Topic: Give P’s a chance: Planning, Platforms and Pulling leads via social media
Learn how to:
- Create a successful social media strategy
- Get content moving
- Avoid the biggest social media mistakes
For years, digital marketers have been tasked with optimizing their websites for search to improve organic traffic. All major SEO efforts were centered around owned and onsite content, leaving external content as an afterthought.
The document discusses trends in universal search as identified in a Searchmetrics study. It finds that the number of organic search results has decreased from 10 to 8.5 on average, as Google integrates more knowledge boxes and other elements into search engine results pages. There are also differences in results shown on smartphones versus desktops. Key opportunities for SEO include optimizing content to appear in direct answer boxes, related question boxes, and the knowledge graph. Marketers should understand which devices their target audience uses to inform optimization strategies.
Grasping the “Why” Behind Local Search by Kristan Bauer - #SEJSummit NYSearch Engine Journal
Search intent is elemental to local success: understanding how local communities search for your products can help sharpen your content creation and as a result drive your business forward. Kristan shares how the Zillow SEO team approaches local search intent and how they optimize for the customer journey.
Elisabeth (@elisabethos) is a veteran in the search engine marketing industry, having worked as an SEO consultant and search marketing analyst since 1999. As the Executive Features Editor for Search Engine Land, she is responsible for managing all editorial content from guest contributors and daily articles from expert columnists.
To learn more about the Insight Summit Series please visit http://www.insightsummitseries.com
The document discusses the rising power of on-demand audio content like podcasts. It notes that while content was once scarce, there is now plenty available for an emerging and engaged audience. It sees a big opportunity for brands to get involved now through creating their own content or leveraging existing podcasts, before the market becomes saturated. Examples are given of how different companies could create or sponsor podcast networks to promote their brands.
Michelle Lowery's SEJ Summit Presentation discussing content creation and strategy at SEJ Summit Dallas 2015, sponsored by Searchmetrics.
Summary:
Michelle will walks us through what it takes to pull off an effective content strategy, from cultivating a rockstar content team to building content models and governance that will empower your brand's voice and reach.
Making SEO Lemonade: Moving the Needle on Missed Opportunities by Bill Hunt -...Search Engine Journal
Industry vet Bill Hunt tackles making the most out of what you already have using indexability, clickability, and other methods to find all those tiny errors that together cause big issues.
Mastering Social PPC Webinar - 24th August 2016Sagittarius
This document discusses paid social media advertising and provides tips for improving social PPC campaigns. It begins by outlining the objectives of paid social campaigns, such as growing followers and driving traffic. It then discusses when to use paid social campaigns at different stages of the customer journey. The document provides advice on platforms like Facebook, Twitter, and Instagram, including tips on audiences, ad formats, and measuring success. It emphasizes researching audiences and adjusting messaging to improve social advertising results.
For years, digital marketers have been tasked with optimizing their websites for search to improve organic traffic. All major SEO efforts were centered around owned and onsite content, leaving external content as an afterthought.
The document discusses trends in universal search as identified in a Searchmetrics study. It finds that the number of organic search results has decreased from 10 to 8.5 on average, as Google integrates more knowledge boxes and other elements into search engine results pages. There are also differences in results shown on smartphones versus desktops. Key opportunities for SEO include optimizing content to appear in direct answer boxes, related question boxes, and the knowledge graph. Marketers should understand which devices their target audience uses to inform optimization strategies.
Grasping the “Why” Behind Local Search by Kristan Bauer - #SEJSummit NYSearch Engine Journal
Search intent is elemental to local success: understanding how local communities search for your products can help sharpen your content creation and as a result drive your business forward. Kristan shares how the Zillow SEO team approaches local search intent and how they optimize for the customer journey.
Elisabeth (@elisabethos) is a veteran in the search engine marketing industry, having worked as an SEO consultant and search marketing analyst since 1999. As the Executive Features Editor for Search Engine Land, she is responsible for managing all editorial content from guest contributors and daily articles from expert columnists.
To learn more about the Insight Summit Series please visit http://www.insightsummitseries.com
The document discusses the rising power of on-demand audio content like podcasts. It notes that while content was once scarce, there is now plenty available for an emerging and engaged audience. It sees a big opportunity for brands to get involved now through creating their own content or leveraging existing podcasts, before the market becomes saturated. Examples are given of how different companies could create or sponsor podcast networks to promote their brands.
