes definitions of key terms, an explanation of the types of entrepreneurship, and factors that contribute to startup success and failure. The course objectives are to increase students' ability to start, execute, and grow companies. Topics will include developing strategy, conducting market research, product development, and financial and operational aspects of startups. Assessments will include projects, exams, problem sets and quizzes. The target audience is CMU-Q students with no prerequisites. References for further reading are provided but no single textbook is required. The next class will focus on forming teams, generating ideas, and conducting initial market research.
Entrepreneurship Education Experience - Bob Caspe (Aula 2)Cultura e Mercado
The document discusses how randomness and external factors greatly influence the success or failure of startups. It argues that business plans are often invalidated by unforeseen events and that survival in the early stages is more important than planning. The document presents examples showing how outcomes in areas like business, aviation and sports are highly influenced by randomness. It concludes that for startups, managing cash flow to survive long enough for good luck to help is important, and that external events are more dominant than any internal planning in determining a startup's future.
E-commerce Development Plan in china - Simulation situationCharlotte L
This document provides an analysis of the e-commerce market and platforms in China. It discusses the rapid growth of e-commerce in China due to new internet users and the limited reach of brick-and-mortar stores. The top platforms, Taobao, Tmall, and Amazon China, are compared based on features like product categories, events, and aesthetics. Platform services, word of mouth, target customers, and costs are also evaluated. A 2014 sales and marketing checklist is provided, along with a timeline of collections and festivals. Options for self-hosting or outsourcing an e-shop are presented in the conclusion.
The document is a project report submitted by Navneet Shah to the Bhawanipur Education Society College under the supervision of Prof. Saptarashi Ray in February 2015 analyzing the online retail sector and conducting a case study of Flipkart. It includes an introduction to online shopping, objectives and methodology, analysis of market trends and major online retailers in India, and a case study of Flipkart examining its business model and operations. The report was submitted to fulfill the requirements for a B.Com. Honours degree from the University of Calcutta.
E-commerce has revolutionized business by allowing online purchasing and selling of goods and services globally over the internet. It provides many strengths such as being borderless, saving time and having no time constraints. However, it also faces weaknesses like security concerns, potential for fraud, and an inability to see the physical product. Opportunities for e-commerce include a growing customer base as internet usage increases and new technologies emerge. Threats consist of rising competition, potential legal/regulatory changes, and difficulties in direct customer interaction compared to offline purchasing.
The document discusses trends in e-commerce, including guidelines for companies from both consumer and business perspectives. It outlines current tendencies like decreasing costs and growing profits. New technologies present opportunities if used to improve customer experience rather than for their own sake. Research on European e-commerce shows varying behaviors by country and barriers to cross-border sales. The future may include personalized digital identities and services, social commerce through networks, and improved mobile and multimedia experiences.
e-Commerce Facts and Stats 2015 and BeyondEuro IT Group
Euro IT Group teams have delivered dozens of ecommerce platforms. We cover the complete spectrum of ecommerce services from software architecture and development to additional plug ins development, modules extensions, user experience design, testing, maintenance and support, integration with other business systems (eg CRM, ERP, inventory), SEO, marketing, store migration or mobile responsive versions of your ecommerce platform.
Our e-commerce team consists of technical people, business analysts and marketing specialists with hands on experience in tailoring feature rich e-commerce solutions for companies that required modern design, a rich user experience, huge data volumes and integration with additional systems, all this done following the latest industry trends. Our focus is mostly on Magento development.
This document provides an overview of e-commerce essentials. It defines e-commerce as buying and selling of products or services over electronic systems like the internet. The document then discusses different types of e-commerce businesses and why e-commerce is important. It outlines the key components of an e-commerce process including the customer experience, online sales platforms, payments, shipping and returns. Finally, it provides advice on first steps for those starting in e-commerce and recommends learning from top Australian and international e-commerce sites.
AsiaPay is an online payment provider that serves merchants across Southeast Asia and China. It provides secure payment solutions using PCI-DSS compliant standards, which is the highest level of certification. In the Philippines, AsiaPay's PesoPay service is the first and only payment solution to achieve this level of compliance. AsiaPay offers online stores an eCommerce platform called eMalling that allows Filipino customers to shop online safely and make recurring payments using credit cards. eMalling uses open-source shopping cart technology that is widely used for online stores worldwide.
