The document discusses neuromarketing techniques for creating effective content campaigns. It describes a framework for engaging prospects through various stages from acquisition to advocacy. Additionally, it provides steps for developing lead nurturing programs using neuromarketing principles to trigger the brain's responses through purposeful, segmented content that follows prospects through the sales funnel. The presentation emphasizes measuring content performance against goals.
Neuromarketing: The Brain Science of Web MarketingWebVisions
Call it neuromarketing. Call it behavioral economics. Call it Jedi mind tricks. Whatever you call it: brain science and marketing go together. And anyone can learn how to do it.
In this presentation, Andy will review the research, the case studies and the specific web marketing tactics that work with natural, human behavioral tendencies.
• Herds, Halos and How to use Social Proof
• Calls to Action? Or Calls to Conform?
• Context, contrast and the power of priming
• Fear, Loss and Scarcity
• Eye tracking, Design and Busy Minds
We'll reveal secrets of marketing masters with specific examples of the relationship between the brain, behavior and marketing on the web. If there are humans in your target audience, this presentation is for you.
This introduction and overview to neuromarketing was presented at the Western New England College 2010 Communications and Leadership Conference by Jennifer Williams of Verilliance and John Bidwell of Bidwell ID. It defines neuromarketing, discusses controversies, presents case studies, and provides take-aways.
Neuromarketing: The Brain Science of Web MarketingWebVisions
Call it neuromarketing. Call it behavioral economics. Call it Jedi mind tricks. Whatever you call it: brain science and marketing go together. And anyone can learn how to do it.
In this presentation, Andy will review the research, the case studies and the specific web marketing tactics that work with natural, human behavioral tendencies.
• Herds, Halos and How to use Social Proof
• Calls to Action? Or Calls to Conform?
• Context, contrast and the power of priming
• Fear, Loss and Scarcity
• Eye tracking, Design and Busy Minds
We'll reveal secrets of marketing masters with specific examples of the relationship between the brain, behavior and marketing on the web. If there are humans in your target audience, this presentation is for you.
This introduction and overview to neuromarketing was presented at the Western New England College 2010 Communications and Leadership Conference by Jennifer Williams of Verilliance and John Bidwell of Bidwell ID. It defines neuromarketing, discusses controversies, presents case studies, and provides take-aways.
An introduction to social media for small business owners in rural Ontario. Given by Bryna Jones on behalf of Engine Communications and Hastings County.
A collaboration of existing findings of both neuroscience and marketing research as it pertains to neuromarketing. Here neuromarketing definitions, technologies, validation and application are discussed. http://lunaweb.com
This is an overview of a 3day learning programme created for the progressive consultancy Raison d'Etre to holistically and authentically approach the development of sales skills across their global spa teams.
Aquent/AMA Webcast: How User Centered Web Design Techniques Enhance Online Ma...Aquent
When a search engine giant such as Google has a large usability department, you can be assured that user experience is vital to
online and offline marketing. This webcast session will debunk the myth that search engine marketing "tricks" search engines.
Whether you are part of software development team, web designer interested in accessibility and usability, concerned about mobile
design, or simply trying to fortify search marketing campaigns, this webcast is designed to offer you actionable recommendations,
tools, and heuristics to give you the competitive edge.
The Mediabrain - the impact of the reader-magazine relationship proven by bra...Researchblog
A study by Sanoma Media and Neurensics about magazine engagement, using the MRI scanner. This is the presentation of the FIPP Research Forum 2011, where it was awarded as best innovation in magazine research.
Mail dennis.hoogervorst@sanomamedia.nl for more information.
Original investors idea ; startup level survival education funding strategy, ...www.securitysystems.best
www.CrowdFunding mentors.com
Get funding at an idea or startup level. We have helped hundreds of startups & entrepreneurs with their successful funding.
Do you:
➤ Have a great idea?
➤ Need funding for your idea?
➤ Seek to find investors?
➤Want to know where to start & how succeed?
Original investors & CrowdFunding mentors on demand talented staff can help you:
➤ To create a great business plan.
➤ With successful development & execute of your funding strategy, technical & tactical steps.
➤ To inspire people & build your crowd to become your original investors.
➤ With mobile Apps to share your idea with investors and receive funds effortlessly.
➤ Raise money without restrictions or fees.
➤ With fast, Easy, no minimum or limit on what you raise.