Michelle Lowery's SEJ Summit Presentation discussing content creation and strategy at SEJ Summit Dallas 2015, sponsored by Searchmetrics.
Summary:
Michelle will walks us through what it takes to pull off an effective content strategy, from cultivating a rockstar content team to building content models and governance that will empower your brand's voice and reach.
Making SEO Lemonade: Moving the Needle on Missed Opportunities by Bill Hunt -...Search Engine Journal
Industry vet Bill Hunt tackles making the most out of what you already have using indexability, clickability, and other methods to find all those tiny errors that together cause big issues.
Mastering Social PPC Webinar - 24th August 2016Sagittarius
This document discusses paid social media advertising and provides tips for improving social PPC campaigns. It begins by outlining the objectives of paid social campaigns, such as growing followers and driving traffic. It then discusses when to use paid social campaigns at different stages of the customer journey. The document provides advice on platforms like Facebook, Twitter, and Instagram, including tips on audiences, ad formats, and measuring success. It emphasizes researching audiences and adjusting messaging to improve social advertising results.
Segmentation Vs Personalisation - Digital in Kent - 20th April 2016Sagittarius
- Josh Whiten discusses segmentation and personalization in digital marketing. He explains that segmentation involves targeting marketing based on what is known about individuals, while personalization adapts marketing based on what is known and what users do.
- Whiten provides examples of how to segment and personalize for both B2C and B2B customers using different data sources. He also discusses personalizing marketing content and channels based on a customer's stage in the buying journey.
- Whiten emphasizes that data is key to enabling effective segmentation and personalization in digital marketing. Collecting the right data allows marketers to better understand customers and adapt messaging accordingly.
The Five Highest Performing Marketing Tactics SalesLoft Performed in Our Year...B2BCamp
“The Five Highest Performing Marketing Tactics SalesLoft Performed in Our Year of Over 1800% Growth” Auditorium
This interactive session will cover tactics SalesLoft marketing employed into a strategy that generated 1800% growth margins and how you can incorporate these initiatives into your marketing mix.
Insights on the following topics:
Create captivating content marketing through effective storytelling
Take big risks – a look at how the Benioff hack at Dreamforce exploded
Find your niche and generate targeted content on social media platforms
Pre- and post-event marketing that is trackable, measurable and scalable
Generate engagement through email automation that’s not labeled SPAM
Tami McQueen is the Director of Marketing at SalesLoft, the easiest and fastest way on the Internet to build a targeted and accurate list of prospects. Tami serves as a marketing and communications strategist where she manages digital and content marketing, drives social media engagement, and lead generation initiatives across multiple platforms.
How to Manage Your Advertising Images & Keep Your SanityJohn Lee
Practical tips for managing processes with images used across Google AdWords, Google Display Network, Bing Ads, Yahoo Gemni, Facebook Ads, Twitter Ads, Shopping Ads & more!
Overview of InsideView as a sales intelligence application that adds more value than using pure data and marketing lists to drive revenue. also some information that we train on with leveraging social media for sales teams.
SEJ Summit 2017: Integrated Influencer Marketing for SEO, PR, and Social Succ...Search Engine Journal
Presenter: Dan Morrison of Aimclear
Description: "Influencer Marketing" is one of the most misunderstood terms in our industry. It is the fine art of systematically reaching out to players who hold powerful sway over key audiences, from customers to media a crucial marketing skill. On this presentation, you will learn about:
- The value of influencers
- Paid outreach & targeting tactics
- A continuum of outreach tactics, from aggressive to magnanimous
- Building relationships through trust
PPC Best Practices: Getting to Your Bottom 10% By Jim Banks #SEJSummitSearch Engine Journal
Event: SEJ Summit London Hosted By Searchmetrics
Most companies' lead funnels are too wide at the top and too narrow at the bottom. Jim walks us through his strategies to identify your best 10% of what's working and maximize the best results from paid search.
Using Influencer Marketing to Drive Measurable Off-Site Content EngagementgShift
Influencer Marketing is quickly becoming one of the most popular strategies in the marketing mix of many organizations. Digital marketers are realizing the potential off-site reach of using influencers, but often lack full insight into the performance, engagement and impact on their own web presence. Learn how to drive engagement with off-site content through influencer marketing, while maintaining the same level of reporting on metrics you have for all other areas of your marketing strategy.
