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Business Class Facebook
- 2. TECHNIQUES TO MAXIMIZE FACEBOOK INTO A LEAD GENERATOR GET YOU TO 1000 LIKERS PROVEN TIPS TO GET INTO THE NEWS FEED NO FAIL POSTING TECHNIQUES CONTENT IDEAS THAT WILL BUILD CUSTOMER FOLLOWING
- 3. PHOTOS PER DAY CONTENT ITEMS PER DAY LIKES PER DAY
- 4. ASTOUNDING
- 10. 1
- 12. 851 x 315 pixels www.picmonkey.com
- 18. 1
- 20. Branded timeline cover? Link to your page? Like Box on Website?
- 27. Branded timeline cover Linked website Like Box on Website
- 29. 3 entertain empower
- 32. BLAH BLAH BLAH BLAH B BLAH BLAH
- 34. quickie likers shareable behind the scenes focus group 6 video
- 57. quickie likers shareable behind the scenes 6 focus group video
- 63. Other stuff
- 67. TECHNIQUES TO MAXIMIZE FACEBOOK INTO A LEAD GENERATOR GET YOU TO 1000 LIKERS PROVEN TIPS TO GET INTO THE NEWS FEED NO FAIL POSTING TECHNIQUES CONTENT IDEAS THAT WILL WORK FOR YOUR CUSTOMERS
Editor's Notes
- Why 1000?Average company has seen a 185% increase in traffic after crossing 1000 fans (Hubspot 2012 report).
- One of the questions I get from my business clients is – should I even be on facebook.So maybe the stats might answer that question –
- Lets look at australiaAustralian facebook users are the MOST ENGAGED in the world – we love our facebook! Is it the mateship? Is it the isolation?2/3rds of people that like brands on facebook, actually like them – great for business owners78% trust peer recommendations – so that is your word of mouth referrals.So my answer often is – can you afford not to be on facebook? Or – it might be – can you find your best customer audience outside facebook easily? Can you find them better using a different medium?
- A little bit about me 0--
- Here is what we have to keep in mind, whether we use facebook, newspapers… what ever medium we are using to build our business.We have to know who our customer is firstly – we really have to understand them.
- Then we have to get them to like us – and in the case of facebook, like our page.Then we want to quickly grow a lucrative fan base of qualifiied leads.We want to create ongoign massive engagement
- We then want to turn those fans into customers. So once they like us, we need to woo them so they will grow fromLookersLikersCustomers – who buy something Business lovers – who BUY INAnd all of this is possible using facebook. In fact it can happen more quickly than what you may think.
- Firstly, we want to brand our page the right way, so when someone finds us, they stay. and the branding has to be refective of who we want to attract.Know your ideal customer – then show them what you’ve got.Don’t confuse them.
- Brand your page the right way – the timeline cover photoGreat real estate, it’s a big image, and you should use it to your benefit.
- Number 1 page in australia?Rules – no directives – can’t say – click like on my page.Can’t say –Sign up nowLess than 20% text – new rule from Facebook. They want you to stay graphical
- Custom apps – they are the number 1 lead generating source for some companies.Check them out and tie them in with your page so you can drive traffic directly to something you are working on.Here is a great example.
- Fangate – so to get further, you have to like the page.So no like, not contest!
- Then you go on the mailing list.Now if you want to know how to take your facebook likers and create customers out of them, you want to move them over to your email list. Email lists are big converters of lookers to custoemrs, to repeat customers.I could do a full presentation on that, but today I’m talking about facebook.But every chance you get, try to get your likers to go on your mailing list.
- So that is branding using your cover page image.
- STOPWrite down on your worksheet 3 things you can think of that you can do with your timeline cover.Share them?
- I’ve got a quick little quiz for you here – Business page – personal profileHyperlink – on personal profile that takes you over to your biz page?url – your facebookurl
- Great! If you answered yes! If you answered no, then you’ve got some easy tasks that might take just 5 minutes each, and could get likers onto your page easily.
- Here is a personal profile.on my profile, I’ve got my business link.When I’m on facebook, clicking around and liking stuff, my personal profile shows up. If someone clicks on my name, they’ll get sent over here – and they can see my business name. Its an easy way of getting more likers over to your page, and you know, they already feel like they know you. Because they came and checked you out a bit.You can adjust your privacy settings if you don’t want them looking through your photos and so forth.
- So when people click on that you want them to go to your page. Don’t let it go nowhere!
