Tips for Building a Personal Brand and Successful Career by Kent Lewis Anvil President

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Anvil President Kent Lewis outlines best practices and tips for building your personal brand online in order to move your career forward. Build and manage your reputation online to elevate your brand.

Marketing

1. Claim & Optimize Social Profiles
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2. Create a blog or website
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3. Lurk > Listen > Learn > Apply
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4. ID Influencers, Connect, Engage
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5. Become a Filter
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6. Refine, Focus & Create a POV
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7. Develop, Optimize & Syndicate
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8. Expand Your Network
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9. Leverage PR
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10. Monitor > Measure > Evolve
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11. Manage Towards a Goal
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Create an Ideal Future
15
Create a Presence
1. Determine your Why/Mission Statement
2. Discover your Freak Factor/Unique Ability
3. Map your strengths to industry/disciplines
4. Secure informational interviews!

Become an Expert
17
Become a Guru in 3 Steps
1. Filter
2. Incorporate a POV
3. Create compelling (blog) content
4. Optimize and syndicate

Grow Your Network
18
Value-Added Networking
1. Create a plan
2. Pay-it-forward
3. Make & create connections
4. Commit for the long haul

Never Stop Learning & Applying
19
Be Curious!
1. Learn how to learn
2. Set goals, not limits
3. Listen more than you talk
4. Fail forward

Know What Employers Want
20
Make Yourself Attractive
1. Dial in your “presence”
2. Build a talent-based resume
3. Map yourself to companies (customize)
4. Stay on top of trends

Gain Real-World Experience
21
Build a Career Framework
1. Read, watch & listen voraciously
2. Attend events & get certified
3. Gain real-world experience
4. Practice on F&F and volunteer

Make a Memorable 1st Impression
22
Make a Positive Impression
1. Prepare for day one in advance
2. Be proactive, don’t wait
3. Deliver timely & accurately
4. Don’t be invisible

Questions?
Kent Lewis
President & Founder
Anvil Media, Inc.
503-444-6223
kent@anvilmedia.com

With over 600 million active users, LinkedIn is the premier business-to-business social media platform. Whether you’re a graduating senior, recently furloughed due to COVID-19, or are making a career change; this webinar is for you. pdxMindShare founder and President of Anvil Media, Kent Lewis, will share LinkedIn best practices that will help you increase awareness, industry credibility, and expand your network. As a seasoned digital marketer, adjunct professor and entrepreneur, Lewis will touch on the following topics in a virtual tour format: *Optimizing your personal profile, including photo, title, work experience, recommendations, skills, and endorsements *Outlining advanced profile optimization strategies, including adding certifications, volunteer experience, and accomplishments *Creating compelling content to strengthen your profile, including adding presentations on SlideShare, status updates, and articles *Building and leveraging your network via suggested connections, proactive outreach to 2nd degree connections, monitoring notifications, and developing rapport with 1st degree connections *Find an employer via the Job section and by strategically following companies

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Tips for Building a Personal Brand and Successful Career by Kent Lewis Anvil President

1. Tips for Building a Personal Brand and Successful Career September 2015 Presented by: @KentjLewis President & Founder @AnvilMedia

2. Part 1: Building Your Personal Brand 2 1. Claim 2. Blog 3. Listen 4. Connect 5. Filter 6. Comment 7. Create 8. Expand 9. Market 10. Measure 11. Manage 503.595.6050 // www.anvilmedia.com // © 2014 - All information in this document is copyright protected and the property of Anvil Media, Inc.

14. Part 2: Career-Building Tips Create an ideal future Build your brand online Become an expert Grow your network Never stop learning & applying Know what employers want Gain relevant real-world experience Make a positive & memorable first impression 14

15. Create an Ideal Future 15 Create a Presence 1. Determine your Why/Mission Statement 2. Discover your Freak Factor/Unique Ability 3. Map your strengths to industry/disciplines 4. Secure informational interviews!

16. Build Your Brand Online 16 Create a Presence 1. Create & optimize profiles 2. Monitor, create & engage 3. Think in multi-media format 4. Be smart and safe!

17. Become an Expert 17 Become a Guru in 3 Steps 1. Filter 2. Incorporate a POV 3. Create compelling (blog) content 4. Optimize and syndicate

18. Grow Your Network 18 Value-Added Networking 1. Create a plan 2. Pay-it-forward 3. Make & create connections 4. Commit for the long haul

19. Never Stop Learning & Applying 19 Be Curious! 1. Learn how to learn 2. Set goals, not limits 3. Listen more than you talk 4. Fail forward

20. Know What Employers Want 20 Make Yourself Attractive 1. Dial in your “presence” 2. Build a talent-based resume 3. Map yourself to companies (customize) 4. Stay on top of trends

21. Gain Real-World Experience 21 Build a Career Framework 1. Read, watch & listen voraciously 2. Attend events & get certified 3. Gain real-world experience 4. Practice on F&F and volunteer

22. Make a Memorable 1st Impression 22 Make a Positive Impression 1. Prepare for day one in advance 2. Be proactive, don’t wait 3. Deliver timely & accurately 4. Don’t be invisible

23. Resources Ten Tips For Optimizing Your Online Persona How to be a Rock Star on 8 Social Media Platforms How to Become a Social Media Guru in 3 Easy Steps ORM: Seven Strategies to Build Your Brand Referral-based Networking, Portland Style 12 Career Tips for Growth-Minded Individuals Five Steps to a Successful Career in Search Marketing Tips For A Successful Internship From A Former Intern Essential Guide to Creating a Socially Savvy Resume Ten Secrets to Getting Your Dream Job 23

24. Questions? Kent Lewis President & Founder Anvil Media, Inc. 503-444-6223 kent@anvilmedia.com

Editor's Notes

Claim & optimize social profiles (LinkedIn, Twitter, YouTube, Facebook, Google+, Instagram) Create a blog/website Lurk > Listen > Learn > Apply ID influencers > Connect > Engage Filter (Create Value: timely, relevant, unique, entertaining, informative) Refine focus and POV (comment/voice) Develop, optimize and syndicate original content Expand your network (online and offline) Leverage PR (speaking, writing, pitching stories, being a resource) Monitor > Measure > Evolve (marketing & content strategy) Manage towards the end game/goal (get hired, build & sell a business, publish a book, retire)
http://anvil-media.com/
http://www.google.com/blogsearch
www.wefollow.com
https://twitter.com/kentjlewis
https://www.linkedin.com/in/kentlewis
http://blogs.imediaconnection.com/blog/author/kentlewis/ http://www.business2community.com/author/kent-lewis
www.followerwonk.com
www.anvilmedia.com
www.socialmention.com
https://www.youtube.com/watch?v=YE5fKStfF3A

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