In her presentation for our SEJThinkTank webinar series, Debbie talks about how big brands can create unique campaigns, combine event and social marketing, and handle crisis with ease. Good for brand both big and small!
Prashant Puri, CEO & Co-Founder of AdLift Inc gives an in-depth webinar about how to master profitable content marketing. These slides from his SEJ ThinkTank webinar cover effective strategies and key metrics that make for a successful content marketing campaign. With updates to the SEO algorithm, the location, activity, quality, and context of content is more important now than ever before.
Mobile usability is no longer a debatable frill, it’s a requirement for success on the web. In this webinar presentation with Anne Ahola Ward, CEO of CircleClick, learn about the latest SEO trends and developments. She covers local search behavior, optimizing for AMP, and rich snippets.
Fresh, fast and tasty information is desired just like food from McDonald's. People want information in real-time through instant messengers, social media, and real-time collaboration tools. When searching for information, both relevancy and recency are important, but search and discovery need improvement to better structure the expanding web of information. Real-time APIs could enable more semantic search and notification services.
Multi-Channel Digital Marketing - East Kent B2B Event - 4th November 2015Sagittarius
The document discusses multichannel digital marketing and the consumer journey. It addresses understanding what channels work best at different stages of the consumer journey from awareness to purchase. It provides examples of integrating different marketing channels like organic search, paid search, display ads, email, social media and remarketing to guide consumers through the online journey to a purchase. The document emphasizes testing different channels and customizing messaging to maximize conversions and the importance of consistency across channels.
Identify, Acquire, and Retain App Users with Search Social AdsHanapin Marketing
JD Prater discusses strategies for identifying, acquiring, and retaining app users through search and social ads. The strategies involve leveraging multiple analytics platforms to understand audiences, developing targeted campaigns and creative tests for acquisition, and expanding efforts across networks and objectives to retain users over time through re-engagement campaigns. Data-driven testing of audiences, creative, networks, and a focus on optimizing for in-app events are emphasized to improve key metrics like cost per install and monthly active users without increasing budgets.
Using Social Media to Find & Close BusinessRobert Pease
Presentation from the AA ISP Summit in Minneapolis on May 11/12. Conducted with Matt Heinz of Heinz Marketing and covering how to use social media as part of the outreach and prospecting process for inside sales professionals.
In this webinar, we reviewed how to properly set up your own weekly, monthly or quarterly SEO reports and look at which metrics truly matter most.
Specifically, we examined:
~ Core SEO Reporting and Dashboards
~ Competitive Web Presence Reporting
~ Content Marketing Performance Reporting
The Modern Search Marketer: Thinking Outside the SEO BoxConductor
The document summarizes a panel discussion at C3NY about modern search marketing tactics. The panel included Danny Goodwin moderating speakers Ren Lacerda from Wayfair, Patricia Atrian from Ticketmaster, Thom Craver from CBS Interactive, Ali Harris from Bitdefender, and Christoph C. Cemper from Link Research Tools. The panel discussed ways search marketers can think outside traditional SEO approaches to win in today's search environment.
This document provides an overview and action plan for digital marketing. It includes recommendations to focus marketing efforts on key platforms like Google My Business and social media channels. Specific tips are given for optimizing websites, profiles, content creation and using video and client testimonials. The goal is to stay top of mind with clients and prospects through consistent, compelling content across multiple channels.
This document discusses some reasons for SWF files. SWF files are described as awesome, compact, and fun for the whole family in a concise three sentence summary of the key points.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Segmentation Vs Personalisation - Digital in Kent - 20th April 2016Sagittarius
- Josh Whiten discusses segmentation and personalization in digital marketing. He explains that segmentation involves targeting marketing based on what is known about individuals, while personalization adapts marketing based on what is known and what users do.
- Whiten provides examples of how to segment and personalize for both B2C and B2B customers using different data sources. He also discusses personalizing marketing content and channels based on a customer's stage in the buying journey.
- Whiten emphasizes that data is key to enabling effective segmentation and personalization in digital marketing. Collecting the right data allows marketers to better understand customers and adapt messaging accordingly.