The document discusses e-commerce and provides examples of leading e-commerce companies including Amazon, eBay, and E-Choupal. It defines e-commerce, discusses the types (B2B, B2C, C2C), elements of payments, and provides a detailed overview of the products/services and growth of Amazon and eBay.
TMall: China's Premier Shopping DestinationAdvangent
Owned by Alibaba, Tmall is China’s number 1 B2C e-commerce platform (marketplace) with more than 50% market share.
Tmall.com targets domestic retailers and foreign retailers that already have a Chinese entity. Tmall.hk, or Tmall Global targets foreign companies without any official presence in China and allows them to sell directly to consumers in China.
This presentation is based on an official document provided Alibaba.
This document provides an overview of various internet marketing methods. It begins by defining internet marketing and explaining its advantages over traditional marketing. The main internet marketing methods discussed include affiliate marketing, article marketing, email marketing, blog marketing, pay-per-click advertising, search engine optimization, pop-up ads, banner ads, and social media marketing. For each method, a brief description is given of how it works and its benefits. The document emphasizes that internet marketing requires ongoing learning, testing, and adapting to remain effective.
evolution of e-commerce in the past decade and styletag as a trendsetterRain Chatterjee
The document discusses the evolution of e-commerce in India over the past decade and analyzes Styletag as an emerging trendsetter in the industry. It provides an overview of Styletag, including its founding, merchandising process, marketing strategies, and customer base. The document also examines drivers of the growth of e-commerce in India, forecasting that online retail sales will reach over $1 trillion by 2020. It identifies Styletag's target audience as primarily the 19-30 age group with an annual income between $2,500-10,000.
Trends in eCommerce in India - Powered by Hoppingo.comHoppingo
Year 2014 has been very promising in terms of new eCommerce companies getting established, companies getting huge investments from investors like Tiger Global, Soft Bank etc. Billion has become new million, when it comes to investment in this sector and e-commerce became one of the most sought after investment choice.
We, at Hoppingo, have listed some of the trends that are hitting eCommerce in 2015.
Do let us know if you think differently!
Ecommerce In/And India: Stats, Trends, and Consumer BehaviorO3M
A brief look into how eCommerce is shaping up in India. Originally given as part of a University of Madras seminar. Thanks for having us!
Includes statistics, buyer behavior details, and effective digital advertising mediums.
The document discusses the benefits and challenges of introducing an e-commerce system to an organization. Some key benefits include access to a global marketplace, 24/7 trading, low start-up and running costs, and effective search facilities. However, there are also challenges such as low consumer trust without human contact, potential issues with product descriptions, and security risks in providing personal information online. The document also outlines some of the technologies that power e-commerce systems, such as browsers, databases, domain names, and protocols to connect websites. Promotion of the e-commerce site through search engine optimization and paid placement is also mentioned.
This document provides an ecommerce success blueprint for brands and retailers looking to establish or grow their online presence. It outlines the four key elements of a successful ecommerce business: technology, shopping experience, customer service, and marketing. For each element, it identifies critical components like reliability and scalability for technology, conversions and mobile readiness for shopping experience, speed of delivery and packaging for customer service, and internal marketing and diversification of traffic sources for marketing. The blueprint is intended to help businesses understand and operate an ecommerce business successfully.
E-commerce refers to the buying and selling of goods or services using the internet. There are several types of e-commerce including business-to-business (B2B), business-to-consumer (B2C), business-to-government (B2G), and consumer-to-consumer (C2C). E-commerce provides easy and global access, is available 24/7, and allows for customized products and services. It involves attracting customers to a site, converting them to buyers, and keeping them returning through good customer service and additional offerings. Security measures like encryption and digital signatures are important to protect transactions.
2020: How consumers will select and what retailers need to doJerry J. Stam
This document discusses selection as the second step in the customer journey, focusing on combining digital experiences and physical stores for selection activities of customers towards 2020. It identifies key questions for customer journeys from a selection perspective and discusses requirements from a selection perspective, focusing on providing a differentiated experience through customer knowledge. It uses examples to show how different retailers are currently addressing selection through approaches like personalized recommendations, convenient selection tools, and social experiences. The document emphasizes the importance of preparing for selection in 2020 by focusing on the customer experience.
