SlideShare a Scribd company logo
1 of 1
Global internet
video:
3504 PB/month
4m Google search
queries/min
(*data volume 2015)
Global
consumer traffic:
61.4 PB/month
48,000 Apple App-
Store downloads/min
20% OFF
@
35% OF
1
THE 5 COMPONENTS
OF DIGITAL MARKETING OPERATIONS
1.Successful digital marketing operations can
improve marketing effectiveness by 15-25%
3X Companies that apply customer
analytics are 3X more likely to
generate above-average
turnover growth
Customer
Insights
Online and offline data
about customers fuels
digital operations.
3.
3X
2.
Process & Governance
Standards and guidelines to help with decisions.
The greatest value comes from all
five components working in unison.
How to govern data
utilization across
the organization
In-house
capabilities and
managing a porfolio
of agencies
Decision rights:
Technology
purchase
processes
MARKETING
AUTOMATION
CUSTOMER DATA
PLATFORM
CONTENT
MANAGEMENT
A/B AND MULTI-
VARIATE TESTING
ANALYTICS &
ALGORITHMS
(PERSONALIZATION,
PREDICTIVE)
PROGRAMMATIC
MEDIA
TAG
MANAGEMENT
DATA
MANAGEMENT
PLATFORM
Customer
Supply Chain
Customer
Supply Chain
Marketing Technology
Infrastructure
All of the marketing operations are supported
by technology to enable personalization at
scale, automated customer experiences, and
workflow efficiency.
4.
KPIs and Measurement
Decision guidelines and metrics that track
customer decision journey performance.
Companies that apply customer
analytics are 3X more likely to
generate above-average
turnover growth
25%
Customer
Experience
Customer insights are
translated into content
and offers, which is then
directed through the
content supply chain to
arrive at the right person,
across the right channel
on the right device at the
right time. One example:
Anonymous
consumer visits
website.
Personalized content and
offers served based on
customer with similar
demographic and
behavioral attributes.
Consumer browses but
exits site without
converting.
Consumer clicks ad, visits
website, and buys a product
Data from customer is
appended with 500+ addition-
al data points collect from 3rd
parties to enrich profile.
10 minutes after purchase,
customer receives personalized
welcome email with an offer for
a product driven by a “Next
Product to Buy” algorithm.
Retargeting in programmatic
media serves no more than
four ads to consumer for a
period of 48 hours.
Standardized
briefing and
campaign
processes
will be focused on customer
experience innovation.
50% of
investment capital
for consumer
products
By 2015
5.
Customers:
high lifetime value
customer retention,
cost of acquisition for
each customer
segment
Growth:
market share,
growth of share
of wallet
Marketing ROI:
attribution,
cross-channel
leakage
Process:
speed to market,
analytics quality
Sources:
http://www.internetlivestats.com/twitter-statistics/
http://dailycrowdsource.com/content/open-innovation/93-starbucks-
crowdsources-ideas-to-understand-customer-needs
http://contently.com/strategist/2012/02/23/starbucks-twitter-strategy/
http://adage.com/article/news/starbucks-steamed-instant-coffee-category/148403/
http://www.slideshare.net/forrester/the-businessimpactofcx
http://www.watermarkconsult.net/docs/Watermark-Customer-Experience-ROI-Study.pdf
http://blogs.gartner.com/jake-sorofman/gartner-surveys-confirm
-customer-experience-new-battlefield/
http://www.digitaltrends.com/cars/general-motors-500-millionth-car-news/
http://chiefmartec.com/2015/01/marketing-technology-landscape-supergraphic-2015/
http://chiefmartec.com/2014/01/marketing-technology-landscape-supergraphic-2014/

More Related Content

What's hot

How To Align Marketing Technology With Business Strategy By David Raab
How To Align Marketing Technology With Business Strategy By David RaabHow To Align Marketing Technology With Business Strategy By David Raab
How To Align Marketing Technology With Business Strategy By David RaabMarTech Conference
 
Big Data, customer analytics and loyalty marketing
Big Data, customer analytics and loyalty marketingBig Data, customer analytics and loyalty marketing
Big Data, customer analytics and loyalty marketingKevin May
 
The Evolution of Digital Transformation
The Evolution of Digital TransformationThe Evolution of Digital Transformation
The Evolution of Digital TransformationSmart Insights
 
Intelligent Campaigns : A data-driven approach to DemandGen and Prospecting
Intelligent Campaigns : A data-driven approach to DemandGen and ProspectingIntelligent Campaigns : A data-driven approach to DemandGen and Prospecting
Intelligent Campaigns : A data-driven approach to DemandGen and ProspectingBarry Magee
 
Digital marketing and B2B
Digital marketing and B2BDigital marketing and B2B
Digital marketing and B2BRedigital
 
Using AI for online merchandising
Using AI for online merchandisingUsing AI for online merchandising
Using AI for online merchandisingSmart Insights
 
Foundry Partner Marketing Research 2020
Foundry Partner Marketing Research 2020Foundry Partner Marketing Research 2020
Foundry Partner Marketing Research 2020IDG
 
Jill Kaplan - Customer Analytics and Marketing to Drive Demand
Jill Kaplan - Customer Analytics and Marketing to Drive DemandJill Kaplan - Customer Analytics and Marketing to Drive Demand
Jill Kaplan - Customer Analytics and Marketing to Drive DemandJulia Grosman
 
