2. I carried out this questionnaire to gain some feedback of my construction from people
of my chosen target audience (both genders aged 16-19). This is what the
questionnaire looked like and here is a presentation of what I found from the
questionnaire.
3. 1) Out of the three pieces of
construction, which is your favourite
piece?
4
4
Front cover
Contents page
Double page spread
article
2
I felt it was important to see what piece of the magazine was their favourite and I
was pleased with the results for a number of reasons. I was pleased that my front
cover and double page spread were the most popular features and I was also
pleased that each piece of the magazine was liked.
4. 2) Do you feel that the construction pieces
clearly represent the indie/rock genre?
1
Yes
No
9
I asked this question because I wanted to find out whether or not it was clear of
what genre I wanted my magazine to belong to. The one person who said no, said
that it looked more like a pop magazine because the contents page was too
colourful. I have taken this on board for next time.
5. 3) What age do you feel is the niche
target audience for this magazine?
0
2
3
Under 10
11 to 15
16 to 19
Over 20
5
I wanted my target audience to be people aged 16-19 because I felt there wasn’t
really anything available of the indie/rock genre for 16-19 year olds. This
questionnaire was completed by 16-19 year olds so therefore I feel that I have
achieved what I wanted to in terms of target audience. The 3 people who said ‘over
20’ said that the language used was quite advanced and mature for 16-19 year olds.
6. 4) Would you recommend Encore to
people of your own age?
0
Yes
No
10
All of the people who filled in my magazine were 16, 17 or 18 and so I feel that this
is an accurate response and also supports that my target audience is people
between the ages of 16 and 19. I was pleased that everyone who I asked would
recommend my magazine to others.
7. 5) Which of the following magazines do you
feel that Encore is most comparable to?
2
3
Q
NME
Rolling Stone
5
The two magazines I analysed and tried to compare my magazine to were Q and
NME so I was pleased that people recognised that. I tried to use a similar design to
both magazines in separate ways. I was also pleased that 2 people compared my
magazine to Rolling Stone because this is another indie/rock magazine.
8. 6) Which conventions do you feel
show this comparison the most?
1
1
1
Colour Scheme
Images
Content
4
3
Font
Other
The images were the convention that people felt showed the comparison between
Encore and the other magazines the most. This was reassuring as I found it quite
difficult to take pictures that had an indie/rock look to them in college. The one
person that ticked ‘other’ said that they thought the ‘models’ in the images were
most comparable to other indie/rock magazines.
9. I have answered 7 in my
focus group because it is
qualitative data so can’t
be put in to a graph
easily.
10. 8) Do you feel that the font, images and colour
scheme used are clear and appropriate for the
genre (indie/rock)?
2
Yes
No
8
The people who answered No to this question said that the colour scheme was a bit
too bright, especially on the contents page. However, this is where I challenged
conventions slightly because I wanted my magazine to appeal to both genders so I
thought that using brighter colours may help to do this.
