Visible Computing is the patent owner of the webkey, a direct marketing tool that allows users to plug a USB device into their computer and be directed to a website. Webkeys have unique IDs and can personalize the online experience by greeting users by name. Case studies show response rates for webkeys are typically 10-25%, much higher than traditional direct marketing.

1. Visible
Compu-ng
is
the
patent
owner
of
the
webkey,
an
innova-ve
Direct
Marke-ng
tool.
Tear away your VCpico webkey
Tear away to
plug and play
Plug into a computer USB port Watch the page self launch instantly
Webkeys
are
USB
devices
that
take
the
user
directly
to
your
website
from
a
USB
incorporated
into
print

3. Each
webkey
is
unique
and
allows
its
ROI
and
usage
to
be
analyzed
and
viewed
through
our
cloud
based
analy-cs
dashboards.

4. The
Webkeys
higher
perceived
value
and
physical
interac-on
consistently
delivers
10%-­‐25%
response
rates
and
higher
Tradi-onal
DM
by
comparison
is
0.5%-­‐1.5%

6. “Alegent
Health
–
Prenatal
Support
VC
webkey
solu-on
yields
a
23.3%
response
rate
for
prenatal
educa-on
website”
“MicrosoW
Partner
Network
Webkey
Pack
-­‐
Physical
to
digital
approach
halves
cost-­‐per-­‐response”
“Ogilvy
–
Print
2.0
Ogilvy
wins
print
&
design
award
with
VC
pico
buckslip”
P&G
Pampers
–
Splashers™
VC
webkey
makes
a
splash
with
12.3%
response
rate.

7. The
unique
ID
of
each
webkey
can
also
create
a
personalised
online
interac-on
with
the
user.
So
if
I
give
you
a
webkey,
when
you
plug
it
in
the
webpage
it
takes
you
to
can
greet
you
personally
by
your
name.

8. Personalisa-on
is
(web)KEY

9. eCommerce
managers
and
marketers
who
implement
website
personalisa-on
see
a
significant
return-­‐on-­‐investment
Research
by
Econsultancy
found
that
businesses
that
use
personalisa-on
technologies
are
seeing
an
average
upliW
of
19
per
cent
in
sales
(The
Reali-es
of
Online
Personalisa-on,
Econsultancy,
April
2013).
In
addi-on,
59
per
cent
of
marketers
reported
that
their
personalisa-on
strategies
are
delivering
a
good
return
on
their
investment.
Businesses
that
personalise
their
online
interac-ons
create
customer
experiences
that
build
stronger
rela-onships
that
lead
to
long-­‐term
loyalty;
increasing
customer
life-me
value.

10. Private
&
Confiden-al
–
19/8/2014
Here
are
some
of
our
clients.

11. Visible
Compu-ng
is
a
Physical
to
Digital
Marke-ng
Solu-ons
Company
With
global
partners
and
clients
We
are
working
alongside
Shazam
to
bring
our
clients
a
new
Physical
to
Digital
Solu-on
where
audio
QR
codes
embedded
in
print
can
drive
consumers
to
mobile
online
content
backed
up
with
real-­‐-me
analy-cs
and
data

12. We
love
brainstorming...
Shazam
Audio
QR
–
Album
launch
Music
Industry
and
Events
Promo-onal
Merchandise
Wristband
Take
a
Penalty
Data
Collec-on
Lead
Forensics
–
B2B
website
visit
insight
Clothing
Tag
Webkey
–
drive
online
sales
from
offline
purchases

13. Video
in
Print
–
Audio
in
Print
-­‐
NFC
Bespoke
Packaging

14. “more
than
just
a
webkey”
THANKYOU
For
more
informa-on
contact:
Kieron
Tarling
Tel:
+44
(0)778
999
4760
Kieron@visiblecompu-ng.com
Skype:
kierontarling
www.visiblecompu-ng.com