Josh Elledge of UpMyInfluence.com shows influencers how to better serve their markets and how to become a media celebrity. To see all of our speakers for 2018, go to FloridaBlogCon.com.

1. 3 Secrets to Skyrocket Your
Online Influence!
Josh Elledge @JoshElledge
@JoshElledge#FLBlogCon

2. 2
Remember being in the news?
@JoshElledge#FLBlogCon

3. 3
Remember being in the news?
@JoshElledge#FLBlogCon

4. 4
@JoshElledge
If you've failed at getting
publicity in the past, it's not
your fault.
#FLBlogCon

5. 5
@JoshElledge
If you've been concerned in the
past that you can't succeed with
getting your own publicity, put
those fears to rest.
#FLBlogCon

6. 6
@JoshElledge
I’m here to show you why you
need to become a media celebrity
to create more profits!
#FLBlogCon

7. 7
@JoshElledge
Every person has a message that
can positively impact the world.
#FLBlogCon

8. 8
My story...
How I got
here...
@JoshElledge#FLBlogCon

9. 9
Why am I teaching this?
Chief Executive Angel, SavingsAngel.com
Founder, UpMyInfluence.com
● $6M in revenue over 11 years
● Syndicated newspaper columnist to 1.1M
readers for 8.5 years
● Syndicated TV consumer expert 75 cities 2-4
monthly past 3 years.
● I’ve been on TV or radio over 1,300 times in
over 100 cities. Published more than 700
more.
● 100+ podcast interviews
● I’ve spoken at more than a dozen
conferences on PR including Social Media
Marketing World & Podcast Movement.
Over 2,000 media appearances!
@JoshElledge#FLBlogCon

10. 10
Why am I teaching this?
Chief Executive Angel, SavingsAngel.com
Founder, UpMyInfluence.com
● $6M in revenue over 11 years
● Syndicated newspaper columnist to 1.1M
readers for 8.5 years
● Syndicated TV consumer expert 75 cities 2-4
monthly past 3 years.
● I’ve been on TV or radio over 1,300 times in
over 100 cities. Published more than 700
more.
● 80+ podcast interviews
● I’ve spoken at more than a dozen
conferences on PR including Social Media
Marketing World & Podcast Movement.
@JoshElledge#FLBlogCon

11. 11
Why am I teaching this?
Chief Executive Angel, SavingsAngel.com
Founder, UpMyInfluence.com
● $6M in revenue over 11 years
● Syndicated newspaper columnist to 1.1M
readers for 8 years
● Syndicated TV consumer expert 75 cities 2-4
monthly past 3 years.
● I’ve been on TV or radio over 1,300 times in
over 100 cities. Published more than 700
more.
● 80+ podcast interviews
● I’ve spoke at more than a dozen conferences
on PR including Social Media Marketing
World & Podcast Movement.
Why did I just
share this with you?
@JoshElledge#FLBlogCon

12. 12
How does
this apply
to you?
@JoshElledge
1. I know what it's like to not get
enough respect.
2. Because of my experiences, I
know that I have a calling to
empower others.
3. We've taken everything that's
ever worked for us and created a
system that is working for others.
#FLBlogCon

13. 13
@JoshElledge
“My experience working with UpMyInfluence has been
one of the best things that has happened to my
soccer business in 9 years.
If you want to grow your brand this is the place to do it!
Not only are they professional, but they are
perfectionists. In just a few months, my business was
featured in over 10 different influencers
magazines, podcasts, youtube channels & more.
People looking in from the outside will take note, which
will make you stand out from your competitors. You
could have the best product or business without PR
but nobody will know it.
I highly recommend you start your business growth
ASAP with the UpMyInfluence team!”
- Jeremie Piette
GFTSkills.com
#FLBlogCon

14. 14
@JoshElledge
2018 vs 2015
● Is it more or less expensive today to
advertise on facebook?
● Are your customers bombarded with
more or fewer advertising messages?
● Do you have more or fewer perceived
competitors today?
● Do your customers expect more or less
(know, like, & trust) before buying
today?
What are you
doing to stand
out?
#FLBlogCon