Consumer behaviour in online shopping and comparisonAmitkumarsingh376
In this you can find about the details about what is the behavior of consumer towards online shopping, along this i had also added a comparison between two top online marketers which are mostly in trend i.e., comparison between Flipkart and Amazon.
Hope you Guys enjoy it, and may this project may provide good knowledge to you all
Thank You
This document discusses Alibaba Group and provides strategies for successful sourcing on Alibaba platforms. It begins with an overview of Alibaba Group, which was founded in 1999 and now has over 20,000 employees and offices worldwide. It then discusses the vision for Alibaba to make business easy anywhere. The rest of the document provides tips for small and medium-sized enterprises (SMEs) to source internationally using Alibaba platforms, including using tools for product search, supplier evaluation, ordering samples, and placing bulk orders. It highlights features of Alibaba.com and AliExpress.com like escrow services that help protect buyers.
This document provides an overview of an entrepreneurship course for computer science students. It includes definitions of key terms, an explanation of the types of entrepreneurship, and factors that contribute to startup success and failure. The course objectives are to increase students' ability to start, execute, and grow companies. Topics will include developing strategy, conducting market research, product development, and financial and operational aspects of startups. Assessments will include projects, exams, problem sets and quizzes. The target audience is CMU-Q students with no prerequisites. References for further reading are provided but no single textbook is required. The next class will focus on forming teams, generating ideas, and conducting initial market research.
Entrepreneurship Education Experience - Bob Caspe (Aula 2)Cultura e Mercado
The document discusses how randomness and external factors greatly influence the success or failure of startups. It argues that business plans are often invalidated by unforeseen events and that survival in the early stages is more important than planning. The document presents examples showing how outcomes in areas like business, aviation and sports are highly influenced by randomness. It concludes that for startups, managing cash flow to survive long enough for good luck to help is important, and that external events are more dominant than any internal planning in determining a startup's future.
In this part 3 of three part series delivered by PhoenixGMN consultant Navin Arora, the audience is presented with very practical advice about how to approach angels for funding using pitched and business plans. What is a good pitch and business plan. etc.
The document discusses the lean startup methodology for validating business hypotheses through customer development and pivoting. It emphasizes that startups should explicitly test their business assumptions by getting customer feedback on problems, solutions, and business models, rather than assuming their ideas are correct. If problems arise, startups should pivot one element and test again rather than persisting blindly with their initial plan. The lean startup process helps companies find a working business model more quickly through a scientific approach of iterative experimentation and adaptation based on customer input.
Digital marketing is increasingly important for events. Inbound marketing, which relies on earning interest through great content, is more effective than interruption marketing which tries to buy attention. The presentation covered tactics for digital marketing like creating videos, blogs, social media profiles and more to engage audiences and drive them to events. It emphasized starting with insights on audiences and testing ideas to develop an ongoing inbound marketing strategy.
Come join 100+ founders in one place!
9:30am-10:00am- Registration Opening Remarks & Orientation
10:00am-12pm Power Hour Boot Camp
Starting, Ideation, Test 101
Pitch 101
Product Development 101
Customer Acquisition 101
Press & Marketing 101
Funding 101
12:00-1:00pm Lunch break Offsite
1:00-1:30 Pitch Off
1:30-3:00 Exponential Tech Power Hour BootCamp
Overview of the top 10 Exponential Tech
Leveraging Exponential Tech In Business
How to integrate exponential tech into your product
3:00-3:30 Mental Engineering & Entrepreneurship + Q/A
This document provides an overview and summary of a presentation on social media marketing trends and tactics. The presentation discusses major global trends in 2013 such as the growth of Facebook, rising popularity of video content, and increasing importance of mobile. It then analyzes research on how people use these platforms and provides examples of tactics like amplification and attribution that speakers from various social media classes emphasize. The goal is to help attendees understand opportunities in social media, commit to learning more tactics, and prioritize focus and budget to capitalize on these industry changes.
Blogging, Twitter and Social Media for women in businessSymphony3
1) Social media such as blogging and Twitter can benefit businesses but require changes in thinking and behaviors. It involves losing some control over your brand and engaging in two-way communication.
