The document introduces a nursing showcase on implementing and supporting holistic continence awareness. It notes that incontinence affects 45-70% of residents in extended care settings and can have a devastating impact if not properly supported. It also notes that the population of people over 65 is increasing, and nurses are the largest group of healthcare workers. The content of the showcase will include an introduction using a story, anatomy and physiology, types of incontinence, continence assessment, management of incontinence, and selecting incontinence wear. The showcase will launch in February 2014.