➤ With one stop access to meet your funding budget & timing.
➤ ➤➤ If you are not embarrassed by the first version of your product, you’ve launched too late.
We help & prepare Startups and Entrepreneurs to start, launch, promote, raise pre-seed fund, patent their ideas and submit them to VCs and Angels for the next round.
#ideas
#Entrepreneur
#Startup
#Success
#funding
#innovation
#product
#launch
#investers
#campaign
#technology
#projects
#businessangel
#business
#online
Most social media research today involves mining existing social media conversations. But some of the most groundbreaking and actionable new research methods involve deeper engagement with consumers on social media. Monika Wingate, CEO of Fountainhead Brand Consulting, will cover the next generation of tools, using real-world case studies.
The Intersection of Content Marketing and Influencer MarketingSkyword Inc.
What happens when powerful stories are told by talented storytellers? People listen.
We call this Con-fluence - the exciting, new intersection of content marketing and influencer strategy. Learn how some of the savviest brands are working with influential storytellers to become what people love, instead of interrupting what they love on the web.
Gain valuable insight on how to:
Identify subject matter experts in your industry
Make connections with those who have sway among your customer base
Streamline content creation with market influencers
Improve the reach and resonance of your content.
Doug Sikes, Traackr's vice president of sales, and Andrew Wheeler, Skyword's vice president of strategic services, will show you how to marry your content marketing with influencer strategy to help you become a stronger storyteller.
Simon Morris, Director, Demand Marketing EMEA, Adobe
Mike Stamp, Head of Talent, EMEA, Adobe
Employment branding is far more than just the role of marketing. With employees now more socially relevant than the CEO, companies need to enable and empower their employees to be active on social media on behalf of the brand. To do this effectively, there needs to be a shift from storytelling to employee evangelism by training and socially enabling employees to be social brand champions. In this session, hear from Simon Morris, Adobe's Director of Demand & Content Marketing who will discuss the digital transformation journey that Adobe has been on over the last few years and Mike Stamp, Head of Talent EMEA, who will discuss how they’ve made a shift at Adobe, enabling employees across the company with social expertise and encouraging them to be advocates for the brand. You’ll learn how to establish a social culture with enablement best practices and training programs for employees, and how to measure the impact of their efforts in a way that provides meaningful bottom-line business results.
Transforming Agri Business to DigiAGRI BusinessShakir Ali
Transforming Agri Business to DigiAGRI Business Planning And Promotions Of Agri And Food Enterprises (PAFE) International Program Ministry Of External Affairs; Govt Of India Under ITEC @ Ni-MSME Hyderabad
Jim Ninivaggi - Social Selling: One Size Does Not Fit AllInsideSales.com
Sales Acceleration Summit - This session is now available on demand: http://www.insidesales.com/events/2014/sales-acceleration-summit/jim-ninivaggi
Session Overview
In this session we will introduce a social selling diagnostic model that looks at how ready your reps and buyers are to engage via social channels. This framework can be used to help you focus your social selling enablement programs, and improve the productivity of your salesforce.
The Treasure is in the Data - How Three International Brands Found Marketing Gold.
Alice Donaldson from Exponential, presented this deck at iMedia Brand Summits, Asia. #imbsummit
Digital Marketing Tips and Strategies for Non-ProfitsBecky Livingston
Digital marketing is often a challenge for non-profits. This slide deck outlines several tips for email, blogging, websites, video, strategy, and more to help non-profits make the most of their digital marketing efforts.
Amy Jo Martin: Humanization Leads to Social MonetizationMarketo
How do companies drive revenue from social media? What is your ROI (return on influence)? In this presentation, Amy Jo Martin explores the latest trends in social media, the monetization of various social platforms, and great ways to successfully build personal brands by utilizing social communication tools.
An introduction to social media for small business owners in rural Ontario. Given by Bryna Jones on behalf of Engine Communications and Hastings County.
A collaboration of existing findings of both neuroscience and marketing research as it pertains to neuromarketing. Here neuromarketing definitions, technologies, validation and application are discussed. http://lunaweb.com
This is an overview of a 3day learning programme created for the progressive consultancy Raison d'Etre to holistically and authentically approach the development of sales skills across their global spa teams.