A Digital Marketing Ecosystem for Pharmaceuticals
A Digital Marketing Ecosystem for PharmaceuticalsA Digital Marketing Ecosystem for Pharmaceuticals
A Digital Marketing Ecosystem for PharmaceuticalsSandeep Bhat
 
30065 state of enterprise b2 b infographic aw rgb v1 int 24 07 14
30065 state of enterprise b2 b infographic aw rgb v1 int 24 07 1430065 state of enterprise b2 b infographic aw rgb v1 int 24 07 14
30065 state of enterprise b2 b infographic aw rgb v1 int 24 07 14Ledger Bennett DGA
 
Driving Growth with Marketing Analytics
Driving Growth with  Marketing AnalyticsDriving Growth with  Marketing Analytics
Driving Growth with Marketing AnalyticsVivastream
 
Best practice for data interoperability
Best practice for data interoperabilityBest practice for data interoperability
Best practice for data interoperabilityCRMT Digital
 
Data Driven Customer Engagement: Workflow and Feedback Systems
Data Driven Customer Engagement: Workflow and Feedback SystemsData Driven Customer Engagement: Workflow and Feedback Systems
Data Driven Customer Engagement: Workflow and Feedback SystemsBarry Magee
 
The Use of A.I. in Sales & Marketing Pipeline Build - A Case Study
The Use of A.I. in Sales & Marketing Pipeline Build - A Case StudyThe Use of A.I. in Sales & Marketing Pipeline Build - A Case Study
The Use of A.I. in Sales & Marketing Pipeline Build - A Case StudyBarry Magee
 
An Overlooked Part of Outdoor Industry Retail? Data
An Overlooked Part of Outdoor Industry Retail? DataAn Overlooked Part of Outdoor Industry Retail? Data
An Overlooked Part of Outdoor Industry Retail? DataGoSpotCheck
 
Risk: Don’t let this four-letter word be a curse in your business
Risk: Don’t let this four-letter word be a curse in your businessRisk: Don’t let this four-letter word be a curse in your business
Risk: Don’t let this four-letter word be a curse in your businessNational Retail Federation
 
Elevating customer analytics - how to gain a 720 degree view of your customer
Elevating customer analytics - how to gain a 720 degree view of your customerElevating customer analytics - how to gain a 720 degree view of your customer
Elevating customer analytics - how to gain a 720 degree view of your customerActian Corporation
 
Persona™
Persona™Persona™
Persona™Course5i
 

What's hot (20)

How To Align Marketing Technology With Business Strategy By David Raab
How To Align Marketing Technology With Business Strategy By David RaabHow To Align Marketing Technology With Business Strategy By David Raab
How To Align Marketing Technology With Business Strategy By David Raab
 
Big Data, customer analytics and loyalty marketing
Big Data, customer analytics and loyalty marketingBig Data, customer analytics and loyalty marketing
Big Data, customer analytics and loyalty marketing
 
The Evolution of Digital Transformation
The Evolution of Digital TransformationThe Evolution of Digital Transformation
The Evolution of Digital Transformation
 
Trust and the consumer decision journey
Trust and the consumer decision journeyTrust and the consumer decision journey
Trust and the consumer decision journey
 
Intelligent Campaigns : A data-driven approach to DemandGen and Prospecting
Intelligent Campaigns : A data-driven approach to DemandGen and ProspectingIntelligent Campaigns : A data-driven approach to DemandGen and Prospecting
Intelligent Campaigns : A data-driven approach to DemandGen and Prospecting
 
Are stores out of fashion?
Are stores out of fashion?Are stores out of fashion?
Are stores out of fashion?
 
Digital marketing and B2B
Digital marketing and B2BDigital marketing and B2B
Digital marketing and B2B
 
Using AI for online merchandising
Using AI for online merchandisingUsing AI for online merchandising
Using AI for online merchandising
 
Foundry Partner Marketing Research 2020
Foundry Partner Marketing Research 2020Foundry Partner Marketing Research 2020
Foundry Partner Marketing Research 2020
 
Jill Kaplan - Customer Analytics and Marketing to Drive Demand
Jill Kaplan - Customer Analytics and Marketing to Drive DemandJill Kaplan - Customer Analytics and Marketing to Drive Demand
Jill Kaplan - Customer Analytics and Marketing to Drive Demand
 
A Digital Marketing Ecosystem for Pharmaceuticals
A Digital Marketing Ecosystem for PharmaceuticalsA Digital Marketing Ecosystem for Pharmaceuticals
A Digital Marketing Ecosystem for Pharmaceuticals
 
30065 state of enterprise b2 b infographic aw rgb v1 int 24 07 14
30065 state of enterprise b2 b infographic aw rgb v1 int 24 07 1430065 state of enterprise b2 b infographic aw rgb v1 int 24 07 14
30065 state of enterprise b2 b infographic aw rgb v1 int 24 07 14
 
Driving Growth with Marketing Analytics
Driving Growth with  Marketing AnalyticsDriving Growth with  Marketing Analytics
Driving Growth with Marketing Analytics
 
Best practice for data interoperability
Best practice for data interoperabilityBest practice for data interoperability
Best practice for data interoperability
 