The Five Highest Performing Marketing Tactics SalesLoft Performed in Our Year...B2BCamp
“The Five Highest Performing Marketing Tactics SalesLoft Performed in Our Year of Over 1800% Growth” Auditorium
This interactive session will cover tactics SalesLoft marketing employed into a strategy that generated 1800% growth margins and how you can incorporate these initiatives into your marketing mix.
Insights on the following topics:
Create captivating content marketing through effective storytelling
Take big risks – a look at how the Benioff hack at Dreamforce exploded
Find your niche and generate targeted content on social media platforms
Pre- and post-event marketing that is trackable, measurable and scalable
Generate engagement through email automation that’s not labeled SPAM
Tami McQueen is the Director of Marketing at SalesLoft, the easiest and fastest way on the Internet to build a targeted and accurate list of prospects. Tami serves as a marketing and communications strategist where she manages digital and content marketing, drives social media engagement, and lead generation initiatives across multiple platforms.
How to Manage Your Advertising Images & Keep Your SanityJohn Lee
Practical tips for managing processes with images used across Google AdWords, Google Display Network, Bing Ads, Yahoo Gemni, Facebook Ads, Twitter Ads, Shopping Ads & more!
Overview of InsideView as a sales intelligence application that adds more value than using pure data and marketing lists to drive revenue. also some information that we train on with leveraging social media for sales teams.
SEJ Summit 2017: Integrated Influencer Marketing for SEO, PR, and Social Succ...Search Engine Journal
Presenter: Dan Morrison of Aimclear
Description: "Influencer Marketing" is one of the most misunderstood terms in our industry. It is the fine art of systematically reaching out to players who hold powerful sway over key audiences, from customers to media a crucial marketing skill. On this presentation, you will learn about:
- The value of influencers
- Paid outreach & targeting tactics
- A continuum of outreach tactics, from aggressive to magnanimous
- Building relationships through trust
PPC Best Practices: Getting to Your Bottom 10% By Jim Banks #SEJSummitSearch Engine Journal
Event: SEJ Summit London Hosted By Searchmetrics
Most companies' lead funnels are too wide at the top and too narrow at the bottom. Jim walks us through his strategies to identify your best 10% of what's working and maximize the best results from paid search.
Using Influencer Marketing to Drive Measurable Off-Site Content EngagementgShift
Influencer Marketing is quickly becoming one of the most popular strategies in the marketing mix of many organizations. Digital marketers are realizing the potential off-site reach of using influencers, but often lack full insight into the performance, engagement and impact on their own web presence. Learn how to drive engagement with off-site content through influencer marketing, while maintaining the same level of reporting on metrics you have for all other areas of your marketing strategy.
In her presentation for our SEJThinkTank webinar series, Debbie talks about how big brands can create unique campaigns, combine event and social marketing, and handle crisis with ease. Good for brand both big and small!
Prashant Puri, CEO & Co-Founder of AdLift Inc gives an in-depth webinar about how to master profitable content marketing. These slides from his SEJ ThinkTank webinar cover effective strategies and key metrics that make for a successful content marketing campaign. With updates to the SEO algorithm, the location, activity, quality, and context of content is more important now than ever before.
Mobile usability is no longer a debatable frill, it’s a requirement for success on the web. In this webinar presentation with Anne Ahola Ward, CEO of CircleClick, learn about the latest SEO trends and developments. She covers local search behavior, optimizing for AMP, and rich snippets.
Fresh, fast and tasty information is desired just like food from McDonald's. People want information in real-time through instant messengers, social media, and real-time collaboration tools. When searching for information, both relevancy and recency are important, but search and discovery need improvement to better structure the expanding web of information. Real-time APIs could enable more semantic search and notification services.
Multi-Channel Digital Marketing - East Kent B2B Event - 4th November 2015Sagittarius
The document discusses multichannel digital marketing and the consumer journey. It addresses understanding what channels work best at different stages of the consumer journey from awareness to purchase. It provides examples of integrating different marketing channels like organic search, paid search, display ads, email, social media and remarketing to guide consumers through the online journey to a purchase. The document emphasizes testing different channels and customizing messaging to maximize conversions and the importance of consistency across channels.