2) When starting out, businesses should listen to conversations, identify influencers in their industry, and start using tools internally before engaging externally.
3) Content should solve problems for customers, be digestible, and highlight your sustainable competitive advantage and expertise. Goals and metrics should align with your overall business strategy.
The document discusses the Lean Startup methodology for building startups under conditions of extreme uncertainty. It advocates for building a minimum viable product and continuously validating hypotheses through customer experiments rather than fully planning products. Key techniques include rapid A/B testing, continuous deployment of code, and using metrics to guide product decisions rather than visions of predicted success. The goal is to maximize learning from customers with minimum resources to improve odds of achieving product-market fit.
Mobile App Entrepreneur - A Practical Lessons Vijay_30071977
Hello and Welcome to the course ‘Mobile App Entrepreneur – A Practical Lessons’. In this course, you will learn about the basics of all the areas associated with mobile app development, right from idea conceptualization to production release of the app and perform post-production activities. This course is divided into three stages, Pre-Production, Production and Post-Production. You might have seen courses focusing on only one topic where you have no clue of things to take care before and after topic you just learned. Hence, I have come up with this comprehensive course, where I would touch base on all the areas of Mobile App development, which are very much essential in becoming successful as a mobile app entrepreneur. Having said that, you will be learning various different topics in this course. Pre-Production Activities 1. Conceptualization of Idea or How to test a Business Idea 2. Outsourcing vs In sourcing 3. Deciding iOS, Android, Windows or All 4. Pricing Models 5. NDA (Non-Disclosure Agreement)
Company building: Keeping your startup DNA when you grow your businessAmazon Web Services
Après-midi - Track 3 - S3 - Company building Keeping your startup DNA when you grow your business
Cette session vous a plû ? Si c'est le cas, n'hésitez pas à vous inscrire à notre Summit !
This document provides an overview of Startupbootcamp, an accelerator program. It discusses what accelerators offer startups, including tools, experience, customers, validation and networking. However, accelerators won't guarantee funding, hand out investors, create one-size-fits-all programs or do the work for startups. The document also discusses how startups can stand out, such as through team strength, timing, business plans and passion. It provides examples of startups that succeeded and explains how startups can create barriers to entry through habits, immersion, cost advantages and intangible assets. Finally, it discusses venture capital fundraising and considerations around whether it's right for a startup.
Startup Seminars - Sales and growing your business CityStarters
Sinead Macmanus provides tips on generating sales and growth for startups. The document discusses 4 key areas needed to sell: 1) A defined product people want, 2) A revenue model, 3) A pipeline of customers, and 4) A sales process to convert leads to customers. For acquiring customers, the document recommends both paid strategies like search advertising, and unpaid strategies like content marketing, guest blogging, email marketing, and doing things that don't scale like manually recruiting early users. The importance of testing hypotheses with a minimum viable product and analyzing conversion funnels is also emphasized.
The document provides tips for finding a job during the COVID-19 pandemic. It recommends updating your resume, networking actively on social media platforms like LinkedIn, and taking online courses to learn new skills. Specific tips include customizing your resume to be AI-friendly, using hashtags recruiters search for in your LinkedIn headline, and networking in virtual groups on platforms like Upstream. The document stresses staying positive and taking advantage of online tools and communities for virtual engagement during social distancing restrictions.
Websites are meant to help you meet your business goals. This presentation walks through 5-steps every website should take when building their website.
The document discusses research from Content Marketing Institute on how businesses can successfully use video in content marketing. It finds that the most successful video creators (1) develop internal processes and competency in video creation over time, (2) experiment with different types of videos, and (3) have metrics to measure video success. Developing some in-house video creation ability can help scale production and lower costs compared to outsourcing all videos. Barriers like lack of expertise, budget and staff prevent some from creating videos.
The document provides an overview of the Lean Startup methodology presented by Quang Nguyen. It discusses what Lean Startup is, why companies use it, and how companies like Dropbox and Peernuts have implemented it. The key aspects of Lean Startup covered are the build-measure-learn loop, minimum viable products, and customer development to validate ideas through iterative testing and learning.
This document provides steps to create a minimum viable product (MVP):
1. Build a prototype (e.g. landing page, video, basic app) to test hypotheses and ideas with minimal effort. Tools include Google Forms, Balsamiq, LaunchRock, WordPress.
