Visible Computing is the patent owner of webkeys, which are USB devices incorporated into printed materials that take users directly to a website. Each webkey allows its usage to be analyzed through cloud-based analytics dashboards. Webkeys consistently deliver 10-25% response rates for direct marketing campaigns, higher than traditional direct marketing response rates of 0.5-1.5%. Several case studies show webkeys delivering response rates over 10% for clients in various industries. The unique ID of each webkey also allows websites to personalize the user experience.