Identify, Acquire, and Retain App Users with Search Social AdsHanapin Marketing
JD Prater discusses strategies for identifying, acquiring, and retaining app users through search and social ads. The strategies involve leveraging multiple analytics platforms to understand audiences, developing targeted campaigns and creative tests for acquisition, and expanding efforts across networks and objectives to retain users over time through re-engagement campaigns. Data-driven testing of audiences, creative, networks, and a focus on optimizing for in-app events are emphasized to improve key metrics like cost per install and monthly active users without increasing budgets.
Using Social Media to Find & Close BusinessRobert Pease
Presentation from the AA ISP Summit in Minneapolis on May 11/12. Conducted with Matt Heinz of Heinz Marketing and covering how to use social media as part of the outreach and prospecting process for inside sales professionals.
In this webinar, we reviewed how to properly set up your own weekly, monthly or quarterly SEO reports and look at which metrics truly matter most.
Specifically, we examined:
~ Core SEO Reporting and Dashboards
~ Competitive Web Presence Reporting
~ Content Marketing Performance Reporting
The Modern Search Marketer: Thinking Outside the SEO BoxConductor
The document summarizes a panel discussion at C3NY about modern search marketing tactics. The panel included Danny Goodwin moderating speakers Ren Lacerda from Wayfair, Patricia Atrian from Ticketmaster, Thom Craver from CBS Interactive, Ali Harris from Bitdefender, and Christoph C. Cemper from Link Research Tools. The panel discussed ways search marketers can think outside traditional SEO approaches to win in today's search environment.
This document provides an overview and action plan for digital marketing. It includes recommendations to focus marketing efforts on key platforms like Google My Business and social media channels. Specific tips are given for optimizing websites, profiles, content creation and using video and client testimonials. The goal is to stay top of mind with clients and prospects through consistent, compelling content across multiple channels.
This document discusses some reasons for SWF files. SWF files are described as awesome, compact, and fun for the whole family in a concise three sentence summary of the key points.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Commercial Projects on Dwarka Expressway, Commercial Property, Commercial Shops, Office space on Dwarka Expressway, commercial space in dwarka expressway.
This session will demonstrate a new approach to LIMS implementations eliminates the complexities, excessive customization and lengthy associated validation requirements inherent with legacy LIMS—offering fast, “out-of-the-box” deployment capabilities, no custom coding, easy integration into existing software platforms and enterprise-wide data management capabilities.
Each Accelrys LIMS application comes with Workflow Editors that eliminate traditional software custom-coding processes, enabling your own internal system administrator to deploy needed applications, workflows and procedures using a simple drag-and-drop process and dialog interface.
When finished with the workflow editing, a single mouse click generates a complete validation document for the application, workflow or procedure created. Built-in compliance at the “core technology” level turns qualification/validation into a simple, fast document review with no need for external validation consultants, even in regulated environments.
O documento discute a importância da aprendizagem para o comportamento humano, explicando que o ser humano depende mais da aprendizagem do que outros animais devido à sua evolução. Também diferencia entre comportamento instintivo e aprendido, e discute conceitos-chave da aprendizagem como mudança de comportamento, experiência e durabilidade.
(ATS6-APP07) Configuration of Accelrys ELN to Clone to the Latest Template Ve...BIOVIA
The document discusses Accelrys ELN's new capability to clone experiments to the latest template version in release 6.8. It explains that the cloned document will now pull data from corresponding sections in the latest template rather than copying the source experiment exactly. It provides instructions for configuring this clone-to-latest behavior and maintaining templates to include the latest sections. The demonstration shows how sections in the new cloned experiment are matched and inherited from either the source or template.
The document summarizes research comparing the Carl Zeiss VisuMax femtosecond laser system to other laser systems for creating flaps in LASIK procedures. Key findings include:
1) The VisuMax system demonstrated high reproducibility in flap thickness, with 87.5% of flaps within 10 microns of the intended thickness and a standard deviation of only 7.89 microns.
2) Patient comfort was higher with the VisuMax system compared to other systems, as it applies minimal corneal suction and pressure for only about 20 seconds.
3) The VisuMax system can create extremely thin flaps as low as 80 microns, opening up LASIK as an option for more eyes that
This 8-page document discusses how to be happy and includes photos on pages 5 through 7. While the full details are not provided across the pages, the overall topic is finding fulfillment and joy in life.