Aquent/AMA Webcast: How User Centered Web Design Techniques Enhance Online Ma...Aquent
When a search engine giant such as Google has a large usability department, you can be assured that user experience is vital to
online and offline marketing. This webcast session will debunk the myth that search engine marketing "tricks" search engines.
Whether you are part of software development team, web designer interested in accessibility and usability, concerned about mobile
design, or simply trying to fortify search marketing campaigns, this webcast is designed to offer you actionable recommendations,
tools, and heuristics to give you the competitive edge.
The Mediabrain - the impact of the reader-magazine relationship proven by bra...Researchblog
A study by Sanoma Media and Neurensics about magazine engagement, using the MRI scanner. This is the presentation of the FIPP Research Forum 2011, where it was awarded as best innovation in magazine research.
Mail dennis.hoogervorst@sanomamedia.nl for more information.
Original investors idea ; startup level survival education funding strategy, ...www.securitysystems.best
www.CrowdFunding mentors.com
Get funding at an idea or startup level. We have helped hundreds of startups & entrepreneurs with their successful funding.
Do you:
➤ Have a great idea?
➤ Need funding for your idea?
➤ Seek to find investors?
➤Want to know where to start & how succeed?
Original investors & CrowdFunding mentors on demand talented staff can help you:
➤ To create a great business plan.
➤ With successful development & execute of your funding strategy, technical & tactical steps.
➤ To inspire people & build your crowd to become your original investors.
➤ With mobile Apps to share your idea with investors and receive funds effortlessly.
➤ Raise money without restrictions or fees.
➤ With fast, Easy, no minimum or limit on what you raise.
➤ With one stop access to meet your funding budget & timing.
➤ ➤➤ If you are not embarrassed by the first version of your product, you’ve launched too late.
We help & prepare Startups and Entrepreneurs to start, launch, promote, raise pre-seed fund, patent their ideas and submit them to VCs and Angels for the next round.
#ideas
#Entrepreneur
#Startup
#Success
#funding
#innovation
#product
#launch
#investers
#campaign
#technology
#projects
#businessangel
#business
#online
Most social media research today involves mining existing social media conversations. But some of the most groundbreaking and actionable new research methods involve deeper engagement with consumers on social media. Monika Wingate, CEO of Fountainhead Brand Consulting, will cover the next generation of tools, using real-world case studies.
The Intersection of Content Marketing and Influencer MarketingSkyword Inc.
What happens when powerful stories are told by talented storytellers? People listen.
We call this Con-fluence - the exciting, new intersection of content marketing and influencer strategy. Learn how some of the savviest brands are working with influential storytellers to become what people love, instead of interrupting what they love on the web.
Gain valuable insight on how to:
Identify subject matter experts in your industry
Make connections with those who have sway among your customer base
Streamline content creation with market influencers
Improve the reach and resonance of your content.
Doug Sikes, Traackr's vice president of sales, and Andrew Wheeler, Skyword's vice president of strategic services, will show you how to marry your content marketing with influencer strategy to help you become a stronger storyteller.
Simon Morris, Director, Demand Marketing EMEA, Adobe
Mike Stamp, Head of Talent, EMEA, Adobe
Employment branding is far more than just the role of marketing. With employees now more socially relevant than the CEO, companies need to enable and empower their employees to be active on social media on behalf of the brand. To do this effectively, there needs to be a shift from storytelling to employee evangelism by training and socially enabling employees to be social brand champions. In this session, hear from Simon Morris, Adobe's Director of Demand & Content Marketing who will discuss the digital transformation journey that Adobe has been on over the last few years and Mike Stamp, Head of Talent EMEA, who will discuss how they’ve made a shift at Adobe, enabling employees across the company with social expertise and encouraging them to be advocates for the brand. You’ll learn how to establish a social culture with enablement best practices and training programs for employees, and how to measure the impact of their efforts in a way that provides meaningful bottom-line business results.
Transforming Agri Business to DigiAGRI BusinessShakir Ali
Transforming Agri Business to DigiAGRI Business Planning And Promotions Of Agri And Food Enterprises (PAFE) International Program Ministry Of External Affairs; Govt Of India Under ITEC @ Ni-MSME Hyderabad
Jim Ninivaggi - Social Selling: One Size Does Not Fit AllInsideSales.com
Sales Acceleration Summit - This session is now available on demand: http://www.insidesales.com/events/2014/sales-acceleration-summit/jim-ninivaggi
Session Overview
In this session we will introduce a social selling diagnostic model that looks at how ready your reps and buyers are to engage via social channels. This framework can be used to help you focus your social selling enablement programs, and improve the productivity of your salesforce.