2. Expose the prototype to customers and measure behaviors and data using tools like Google Analytics, Mixpanel, KissMetrics. Track metrics regularly to determine if the idea is worth pursuing.
3. Analyze customer data and behaviors to develop new hypotheses and ideas. Prioritize next steps and features using tools like Google Sheets and Trello. Determine if raising money to build the next iteration is needed.
Similar to Pivot your startup, fail early, fail fast, learn fast (20)
Gen Z and the marketplaces - let's translate their needsLaura Szabó
The product workshop focused on exploring the requirements of Generation Z in relation to marketplace dynamics. We delved into their specific needs, examined the specifics in their shopping preferences, and analyzed their preferred methods for accessing information and making purchases within a marketplace. Through the study of real-life cases , we tried to gain valuable insights into enhancing the marketplace experience for Generation Z.
The workshop was held on the DMA Conference in Vienna June 2024.
Ready to Unlock the Power of Blockchain!Toptal Tech
Imagine a world where data flows freely, yet remains secure. A world where trust is built into the fabric of every transaction. This is the promise of blockchain, a revolutionary technology poised to reshape our digital landscape.
Toptal Tech is at the forefront of this innovation, connecting you with the brightest minds in blockchain development. Together, we can unlock the potential of this transformative technology, building a future of transparency, security, and endless possibilities.
Understanding User Behavior with Google Analytics.pdfSEO Article Boost
Unlocking the full potential of Google Analytics is crucial for understanding and optimizing your website’s performance. This guide dives deep into the essential aspects of Google Analytics, from analyzing traffic sources to understanding user demographics and tracking user engagement.
Traffic Sources Analysis:
Discover where your website traffic originates. By examining the Acquisition section, you can identify whether visitors come from organic search, paid campaigns, direct visits, social media, or referral links. This knowledge helps in refining marketing strategies and optimizing resource allocation.
User Demographics Insights:
Gain a comprehensive view of your audience by exploring demographic data in the Audience section. Understand age, gender, and interests to tailor your marketing strategies effectively. Leverage this information to create personalized content and improve user engagement and conversion rates.
Tracking User Engagement:
Learn how to measure user interaction with your site through key metrics like bounce rate, average session duration, and pages per session. Enhance user experience by analyzing engagement metrics and implementing strategies to keep visitors engaged.
Conversion Rate Optimization:
Understand the importance of conversion rates and how to track them using Google Analytics. Set up Goals, analyze conversion funnels, segment your audience, and employ A/B testing to optimize your website for higher conversions. Utilize ecommerce tracking and multi-channel funnels for a detailed view of your sales performance and marketing channel contributions.
Custom Reports and Dashboards:
Create custom reports and dashboards to visualize and interpret data relevant to your business goals. Use advanced filters, segments, and visualization options to gain deeper insights. Incorporate custom dimensions and metrics for tailored data analysis. Integrate external data sources to enrich your analytics and make well-informed decisions.
This guide is designed to help you harness the power of Google Analytics for making data-driven decisions that enhance website performance and achieve your digital marketing objectives. Whether you are looking to improve SEO, refine your social media strategy, or boost conversion rates, understanding and utilizing Google Analytics is essential for your success.
Instagram has become one of the most popular social media platforms, allowing people to share photos, videos, and stories with their followers. Sometimes, though, you might want to view someone's story without them knowing.
2. 2
Who am I?
B.Tech. IIT Bombay 2006;
MBA ISB Hyderabad 2010
https://in.linkedin.com/in/execamit
https://medium.com/@execamit
Over a decade in building businesses and helping startups like yours
● Experience in FMCG, Telecom and Marketplaces
● Specialize in building businesses grounds up
● Understand product categories: Fashion, Electronics, Automobiles,
Foods & telecom
Personal
● Avid reader on Evolutionary psychology, Sociobiology
● Like to Swim, play tennis
● Son, Husband & Father of 2 chirpy kids
3. 3
Questions bubbling in your mind?
No question is a stupid question, Only an answer can be
Please put your questions in Chat.
