Curious how to structure a digital program to power your talent brand efforts? HP’s Digital Media Program Manager, Celinda Appleby, offers a detailed glimpse into how HP structures and implements their talent brand. Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf

1. Building Communities of Talent:
The power of content marketing and nurturing relationships
Celinda Appleby
Digital Media Program Manager
Hewlett-Packard
#intalent

2. Every journey starts….
With transformation
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3. Strategy development
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4. Program definition
Strategic audiences Digital channels Goals
• Current Employees
• Students & Graduates
• Experienced Talent
• Diversity
• Veterans
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change 4 without notice.
• Humanize the talent
acquisition life cycle to
attract and retain top talent
• Share genuine stories that
compel your audience
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5. Digital recruitment strategy
Connect
Inform Engage Convert
Global strategy with regional deployment
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6. Creating engaging content
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7. Content delivery process
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Convert
• Metrics
• ROI
Engage
• Employee
involvement
• Real time response
• Promote
conversations
Create
• Campaigns
• Hashtags
• Curation
Imagine
• Brainstorm
• Team meetings
• Content calendars
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8. Global campaigns
Day in the Life
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9. Content possibilities are endless
Tweet
Twinterships Chats
Contests
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Selfie Fridays
Recruiting
Hangouts
Site tours
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10. HP Careers digital ecosystem
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11. Digital Warriors
EMEA
28 Warriors
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12. Key takeaways
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13. Before you get started…
Optimize your
social media
profiles
Begin
strategically
connecting and
informing your
network
Engage your
network and
promote content
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Ensure you
are tracking
ROI for
optimal results
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14. Transform your doubt into passion
• Leverage all of your available resources
• Find a few believers / fans
• Allow yourself creative freedom
• Celebrate your successes… even the
little ones!
• Learn to “Let Go” – not all campaigns will
be awesome!
• Most importantly HAVE FUN!
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without 14 notice. HP Restricted.
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15. The transformation has just begun
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without 15 notice. HP Restricted.
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16. Questions?
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
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17. 5 Steps to Boosting Your Talent Brand Through Content
Step 1: Plan
Step 2: Develop your content
Step 3: Share your content
Step 4: Amplify
Step 5: Measure and adjust
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