- Do you have your username for your business selected.My web address is ---spring into salesMy facebook address is springintosales as well.I can put this on my business card, on my email signature, I can use it whereever I want to announce my page.To get this – go to facebook.com/username
- 2 things I likeThe branding is clearThe hyperlink is obvious.She has put her usp – what she does, has in that little space. I understand that is an SEO and web traffic hot spot – so you would want to use your keywords here – like felt rugs. But I can’t seem to find further confirmation of that.If you have a local business, then you would be putting in your address and phone number, that would be important.Use your real estate wisely.
- Add a like box to your website.Why?Once you get someone on your website, you don’t want them going over to your facebook page. It’s the opposite. So if you’ve got a like box it is big and obvious. And they will probably click on it.And then they’ll stay on your website.
- 2-5 minutes to complete almost all of them.
- STOPWhat are 4 things you can do on Monday to increase the natural flow of likers to your page?
- 3 rules of posting.
- Facebook has reported that only 16% actually see your posts in their newsfeeds.So this means you’ve got to post in a way that engages them, and get them to do something with your post.So that is what we are focussing on today.
- Which do you think is best?Images or words?Which create better engagement?
- Most people who are on Facebook, are there because they are checking into their personal pages.They don’t want to be met with this! Do they?This is a normal stream that I see in my newsfeed every day.
- We like looking at images don’t we. Over reading text.
- 6 different kind of image posts ---so you can mix it up a bit and not bore yourself!
- Bite sized and easy to interact with. Entertaining. People don’t have a lot of time to spend on your posts, so if you want to entertain, make it funny, or quick, or just put a smile on their face. This is a cup of ice. That is what a slurpee is. So think outside the box a bit. Its egypt, a bit hot, and you might want something cold. But funny that it’s the Sphinx. All round entertaining.
- Entertaining again. Are you going to be the same as everyone, or do you want to stand out? This is an icecream. 1 icecream has its ownfacebook page. And guess how many people like this page?To build an audience you want to stand out to the fringes of people, to be outstanding to them, and then the rest will love you too.
- It’s a kitkat – 551 likes, 48 shares – makes us feel like they really get us. Also topical and makes you feel all patriotic!!As people click like, then their friends see the post they clicked on. And then because of the way that many people are, they get curious, and wonder what their friend is liking. And maybe they might like it to.But even more powerful, is that 48 people shared it.If you have on average 100 friends on your profile, then this image has just been shared to 4800 people. But think it through further than that. Of those 4800 people, if they click like on it, and they have 100 friends then we’ve got this amazing multiplication effect.And there is lies the power of facebook.Instant word of mouth referral from the click of a mouse!
- Topic post -- think newsworthy, and have some fun with your products. Make people smile.
- Its almost like celebrity status when we post up our fans. You get a double whammy. They usually see themselves, and the share the image on their own page. Then their friends like it and come on over. A quick snap with your iphone, write down the person’s name and then tag them if you can. Its an unspoken testimonial as well. We do things because we want to be part of the herd – whether you like that idea or not, it is true!VIRAL
- We love being thanked!! 1498 like this, and there were 55 shares, and 21 comments. This is a fan image – we love seeing ourselves – it is like being on TV almost! Also, it has been highlighted – or it is the cover page – great use of fan worship.
- Can you believe it? It wasn’t a contest, just a random fan painting her nails. Over 4000 likes, and 70 shares.
- This is a great way of using your testimonials on facebook.
- Pool supply world has 76K likers – for chlorine and creepy crawlies? Apart from the image, what is great about this post? The LIKE! This image does 3 things right. It makes us dream about what we’d love to have – love to be- so its aspirational. 2. It is related to pool supplies, so it is relevant to people who like the page3. They asked for the LIKE. But not only did they get 996 likes, but they also got 130 shares. Amazing engagement!Now if you were a liker, would you be interested to see what they will post tomorrow?
- Appliances online sell washing machines. I’ve bought one from them. This post has 96 shares!! Really! Why?Pertinent to the audience. Something simple. Used their logo. Good image – white towels, we all want white towels! And we want them folded as well! – aspirational? They are being helpful here.Good use of words and image together.
- We like to know who is behind the brand.This was a snap I took on the weekend, and I got 48 likes, 9 comments and 2 shares.
- We want to get people clicking on sharing and commenting. If we do that, then we appear in their newsfeeds, and we appear in their friend’s newsfeeds.What is good about this post? What does this business sell?Tell me 3 things that you think work in this post?Shows where she livesShe asked the fans about themselves – so she got great engagementShe used a photo to convey a pretty image
- People buy from people, not faceless corporations. Facebook is a social site, so you got to let them inside a bit. Like it because it is what Leeanne was doing on the weekend – she shared a little about herselfIt is still related to her brand – which is kids bathers and leggings.How might she have improved this just a smidge?By having her leg in the image like a bit of a joke- who is lee-anne?By asking a question – instead of saying – we have the best beaches here in perth – say – click Like if you love the beach. Comment with your favourite beach name.
