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Be a Digital Industrial Brand Ambassador (GE)

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This brand ambassador training guide was contributed to HROS by GE.

Published in: Recruiting & HR
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Be a Digital Industrial Brand Ambassador (GE)

  1. 1. Be a Digital Industrial Brand Ambassador! Matching Talent with Opportunity May 2017
  2. 2. DIBA logistics • We are recording the call • Slides will be sent our after with the recording • Completion credit • If you are in a group send a list of attendee emails • Ask questions via chat 2
  3. 3. Who am I?
  4. 4. Agenda • To start… • Why does it matter? • Protect yourself and the GE brand • What to say and share • LinkedIn – schedule a 30 minute meeting with yourself • Create/edit your profile • Build your network • Other uses • Share content as an Ambassador… 5-10 minutes a week • How to contact me after
  5. 5. Action Plan… 1. Be sure your profile is updated – schedule 30 minutes with yourself right now! 2. Connect with your network 3. Review other uses of LinkedIn 4. Review other places where GE is online 5. Sign up for the weekly updates and brand tips – allow 10 minutes a week to update your brand
  6. 6. Why does it matter? May 31, 2017Be a Digital Industrial Brand Ambassador! 6
  7. 7. What is LinkedIn? Free online network for professional networking - 200 countries - 170 industries
  8. 8. Why does It matter… • A survey of 3,400 GE Careers global visitors found that GE is viewed as global, industry leader, successful and innovative, but not honest, caring, approachable* • Social media can help us change that perception Social Media is changing business…
  9. 9. What's in it for me? Personal Brand Build network Stay connected Industry news Groups forums Develop knowledge
  10. 10. Realized Social Media Benefits Better candidate quality Better ROI Shorter time-to-hire Wider, more diverse pool of talent Stronger employer brand Stronger college impact Higher response rate More impactful messaging
  11. 11. Be Safe - protect yourself and the GE brand… “Don’t say anything you wouldn’t say to your Mum or your boss!” May 31, 2017How to be a Digital Industrial Brand Ambassador! 11
  12. 12. Be Safe • Visit http://integrity.ge.com search “Acceptable Use of GE Information Resources” • Clear these are your personal views… • It is okay to say you are a GE Employee… “As an employee of GE…” • You are not a spokes person for GE…. • DO NOT post anything non-public/GE Confidential or Restricted/GE Proprietary information • Countries/Businesses have own guidelines; check with local guidelines; contact us with questions • Have secure passwords – competitors and hackers try to use our employees sometimes
  13. 13. Build your personal brand… How to edit your LinkedIn profile May 31, 2017 16How to be a Digital Industrial Brand Ambassador!
  14. 14. 6 things that differ from your resume 1. Photo - LinkedIn Profile is connecting real people 2. LinkedIn Profiles are unlimited in length 3. LinkedIn is social media… a two-way conversation 4. Resume is a flat, text document, without interaction, additional links or resources. LinkedIn allows you to ‘demonstrate’. 5. Resume is a ‘push’ piece where LinkedIn is a ‘pull’ 6. A resume becomes ‘finished’ whereas a LinkedIn profile should evolve May 31, 2017Presentation Title 17
  15. 15. Questions your profile could answer: • What is your passion? What’s important to you? How does GE’s culture and values address them? Why do you work for GE? • What keeps a person coming back? • What does your career enable you to do outside of work? May 31, 2017Presentation Title 18
  16. 16. 10 Tips to Building A Strong Profile May 31, 2017Presentation Title 19 1. Don’t cut and paste your resume. 2. Borrow from the best marketers. 3. Distinguish yourself from the crowd. 4. Put your elevator pitch to work. 5. Write a personal tagline. 6. Point out your skills. 7. Explain your experience. 8. Improve your Google PageRank. 9. Build your connections. 10.Ask and answer questions.
  17. 17. Profile Picture ✖ ✔ 1. It looks like you 2. Only you in picture 3. Your face is at least 60% of the frame 4. Approachable, warm expression 5. Professional attire 6. Clean background
  18. 18. Your professional headline 1. What do you do? 2. Where do you do it? 3. Who do you help? 4. How do you help?