15. 15
What we’re
going to
cover...
@JoshElledge
1. Secret #1: What you can add to your
website/sales funnel right now to improve
your conversion rate AND REVENUE by
8%-20%!
2. Secret #2: Most entrepreneurs are
pitching the media and influencers all
wrong and are getting blacklisted. What to
do instead will surprise you.
3. Secret #3: The key to getting nearly
everything you want in business boils
down to this one factor.
#FLBlogCon

16. 16
@JoshElledge
Secret #1:
By getting high-value media logos on your
website right now, you can improve your
conversion rate AND REVENUE by 8-20%!
#FLBlogCon

17. 17
Why do brands want you to
know they’ve ‘been seen?’
@JoshElledge#FLBlogCon

18. 18
Why do brands want you to
know they’ve ‘been seen?’
@JoshElledge#FLBlogCon

19. 19
Why do brands want you to
know they’ve ‘been seen?’
@JoshElledge#FLBlogCon

20. 20
Why do brands want you to
know they’ve ‘been seen?’
@JoshElledge#FLBlogCon

21. 21
Why do brands want you to
know they’ve ‘been seen?’
@JoshElledge#FLBlogCon

22. 22
Why do brands want you to
know they’ve ‘been seen?’
@JoshElledge#FLBlogCon

23. 23
Why do brands want you to
know they’ve ‘been seen?’
@JoshElledge#FLBlogCon

24. 24
Why do brands want you to
know they’ve ‘been seen?’
@JoshElledge#FLBlogCon

25. 25
Why do brands want you to
know they’ve ‘been seen?’
@JoshElledge

26. 26
Wait a minute!
What about social
media mentions?
Shouldn’t that be
enough?
@JoshElledge#FLBlogCon

27. 27
I don’t understand
how getting visibility
& media logos will...
@JoshElledge
● Be possible to get for me.
● Work for my product or
industry
● Get a return on investment
● Help me make more money
within 3 months
● Fit within my budget
#FLBlogCon

28. 28
Emma Johnson
@JoshElledge
Emma regularly comments on these topics for
outlets such as CNN, Headline News, Wall
Street Journal, FoxNews.com, CNBC, NPR,
TIME, O, The Oprah Magazine, Woman’s Day,
Ryan Seacrest Radio and many more. She was
named Parents magazine’s “Best of the Web,”
one of “20 Personal Finance Influencers to
Follow on Twitter” by AOL DailyFinance, “Top 15
Personal Finance Podcasts” by U.S. News, and
“9 Overachieving New Yorkers You Must Date”
by New York Observer.
#FLBlogCon

29. 29
@JoshElledge
How do you
get these
logos?
Secret #2
Your options:
1. Spam journalists or
influencers.
2. Buy placements.
3. Build relationships
with & serve them?
#FLBlogCon

30. 30
@JoshElledge
Myth: Getting ‘discovered’ is a one in a million chance
#FLBlogCon

31. 31
Option 1:
Spam / Automation
@JoshElledge
I am a writer and i found your blog interesting and
wondering if I can do a guest post? I wish to write
Informative and unique article about 400 to 500
words something according to your blog niche. If
this is something you could allow me to do, may I as
well add a single link to our site?
My name is Bill ________. I'm a content marketing & SEO expert.
I'm reaching out because I love your podcast, 90 days to Abundance with
Josh Elledge, and I'd be honored if you'd have me as a guest! :)
I would love to join you on your show and give your readers some down and
dirty, actionable advice on content and SEO, or digital marketing!
What do you say? :)
Cheers,
Bill
#FLBlogCon

