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Small budget Marketing For Facebook & Instagram

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Ali Mirza
Ali Mirza

Small budget Marketing For Facebook & Instagram

Marketing
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SMALL BUDGET MARKETING FOR FACEBOOK & INSTAGRAM @alimirza2k
Agenda 1. Why People fail at Social Media 2. A solution: "ABC System” 3. Facebook Strategies for Small Budgets 4. Instagram Strategies for Small Budgets 5. Examples & Case Study @alimirza2k
1 - Why do people FAIL on social media? @alimirza2k
Why do people use social media anyways ? @alimirza2k
Quick Social media Survey @alimirza2k
Social media Is making us lazy …… Do you think this TREND will stop? @alimirza2k
@alimirza2k The Ultimate Challenge
@alimirza2k 2 - The Solution – ABC System
@alimirza2k SO.. 1. Don’t SPAM people on social media 2. Create a system (ABC) 3. Add value > Build Relationships > Then Sell 4. Educate + Entertain + Inform = Adding value 5. PAID MEDIA (Ads budget) helps but not always needed
@alimirza2k 3 - Facebook Strategies for Small Budgets
3a - Facebook Groups 1. Search & Join the RELEVANT FB GROUPS 2. READ THE RULES 3. Engage with other people’s posts (answer questions) 4. Reach out to admin - build a relationship 5. Share your posts 1. Share directly from your FB page
3a - Facebook Groups 1. Search & Join the RELEVANT FB GROUPS 2. READ THE RULES 3. Engage with other people’s posts (answer questions) 4. Reach out to admin - build a relationship 5. Share your posts 1. Share directly from your FB page HOMEWORK - Search & join 5 to 10 relevant Facebook groups 
3b - Invite Your Friends (esp. Relevant)
3c - Invite The Likes (Reactions) on Posts
3d - Use Video (DIY with Phone)
SO….. 1. Use video content 2. DIY with your phone 3. OR create animated videos • (Legend, Adobe Spark, Hype Type) HOMEWORK - Create a short video: your one takeaway from today 
@alimirza2k 4 - Instagram Strategies for Small Budgets
4a - Use 30 Hashtags How to find hashtags? 1. Instagram search 2. https://displaypurposes.com 3. https://all-hashtag.com
4b - Create a CONSISTENT THEME VS
4c - Use Instagram Stories 1. 400mil DAU 2. Always use location tag & hashtags 3. Drive people to your website (10k followers)
4d - Drive traffic to your website Link in the bio Link stories to websites
CASE STUDY Use Video + Facebook Ads to drive business results
@alimirza2k The Solution Video Storytelling + Facebook Ads = WIN 1. Not Just Promo Videos 2. Culture 3. Why you should work here 4. Team members 1. Video view ads 2. Retargeted people with ”we are hiring” Challenge Hire Talent Using Facebook Marketing
@alimirza2k 522 Shares & 144 Comments
@alimirza2k Video Stories + Facebook Ads 1. Facebook Ads budget $5/day 2. Target audience stacking • First target warm audience & then cold audience • Stack engagement from warm to cold audience
@alimirza2k Results 1. 1,850 clicks @ CPC of $0.19 2. 29 new applications 3. Excitement among the internal team  4. People applying because they <3 the culture 522 Shares & 144 Comments
Key Learnings 1. Video is KING, QUEEN & everything in BETWEEN  2. Tell stories 3. Distribution is also our responsibility QUESTIONS? Ali Mirza - www.iSocialYou.com

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Small budget Marketing For Facebook & Instagram

  • 1. SMALL BUDGET MARKETING FOR FACEBOOK & INSTAGRAM @alimirza2k
  • 2. Agenda 1. Why People fail at Social Media 2. A solution: "ABC System” 3. Facebook Strategies for Small Budgets 4. Instagram Strategies for Small Budgets 5. Examples & Case Study @alimirza2k
  • 3. 1 - Why do people FAIL on social media? @alimirza2k
  • 4. Why do people use social media anyways ? @alimirza2k
  • 5. Quick Social media Survey @alimirza2k
  • 6. Social media Is making us lazy …… Do you think this TREND will stop? @alimirza2k
  • 8. @alimirza2k 2 - The Solution – ABC System
  • 9. @alimirza2k SO.. 1. Don’t SPAM people on social media 2. Create a system (ABC) 3. Add value > Build Relationships > Then Sell 4. Educate + Entertain + Inform = Adding value 5. PAID MEDIA (Ads budget) helps but not always needed
  • 10. @alimirza2k 3 - Facebook Strategies for Small Budgets
  • 11. 3a - Facebook Groups 1. Search & Join the RELEVANT FB GROUPS 2. READ THE RULES 3. Engage with other people’s posts (answer questions) 4. Reach out to admin - build a relationship 5. Share your posts 1. Share directly from your FB page
  • 12.
  • 13. 3a - Facebook Groups 1. Search & Join the RELEVANT FB GROUPS 2. READ THE RULES 3. Engage with other people’s posts (answer questions) 4. Reach out to admin - build a relationship 5. Share your posts 1. Share directly from your FB page HOMEWORK - Search & join 5 to 10 relevant Facebook groups 
  • 14. 3b - Invite Your Friends (esp. Relevant)
  • 15. 3c - Invite The Likes (Reactions) on Posts
  • 16.
  • 17. 3d - Use Video (DIY with Phone)
  • 18. SO….. 1. Use video content 2. DIY with your phone 3. OR create animated videos • (Legend, Adobe Spark, Hype Type) HOMEWORK - Create a short video: your one takeaway from today 
  • 19. @alimirza2k 4 - Instagram Strategies for Small Budgets
  • 20. 4a - Use 30 Hashtags How to find hashtags? 1. Instagram search 2. https://displaypurposes.com 3. https://all-hashtag.com
  • 21. 4b - Create a CONSISTENT THEME VS
  • 22. 4c - Use Instagram Stories 1. 400mil DAU 2. Always use location tag & hashtags 3. Drive people to your website (10k followers)
  • 23. 4d - Drive traffic to your website Link in the bio Link stories to websites
  • 24. CASE STUDY Use Video + Facebook Ads to drive business results
  • 25. @alimirza2k The Solution Video Storytelling + Facebook Ads = WIN 1. Not Just Promo Videos 2. Culture 3. Why you should work here 4. Team members 1. Video view ads 2. Retargeted people with ”we are hiring” Challenge Hire Talent Using Facebook Marketing
  • 26. @alimirza2k 522 Shares & 144 Comments
  • 27. @alimirza2k Video Stories + Facebook Ads 1. Facebook Ads budget $5/day 2. Target audience stacking • First target warm audience & then cold audience • Stack engagement from warm to cold audience
  • 28. @alimirza2k Results 1. 1,850 clicks @ CPC of $0.19 2. 29 new applications 3. Excitement among the internal team  4. People applying because they <3 the culture 522 Shares & 144 Comments
  • 29. Key Learnings 1. Video is KING, QUEEN & everything in BETWEEN  2. Tell stories 3. Distribution is also our responsibility QUESTIONS? Ali Mirza - www.iSocialYou.com

Editor's Notes

  1. Ref: http://www.digitalbuzzblog.com/infographic-social-media-stats-2013/
  2. Ref: http://www.digitalbuzzblog.com/infographic-social-media-stats-2013/
  3. Ref: http://www.digitalbuzzblog.com/infographic-social-media-stats-2013/