The document summarizes an interview with a music student about a proposed multi-genre music magazine. Some key points: - The interviewee enjoys various music genres and thinks there is an audience for a magazine covering multiple mainstream genres. - He finds the magazine's simple, casual yet smart design appealing and thinks the non-straight posing of the cover model makes it seem different. - He mainly consumes media like the internet, TV and books/magazines and would be likely to purchase the magazine based on its design and aim to cover different music genres. - The magazine's cover models are dressed casually but smartly to portray the stereotype of hardcore music fans in a way that treats the audience

1. 4 and 5 of my evaluation
ONLINE Interview done on skype 22/01/2014 with fellow friend and music student John (30066785,
student number) someone who likes all types of music, my target audience
This is a 100% transcribed interview.
Q. As someone who enjoys and study’s music do you feel that there can be an audience for a multi
mainstream genre magazine?
A. Yes, I like most genres of music and a magazine about it, could provide a key insight to what is
going on. I hate the fact that I may have to go to multiple sources because I’m open-minded about
music
Q. looking at my magazine what do you feel that my target age (older teen and up as said in my
proposal) is agreeable?
A. Yes, the fact is simple, and its colour scheme makes it universal for genders with having a
dominate reading I like how it is presented like I know something.
Q. What media do you consume?
A. Mainly the internet, about 60% internet, 10% TV 30% books and magazines.
Q. Fair to say apart from college and other important things, this is roughly how you spend your free
time?
A. Yes.
*As in my evaluation task 2 I pointed out how I dressed and posed and did the magazine to gain my
target audience
Q. What stands out to you the most about the cover of the magazine.
A. the casual but simple-ness of it, it appears smart, but not too much.
Q. What part of the design do you like the most? Or most appeals to you?
A. The guy is not standing straight, it makes me think that’s its different just by doing a mental
comparison of what I’ve seen out there.
Q. Ultimately providing this was a real magazine, and you had to pick one up the self, would you buy
it?
A. It appeals to someone who likes a lot of music from a lot of genres, strong possibility I would.

2. As you can see all three of these as
stated in Q4 (above) my interviewee
said he liked the fact he was treated
like he knew something. This is
probably due to the way my
actors/models are dressed. All smart
but casual, casual like the
stereotype hard core music fan is.
But the smart clothes are there to
give the dominate ideology that
they are being adreesed as they
should be.
All three of these have the same
black white and grey colour
scheme, I did this because when
representing my audience I wanted
to be as broad and open minded as
possible, and by using technically
no colour mostly ( since black and
white is not a colour) I’m not
pushing away someone who has
stereotyped one selves, I also did
this to keep with the cotemporary
smart look. Bottom line is, I expect
my audience to be hitting the
books, being smart, but being cool
they want things logically.