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"Simple, Sane & Successful Inbound Marketing" (Hubspot Inbound Conference)

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From Aaron Ross Hubspot Inbound Conference 2013

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"Simple, Sane & Successful Inbound Marketing" (Hubspot Inbound Conference)

  1. 1. #INBOUND13 Simple, Sane & Successful Inbound Marketing AARON ROSS Author “Predictable Revenue” @motoceo www.linkedin.com/in/aaronross
  2. 2. Slides: PredictableRevenue.com/inbound
  3. 3. 1 Clear The Clutter 2 Learn Via Live Events 3 Focus On Partnering 4 Pick A Niche, Get Rich 3 Focus On Partnering 4 Pick A Niche, Get Rich 5 3 Simple Messaging Tricks 6 How To Be Different 7 Two Favorite Revenue Tips 8 Accelerating Inbound With Outbound 8 Ideas You Can Try Right Away
  4. 4. #1 Bestseller 25 Hour Week $0 Marketing
  5. 5. 1 Build it and they will come (and buy) 2 More is better 3 Inbound leads are “free” 4 It’ll take “a few months” Common Hidden Beliefs of “Inbound”
  6. 6. Clear The Clutter 1
  7. 7. Pick Thing
  8. 8. 2 Learn With Live Events
  9. 9. 1. Clarify your messaging & buyer personas 2. Create reusable content 3. Build your audience 4. Generate leads & revenue 5. Connect with real live humans (oh my!) Why Live Events Are Awesome
  10. 10. #INBOUND2013
  11. 11. 1. PICK A DATE 2. Exhibit PDA 3. Change as needed 4. Don’t chicken out 5. Learning > Results (esp. “Ideal Customers”) Power Tips
  12. 12. Pick A Date!
  13. 13. 3 Focus On Partnering
  14. 14. Hubspot + Predictable Revenue
  15. 15. 1. Hard to build an audience from scratch 2. They bring a pre-made audience & brand 3. You help them by helping their audience 4. Start with who you already know or follow Easier & Simpler With Partners
  16. 16. Partners • Push You • Give You Courage • Make It Fun
  17. 17. 4 Pick A Niche, Get Rich
  18. 18. Afraid To Focus On A Niche? • “Boring” • “Too small” • “Not sexy” • “Limiting”
  19. 19. Feel Like You’re Just Banging Around?
  20. 20. Who’s been your ideal customer? What are you the BEST in the world at? Get SPECIFIC
  21. 21. _______ provides professional consulting services to develop and support online business solutions. From startup to Fortune 500 companies, _________ assists clients to maximize their return on investment in the Cloud by providing implementation, development, and value-added software solutions. Speaking to Everyone = No One Listens
  22. 22. 5 Messaging
  23. 23. We provide a leading, next generation scalable, social platform for crowdfunded glazed-eye jargonation
  24. 24. • Create with a passion for customer success • Need nothing • Truth is the best form of marketing • Best “ideas” are independent of your “stuff” Sell Ideas, Not Stuff
  25. 25. 1. “How do you help customers / people?” 2. “So what?” 3. “What’s so great about that?” (WISGAT) If ideal clients don’t get it easily…change it Awesomely Simple Messaging Tricks
  26. 26. 6 How To Be Different
  27. 27. • Being different => Fear of criticism => Conformity => Average Life & $$$ Who The Heck Are YOU?
  28. 28. Listen To Your Weird & Unpopular “Whispers”
  29. 29. 7 Two Favorite Revenue Tips
  30. 30. • Make ONE person responsible for executing and understanding lead follow up 1) Don’t Send Leads Straight To Salespeople
  31. 31. • Raise your prices by 10x?! • Work backwards – what kinds of “Ideal Customer” would pay that much, and why? 2) Design A High-Priced Offering
  32. 32. 8 Accelerate Inbound w/Outbound
  33. 33. Prospecting exposes you to cold reality & forces you to focus
  34. 34. Want A Closer Look & Details?
  35. 35. #INBOUND2013 www.PredictableRevenue.c om /inbound
  36. 36. QUESTIONS ?
  37. 37. @motoceo www.LinkedIn.com/in/aaronross aaron@PredictableRevenue.com Contact Me

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