The Treasure is in the Data - How Three International Brands Found Marketing Gold.
Alice Donaldson from Exponential, presented this deck at iMedia Brand Summits, Asia. #imbsummit
Digital Marketing Tips and Strategies for Non-ProfitsBecky Livingston
Digital marketing is often a challenge for non-profits. This slide deck outlines several tips for email, blogging, websites, video, strategy, and more to help non-profits make the most of their digital marketing efforts.
Amy Jo Martin: Humanization Leads to Social MonetizationMarketo
How do companies drive revenue from social media? What is your ROI (return on influence)? In this presentation, Amy Jo Martin explores the latest trends in social media, the monetization of various social platforms, and great ways to successfully build personal brands by utilizing social communication tools.
4-Step Guide to Mobile Engagement - presented by Forrester Research & Message...SparkPost
The constant evolution of today’s mobile environment can seem complicated—even overwhelming. Your audience is on the move, making them favor businesses that can keep information relevant, and in quickly consumable form.
Hear from guest speaker Julie A. Ask, Vice President and Principal Analyst for Forester Research, as she outlines a simple four-step process for creating an engaging mobile experience.
Learn how to:
Engage expertly by identifying context
Build branding with a well-designed engagement experience
Optimize marketing dollars leveraging the entire mobile ecosystem
Refine strategy by monitoring performance
Best Practices Are Killing Marketing - It's Time to Get AgileBeth McEnery
Multiple screens, countless channels, five-second attention spans: This environment requires unique experiences to get clicks and conversions—not a broad "best practice" that's easily copied.
Break free from “best practice” to tackle the challenges created by customers' high expectations for effortless interactions. Adopt an agile and iterative mind-set. Agile marketing is not a new concept, but an increasingly important approach to delivering customer-centric digital experiences based on the unique needs and wants of your customers.
The key to achieving demonstrable results and ROI in your digital marketing efforts is to execute in a flexible, agile manner—and to leverage technology that supports execution by providing real-time insights.
You Can't Buy Love: The Secrets of Demand Generation Strategy and SuccessMarketo
It's easy to spend some money to buy a bunch of cold "leads" for the sales team. But you can't buy interest, engagement or respect for your company and its products or services. Marketing may be a science, but making prospects love you before they've met you is an art called demand generation, and this webinar will show you how to build and implement a strategy to make it happen.
Join us on this educational webinar to learn:
• How to build and execute an end-to-end demand generation strategy
• The role of content in demand generation
• How to leverage social media
• What email contact strategy is most effective for nurturing leads
• How to tell when it's time for sales to make the call
• The secrets that can make your program a success
"The Most Powerful Brand on Earth," presented by Susan EmerickSocialMedia.org
In her Brands-Only Summit author discussion, Brands Rising's Susan Emerick, talks about her book, "The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media."
She shares the secrets to building a successful employee advocacy program with a roadmap to harness the power of empowering employees and partners to build trust and advocacy in social media.
Similar to Neuromarketing: Creating content campaigns that push the mental buy button (20)
“Mastering the Driving Force of Effective B2B Marketing” presentation and workshop was delivered by Adam Q. Holden-Bache, Driector of Email Marketing, and author of "How to Win at B2B Email Marketing". Held Saturday, December 2, 2017, the event was organized and hosted by Business Marketing Association, Southern California Chapter (SoCal BMA).
“Virtual Reality for B2B - Reclaiming a Captive Audience in a World of Distractions” presentation was delivered by Matthias McCoy-Thompson of COO of Agora VR, and Community Events Lead at Upload VR. Part of “The Business Growth Innovation Conference” organized and hosted by SoCal BMA, in cooperation with ANA, this Members-Only Event was held May 3, 2017 in Los Angeles, California.
“AdColony - A Brand Story of Immersive Proportions” case study was shared by Arturo Perez, Founder and CEO, Kluge Interactive. Part of “The Business Growth Innovation Conference” organized and hosted by SoCal BMA, in cooperation with ANA, this Members-Only Event was held May 3, 2017 in Los Angeles, California.