Data Driven Customer Engagement: Workflow and Feedback Systems
Data Driven Customer Engagement: Workflow and Feedback SystemsData Driven Customer Engagement: Workflow and Feedback Systems
Data Driven Customer Engagement: Workflow and Feedback Systems
 
The Use of A.I. in Sales & Marketing Pipeline Build - A Case Study
The Use of A.I. in Sales & Marketing Pipeline Build - A Case StudyThe Use of A.I. in Sales & Marketing Pipeline Build - A Case Study
The Use of A.I. in Sales & Marketing Pipeline Build - A Case Study
 
An Overlooked Part of Outdoor Industry Retail? Data
An Overlooked Part of Outdoor Industry Retail? DataAn Overlooked Part of Outdoor Industry Retail? Data
An Overlooked Part of Outdoor Industry Retail? Data
 
Risk: Don’t let this four-letter word be a curse in your business
Risk: Don’t let this four-letter word be a curse in your businessRisk: Don’t let this four-letter word be a curse in your business
Risk: Don’t let this four-letter word be a curse in your business
 
Elevating customer analytics - how to gain a 720 degree view of your customer
Elevating customer analytics - how to gain a 720 degree view of your customerElevating customer analytics - how to gain a 720 degree view of your customer
Elevating customer analytics - how to gain a 720 degree view of your customer
 
Persona™
Persona™Persona™
Persona™
 

Similar to 5 Components of Digital Marketing Operations

Ventana Research Mastering Product Information is Everyone's Business
Ventana Research Mastering Product Information is Everyone's BusinessVentana Research Mastering Product Information is Everyone's Business
Ventana Research Mastering Product Information is Everyone's BusinessMark Smith
 
Ventana Research Product Information Management e-books
Ventana Research Product Information Management e-booksVentana Research Product Information Management e-books
Ventana Research Product Information Management e-booksVentana Research
 
How Big Data Changes Our World
How Big Data Changes Our WorldHow Big Data Changes Our World
How Big Data Changes Our WorldKim Escherich
 
Pepper 2014 Marketing Automation Report
Pepper 2014 Marketing Automation ReportPepper 2014 Marketing Automation Report
Pepper 2014 Marketing Automation ReportPepper
 
Database marketing, part 3 Blending Silos, Marketing Automation, Best Practices
Database marketing, part 3 Blending Silos, Marketing Automation, Best PracticesDatabase marketing, part 3 Blending Silos, Marketing Automation, Best Practices
Database marketing, part 3 Blending Silos, Marketing Automation, Best PracticesRelevate
 
Stampwood 8 Steps Whitepaper Layout
Stampwood 8 Steps Whitepaper LayoutStampwood 8 Steps Whitepaper Layout
Stampwood 8 Steps Whitepaper LayoutNatalie King
 
Multi-Channel & Marketing Technology Strategy Recommendations (May 2015)
Multi-Channel & Marketing Technology Strategy Recommendations (May 2015)Multi-Channel & Marketing Technology Strategy Recommendations (May 2015)
Multi-Channel & Marketing Technology Strategy Recommendations (May 2015)Tim Bourgeois
 
salesmanago_marketing_automation_product_profile_2016
salesmanago_marketing_automation_product_profile_2016salesmanago_marketing_automation_product_profile_2016
salesmanago_marketing_automation_product_profile_2016Michael Dudzik
 
SALESmanago Marketing Automation: Product Profile
SALESmanago Marketing Automation: Product ProfileSALESmanago Marketing Automation: Product Profile
SALESmanago Marketing Automation: Product Profilesalesmanago
 
Optimize Your Asset Management Marketing Performance and Increase Client Acqu...
Optimize Your Asset Management Marketing Performance and Increase Client Acqu...Optimize Your Asset Management Marketing Performance and Increase Client Acqu...
Optimize Your Asset Management Marketing Performance and Increase Client Acqu...Marketo
 
B2B Health Check: 5 Steps to eCommerce Fitness [WEBINAR]
B2B Health Check: 5 Steps to eCommerce Fitness [WEBINAR]B2B Health Check: 5 Steps to eCommerce Fitness [WEBINAR]
B2B Health Check: 5 Steps to eCommerce Fitness [WEBINAR]Four51, Inc.
 
bda practical for student to get flipcart
bda practical for student to get flipcartbda practical for student to get flipcart
bda practical for student to get flipcartkanopatel29
 
Digital Experience - Systems of Engagement
Digital Experience - Systems of EngagementDigital Experience - Systems of Engagement
Digital Experience - Systems of EngagementDon Bunch
 
All you wanted to know about analytics in e commerce- amazon, ebay, flipkart
All you wanted to know about analytics in e commerce- amazon, ebay, flipkartAll you wanted to know about analytics in e commerce- amazon, ebay, flipkart
All you wanted to know about analytics in e commerce- amazon, ebay, flipkartAnju Gothwal
 
Solving Marketo Integration Challenges
Solving Marketo Integration ChallengesSolving Marketo Integration Challenges
Solving Marketo Integration ChallengesBedrock Data, Inc.
 