  19. 19. How to word your profile Your profile will sound different than your resume – it’s social. You will sound more relaxed and can choose to use either… the “Created… Led…” action-verb format of the resume where the personal pronouns “I” and “my” are left out OR the more informal personal pronoun format that is generally not accepted in resumes, e.g. “My experience…,” or “I led…” That said, keep your tone professional and appropriate for your job target. Suggest that you do NOT use 3rd person
  20. 20. Your summary A brief bio explaining who you are and your intentions. • First-person • Conveys passions • Includes key words • Highlights strengths • Demonstrates ROI • What is your purpose? • What is your personality? Quick tip… to help with your Google PageRank… Put your name: then list skills, e.g. Victoria Redman: employer branding, EVP, influencer marketing, content marketing, virtual reality
  21. 21. Brilliant Summaries May 31, 2017Presentation Title 24 For the last 10 years I have had varied roles in digital design, digital content and the web for leading brands. I work to create elegant digital experiences, impactful advertising and clever content. Design and digital creativity has been my passion since I was in shorts, programming BASIC on my Acorn BBC. Today I deliver design, branding, websites, content, motion graphics and digital advertising for some of the biggest brands in the world. My current work involves identifying and implementing best in class design, technology and content strategy for a range of clients. Alongside this, I oversee studio teams and projects to ensure the strategic direction of my work is as effective as possible. Outside of my day to day I speak regularly at premier digital conferences around the country and engage as much as possible within the digital community. I also spend a lot of time cycling, eating and broadening my horizons, travelling to different countries and cultures. My career has spanned flowers, guided missiles, car seats, planes and MRI scanners! Over the last 10 years in GE I have worked across supply chain, engineering and HR. Focused on process improvement and change management I have lead and been part of teams that really make a difference to the way we work. Everyday I learn something new, small things that make day to day life faster, and big ground breaking ideas that define our future. I love being able to help shape the future culture of GE by hiring the right people for our teams. At GE we get it… It is not about your career… it is not about your job title… it is about who you are…. It is about the impact you are going to make on the world.
  22. 22. 25 Promote yourself Promote GE You and GE
  23. 23. How To Promote GE 26 Suggested GE summary content: GE is the world’s Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry. Each business has its own verbiage!
  24. 24. 100% Profile Completeness Description of Current Position At Least 5 Skills Profile Photo Current Position 2 Previous Positions Education Summary At Least 50 Connections Select GE
  25. 25. Help people find you Customized Website
  26. 26. Create an engaging profile You can upload websites, videos, links that are relevant to your role or people looking at your profile
  27. 27. Confidential. Not to be copied, distributed, or reproduced without prior approval. Tell your story… Tell the ‘why’ • Employment Brand is the consumer brand • People to people • Emotional Connection • LinkedIn (blog post) • MyGEStory.com – External Why do you do your job? Not the ‘what’ or the ‘how’ but the ‘why’!
  28. 28. Grow your network May 31, 2017 31How to be a Digital Industrial Brand Ambassador!
  29. 29. Grow your network • Like, share and comment • Add connections (there are four levels of connections; ask for an Introduction) • Answer InMail • Share relevant information and updates • Join groups and company pages
  30. 30. Share great content May 31, 2017 34How to be a Digital Industrial Brand Ambassador!
  31. 31. Share updates with your network Share Updates! “My LinkedIn has gone crazy since I pushed those 2 pictures. +473% visitors on my profile, loads of new contacts, both pictures have gained close to 1300 views in the last 48 hours” Abraham in sales said: “Posted 2 links. Had 12 and 14 views within 10 second with a previous GE link stranding at 1410 views.”
  32. 32. GE has so much great content you can share • http://www.ge.com/ • http://www.ge.com/careers • http://www.gereports.com/ • http://www.genewsroom.com/ • http://careers.geblogs.com/ • http://www.MyGEStory.com
  33. 33. Sign up for weekly content you can share… Did you know that 94% of candidates are likely to apply if a company actively manages its brand? In order to build the GE brand , we need to regularly showcase various news and stories. As best practice, I am asking for your support and add GE approved content to your LinkedIn news feed each week, this will not only build brand awareness but also enhance your credibility among your connections. In turn this will increase “likes” and “shares” and therefore allow you to reach connection that you otherwise wouldn’t, increasing your connection requests. How: Each week we will share links you can simply drop into your newsfeed and share as you wish throughout the week. Content will include videos, stories, news, images and anything else that will tell the story of GE. Simply cut and paste the link only (the title will pull through automatically) into your news feed, instructions attached. 5/31/2017 37 GE Digita: Predix: Opening Doors for Developers https://www.youtube.com/watch?v=ququS2eVzGA GE Power : GE's 7HA gas turbine goes to the test stand! https://www.youtube.com/watch?v=tROxix0J5BE Videos: GE Lighting: Fast Track - LightGrid Outdoor Wireless Lighting Control | GE Lighting https://www.youtube.com/watch?v=SLd0SIFqP4Q Fast Track: Lumination™ RX Series LED Downlight https://www.youtube.com/watch?v=REMc8FSmObg
  34. 34. Think about when is the best time to post
  35. 35. Ways of Social Amping Email / Eddie / Elevate – it doesn’t matter what tool • Email vs. Elevate vs. eddie!!!! • Eddie is an internal new broadcast tool • You choose your favorite to externally amp
  36. 36. Sharing Content on Social Media Sharing content regularly can get you up to 6Xmore profile views
  37. 37. Make sharing easier with IFTTT.com Learn how and watch me
  38. 38. What should I say if I’m contacted by someone looking for a job at GE? You can respond with something like: Thank you for your interest in working at GE. Please visit www.ge.com/careers to explore our current opportunities. Thank you. If you know the person well and think they would be a good fit at GE, you can refer them through the Who Do You Know employee referral program http://whodoyouknow.ge.com/ If you think they could be a good candidate for a role you’re recruiting, pass their name and link to their LinkedIn profile to your Talent Acquisition partner.