6. Our learning journey for 120 mins = 72,00 sec.
1. Understanding the need for a pivot (30 mins)
How some of the well known success stories in the
start-up world started
2. Identifying the need of a pivot? (30 mins)
3. How to Pivot? (30 mins)
Case study (Votizen)
Questions and Answers !!! (30 mins)
7. Why is this topic relevant?
There is a long distance between ideas and success
8. Why is this topic relevant?
There is a long distance between ideas and success
https://www.techyv.com/tips/top-10-things-that-you-would-have-not-known-about-youtube/
9. Why is this topic relevant?
There is a long distance between ideas and success
https://www.cbinsights.com/research/startup-pivot-success-stories/
10. Why is this topic relevant?
There is a long distance between ideas and success
https://en.wikipedia.org/wiki/List_of_most-viewed_YouTube_videos
Most famous video on Youtube has
7B views.
11. Another Pivot, This is Indian !!!
https://archive.org/web/ Search for snapdeal.com
12. Why is this topic relevant?
There is a long distance between ideas and success
https://www.youtube.com/watch?v=AbMWfgQ4t1c
13. Story of Snapdeal Pivot!!!
From Group deals
Group Deals Market in India has low ticket sizes
Customer experience dependent upon service
providers
“If you pay less, You get less”
To Full fledged eCommerce
Ecommerce was the talk of the town
Globally proven, Much bigger market
If you can get money, why not go for it!!!
And the journey goes on…
14. Lets reverse the quiz!!!
https://medium.com/@iMohammadFaraz/the-success-story-of-instagram-
15. From Fine whiskies to Photo sharing
https://medium.com/@iMohammadFaraz/the-success-story-of-instagram-
16. To USD 1 B valuation in 2 years 2012
Photo and video-sharing social media application that
was launched in 2010 by Kevin Systrom.
The first prototype of Instagram was a web app called
Burbn, which was inspired by Systrom's love of fine
whiskeys and bourbons.
The Instagram app was launched on Oct. 6, 2010, and
racked up 25,000 users in one day.
From the beginning, the primary focus of the app was to
feature photographs, specifically those taken on mobile
devices.
Just prior to Instagram's initial public offering (IPO)
in 2012, Facebook acquired the company for $1
billion in cash and stock.
https://medium.com/@iMohammadFaraz/the-success-story-of-instagram-
5635b2e9c7ff
17. Every entity pivots:
Government of India !!!
https://scroll.in/article/930982/july-19-1969-fifty-years-ago-india-nationalised-14-private-banks-this-is-how-it-was-done
18. 1991 reforms are
the landmark pivot
in the Indian
economic history
Source: Economictimes newspaper
19. Our learning journey for 120 mins = 72,00 sec.
Change is the only constant in our lives
1. Understanding the need for a pivot (30 mins)
How some of the well known success stories in the
start-up world started
2. Pivot Gyaan !!! (30 mins)
3. How to Pivot? (30 mins)
Case study (Votizen)
Questions and Answers !!! (30 mins)
20. Thank you Professor Hammoud
https://web2.qatar.cmu.edu/~mhhammou/15390-s18/lectures.html
Fantastic course material on
entrepreneurship.
21. Why are you Interested in Entrepreneurship?
https://web2.qatar.cmu.edu/~mhhammou/15390-s18/lectures.html
22. • Three major schools of thought:
1. “Just Do It”
• Most entrepreneurs are wary of implementing traditional management
practices, afraid that this will invite bureaucracy or stifle creativity
• They assume management is the problem, hence, chaos is the answer
• Unfortunately, this approach leads to chaos more often than it does to success
2. “Launch a Rocket Ship”
• Specify every single step to take in excruciating details (typically by tapping
into a proven set of techniques used for managing big companies)
• Specify the expected result of every single step taken– what happens if a tiny
error occurs? Can you adapt or pivot?
School of Thought in Entrepreneurship
https://web2.qatar.cmu.edu/~mhhammou/15390-s18/lectures.html
23. 3. “Drive a Car”
• Set a (hypothetical) path to reach a destination (you are not sure whether
this path will lead to the destination)
• Experiment with and validate your path
• Persevere, adapt, or even pivot if needed
• If you are driving to work, do you give up if there is a detour in the
road or you made a wrong turn?