“A Hero’s Journey: It’s Your Customer’s Story, Not Yours” presentation was delivered by Ken Rutsky, President and Principal Consultant at KJR Consultants, Inc. Part of “The Business Growth Innovation Conference” organized and hosted by SoCal BMA, in cooperation with ANA, this Members-Only Event was held May 3, 2017 in Los Angeles, California.
“Leading With A Purposeful Mindset: Creating Innovative Climates At Your Organization With E.A.S.E.” presentation was delivered by Armin Pajand, Talent Development at Farmers Insurance Group, Inc. Part of “The Business Growth Innovation Conference” organized and hosted by SoCal BMA, in cooperation with ANA, this Members-Only Event was held May 3, 2017 in Los Angeles, California.
Part of The Leading Edge executive signature series, this presentation, “The Anatomy of Growth: How a well-implemented CRM system is essential to sustained corporate growth” was delivered by Walter Fawcett, Founder of Fawcett Technology Advisors, at SoCal BMA’s 3rd Annual Regional Conference, “Process to Profits: Customer-Centric Strategies for Accelerating Growth”. The conference was held November 17, 2016, in Irvine, CA.
Part of The Leading Edge executive signature series, this presentation, “Account Based Marketing Strategies” was delivered by Jake Dacillio, Technologist and Director of Marketing, Balboa Capital, at SoCal BMA’s 3rd Annual Regional Conference, “Process to Profits: Customer-Centric Strategies for Accelerating Growth”. The conference was held November 17, 2016, in Irvine, CA.
Part of The Leading Edge executive signature series, this presentation, “The Role of Software Integration in Driving Successful Post-Sale Customer Engagement” was delivered by Dustin Hall, President of Firesnap Inc., at SoCal BMA’s 3rd Annual Regional Conference, “Process to Profits: Customer-Centric Strategies for Accelerating Growth” — held November 17, 2016, in Irvine, CA.
A members-only event, SoCal BMA’s “The Business Growth Drivers” conference was held on July 28, 2016 in Culver City, CA. The session presentation, “Journey to Stronger Sales & Marketing Integration: Client Centric Program Development” was delivered by Sarah Johnson, AVP, Wealth Management Client Segment Marketing at American Funds, a Capital Group company.
A members-only event, SoCal BMA’s “The Business Growth Drivers” conference was held on July 28, 2016 in Culver City, CA. “8 Economic Advantages To Branding Your B2B Company” session presentation was delivered by Kevin J. Walker, Co-Founder and President of Boardwalk, Inc.
As part of SoCal BMA's 'The Leading Edge' executive signature series, "Market Research on a Budget: Leveraging Complementary Markets for Increased Sales Potential" presentation event was held on Tuesday, May 17th, at University of California Irvine | The Paul Merage School of Business.
Our speakers, Michelle Barley, former Director of Marketing at Parco Inc., manufacturer with one of the largest plants in the world making molded rubber seals, and Eileen Licitra, Director of Product Marketing, Performance Analytics at Iteris Inc., the global leader in applied informatics for transportation and agriculture, will provided insights on:
- Cost-effective strategies for conducting an in-house marketing research program
- Tools and resources for validating your assumptions as well as expectations of sales opportunities within complementary markets
- Techniques for identifying the right prospects to interview, and how to ask the questions that lead to the answers you need
- Navigating through potential next steps, reviewing examples and case studies to help you avoid costly market development mistakes
Attendees learn about better tools and strategies to effectively target segments within complementary markets resulting in increased sales potential—without breaking the bank.
As part of SoCal BMA's 'The Leading Edge' executive signature series, "Making Stronger Connections with Your Customers: The Importance of Emotional Marketing" presentation event was held on April 28, 2016 in Long Beach, California. Our speaker, Glenn Sagon, shared insights on increasing customer response and engagement, resulting in the stronger connections your company seeks with customers.
"The Truth About Mobile Marketing for B2B Companies" -- As part of SoCal BMA's 'The Leading Edge' executive signature series, Adobe's Head of Strategic Marketing for Mobile, Ray Pun, delivered this interactive presentation to our members and guests on November 19, 2015, at in San Diego.
Over the past 5 years, we have heard the call for “Mobile First”. But how does this apply to business-to-business companies, especially if the buyer is transacting through a salesperson? According to Forrester Research, 53% of B2B purchase decision makers use personal mobile devices to research new business-related products and services. In the B2B world, Mobile First is what's next.