  39. 39. Learn May 31, 2017 43How to be a Digital Industrial Brand Ambassador!
  40. 40. Follow Influencers…get alerts when they post new content
  41. 41. Customize LinkedIn news for you www.linkedin.com/feed/follow/
  42. 42. Follow other companies, and GE
  43. 43. Groups • Closed forums • Relevant to your industry, function and interests • Connect to similar people • Ask for advice • Exchange knowledge (remember what you cant share!) 47
  44. 44. What else do candidates see out there?
  45. 45. What do candidates see out there? - Website - ge.com/careers - Social Media - GE Careers Blog - LinkedIn Careers Group - Twitter - Facebook - Google+ - Instagram - Others - Review Sites (82% of candidates view these before making a decision on employment) - Indeed - Glassdoor (1/2 million look at GE MONTHLY) - YOUR LinkedIn Profile
  46. 46. Glassdoor - What can I do about it? Transparent/3rd party website for job seekers to find out about a company from the employees through reviews - 6 million reviews and growing fast - CEO ratings - Salary reports - Interview reviews and questions - Photos What can I do? 1. Be aware candidates are looking at this 2. Look at your GE Business page 3. Feel free to leave a review 4. Send updates needed to pages to recruiting marketing team 5. Send out email to educate your team
  47. 47. Action Plan… 1. Be sure your profile is updated – schedule 30 minutes with yourself right now! 2. Connect with your network 3. Review other uses of LinkedIn 4. Review other places where GE is online 5. Sign up for the weekly updates and brand tips – allow 10 minutes a week to update your brand
  48. 48. May 31, 2017Presentation Title 52 Feel free to connect with me on LinkedIn and ask any questions you might have – have me look over your profile! Katie.Dalton@ge.com Check out the DIBA Resources Site
  49. 49. Resources May 31, 2017 53How to be a Digital Industrial Brand Ambassador!
  50. 50. Internal Structure of Employment Brand Team/Council – Updated Jan 2017 Who do I go to as my SME in Recruitment Marketing support? Healthcare Jeff K Matt K Katie S Global Employment Brand Leader Shaunda Zilich Energy Connections Laurie Malecki Oil & Gas Jennifer Murphy Power / RE Jill Harrington Corp /Gl Ops Enabling Nancy Anton Global Research Danielle Benedict Aviation Casey Buchana GE Alstom Suzanne Defache GE Businesses Capital Ling Pyng Digital Coming Soon! Transportation Jennifer Whiteside Europe Katie Dalton GGO Victoria Redman Key - Full Time RM - Part Time RM - Under 15% Canada Kristin Krause Fruzsina Joo Hungary China Ricta Lai LatAm / Mexico Briceyda Torres France / Benelux Mehdi Hakim India Amit Bhandari Poland / Czech Republic Michaela Paskova GE Regions Russia Melkhazny Bekhoeva Italy, Iberia & Israel Camilla Bacelle APAC Natalie Scott US Julie Smock MENAT Bindhu Pradeep University Colleen McCormick UK / Ireland Nicole Parish SSA Temitope Folarin DACH Nicole Buechner Current/Light Ronny Drosa All Business/Region Corp/Local Comms/Mk t Segments Executive none Sourcing Coming Soon!