• No, you remain thoroughly focused on getting to your destination
School of Thought in Entrepreneurship
https://web2.qatar.cmu.edu/~mhhammou/15390-s18/lectures.html
25. [Based on a study by IdeaLab]
14%
24%
28%
32%
42%
Factors of
success
across
more than
200
companies
Time
Team &
Execution
Idea
Business
Model
Funding
What makes a startup succeed
https://web2.qatar.cmu.edu/~mhhammou/15390-s18/lectures.html
27. What is a Pivot?
Pivot is a structured course correction
designed to test a new fundamental hypothesis, about
the
Product
Business model
Engine of growth
Pivot or Persevere ?
https://web2.qatar.cmu.edu/~mhhammou/15390-s18/lectures.html
28. When to Pivot?
One piece of business really stands out
Existing Business does not make money
Market response below expectations or unanticipated
Competition outperforming you always
You want something else
https://blog.hubspot.com/sales/pivot-startup#:~:text=A%20startup%20pivot%20occurs%20when,change%20in%20its%20business%20model.
https://www.startups.com/library/expert-advice/startup-business-pivot
29. Different types of Pivot
Pivot in your existing business
Reposition your product
Do something entirely new
https://appinventiv.com/blog/startup-pivot-guide/
30. How to Pivot
Develop prototype before Pivot
Pick goals aligned with vision
Your pivot must give you growth opportunities
Consider alternate technology
Keep investors informed
https://appinventiv.com/blog/startup-pivot-guide/
33. Our learning journey for 120 mins = 72,00 sec.
Change is the only constant in our lives
1. Understanding the need for a pivot (30 mins)
How some of the well known success stories in the
start-up world started
2. Pivot Gyaan !!!(30 mins)
3. How to Pivot? (30 mins)
Case study (Votizen)
Questions and Answers !!! (30 mins)
34. Votizen case study !!!
https://web2.qatar.cmu.edu/~mhhammou/15390-s18/lectures.html
35. • In 2009, David Binetti started Votizen, a specialized social
network for verified voters to learn about political issues and
take collective actions
• David built an MVP that costed over $1200 in ~3 months and launched it
with an attempt to test 4 major leap-of-faith assumptions
1. Customers would be interested in Votizen and sign up
• Defined metric: registration rate
2. Votizen will be able to verify them as registered voters
• Defined metric: activation rate
Case study: Votizen
https://web2.qatar.cmu.edu/~mhhammou/15390-s18/lectures.html
36. • In 2009, David Binetti started Votizen, a specialized social
network for verified voters to learn about political issues and
take collective actions
• David built an MVP that costed over $1200 in ~3 months and launched it
with an attempt to test 4 major leap-of-faith assumptions
3. Verified customers would engage over time
• Defined metric: retention rate
4. Engaged customers would invite friends to join them into civic causes
• Defined metric: referral rate
Case study: Votizen
https://web2.qatar.cmu.edu/~mhhammou/15390-s18/lectures.html
37. • Three months after launching, the results were very low
• David spent another $5000 optimizing and split testing the usability
aspects of the platform
Initial MVP
Registration Rate 5%
Activation Rate 17%
Retention Rate Too Low
Referral Rate Too Low
Case study: Votizen
https://web2.qatar.cmu.edu/~mhhammou/15390-s18/lectures.html
38. • Two months after these optimizations, the results improved
• David knew he had to do more; hence, he talked to more customers,
held focused group discussions, and did countless A/B experiments
Initial MVP After Optimization
Registration Rate 5% 17%
Activation Rate 17% 90%
Retention Rate Too Low 5%
Referral Rate Too Low 4%
Case study: Votizen
https://web2.qatar.cmu.edu/~mhhammou/15390-s18/lectures.html
39. • Three months later, the results nudged up only slightly
• The platform was not living up to the growth model David has hoped for!
• Time to pivot or persevere
After 1st Optimization After 2nd Optimization
Registration Rate 17% 17%
Activation Rate 90% 90%
Retention Rate 5% 8%
Referral Rate 4% 6%
Case study: Votizen
https://web2.qatar.cmu.edu/~mhhammou/15390-s18/lectures.html
40. • David’s direct contact with customers provided the following feedback:
1. “I always wanted to get more involved; this makes it so much easier”
2. “The fact that you prove I’m a voter matters”
3. “There’s no one here. What’s the point of coming back?”