(ATS6-PLAT07) Managing AEP in an enterprise environmentBIOVIA
Deployments can range from personal laptop usage to large enterprise environments. The installer allows both interactive and unattended installations. Key folders include Users for individual data, Jobs for temporary execution data, Shared Public for shared resources, and XMLDB for the database. Logs record job executions, authentication events, and errors. Tools like DbUtil allow backup/restore of data, pkgutil creates packages for application delivery, and regress enables test automation. Planning folder locations and maintenance is important for managing resources in an enterprise environment.
Make an Impressive Powerpoint PresentationElina Laukka
This document provides tips for creating an effective PowerPoint presentation. It recommends focusing on fonts and colors, using flat colors that look good together. Pictures should be used to tell stories and engage the audience, as most people prefer visuals over text alone. Key points to focus on include using a mix of fonts for variety, treating slides like a magazine with headings and text, and adding text overlays on slides to emphasize important messages. Pictures from free sources like Pixabay are recommended to respect copyright. The overall goal is to create a presentation that is visually appealing and keeps the audience engaged.
This document provides an overview of modern options for correcting presbyopia. It discusses both static and dynamic correction techniques. Static techniques include glasses, contact lenses, corneal procedures like inlays/onlays, and intraocular lenses using monovision or being multifocal. Dynamic techniques aim to restore accommodation and include accommodating intraocular lenses, lens refilling procedures, and scleral expansion techniques. The document provides details on many of these specific procedures.
The document is a 13-slide presentation titled "7 Habits +1" that was created with Haiku Deck presentation software by Oficina Psicologia. Each slide contains an image and caption identifying it as part of the presentation.
El documento ofrece recomendaciones sobre qué hacer en caso de sismo, incluyendo revisar las estructuras de los edificios e identificar rutas de evacuación, preparar un botiquín de primeros auxilios y simular evacuaciones. También recomienda mantener despejados los pasillos, asegurar objetos que puedan caer, designar roles a los integrantes del hogar o trabajo, y determinar un punto de reunión después del sismo.
How To Build Your Inbound Marketing GamePlanPR 20/20
Paul Roetzer gave a presentation on developing an inbound marketing game plan. He began by explaining the differences between outbound and inbound marketing. He then discussed key inbound marketing strategies like search engine optimization, content marketing, and social media. Roetzer stressed the importance of defining objectives, building dynamic budgets, and continuously measuring performance. The overall message was that inbound marketing levels the playing field for organizations and emphasizes relevant content over paid placements to attract customers.
Content Optimization: How To Integrate Search, Social And Inbound To Drive De...G3 Communications
Join author and consultant Lee Odden as he explains how to optimize inbound marketing campaign investments for better performance. Through an Attract, Engage, and Convert framework Lee will share case studies that illustrate how leading marketers are reaping rewards from integrating content marketing, social media and SEO.
A presentation I gave on July 10, 2009 for members of the Cape Cod Technology Council in Hyannis, MA. I gave an overview of inbound marketing, then got into the details of SEO, blogging, social media and measurement of the marketing and sales funnel.
This document provides an overview of inbound marketing strategies that businesses can use to get found online through search engines, blogs, and social media. It discusses how inbound marketing differs from traditional outbound marketing, and covers search engine optimization (SEO), content creation, social media, and metrics for measuring the effectiveness of these strategies. The goal of inbound marketing is to attract visitors to a website through relevant and useful content rather than interrupting potential customers through ads and promotions.
Everything You Need to Know About Visual Marketing – the Ultimate GuideBusiness Wire
Everything Pr Pros Need to Know About Visual Marketing – the Ultimate Guide to Understanding Why You Need to Think Visually and Just How to do it.
This deck outlines the rationale of why PR pros need to think visually, how to find visuals online for free, how to perform an asset audit to uncover assets your company already owns and everything in between.
Have questions? Contact us at info@businesswire.com or learn more at www.businesswire.com
The document summarizes the key aspects of inbound marketing. It discusses using SEO, blogs, and social media to attract website visitors and convert them into leads and customers. It emphasizes the importance of creating high-quality content to attract the right people and drive inbound links. It also stresses measuring marketing efforts across different channels to understand what is working best.
How to Integrate Search, Social Media & Content Marketing - Like A Rock StarTopRank Marketing Agency
How to integrate search, social media and content marketing. A presentation by Lee Odden of TopRankMarketing.com during the Social Media Rockstars Event.