  51. 51. Digital Industrial Brand Ambassador 2017 Training Do you want to be part of a community that will help build your professional network, promote your personal brand and develope your industry knowledge? LinkedIn is not just for finding jobs, its proven to be effective in networking, with a member base of approximately 330 million active users. Its an invaluable tool to communicate and reach out to people just like you to build your professional network. As an employee of GE the way you present yourself online matters. Think about what your LinkedIn profile says about you and what you do for GE. When you share great content, it reflects well on you. You’re building your reputation as someone who’s knowledgeable in your field, increasing your credibility and visibility and in turn this will increase your chances of growing your network. Join our next training sessions: Go to Brilliant You at the link below and click on ’Get Started’ to view all the available times and dates for 2017 in GE Learning. https://www.gebrilliantyou.com/be-digital-industrial-brand-ambassador
  52. 52. Check out the DIBA Resources Site
  53. 53. Appendix
  54. 54. Branding Tip #1
  55. 55. Sign up for weekly content you can share… Did you know that 94% of candidates are likely to apply if a company actively manages its brand? In order to build the GE brand , we need to regularly showcase various news and stories. As best practice, I am asking for your support and add GE approved content to your LinkedIn news feed each week, this will not only build brand awareness but also enhance your credibility among your connections. In turn this will increase “likes” and “shares” and therefore allow you to reach connection that you otherwise wouldn’t, increasing your connection requests. How: Each week we will share links you can simply drop into your newsfeed and share as you wish throughout the week. Content will include videos, stories, news, images and anything else that will tell the story of GE. Simply cut and paste the link only (the title will pull through automatically) into your news feed, instructions attached. 5/31/2017 59 GE Software: Predix: Opening Doors for Developers https://www.youtube.com/watch?v=ququS2eVzGA GE Power & Water: GE's 7HA gas turbine goes to the test stand! https://www.youtube.com/watch?v=tROxix0J5BE Videos: GE Lighting: Fast Track - LightGrid Outdoor Wireless Lighting Control | GE Lighting https://www.youtube.com/watch?v=SLd0SIFqP4Q Fast Track: Lumination™ RX Series LED Downlight https://www.youtube.com/watch?v=REMc8FSmObg
  56. 56. Sign up for Recruitment Marketing Weekly updates… 1. Go to Identity Manager and select “Join a Distribution List” as circled below
  57. 57. 2. Then in the drop downs select: − GE Corporate − By DL Name and then type − Corp Build the GE Brand
  58. 58. 3. The distribution list will then appear, select Join and you will continue to receive weekly content to share on Social Media.
  59. 59. Branding Tip #2
  60. 60. Step 1. Your first challenge is to pick a theme: − What I found most challenging at work today… − My best moment today at GE… − The highlight from my day at GE… − How I'm simplifying things at GE… − What I love about working at GE… − The best career advice I received… − What I learnt today at GE… − Good morning from… − Good night from… − This is where I work… − This is my impact… Want to get involved with GE Careers on Instagram? Find us www.instagram.com/gecareers or search for “gecareers” in the app
  61. 61. Any question contact: katie.dalton@ge.com for EU victoria.redman@ge.com for GGO shaunda.zilich@ge.com for USA Step 2. Then Email us your picture here and consent form (below). Be sure to title your picture with the hashtag/theme it fit, your name and location, (City & Country) Happy Snapping!
  62. 62. Consent to Use Recording of Voice, Image or Likeness I give my permission for GE, as defined below, to use the recording (by videotape, audiotape, photograph or otherwise) of my voice, image or likeness that I have submitted to GE. I understand and agree that any recording shall remain the sole property of GE and may be used for commercial purposes including public display (e.g., on social media sites) and for GE’s other legitimate business purposes (including without limitation training, regulatory or legal requirements, quality assurance, and record keeping). Further information concerning GE’s handling of personal information, including details concerning storage and international transfer, are specified in the GE privacy policy available at http://www.ge.com/privacy (which will be provided upon request). This consent may not be revoked once signed except where required by law. For these purposes, GE includes General Electric Company and its current and former direct and indirect parents, affiliates, subsidiaries, divisions, and related business entities. Signature: ________________________________________ Date: _________________________ Print Name: __________________________________________ For Employees: SSO#: ____________________ For Visitors: Business Name: ________________________________________________________________
  63. 63. Branding Tip #3
  64. 64. Email Signatures Our global email signature format provides customers and other constituents with the essential contact information required to conduct business with us. It is designed to be simple, clear and succinct while enhancing the digital experience of our brand by creating a more consistent, uncluttered experience for the recipient. • Do: • Always put your email signature and body copy in Arial • Follow your business’s go-to-market brand architecture strategy when constructing your email signature • Only include information that is necessary for the recipient • Don’t: • Add marketing messages to your email signature • Use logos, other text or graphics in your email signature • Add or overload your email signature with information that is not needed (e.g. do not include a physical address to established contacts or when it is not relevant to the conversation) May 31, 2017Presentation Title 68
  65. 65. Email Signature Format • This should be used with known contacts in regular email and for mobile-based email applications. Information is limited to your name, title, Customer Solution or Product Family (if needed), Industry brand and primary contact phone number(s). May 31, 2017Presentation Title 69
  66. 66. May 31, 2017Presentation Title 70

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