Jeffzelaya capdeck-111010104551-phpapp02
Jeffzelaya capdeck-111010104551-phpapp02Jeffzelaya capdeck-111010104551-phpapp02
Jeffzelaya capdeck-111010104551-phpapp02MediaWhiz
 
Four Pillars of Business Analytics by Actuate
Four Pillars of Business Analytics by ActuateFour Pillars of Business Analytics by Actuate
Four Pillars of Business Analytics by ActuateEdgar Alejandro Villegas
 
Four Pillars of Business Analytics - e-book - Actuate
Four Pillars of Business Analytics - e-book - ActuateFour Pillars of Business Analytics - e-book - Actuate
Four Pillars of Business Analytics - e-book - ActuateEdgar Alejandro Villegas
 
How An AI-Powered Trade Promotion Optimization Software Can Improve Consumer ...
How An AI-Powered Trade Promotion Optimization Software Can Improve Consumer ...How An AI-Powered Trade Promotion Optimization Software Can Improve Consumer ...
How An AI-Powered Trade Promotion Optimization Software Can Improve Consumer ...Gina Shaw
 

Similar to 5 Components of Digital Marketing Operations (20)

Turning data into $
Turning data into $Turning data into $
Turning data into $
 
Ventana Research Mastering Product Information is Everyone's Business
Ventana Research Mastering Product Information is Everyone's BusinessVentana Research Mastering Product Information is Everyone's Business
Ventana Research Mastering Product Information is Everyone's Business
 
Ventana Research Product Information Management e-books
Ventana Research Product Information Management e-booksVentana Research Product Information Management e-books
Ventana Research Product Information Management e-books
 
How Big Data Changes Our World
How Big Data Changes Our WorldHow Big Data Changes Our World
How Big Data Changes Our World
 
Pepper 2014 Marketing Automation Report
Pepper 2014 Marketing Automation ReportPepper 2014 Marketing Automation Report
Pepper 2014 Marketing Automation Report
 
Database marketing, part 3 Blending Silos, Marketing Automation, Best Practices
Database marketing, part 3 Blending Silos, Marketing Automation, Best PracticesDatabase marketing, part 3 Blending Silos, Marketing Automation, Best Practices
Database marketing, part 3 Blending Silos, Marketing Automation, Best Practices
 
Stampwood 8 Steps Whitepaper Layout
Stampwood 8 Steps Whitepaper LayoutStampwood 8 Steps Whitepaper Layout
Stampwood 8 Steps Whitepaper Layout
 
Multi-Channel & Marketing Technology Strategy Recommendations (May 2015)
Multi-Channel & Marketing Technology Strategy Recommendations (May 2015)Multi-Channel & Marketing Technology Strategy Recommendations (May 2015)
Multi-Channel & Marketing Technology Strategy Recommendations (May 2015)
 
salesmanago_marketing_automation_product_profile_2016
salesmanago_marketing_automation_product_profile_2016salesmanago_marketing_automation_product_profile_2016
salesmanago_marketing_automation_product_profile_2016
 
SALESmanago Marketing Automation: Product Profile
SALESmanago Marketing Automation: Product ProfileSALESmanago Marketing Automation: Product Profile
SALESmanago Marketing Automation: Product Profile
 
Optimize Your Asset Management Marketing Performance and Increase Client Acqu...
Optimize Your Asset Management Marketing Performance and Increase Client Acqu...Optimize Your Asset Management Marketing Performance and Increase Client Acqu...
Optimize Your Asset Management Marketing Performance and Increase Client Acqu...
 
B2B Health Check: 5 Steps to eCommerce Fitness [WEBINAR]
B2B Health Check: 5 Steps to eCommerce Fitness [WEBINAR]B2B Health Check: 5 Steps to eCommerce Fitness [WEBINAR]
B2B Health Check: 5 Steps to eCommerce Fitness [WEBINAR]
 
bda practical for student to get flipcart
bda practical for student to get flipcartbda practical for student to get flipcart
bda practical for student to get flipcart
 
Digital Experience - Systems of Engagement
Digital Experience - Systems of EngagementDigital Experience - Systems of Engagement
Digital Experience - Systems of Engagement
 
All you wanted to know about analytics in e commerce- amazon, ebay, flipkart
All you wanted to know about analytics in e commerce- amazon, ebay, flipkartAll you wanted to know about analytics in e commerce- amazon, ebay, flipkart
All you wanted to know about analytics in e commerce- amazon, ebay, flipkart
 
Solving Marketo Integration Challenges
Solving Marketo Integration ChallengesSolving Marketo Integration Challenges
Solving Marketo Integration Challenges
 
Jeffzelaya capdeck-111010104551-phpapp02
Jeffzelaya capdeck-111010104551-phpapp02Jeffzelaya capdeck-111010104551-phpapp02
Jeffzelaya capdeck-111010104551-phpapp02
 
Four Pillars of Business Analytics by Actuate
Four Pillars of Business Analytics by ActuateFour Pillars of Business Analytics by Actuate
Four Pillars of Business Analytics by Actuate
 
Four Pillars of Business Analytics - e-book - Actuate
Four Pillars of Business Analytics - e-book - ActuateFour Pillars of Business Analytics - e-book - Actuate
Four Pillars of Business Analytics - e-book - Actuate
 
How An AI-Powered Trade Promotion Optimization Software Can Improve Consumer ...
How An AI-Powered Trade Promotion Optimization Software Can Improve Consumer ...How An AI-Powered Trade Promotion Optimization Software Can Improve Consumer ...
How An AI-Powered Trade Promotion Optimization Software Can Improve Consumer ...
 