This document provides guidance on developing a social media strategy for a business. It outlines a 5 step process: 1) Know your business, 2) Know your customers, 3) Choose relevant social media platforms, 4) Define goals for each platform, and 5) Create a content plan. The document defines key platforms like Facebook, Twitter, Instagram and discusses their pros, cons and ideal uses. It emphasizes understanding customer demographics to select the right platforms and setting goals like increasing traffic or contacts. Participants are guided through exercises to define their ideal customer, choose platforms, and set goals and a content plan.
Social Media Marketing Business Strategies
by Manny Sarmiento, CEO of New Media, New Marketing, Inc. Palo Alto / Miami
Social Media CertificationCertified Social Media Marketing Specialist™ Program
Weekly, Via Webinar, Live Instructor
26 Weeks with Replay Available
Earn Diploma as CSMMS™
Tuition will be $2999 after Mar. 1st, 2014
$1999 One-time Fee or Monthly Payment Plans Available from $175 / mo.
Real, Live Help from Me!
Only 10 Students
www.SocialMediaProfessionalAssociation.com
Can Social Media really make a difference to your business?
• The “Tribe”• Maslow’s Hierarchy of Needs• Reticular Activating System (RAS)• Top of Mind Marketing (TOM) • Relationship Marketing
Which Social Media and Social Bookmarking Sites to Use?
Build Profiles
Establish URL (http)
Connect and Contribute
Build Relationships
G.A.S.
Level 1 - Content
Website
Blog
YouTube
Social Media Press Releases
Document Sharing
Level 2 - Sharing
Facebook
Twitter
LinkedIn
Google+
Pinterest
Social Bookmarking
271 Million Registered Users
Create relationships
Brand Your Account
Level 2 | Tweet the G.A.S.
Importance of followers
Substance
What do I Tweet?
1.23B Million Users /
53% Active
Establish your network
Fan Pages vs. Personal
Facebook.com/mobile
Groups
Discussions
Build Relationships
G.A.S.
C.C.E.
Capture
Call to Action
Engagement
Why Have A Blog?
Blogger vs. Wordpress
Becoming an “Expert”
Getting Others to Comment
Building Relationships
Relevance
Faster Indexing
Gadgets, Widgets,
Monetizing Your Blog
“P”-Word
PLRs
What’s the big deal with Social Media Marketing?
Massive Traffic to Your Business or Site
Build New Databases
SEO Success Like Never Before
Backlinks, Traffic, Name Recognition
Building Relationships
Cost Effective – Mostly Free!
Measurable (Google Alerts) ROI
Flexibility – 15 Minutes to 2 Hrs / Day
Increased Sales & Revenue
What to do Now?
SMM is a Must!
SMM is a Job Function
Schedule It - Blackberry, Outlook, etc.
15 Minutes to 2 Hours Per Day
Start Now!
Just Do It!
Next Training Videos
• Facebook Success for Real Business Results• LinkedIn Strategies for Real Results
• How to Automate Twitter and Use It As a Social Media Strategy
Social Media University
Social Media CertificationCertified Social Media Marketing Specialist™ Program
Earn Professional Credentials
Increase Your Earnings Potential
Become More Marketable
Increase Your Employability
Start Your Own Social Media Business
Learn Highly Marketable Skills
Social Media CertificationCertified Social Media Marketing Specialist™ Program
Weekly, Via Webinar, Live Instructor
26 Weeks with Replay Available
Earn Diploma as CSMMS™
Tuition will be $2999 after Jan. 1st, 2014
$1999 One-time Fee or Monthly Payment Plans Available from $175 / mo.
Real, Live Help from Me!
Only 10 Students
This document outlines an 8-step strategy for building and protecting a real estate brand online. It discusses determining strengths and weaknesses, creating engaging content and titles for websites and social media, using video marketing on YouTube and Facebook, managing online reputation through reviews, using social media like Facebook, Google+, Instagram and Pinterest to engage clients, and analyzing reporting metrics to improve digital presence. The final step recommends a social media management program to schedule posts, monitor reputation, and support online brand growth.
Creating Value for Your Business using Social MediaPatsy Stewart
This presentation was made to the Virginia State SBDC Convention in Roanoke, VA. The Small Business Development Centers work with small business owners to help them be successful and utilize Chamber resources. Social media when integrated with other digital media and traditional media can help you maintain your competitive advantage and increase your customer touchpoints.