Thinking about the buyer’s journey, it is clear that smartphone and tablet experiences are important influencers. Attendees to this event gained insights on why companies are shifting focus to Mobile First marketing, as well as the key points on the importance and opportunities of mobile marketing for B2B organizations.
Ray addressed the impact of mobile on your digital marketing strategies; trends among B2B companies investing in mobile experiences; key considerations for building an effective mobile marketing team; and the future "mobile only” buyer.
Product development innovation involves many critical steps. None of which are more important then understanding and communicating how those innovations will affect your customers.
"Taking Data-Driven Strategy Beyond Messaging: Bridging the gap between marketing and product development innovation"
Part of The Leading Edge executive signature event series, this presentation was delivered by Angelo Ponzi of Strategic Market Intelligence (SMI), October 28, 2015 in Ontario, California organized and hosted by SoCal BMA.
This presentation, delivered by Jacques Pavlenyi of IBM, was part of "The Consumerization of B2B Marketing" event held May 21, 2015 in La Jolla, organized and hosted by SoCal BMA.
The forces that are buffeting entire industries are buffeting the practice of marketing as well. The large influx of Millennial workers weaned on social media, smartphones and tablets powered by cloud delivered apps is having a profound effect on B2B purchase behaviors. Think of it not just as the consumerization of IT (as Gartner research calls it) but also the consumerization of B2B marketing.
Jacques Pavlenyi lead the discussion of these forces, and how:
- information consumption patterns of decision makers are shifting.
- non- traditional influencers wield more power
- the traditional funnel is being upended and compressed by the cloud, from Discover-Learn-Solve-Compare-Try-Buy-Adopt to simply Try-Learn-Upgrade.
- the application of Marketing technologies and analytics can make actionable sense of that seething mass of data.
This presentation, delivered by Liya Sharif of Qualcomm Technologies, was part of "The Consumerization of B2B Marketing" event held May 21, 2015 in La Jolla, organized and hosted by SoCal BMA.
We are living in an era where the lines of marketing are becoming blurrier and less defined. Channels are intersecting and cross-pollinating one with the other. Social media is blending our personal behavior with our professional one. When thinking of Qualcomm, you immediately think of it as a B2B brand. At the end of the day, Qualcomm's biggest customers have been OEM's. But when you properly understand what Qualcomm stands for, you then immediately realize that, one way or another, everyone gets impacted by it: Robotic, IOE, Connected home, wearable technology, automotive... Qualcomm is the essential accelerator of progress in mobile and, in today's world, everyone wants to get affected by progress.
Brands are focusing less and less on targeting just consumers or just businesses. As a result of this new media landscape, audiences have blended and brands are now adding the notion of replacing B2B or B2C with H2H (human-to-human). It's becoming less about who your brand is or the message it is trying to send. The key to success these days is to 'speak more human'. Liya Sharif shared insights on how this concept applies to Qualcomm in a very relevant way.
If your company provides complex technical solutions with million-dollar price tags, then you know the struggle all too well: the long, expensive sales cycles and rapid commoditization.
Capabilities vs Value: Simplifying Your Technology's Messaging
As part of SoCal BMA's "The Leading Edge" executive signature series, this presentation was delivered by Carla Fitzgerald, Chief Marketing Officer, Smith Micro Software on February 18, 2015.
Unfortunately, in the fast and ever-changing tech industry, the innovations we are so proud of are fleeting, and can actually become a deficit for your messaging. Too much focus on advanced technology can cause us to miss the mark and alienate buyers -- like trying to sell “microwaves to cavemen.” We have been conditioned to provide every sort of competitive matrix and standards compliance checklist, only to further drive prospects into a state of analysis paralysis. And then we wonder why it’s taking so long for the customer to make a decision!
As business leaders in tech, we all run the risk of falling into the black hole of technology jargon, placing too much emphasis on architectures and feature sets -- and not enough on what buyers really care about: Value. Ask yourself:
- Does your organization spend hundreds of man-hours on RFIs/RFPs and technical presentations only to learn that your prospect chose an “inferior” competitor?
- How often is your sales team directed to “sell high” -- only to get pushed down by prospects to their technical evaluators?
- Are your website, marketing collateral and presentations focused on what your product does, instead of why it matters?