More from McKinsey on Marketing & Sales

McKinsey European consumer sentiment survey: How current events are shaping S...
McKinsey European consumer sentiment survey: How current events are shaping S...McKinsey European consumer sentiment survey: How current events are shaping S...
McKinsey European consumer sentiment survey: How current events are shaping S...McKinsey on Marketing & Sales
 
McKinsey European consumer sentiment survey: How current events are shaping U...
McKinsey European consumer sentiment survey: How current events are shaping U...McKinsey European consumer sentiment survey: How current events are shaping U...
McKinsey European consumer sentiment survey: How current events are shaping U...McKinsey on Marketing & Sales
 
McKinsey European consumer sentiment survey: How current events are shaping I...
McKinsey European consumer sentiment survey: How current events are shaping I...McKinsey European consumer sentiment survey: How current events are shaping I...
McKinsey European consumer sentiment survey: How current events are shaping I...McKinsey on Marketing & Sales
 
McKinsey European consumer sentiment survey: How current events are shaping G...
McKinsey European consumer sentiment survey: How current events are shaping G...McKinsey European consumer sentiment survey: How current events are shaping G...
McKinsey European consumer sentiment survey: How current events are shaping G...McKinsey on Marketing & Sales
 
McKinsey European consumer sentiment survey: How current events are shaping F...
McKinsey European consumer sentiment survey: How current events are shaping F...McKinsey European consumer sentiment survey: How current events are shaping F...
McKinsey European consumer sentiment survey: How current events are shaping F...McKinsey on Marketing & Sales
 
McKinsey Survey: Japanese consumer sentiment during the coronavirus crisis
McKinsey Survey: Japanese consumer sentiment during the coronavirus crisisMcKinsey Survey: Japanese consumer sentiment during the coronavirus crisis
McKinsey Survey: Japanese consumer sentiment during the coronavirus crisisMcKinsey on Marketing & Sales
 
McKinsey Survey: Australian consumer sentiment during the coronavirus crisis
McKinsey Survey: Australian consumer sentiment during the coronavirus crisisMcKinsey Survey: Australian consumer sentiment during the coronavirus crisis
McKinsey Survey: Australian consumer sentiment during the coronavirus crisisMcKinsey on Marketing & Sales
 
McKinsey Survey: Indian consumer sentiment during the coronavirus crisis
McKinsey Survey: Indian consumer sentiment during the coronavirus crisisMcKinsey Survey: Indian consumer sentiment during the coronavirus crisis
McKinsey Survey: Indian consumer sentiment during the coronavirus crisisMcKinsey on Marketing & Sales
 
McKinsey: Survey: Indonesian consumer sentiment during the coronavirus crisis
McKinsey: Survey: Indonesian consumer sentiment during the coronavirus crisisMcKinsey: Survey: Indonesian consumer sentiment during the coronavirus crisis
McKinsey: Survey: Indonesian consumer sentiment during the coronavirus crisisMcKinsey on Marketing & Sales
 
McKinsey Survey: Korean consumer sentiment during the coronavirus crisis
McKinsey Survey: Korean consumer sentiment during the coronavirus crisisMcKinsey Survey: Korean consumer sentiment during the coronavirus crisis
McKinsey Survey: Korean consumer sentiment during the coronavirus crisisMcKinsey on Marketing & Sales
 
McKinsey European consumer sentiment survey: How current events are shaping F...
McKinsey European consumer sentiment survey: How current events are shaping F...McKinsey European consumer sentiment survey: How current events are shaping F...
McKinsey European consumer sentiment survey: How current events are shaping F...McKinsey on Marketing & Sales
 
McKinsey European consumer sentiment survey: How current events are shaping U...
McKinsey European consumer sentiment survey: How current events are shaping U...McKinsey European consumer sentiment survey: How current events are shaping U...
McKinsey European consumer sentiment survey: How current events are shaping U...McKinsey on Marketing & Sales
 
McKinsey European consumer sentiment survey: How current events are shaping G...
McKinsey European consumer sentiment survey: How current events are shaping G...McKinsey European consumer sentiment survey: How current events are shaping G...
McKinsey European consumer sentiment survey: How current events are shaping G...McKinsey on Marketing & Sales
 
McKinsey European consumer sentiment survey: How current events in Europe are...
McKinsey European consumer sentiment survey: How current events in Europe are...McKinsey European consumer sentiment survey: How current events in Europe are...
McKinsey European consumer sentiment survey: How current events in Europe are...McKinsey on Marketing & Sales
 
McKinsey European consumer sentiment survey: How current events are shaping S...
McKinsey European consumer sentiment survey: How current events are shaping S...McKinsey European consumer sentiment survey: How current events are shaping S...
McKinsey European consumer sentiment survey: How current events are shaping S...McKinsey on Marketing & Sales
 
McKinsey European consumer sentiment survey: How current events are shaping I...
McKinsey European consumer sentiment survey: How current events are shaping I...McKinsey European consumer sentiment survey: How current events are shaping I...
McKinsey European consumer sentiment survey: How current events are shaping I...McKinsey on Marketing & Sales
 
