Better manage your personal and professional social media time based on impact and effectiveness. Learn how to measure and analyze effectiveness and outcomes of social media such as Facebook, Instagram, YouTube, and LinkedIn.
11. But..Analytics are Important!
• What’s working? What’s not?
• Who are we reaching? Who are we ignoring?
• Where should our money go? Our time?
• How do customers find us? Share us?
• What do they care about?
13. The ultimate goal is not to
understand your audience,
but to create value for your
audience.
14. What is one goal that you are
trying to reach?
• Increase participation in the new paddle
boarding class by 10%
• Add 100 more people to the sports “rain out”
line
• Increase online registration by 5% next
quarter
• Convert 10% of Facebook Followers into
recreation center patrons
21. Traffic Terms:
• Direct: type it into google directly… someone
KNOWS about
• Organic search: Google it!
• Social: Facebook, Twitter, LinkedIn, etc
• Referral: there’s a link to you somewhere
online…
29. Impressions are the total
number of times that your content is displayed
in the news feed of anyone, any number of
times on social media.
Reachis the total number of people that
saw the content.