In her presentation Carla Fitzgerald addressed:
- The perils of getting caught up in the feature-comparison game
- Simple ways to determine if your messaging is overly complex
- The importance of “value” as the driver of both internal and external communications
It’s easy to fall into the technical jargon trap, and critical to avoid it if you want to gain trust and “buy in” from your customers and prospects. Whether you are responsible for message development as a marketing exec, or message delivery as a sales or business executive, this event is for you.
Visit http://www.SoCalBMA.org/Events to view our Events Calendar.
Over 5,000 executives were recently asked in Winning with Customers session polls this important question: Do your customers make more money doing business with you? An alarming 2% of these executives could answer YES to the question.
As a C-Suite executive, answering YES to the question above is the first critical step to improve your company’s value proposition and help you WIN with you customers.
"How to Win With Your Customers: Become the Go-To Organization in Your Industry"
This presentation by D. Keith Pigues, Past Chairman of BMA National Board of Directors, co-author of “Winning With Customers: A B2B Playbook", and Partner at Keen Strategy, was delivered at SoCal BMA’s 2nd Annual Regional Conference: The Integrated Leadership Summit — held January 21, 2015, in Long Beach, CA. The event, organized and hosted by Business Marketing Association, Southern California Chapter, was part of the third annual BMA Global B2B Regional Conference Series, and SoCal Chapter’s ‘The Leading Edge' executive signature series. http://www.SoCalBMA.org/Events
Can you predict the future? No, but you can identify a strategy robust for the future.
"Thinking Less Tactically: Setting A Strategy for An Uncertain Future"
Allen Weiss, Ph.D., CEO/Founder of MarketingProfs, and Marketing Professor at USC Marshall School of Business, delivered this presentation as Speciall Guest Speaker at SoCal BMA’s 2nd Annual Regional Conference: The Integrated Leadership Summit — held January 21, 2015, in Long Beach, CA. The event, organized and hosted by Business Marketing Association, Southern California Chapter, was part of the third annual BMA Global B2B Regional Conference Series, and SoCal Chapter’s ‘The Leading Edge' executive signature series. http://www.SoCalBMA.org/Events
Is your company culture setup to effectively support your business goals? Assuring the scalability and sustainability to your business strategy is the foundation to a winning plan.
"A Leadership Imperative for Growth: Aligning Brand & Culture to Strategy"
This presentation, by Steve Patti of StevePattiCMO, and Ryan Rieches of BrandingBusiness (formerly RiechesBaird), was delivered at SoCal BMA’s 2nd Annual Regional Conference: The Integrated Leadership Summit, held January 21, 2015, in Long Beach, CA. The event, organized and hosted by Business Marketing Association, Southern California Chapter, was part of the third annual BMA Global B2B Regional Conference Series, and SoCal Chapter’s ‘The Leading Edge' executive signature series. http://www.SoCalBMA.org/Events
More from Business Marketing Association (SoCal BMA) (20)
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
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Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Imagine if you found out there was a “buy” button located in the mind of your customer and you knew exactly how to push it?
Imagine if you knew exactly what visuals to show and what words to say to have them respond the way you wanted.
Would you like to have those super powers? {pause} Good!
The discipline I’m going to share with you is called NeuroMarketing, it’s a field of study on how the brain functions and truly is the science marketing. As a formal field of science, Neuromarketing is only about a decade new, although brain research of course has been studied for a long time.
If you apply even some of the concepts I share with you, you will be a better marketer, a better content creator, a better presenter, and a better communicator.
Ironically, according to wikipedia the person considered the father of neuromarketing is Dr. David Lewis. I’m not him, but I do share his passion for people, technology, and marketing. Thank you ______ for having me here and I’m thrilled to share my expertise with you all. I have no doubt it will help you with your personal and professional success.
Let’s get started teaching you how to trigger this buy button.
So how can we apply these new insights to marketing and sales. Well, in short, we should communicate in ways that stimulates the reptilian brain to make decisions and that is what I’m going to teach you.
The New brain on the outside, that is our rational brain. It doesn’t make the decision, rather it’s an information processor and influences decisions.
The middle brain is our emotional brain, it too helps influence decisions by determining how we feel about something.
Both areas play a role in influencing decisions, but the nueroscientists use FMRI’s and brain analyzers to detect that it’s the reptilian brain area where all decisions are made. That’s right folks, all this evolutionary development and we still act like snakes. Okay, that’s an exaggeration. We think, we feel, but we decide still in the same area.
