Visible Computing is the patent owner of webkeys, which are USB devices incorporated into printed materials that take users directly to a website. Each webkey allows its usage to be analyzed through cloud-based analytics dashboards. Webkeys consistently deliver 10-25% response rates for direct marketing campaigns, higher than traditional direct marketing response rates of 0.5-1.5%. Several case studies show webkeys delivering response rates over 10% for clients in various industries. The unique ID of each webkey also allows websites to personalize the user experience.

1. Visible Computing is the patent owner of the
webkey, an innovative Direct Marketing tool.
Webkeys are USB devices that take the user
directly to your website from a USB incorporated into print

3. Each webkey is unique and allows its ROI and usage
to be analyzed and viewed through our cloud based
analytics dashboards.

4. The Webkeys higher perceived value and
physical interaction consistently delivers
10%-25% response rates and higher
Traditional DM by comparison is 0.5%-1.5%

6. “Alegent Health – Prenatal Support
VC webkey solution yields a 23.3% response rate for prenatal
education website”
“Microsoft Partner Network Webkey Pack -
Physical to digital approach halves cost-per-response”
“Ogilvy – Print 2.0
Ogilvy wins print & design award with VC pico buckslip”
P&G Pampers – Splashers™
VC webkey makes a splash with 12.3% response rate.

7. The unique ID of each webkey can also create a
personalised online interaction with the user.
So if I give you a webkey, when you plug it in
the webpage it takes you to can greet you
personally by your name.

8. Personalisation is (web)KEY

9. eCommerce managers and marketers who implement website
personalisation see a significant return-on-investment
Research by Econsultancy found that businesses that use
personalisation technologies are seeing an average uplift of
19 per cent in sales (The Realities of Online Personalisation, Econsultancy, April 2013).
In addition, 59 per cent of marketers reported that their
personalisation strategies are delivering a good return on their
investment.
Businesses that personalise their online interactions create
customer experiences that build stronger relationships that
lead to long-term loyalty; increasing customer lifetime value.

10. Private & Confidential – 19/8/2014
Here are some of our clients.

11. Visible Computing is a Physical to Digital
Marketing Solutions Company
With global partners and clients
We are working alongside Shazam to bring our clients a new
Physical to Digital Solution where audio QR codes embedded
in print can drive consumers to mobile online content
backed up with real-time analytics and data

12. We love brainstorming...
Shazam Audio QR – Album launch
Music Industry and Events Promotional
Merchandise Wristband
Take a Penalty Data Collection
Lead Forensics – B2B website visit insight
Clothing Tag Webkey – drive online sales from
offline purchases

13. Video in Print – Audio in Print -
NFC
Bespoke Packaging

14. “more than just a webkey”
THANKYOU