32. 32
@JoshElledge
I am a writer and i found your blog interesting and
wondering if I can do a guest post? I wish to write
Informative and unique article about 400 to 500
words something according to your blog niche. If
this is something you could allow me to do, may I as
well add a single link to our site?
My name is Bill Widmer. I'm a content marketing & SEO expert.
I'm reaching out because I love your podcast, 90 days to Abundance with
Josh Elledge, and I'd be honored if you'd have me as a guest! :)
I would love to join you on your show and give your readers some down and
dirty, actionable advice on content and SEO, or digital marketing!
What do you say? :)
Cheers,
Bill
Option 1:
Spam / Automation
#FLBlogCon

33. 33
@JoshElledge
I am a writer and i found your blog interesting and wondering
if I can do a guest post? I wish to write Informative and unique
article about 400 to 500 words something according to your
blog niche. If this is something you could allow me to do, may I
as well add a single link to our site?
My name is Bill Widmer. I'm a content marketing & SEO expert.
I'm reaching out because I love your podcast, 90 days to Abundance with Josh Elledge, and I'd be
honored if you'd have me as a guest! :)
I would love to join you on your show and give your readers some down and dirty, actionable advice on
content and SEO, or digital marketing!
What do you say? :)
Cheers,
Bill
Option 1:
Spam / Automation
#FLBlogCon

34. 34
@JoshElledge
Make an offer
that helps them
Option 2:
Buy placements!
Pay an old-school
PR firm for media
introductions.
#FLBlogCon

35. 35
@JoshElledge
Blast a press
release.
Option 2:
Buy placements!
#FLBlogCon

36. 36
@JoshElledge
Make an offer
that helps them
Option 2.5:
Compete!
#FLBlogCon

37. 37
@JoshElledge
1. BE HELPFUL
2. SERVE AUDIENCES
Option 3:
Relationships
#FLBlogCon

38. 38
@JoshElledge
Make an offer
that helps them
Option 3:
Relationships
#FLBlogCon

39. 39
@JoshElledge
Make an offer
that helps them
Option 3:
Relationships
#FLBlogCon

40. 40
@JoshElledge
Make an offer
that helps them
Option 3:
Relationships
Is this a lot of work?
Yes.
Is this worth it?
In ways you wouldn’t
believe.
#FLBlogCon

41. 41
Some thoughtful
entrepreneurs and
startups say ...
@JoshElledge
● Who to reach out to
● How to get to know them
● I don't know how or what to
say to the media / Provide what
they want.
● Get over my fear that I'm just
spamming them...
#FLBlogCon

42. 42
Fear can rob
you from your
next big break.
@JoshElledge#FLBlogCon

43. 43
Marci Warhaft
@JoshElledge#FLBlogCon

44. 44
Where does authority come from?
@JoshElledge
SOCIAL
PROOF
YOUR
ASSOCIATIONS
#FLBlogCon

45. 45
Can’t you just buy your way to
the top with ads?
@JoshElledge#FLBlogCon

46. 46
Authority is a currency!
Currency is only
valuable as it is
spent.
What would you do
with 10X the
authority?
@JoshElledge#FLBlogCon

47. 47Ways to spend authority:
Influencers
A
B
C
D
@JoshElledge#FLBlogCon

48. 48Ways to spend authority:
higher conversions
@JoshElledge
Fox35 Tuesday morning
More than just traffic.
Media = higher trust.
#FLBlogCon

49. 49Ways to spend authority:
Shorter sales cycles
@JoshElledge
People love to
be part of a
winning team.
Media validation:
WINNER!
#FLBlogCon

50. 50Ways to spend authority:
INDUSTRY RESPECT
@JoshElledge
Speaking
opportunities?
Being sought after?
People seeking you
out for partnerships?
#FLBlogCon

51. 51
Some thoughtful
entrepreneurs and
startups say ...
@JoshElledge
● “I'm not an expert. I'm just
getting started - compared to
the thought leaders in my
space."
#FLBlogCon

52. 52
@JoshElledge
Authority is for
those who serve
and teach.
#FLBlogCon

53. For the next ten days, you can watch my twitter
course for free: UpMyInfluence.com/free.
@JoshElledge#FLBlogCon