This document summarizes a webinar about developing buyer personas for content marketing strategies. It discusses the 5 key elements of a buyer persona: priority initiatives, success factors, perceived barriers, decision criteria, and buyer's journey. Attendees learned how to capture each element through a questionnaire and interviews. Developing accurate buyer personas was presented as a potential content marketing service agencies could offer clients. The webinar provided a link to download an example buyer persona and information on an upcoming webinar about content marketing performance reviews.