- There are 3 things that I achieved with this post. Can you name them?Turn to the person next to you and see if you can guess. You have 30 seconds –I did a product announcement so got to sell a littleI asked a question so people felt like I wasn’t selling, that really I was asking them for their opinion.I to collect great feedback about which colours are the potential best sellers for the season so I can adjust my future orders.
- Food is almost always a winner – it is one thing we all have in common. We eat. But what if you think that talking about food has nothing to do with your business?
- STOPYou have 30 seconds to tell the person next to you how you might use food in your business.
- Personal – down the beach having fish and chips with my family.m click LIKE if you do this too.Do you prefer fish and chips in newspaper or on a plate? Comment belowFish and chips remind me of my childhood. What are you favourite childhood foods?Down getting fish and chips from my local. Which is your favourite fish and chip shop. Click like and comment.
- Food is almost always a winner and so are animals.This one got over 4000 shares!!
- Ask your question at the end of your post, not the beginning.Don’t’ make your question too complicated or long.
- This is a single icecream sold in australia and nz. 1 product. 1 icecream. And 1.2m people follow this page. And if you do nothing else after this seminar, go check this page out. It is funny funnyfunny! And it shows you that people so badly want to love you and your business.Use snagit.com
- Posting up blogs – important.I like this one, because it clicks straight onto a video. Then the video plays directly in Facebook. Engaging and clever.
- Posting up blogs – important.I like this one, because it clicks straight onto a video. Then the video plays directly in Facebook. Engaging and clever.
- 6 different kind of image posts ---so you can mix it up a bit and not bore yourself!
- STOPWrite down 5 new post ideas that uses images that will work for you.
- There are 3 magic words that are critical to your success on facebook.Do you know what they are?
- Like – according to Buddy media report – when Likers were asked to LIKE a post – 3X higher like rate than when not asked.Comment – 3.3x higherShare – 7x higher.And the best way of doing it is this – click LIKE if this is true, and then SHARE this with your friends!!!Ask for one word responses – don’t over complicate it!
- Like anAnd the best way of doing it is this – click LIKE if this is true, and then SHARE this with your friends!!!d a share – double whammy – he asked for both!
- How will you use the 3 super facebook words to increase engagement
- Other stuff I’ve thrown together that I wanted you to know about.
- At least 2 times a day. People who have liked you need to find you. You don’t have to always post images, but if you can try to post 1 a day. No more than 5 or you might bug people.
- I always get asked when to post.It depends when your audience is online? And when they are most likely to respond to you.Are they on the bus to work and on their mobile phone?Are they on their ipad at night in front of the tv after the kids have gone to bed?If you don’t know who your profile audience is, then you won’t know the answers to this.
- What do I post –you’ve shown me how to post, but not much about what to post.That depends on who your true customer is.If you don’t know who your profile audience is, then you won’t know the answers to this.Profiling and truly knowing your potential customers will mean you are targetting correctly. This will tell you what to post and when to post.And this has everything to do with your business. Who your products and services are created for, what problems they are trying to overcome or what gains they will get from them. To move people from lookers to likers to buyer to business lovers is a process. And if I can say rather unkindly, rubbish in, rubbish out.If you’ve attracted people to your page by running a get a free Ipad contest, when you core business is kids’ clothing, then you’re not focussed on who your customer is.Don’t waste time money or energy doing a shotgun approach.Keep your focus.
- url links to your page, back to your profileSetting up your profile properlyMaking sure you have a url for your facebookpageFacebook like box on your websiteCover image – using it to brandUse it to communicateUse it with the link to the websiteSEO and optimise your site.Posting techniques – using images to post. The different types of image posts you can use to gain higher engagementAll these techniques will get you into the newsfeed more frequently3 magic words – like, share, commentContent ideas---Behind the scenes Product images and informationFan images that you snap while your customers are thereThings that let your customer dream a little about what they want – like the swimming pool rather than the chlorineFunny stuff – sometimes not related.Food – try to get that in somehow, people like that. Maybe your likers will too?Testimonials from fansSomething newsworthy or topical--- keep a magazine of blog ideas – from the internet, the newspaper, magazines, photos you’ve taken, ideas you have at anytime.
- What happens next -- I’m going to open it up for questions.If you chose the option to join us online for the next 4 weeks, it’s a chance for you to try out these techniques and have the group and me help you. It’s a great way of brainstorming together and bouncing ideas off each other, and I pop in each day to see if I can help as well.If you would like to join the group, just let me know today or send me at email before the end of the weekend and I’ll send you through an invoice. Now – lets open it up to questions