This document provides an overview of marketing strategies for small businesses. It discusses traditional media like advertising, direct mail, and public relations as well as new media strategies like search engine optimization, social media, email marketing, and blogging. The key goals of marketing are to increase awareness, drive conversions, and boost retention. Both on-page and off-page SEO factors are important to consider. The document emphasizes measuring results and customizing campaigns for each marketing channel and tool.
This document provides an overview of inbound marketing and how to use search engine optimization (SEO), content creation, and social media to attract visitors and convert them into leads and customers. It discusses how HubSpot helps companies implement an inbound marketing strategy by tracking visitors, leads, and customers across different channels like blogs, social media, and paid search. The goal is to build relationships through useful content and conversations in order to generate organic traffic and increase conversions.
A presentation I gave at the #btvsmb social media breakfast in Burlington, VT, on December 15, 2008. It introduces the concept of inbound marketing, and dives into the details of search engine optimization, content production and social media.
Real, No B.S. Social Media Marketing StrategiesManny Sarmiento
What is Social Media? Is Facebook really a good tool to grow my business? Is Pinterest better than Instagram? How come no one "Likes" me on Facebook?
There's a lot of misinformation about Social Media on the web. So how do you really manage a great Social Media Marketing Strategy!?
It's simple, understand that Social Media has two levels, Level-1 and Level-2 tools. You post on Level-1s and share on Level-2s.
This simple distinction and many other practical Social Media strategies are covered in the Social Media Marketing Mastery seminar.
This Social Media Training presentation will change your life!
Own Your Niche on the Internet and Beyond: Simple Strategies to Increase Webs...Stephanie Chandler
Stephanie Chandler makes complex topics easy to understand by sharing proven, simple tactics to increase website traffic and get visibility online. In this information-packed presentation, you will learn how to:
Choose a niche and establish authority in your field
Unlock the power of community to grow your audience
Improve website ranking with simple search engine optimization (SEO) tactics
Leverage blogging to increase traffic and win clients
Use articles, podcasts, and videos to drive traffic to your site
Distribute information products including ebooks, books, and reports
Utilize Facebook, Twitter and LinkedIn—all without a big time commitment
Whether you want to reach customers in your own backyard or your business spans the globe, there are tremendous opportunities to leverage the power of internet marketing, social media, and content to grow your business.
Slides for a talk by Rick Burnes on Sept. 18, 2009 for the New England Direct Marketing Association. The Talk covered ways to use content and social media to generate traffic and leads for your business.
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Topic: How to inspire a meaningful connection with your community – an innocent drinks story
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Topic: Implementing SEO as part of a complex Marketing Strategy
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Topic: How can your digital content cater for all your customers?
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You may be stressed about revealing your cancer diagnosis to your child or children.
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https://cansa.org.za/resources-to-help-share-a-parent-or-loved-ones-cancer-diagnosis-with-a-child/
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18. Content Is King…
• Ask for the action desired
• Overlay text on images
• Use humor
• Use current events (twist everything)
• Post vouchers
• Push comments
• Post frequently
• Afternoons
• Questions, stats, infographics, polls
Social, like all marketing, won’t work or do anything useful if you don’t research, plan, measure and improve consistantly.PR style social – no use.
Twitter – 10m UK – 47/53Facebook – 31m UK – 48/52Pinterest (50m worldwide) – 80% FemaleLinkedin – 12m UK – 70% male
Photos53% Likes104% comments 84% more clicks
Posting 1-4 times per day gets 71% more engagement
Social, like all marketing, won’t work or do anything useful if you don’t research, plan, measure and improve consistently.PR style social – no use.
Social, like all marketing, won’t work or do anything useful if you don’t research, plan, measure and improve consistently.PR style social – no use.
Reddit 70mStumbleupon 25m
Now drives more traffic to websites than Google+, YouTube and Linkedin combined!More traffic than TwitterMore traffic than BingOver 10 million connected FB users4th Largest traffic driver worldwideAverage order values of networks:Twitter $69FB $80Pinterest $179... people are shopping on PinterestTwice as likely to purchase as a FB click70% of people are using Pinterest to find what to buy