McKinsey survey: European consumer sentiment survey: How current events are s...
McKinsey survey: European consumer sentiment survey: How current events are s...McKinsey survey: European consumer sentiment survey: How current events are s...
McKinsey survey: European consumer sentiment survey: How current events are s...McKinsey on Marketing & Sales
 
McKinsey survey: European consumer sentiment survey: How current events are s...
McKinsey survey: European consumer sentiment survey: How current events are s...McKinsey survey: European consumer sentiment survey: How current events are s...
McKinsey survey: European consumer sentiment survey: How current events are s...McKinsey on Marketing & Sales
 
McKinsey survey: European consumer sentiment survey: How current events are s...
McKinsey survey: European consumer sentiment survey: How current events are s...McKinsey survey: European consumer sentiment survey: How current events are s...
McKinsey survey: European consumer sentiment survey: How current events are s...McKinsey on Marketing & Sales
 
McKinsey survey: European consumer sentiment survey: How current events are s...
McKinsey survey: European consumer sentiment survey: How current events are s...McKinsey survey: European consumer sentiment survey: How current events are s...
McKinsey survey: European consumer sentiment survey: How current events are s...McKinsey on Marketing & Sales
 

More from McKinsey on Marketing & Sales (20)

McKinsey European consumer sentiment survey: How current events are shaping S...
McKinsey European consumer sentiment survey: How current events are shaping S...McKinsey European consumer sentiment survey: How current events are shaping S...
McKinsey European consumer sentiment survey: How current events are shaping S...
 
McKinsey European consumer sentiment survey: How current events are shaping U...
McKinsey European consumer sentiment survey: How current events are shaping U...McKinsey European consumer sentiment survey: How current events are shaping U...
McKinsey European consumer sentiment survey: How current events are shaping U...
 
McKinsey European consumer sentiment survey: How current events are shaping I...
McKinsey European consumer sentiment survey: How current events are shaping I...McKinsey European consumer sentiment survey: How current events are shaping I...
McKinsey European consumer sentiment survey: How current events are shaping I...
 
McKinsey European consumer sentiment survey: How current events are shaping G...
McKinsey European consumer sentiment survey: How current events are shaping G...McKinsey European consumer sentiment survey: How current events are shaping G...
McKinsey European consumer sentiment survey: How current events are shaping G...
 
McKinsey European consumer sentiment survey: How current events are shaping F...
McKinsey European consumer sentiment survey: How current events are shaping F...McKinsey European consumer sentiment survey: How current events are shaping F...
McKinsey European consumer sentiment survey: How current events are shaping F...
 
McKinsey Survey: Japanese consumer sentiment during the coronavirus crisis
McKinsey Survey: Japanese consumer sentiment during the coronavirus crisisMcKinsey Survey: Japanese consumer sentiment during the coronavirus crisis
McKinsey Survey: Japanese consumer sentiment during the coronavirus crisis
 
McKinsey Survey: Australian consumer sentiment during the coronavirus crisis
McKinsey Survey: Australian consumer sentiment during the coronavirus crisisMcKinsey Survey: Australian consumer sentiment during the coronavirus crisis
McKinsey Survey: Australian consumer sentiment during the coronavirus crisis
 
McKinsey Survey: Indian consumer sentiment during the coronavirus crisis
McKinsey Survey: Indian consumer sentiment during the coronavirus crisisMcKinsey Survey: Indian consumer sentiment during the coronavirus crisis
McKinsey Survey: Indian consumer sentiment during the coronavirus crisis
 
McKinsey: Survey: Indonesian consumer sentiment during the coronavirus crisis
McKinsey: Survey: Indonesian consumer sentiment during the coronavirus crisisMcKinsey: Survey: Indonesian consumer sentiment during the coronavirus crisis
McKinsey: Survey: Indonesian consumer sentiment during the coronavirus crisis
 
McKinsey Survey: Korean consumer sentiment during the coronavirus crisis
McKinsey Survey: Korean consumer sentiment during the coronavirus crisisMcKinsey Survey: Korean consumer sentiment during the coronavirus crisis
McKinsey Survey: Korean consumer sentiment during the coronavirus crisis
 
McKinsey European consumer sentiment survey: How current events are shaping F...
McKinsey European consumer sentiment survey: How current events are shaping F...McKinsey European consumer sentiment survey: How current events are shaping F...
McKinsey European consumer sentiment survey: How current events are shaping F...
 
McKinsey European consumer sentiment survey: How current events are shaping U...
McKinsey European consumer sentiment survey: How current events are shaping U...McKinsey European consumer sentiment survey: How current events are shaping U...
McKinsey European consumer sentiment survey: How current events are shaping U...
 
McKinsey European consumer sentiment survey: How current events are shaping G...
McKinsey European consumer sentiment survey: How current events are shaping G...McKinsey European consumer sentiment survey: How current events are shaping G...
McKinsey European consumer sentiment survey: How current events are shaping G...
 
McKinsey European consumer sentiment survey: How current events in Europe are...
McKinsey European consumer sentiment survey: How current events in Europe are...McKinsey European consumer sentiment survey: How current events in Europe are...
McKinsey European consumer sentiment survey: How current events in Europe are...
 
McKinsey European consumer sentiment survey: How current events are shaping S...
McKinsey European consumer sentiment survey: How current events are shaping S...McKinsey European consumer sentiment survey: How current events are shaping S...
McKinsey European consumer sentiment survey: How current events are shaping S...
 
