This is an additional resource designed to accompany an article in the May 2011Courier. Designed specifically for the tourism, travel & hospitality industry. Additional information at www.cmsspeaking.com

1. Generating Attention for your Blog
 Invoke the mind‘s eye; imagine,‖ ―picture this,‖ ―do you remember when,‖ etc.
 Use an analogy, metaphor or simile
 Call to action
 Cite a shocking statistic; unique, startling and relevant
 Ask a question
 Share an anecdote or quote
 Solve a problem
Blogging TIPS
Be concise and clear
Keep it Short –
o It‘s said that people can process 7 bits of information at a time. But the
number that‘s most compelling is 3!
o So have 3 bullet points, 3 Steps, 3 Strategies.
Food, Sex and Danger—grab attention.
o Research shows people ask: Can I eat it? Can I have sex with it? Will it
kill me?
Break it up
o Use subheads, short (3 sentence) paragraphs, bullets, larger fonts to
create white space.
Have an outline—stay on topic.
Titles Say it ALL
Titles need to create curiosity & be specific
On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the
rest. This is the secret to the power of your title, and why it so highly determines the
effectiveness of the entire piece. Examples:
―8 travel tips for a relaxing vacation‖ --specific
―How to do NY on $5000/day‖ – create curiosity
Provide a deadline for action
Tell them exactly what you‘d like them to do,
how to do it and when!
o Sign up for our newsletter, click here.
o Join our travel group, just complete this form.
Using the words ‗click to continue‘ raised click thru rates 8.3%
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o Offer a complimentary packing list or destination guide
Catherine J. Heeg
Customized Management Solutions
Phone: 403 726 0171 Fax: 403 726 0371
Catherine.heeg@cmsspeaking.com
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