SlideShare a Scribd company logo
Social Media in
30 mins
@lukeaikman
Who?
The Biggest Social
Mistake
Plan to Win
Define Your Goals
• Build Brand?
• Build relationships?
• Find selling opportunities?
• Improve SEO?
• Improve customer service?
Know your platforms
Content Is King…
Define Your Customers
What Are Your
Competitors Doing?
Power Content
http://Infogr.am
Be Consistent
Content Is King…
• Ask for the action desired
• Overlay text on images
• Use humor
• Use current events (twist everything)
• Post vouchers
• Push comments
• Post frequently
• Afternoons
• Questions, stats, infographics, polls
The 2nd Biggest Social
Mistake
Recommend - a- Friend
CreatingaStep Change in Geek Squad’s Business
DATA DATA DATA
Facebook Engaged To
Facebook Rock Star
APIs
Basic Permissions
Find (Your) Influencers
Analytics
• Build Brand?
• Build relationships?
• Find selling opportunities?
• Improve SEO?
• Improve customer service?
Getting Content Moving
In a Couple of Minutes
Luke Aikman
@lukeaikman
luke@nudgedigital.co.uk

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Luke Aikman - OTE Bristol - Social Media in 30 mins

Editor's Notes

  1. Social, like all marketing, won’t work or do anything useful if you don’t research, plan, measure and improve consistantly.PR style social – no use.
  2. Twitter – 10m UK – 47/53Facebook – 31m UK – 48/52Pinterest (50m worldwide) – 80% FemaleLinkedin – 12m UK – 70% male
  3. Photos53% Likes104% comments 84% more clicks
  4. Posting 1-4 times per day gets 71% more engagement
  5. Social, like all marketing, won’t work or do anything useful if you don’t research, plan, measure and improve consistently.PR style social – no use.
  6. Social, like all marketing, won’t work or do anything useful if you don’t research, plan, measure and improve consistently.PR style social – no use.
  7. Reddit 70mStumbleupon 25m
  8. Now drives more traffic to websites than Google+, YouTube and Linkedin combined!More traffic than TwitterMore traffic than BingOver 10 million connected FB users4th Largest traffic driver worldwideAverage order values of networks:Twitter $69FB $80Pinterest $179... people are shopping on PinterestTwice as likely to purchase as a FB click70% of people are using Pinterest to find what to buy