• David decided to undertake a zoom-in pivot, refocusing the platform on
what previously was considered a feature of a larger whole
• Customers can contact elected representatives digitally
• Votizen translates that digital contact into old-fashioned printed letters and
petitions, and mails them to representatives at Congress
Case study: Votizen
https://web2.qatar.cmu.edu/~mhhammou/15390-s18/lectures.html
41. • Four months later and another $30,000, the results improved
• David was stuck in an age-old entrepreneurial trap- i.e., metrics and
product were improving, but not fast enough!
Before Pivot After Pivot
Registration Rate 17% 42%
Activation Rate 90% 83%
Retention Rate 8% 21%
Referral Rate 6% 54%
Case study: Votizen
https://web2.qatar.cmu.edu/~mhhammou/15390-s18/lectures.html
42. • David decided to undertake a customer segment pivot, keeping the
functionality of his platform the same but changing the audience focus
• He contacted large companies and professional fundraisers who have
professional or business interests in political campaigning
• The companies seemed extremely eager and David quickly signed Letters-of-
Intent (LoI) to build the functionality they needed
• On the basis of LoI, David increased his head count and built all the
required functionality in 3 months
• David went back to the companies, but none of them closed a real sale!
Case study: Votizen
https://web2.qatar.cmu.edu/~mhhammou/15390-s18/lectures.html
43. • David decided to fire some staff and undertake a business-model pivot,
allowing anyone to become a paid customer with just a credit card and
rally any group of people
• One month later, metrics started increasing
Before 2nd Pivot After 2nd Pivot
Registration Rate 42% 51%
Activation Rate 83% 92%
Retention Rate 21% 28%
Referral Rate 54% 64%
Case study: Votizen
https://web2.qatar.cmu.edu/~mhhammou/15390-s18/lectures.html
44. • Votizen’s system can now process voter identities in real time for > 47
states and has delivered 10s of thousands of messages to Congress
• The Startup Visa campaign used Votizen’s tools to introduce the Startup
Visa Act (S.565)
• This was the first legislation introduced into the USA Senate solely as a result of
social lobbying
• On January 10, 2013, Votizen was acquired by Causes, an online civic
engagement platform founded by Sean Parker
Case study: Votizen
https://web2.qatar.cmu.edu/~mhhammou/15390-s18/lectures.html
48. Lets keep in touch
(Code word:
ExecAmit)
Happy to help!!!
ExecAmit@gmail.com
https://in.linkedin.com/in/execamit
https://twitter.com/execamit
Editor's Notes
Why marketplace as a topic is relevant to an MBA graduating class?
Why marketplace as a topic is relevant to an MBA graduating class?
Why marketplace as a topic is relevant to an MBA graduating class?
Why marketplace as a topic is relevant to an MBA graduating class?
Why marketplace as a topic is relevant to an MBA graduating class?
Why marketplace as a topic is relevant to an MBA graduating class?
Why marketplace as a topic is relevant to an MBA graduating class?
https://medium.com/@iMohammadFaraz/the-success-story-of-instagram-5635b2e9c7ff
89.5% of all Instagram photos are posted normally with no Instagram filter added.
Instagram is now estimated to be worth $100 billion.
37% of all adults in the United States use the platform.
The company is still fairly lean and only employs 550 people around the world.
The most-liked food on Instagram is Pizza.
https://medium.com/@iMohammadFaraz/the-success-story-of-instagram-5635b2e9c7ff
89.5% of all Instagram photos are posted normally with no Instagram filter added.
Instagram is now estimated to be worth $100 billion.
37% of all adults in the United States use the platform.
The company is still fairly lean and only employs 550 people around the world.
The most-liked food on Instagram is Pizza.
https://medium.com/@iMohammadFaraz/the-success-story-of-instagram-5635b2e9c7ff
89.5% of all Instagram photos are posted normally with no Instagram filter added.
Instagram is now estimated to be worth $100 billion.
37% of all adults in the United States use the platform.
The company is still fairly lean and only employs 550 people around the world.
The most-liked food on Instagram is Pizza.
Why marketplace as a topic is relevant to an MBA graduating class?