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Location-based Monitoring and Engagement
Read: blog.spotistic.com
Follow us: @Spotistic
@Spotistic
Digital Marketing started as ...
2
1 Facebook page 1 Twitter account&
@Spotistic
And is to become a social local landscape.
3
Most of customer activity is local!
@Spotistic
Local Customer Brand Engagement
4
Post
Checkins
Reviews
Photos
@Spotistic
Local Customer Brand Engagement
5
Post
Checkins
Reviews
Photos
@Spotistic 6
Keywords VS. Locations
70%BLIND SPOT
@Spotistic
Interpreting Customer Brand Engagement
7
Customer Insights
80% content from customers
15% from local staff
5% spam
Actionable Intelligence
Topic & Sentiment
Engagement
Location & Date/Time
Local Context
Managers & Staff
@Spotistic
Is now 1 page for EVERY LOCATION!
8
How do you manage all of
this customer engagement?
Customer Feedback
Monitoring & Responding
9@Spotistic
“Your most unhappy customers are your greatest
source of learning.”
Marketing Analytics
“You can't manage what you don't measure.”
10@Spotistic
Demographics & Trends
Competitive Intelligence
Local competitors tracking
“Leaders live by choice, not by accident.”
11@Spotistic
@Spotistic 12
Data Mining & Visualization @blog.spotistic.com
@Spotistic 13
Spotistic founding team.
Victor Landau
CEO, Product
Prior: Merrill Lynch Bank of America
Maxence Decrosse
CTO, Technology
Prior: ArcelorMittal
Danny Holtschke
COO, Customer Development
Prior: Startup Compass, KMPG, VW
Sign Up. Today. http://spotistic.com
Customers
Analytics
Competition

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