McKinsey European consumer sentiment survey: How current events are shaping I...
McKinsey European consumer sentiment survey: How current events are shaping I...McKinsey European consumer sentiment survey: How current events are shaping I...
McKinsey European consumer sentiment survey: How current events are shaping I...
 
McKinsey survey: European consumer sentiment survey: How current events are s...
McKinsey survey: European consumer sentiment survey: How current events are s...McKinsey survey: European consumer sentiment survey: How current events are s...
McKinsey survey: European consumer sentiment survey: How current events are s...
 
McKinsey survey: European consumer sentiment survey: How current events are s...
McKinsey survey: European consumer sentiment survey: How current events are s...McKinsey survey: European consumer sentiment survey: How current events are s...
McKinsey survey: European consumer sentiment survey: How current events are s...
 
McKinsey survey: European consumer sentiment survey: How current events are s...
McKinsey survey: European consumer sentiment survey: How current events are s...McKinsey survey: European consumer sentiment survey: How current events are s...
McKinsey survey: European consumer sentiment survey: How current events are s...
 
McKinsey survey: European consumer sentiment survey: How current events are s...
McKinsey survey: European consumer sentiment survey: How current events are s...McKinsey survey: European consumer sentiment survey: How current events are s...
McKinsey survey: European consumer sentiment survey: How current events are s...
 

Recently uploaded

Passive Income System 2.0 Digital: Effortless Earnings
Passive Income System 2.0 Digital: Effortless EarningsPassive Income System 2.0 Digital: Effortless Earnings
Passive Income System 2.0 Digital: Effortless Earningsabdullahspz0428
 
Niche Analysis for Client Outreach Outside Marketplace.pptx
Niche Analysis for Client Outreach Outside Marketplace.pptxNiche Analysis for Client Outreach Outside Marketplace.pptx
Niche Analysis for Client Outreach Outside Marketplace.pptxAhnaf Tahmid Haque
 
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting AppsFantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting AppsCricket Betting Online
 
Intelligent Cryptocurrency VIP Digital - Membership Area
Intelligent Cryptocurrency VIP Digital - Membership AreaIntelligent Cryptocurrency VIP Digital - Membership Area
Intelligent Cryptocurrency VIP Digital - Membership Areaabdullahspz0428
 
Best Digital Expert Corporation of India
Best Digital Expert Corporation of IndiaBest Digital Expert Corporation of India
Best Digital Expert Corporation of IndiaPriyaDigitalExpert
 
Killer Packaging__Published in PrintAction
Killer Packaging__Published in PrintActionKiller Packaging__Published in PrintAction
Killer Packaging__Published in PrintActionVictoria Gaitskell
 
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...ahmedjiabur940
 
SEO: A Beginner's Guide to Ranking Higher
SEO: A Beginner's Guide to Ranking HigherSEO: A Beginner's Guide to Ranking Higher
SEO: A Beginner's Guide to Ranking Highervkvacker
 
The Art of sales from fictional characters.
The Art of sales from fictional characters.The Art of sales from fictional characters.
The Art of sales from fictional characters.Bharathi sakthi
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di MagetanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetaninfoobataborsi24
 
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptxPersonal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptxIngridSelk
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di PasuruanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruaninfoobataborsi24
 
Marketing Automation Insights - Unlocking Success
Marketing Automation Insights - Unlocking SuccessMarketing Automation Insights - Unlocking Success
Marketing Automation Insights - Unlocking SuccessLean Summits
 
The seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert CialdiniThe seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert CialdiniSurya Prasath
 
Rhys Cater, Precis, The future of media buying with Generative AI.pdf
Rhys Cater, Precis, The future of media buying with Generative AI.pdfRhys Cater, Precis, The future of media buying with Generative AI.pdf
Rhys Cater, Precis, The future of media buying with Generative AI.pdfDIGGIT
 
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdfThe Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdfDIGGIT
 
Influencer Marekting Trends- Where the creator economy is going in in 2024
Influencer Marekting Trends- Where the creator economy is going in in 2024Influencer Marekting Trends- Where the creator economy is going in in 2024
Influencer Marekting Trends- Where the creator economy is going in in 2024Inflyx
 
Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...
Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...
Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...DIGGIT
 
5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptxdeepushah1687
 
Resumé Karina Perez | Digital Strategist
Resumé Karina Perez | Digital StrategistResumé Karina Perez | Digital Strategist
Resumé Karina Perez | Digital StrategistKarina Perez
 

Recently uploaded (20)

Passive Income System 2.0 Digital: Effortless Earnings
Passive Income System 2.0 Digital: Effortless EarningsPassive Income System 2.0 Digital: Effortless Earnings
Passive Income System 2.0 Digital: Effortless Earnings
 
Niche Analysis for Client Outreach Outside Marketplace.pptx
Niche Analysis for Client Outreach Outside Marketplace.pptxNiche Analysis for Client Outreach Outside Marketplace.pptx
Niche Analysis for Client Outreach Outside Marketplace.pptx
 
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting AppsFantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
 
Intelligent Cryptocurrency VIP Digital - Membership Area
Intelligent Cryptocurrency VIP Digital - Membership AreaIntelligent Cryptocurrency VIP Digital - Membership Area
Intelligent Cryptocurrency VIP Digital - Membership Area
 