Neuromarketing teaches us how to trigger this portion of the brain and push the buy button of the person you’re communicating with.
Explain what the image is by describing how the different areas of the brain light up. How we can measure engagement and emotional engagement.
You’ll see how the reptilian brain loves humans, animals, babies. We don’t have an emotional attachment to cars.
Now lets put your thinking brain and reptilian brain in conflict. This is really fun. It’s going to feel like trying to pat your head and rub your tummy at the same time.
I am going to show you some colored words. I want you all as a group in unison say the color of each word you see.
Ready, go….{click}
Impressive, you guys are really good at staying in unison. Oh, you think that was the exercise? That was just a practice run.
Now lets start again. Ready, go. {click}
You see, the reptilian brain which can detect color almost instantly is out of sync with the neocortex that is reading the words which was helpful in the practice run but is having a negative impact in the second run. What people read and see should be aligned to your message to have the most impact.
First thing is, I didn’t use any visuals when I told you the list, so I denied the visual stimuli and as a result, your memory was effected. Had I shown you pictures along with each word I said, research shows us that you would have remembered 6 or more on average. Imagery is key in your content to stimulate the reptilian brain, the buy button.
This exercise also taught us about the Beginning and End stimuli. The brain would basically run out of storage if it tried to remember everything in life, so our reptilian brain drops the stuff in the middle and only stores the beginning and end of your messaging. By tomorrow, won’t remember more than 1 item likely as those words are no longer relevant. You will remember this exercise. Think of the movie saving private ryan. Did you like it? You probably recall the beginning and end, but much of the middle scenes you don’t recall as fast as the beginning and end. The take away here is less is more, and whether you’re giving a demo, or presentation, the beginning and end and the visuals you use matter most. Make that content count.
Your marketing and sales claims must be tangible. We’ve all experienced that over the top marketing claim that we simply don’t believe. Story telling, metrics, and real-world examples (like I am using) help us believe the claims to be tangible
Contrast is another key stimuli. The customer must see what life is like with and without your product. The more costly the product, the more the prospect must envision a much better future. When will people buy your product, when they can clearly envision a better world for them and their team. And a better world than using your competitors product or nothing at all.
The Me and Emotional stimuli trigger when messaging is about them and ignites emotions. Politicians are masters at this, and your stories, demos, pitches, and content must ignite emotions in your client and trigger the self-centered ME stimuli. You want to know a simple way to do that better, you should use the word you. There I just did it. You listened that sentence more than the previous 3.
These are the four steps needed to earn the clients the business.
You must know how to diagnose their pain so you direct your content at the pain
You must communicate your value wedge to stand out as the green apple in an orchard of red apples
You must know how to demonstrate the gains they will have with your solution
And you must use content that triggers the stimuli of the reptilian brain.
Lets take a look at a very effective B2C home page.
How is this for neuromarketing. It’s the home page of the hair club. What don’t you see. Any products at all. No ointments, no tools, no procedures. No features, no how.
What do you see?
Reptillian Brain Triggers
Contrast (his head before and after)
Self Centric and Emotional triggers (lot’s of you words, and a question that ignites emotion). Are [you]noticing hair loss?
Emotion (he is smiling and so will you). A cure is one step away
Short, effective copy – less is more
And a clear call to action that will bring them one step closer to a changed, better life
Do your slides, demos, pitches, websites, landing pages, collateral, videos, etc trigger the six stimuli of the reptillian brain like this one page does?
Talk about aligning a visual to a message. There is ZERO interpretation needed here. Always first is the message and the visual nails it. Total parity. Are the images you use in line with your value wedge?
Here is a great example of emotional, pain centric message.
Who doesn’t feel like they are downing in email. Wouldn’t it be great to have your email prioritized for you.
Don’t you want to be happy like Amy here whose life was changed. She loves it so much she got it for her whole team. And they LOVE it. Who said emotion doesn’t belong in business. Fire them.
Using automated programs to target a prospect segment and deliver to them engaging content that both educates and guides them along their buying process.
Every successful nurture address the questions above. Once requirements have been gathered, a nurture brief is helpful to translate the requirements into an action plan for development.
Four separate nurture programs, per segment, with specific objectives mapped to Concur’s prospects buying process