The document discusses why some general practice (GP) clinics are more successful than others at engaging medical students to return as future employees through rural clinical placements. It notes the shortage of doctors in rural areas and the goal of rural clinical schools to address this issue. One such school places students in GP clinics through the Parallel Rural Community Curriculum (PRCC) program, with some clinics seeing returned students. The document questions what attributes of successful clinics contribute to their ability to recruit and retain students long-term. It reviews literature on strongest predictors of rural medical recruitment and retention to help understand success stories and inform GP recruitment strategies.