Best Digital Expert Corporation of India
Best Digital Expert Corporation of IndiaBest Digital Expert Corporation of India
Best Digital Expert Corporation of India
 
Killer Packaging__Published in PrintAction
Killer Packaging__Published in PrintActionKiller Packaging__Published in PrintAction
Killer Packaging__Published in PrintAction
 
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
 
SEO: A Beginner's Guide to Ranking Higher
SEO: A Beginner's Guide to Ranking HigherSEO: A Beginner's Guide to Ranking Higher
SEO: A Beginner's Guide to Ranking Higher
 
The Art of sales from fictional characters.
The Art of sales from fictional characters.The Art of sales from fictional characters.
The Art of sales from fictional characters.
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di MagetanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
 
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptxPersonal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di PasuruanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
 
Marketing Automation Insights - Unlocking Success
Marketing Automation Insights - Unlocking SuccessMarketing Automation Insights - Unlocking Success
Marketing Automation Insights - Unlocking Success
 
The seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert CialdiniThe seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert Cialdini
 
Rhys Cater, Precis, The future of media buying with Generative AI.pdf
Rhys Cater, Precis, The future of media buying with Generative AI.pdfRhys Cater, Precis, The future of media buying with Generative AI.pdf
Rhys Cater, Precis, The future of media buying with Generative AI.pdf
 
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdfThe Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
 
Influencer Marekting Trends- Where the creator economy is going in in 2024
Influencer Marekting Trends- Where the creator economy is going in in 2024Influencer Marekting Trends- Where the creator economy is going in in 2024
Influencer Marekting Trends- Where the creator economy is going in in 2024
 
Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...
Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...
Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...
 
5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx
 
Resumé Karina Perez | Digital Strategist
Resumé Karina Perez | Digital StrategistResumé Karina Perez | Digital Strategist
Resumé Karina Perez | Digital Strategist
 

5 Components of Digital Marketing Operations

  • 1. Global internet video: 3504 PB/month 4m Google search queries/min (*data volume 2015) Global consumer traffic: 61.4 PB/month 48,000 Apple App- Store downloads/min 20% OFF @ 35% OF 1 THE 5 COMPONENTS OF DIGITAL MARKETING OPERATIONS 1.Successful digital marketing operations can improve marketing effectiveness by 15-25% 3X Companies that apply customer analytics are 3X more likely to generate above-average turnover growth Customer Insights Online and offline data about customers fuels digital operations. 3. 3X 2. Process & Governance Standards and guidelines to help with decisions. The greatest value comes from all five components working in unison. How to govern data utilization across the organization In-house capabilities and managing a porfolio of agencies Decision rights: Technology purchase processes MARKETING AUTOMATION CUSTOMER DATA PLATFORM CONTENT MANAGEMENT A/B AND MULTI- VARIATE TESTING ANALYTICS & ALGORITHMS (PERSONALIZATION, PREDICTIVE) PROGRAMMATIC MEDIA TAG MANAGEMENT DATA MANAGEMENT PLATFORM Customer Supply Chain Customer Supply Chain Marketing Technology Infrastructure All of the marketing operations are supported by technology to enable personalization at scale, automated customer experiences, and workflow efficiency. 4. KPIs and Measurement Decision guidelines and metrics that track customer decision journey performance. Companies that apply customer analytics are 3X more likely to generate above-average turnover growth 25% Customer Experience Customer insights are translated into content and offers, which is then directed through the content supply chain to arrive at the right person, across the right channel on the right device at the right time. One example: Anonymous consumer visits website. Personalized content and offers served based on customer with similar demographic and behavioral attributes. Consumer browses but exits site without converting. Consumer clicks ad, visits website, and buys a product Data from customer is appended with 500+ addition- al data points collect from 3rd parties to enrich profile. 10 minutes after purchase, customer receives personalized welcome email with an offer for a product driven by a “Next Product to Buy” algorithm. Retargeting in programmatic media serves no more than four ads to consumer for a period of 48 hours. Standardized briefing and campaign processes will be focused on customer experience innovation. 50% of investment capital for consumer products By 2015 5. Customers: high lifetime value customer retention, cost of acquisition for each customer segment Growth: market share, growth of share of wallet Marketing ROI: attribution, cross-channel leakage Process: speed to market, analytics quality Sources: http://www.internetlivestats.com/twitter-statistics/ http://dailycrowdsource.com/content/open-innovation/93-starbucks- crowdsources-ideas-to-understand-customer-needs http://contently.com/strategist/2012/02/23/starbucks-twitter-strategy/ http://adage.com/article/news/starbucks-steamed-instant-coffee-category/148403/ http://www.slideshare.net/forrester/the-businessimpactofcx http://www.watermarkconsult.net/docs/Watermark-Customer-Experience-ROI-Study.pdf http://blogs.gartner.com/jake-sorofman/gartner-surveys-confirm -customer-experience-new-battlefield/ http://www.digitaltrends.com/cars/general-motors-500-millionth-car-news/ http://chiefmartec.com/2015/01/marketing-technology-landscape-supergraphic-2015/ http://chiefmartec.com/2014/01/marketing-technology-landscape-supergraphic-2014/