SaaS & Big Data - Presentation by Ran Sarig, CEO of Datorama at the NOAH 2015 Conference in London, Old Billingsgate on the 12th of November 2015.

1. A radically different
approach to Marketing
Business Intelligence

3. Datorama is a data-agnostic
Marketing Integration Engine
That centralizes all your marketing data
And gives you the controls
to analyze, experiment, report and take action
on all that data in real time.

4. Modern marketing
challenges

5. Living data:
Marketing data changes constantly,
derailing all efforts to measure marketing’s impact

6. Marketing silos:
Data lives within channels, campaigns, teams, and
regions - making a unified view impossible

7. Rapid change:
New channels and new platforms
multiply every year, adding to the complexity

8. Marketers have been talking about
data-driven insights for decades.
But there’s a massive gap between
The vision of data-driven marketing
and the reality of it.

9. The vision of
data-driven marketing
All your data In real time With total agility And total control

10. But traditional BI is struggling to cope with this…

11. Data-driven
reality

12. The myth of visualization
Visualization is just the tip of the iceberg.

13. Manual data wrangling
Manual data wrangling wastes precious
analyst time.

14. The rigidity of BI tools
Traditional BI tools are just too slow and
too rigid to keep up with Living Data.

15. Clearly, there is a call
for radical change.

16. That’s where
we come in

17. A Fundamentally
Different Approach
All Your Data
Across Your Entire
Tech Stack in One
Single Source of
Truth
Unprecedented
Agility to Create
Analytics of Any Kind,
At Scale
Real Time Data
Connection &
Modeling to Keep
Up With Living Data
Total Control Over All Your
Marketing Data And Systems

18. Our clients dominate their
Living Data
Average 70 new data
stream connections
post-launch
N=741 Brands
yr 1

19. And scale their analytics
with total agility
yr 1 yr 2
1,200 client
activations
< 2 years
95% Self-Service Driven

20. Datorama platform
Analyze Optimize
• Real-time connections to
any data source
• Data auto-mapping &
dynamic data modeling
• Instant Analytics. Quickly
load and analyze massive
data sets
• Extensive visualization and
formula libraries
• Analytic Accelerators by role,
industry & use Case
• Advanced Analytics:
predictive, attribution,
audience segmentation
• Advanced goal setting,
KPI monitoring with alerts
• Embedded AI that auto-
generates insights
• Automated actions for
real-time calibration
Connect & Unify

21. A bit about us

22. Datorama
We’re marketing technologists
who’ve been working on the
problem of messy, streaming,
constantly changing marketing
data for nearly a decade.
Thousands of
users
160+
Agencies
1,500+Brands

23. v
A sampling of our
clients

24. Our global footprint
13 offices globally
New York, US
(HQ)
London, UK
Tokyo, JP
Sydney, AUS
Tel Aviv, IS
Mexico City, MX
Paris, FR
Barcelona, ES
Amsterdam, NL
Singapore, SG
Melbourne, AU
Johannesburg, SA
Miami, US

25. A global retailer reduced
reporting overhead by 90%
The challenge
The team was manually creating a 55 tab
excel report on campaign performance
every week.
The impact
By deploying Datorama, the team could
automate end-to-end reporting for all key
stakeholders.
This meant the marketers could focus on
strategy rather than vlookups.
The results
• 90% reduction in overall reporting time
• 73 man hours saved per week
• 264% project ROI

26. “Datorama has drastically improved
how we measure and analyze all
of our marketing activities.
Before we started using it, there
was no easy way to view all of our
reports across our campaigns.”
Christophe Eymery, Head of Digital, L’Oreal

27. Thank you

28. Focus on Leading European Internet companies
Covering over 400 companies across 25
online verticals, a broad range of over 500
investors as well as 100+ online-focused
corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships
with potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading
investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A
experience
Routine execution of M&A and financing
transactions with sizes of several billion
euros
22 successfully completed NOAH Advisors
transactions underline successful transfer of
M&A competencies to the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for
excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures
align interests of clients and NOAH Advisors,
and demonstrate conviction to deliver top results
Creative deal solutions
September 2015 December 2014
September 2014October 2014
May 2014 February 2013
May 2012 April 2011
Sale of a 70% stake in
to
Exclusive Financial Advisor to
Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Growth equity investment from
for a 30% stake alongside Softonic’s Founders
and Angel Investors at a valuation of €275m
Exclusive Financial Advisor to
Softonic and its shareholders
150 million growth equity investment from
for a 50% stake alongside Fotolia’s Founders and
Additional $150 million senior debt financing
Total $300 million investment
Financial Advisor to Fotolia and its Shareholders
have acquired a majority stake in
for $350m from
Exclusive Advisor to Summit Partners and TA Associates
Selected Completed
NOAH Transactions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE
®