As more brands focus on digital marketing and Direct-to-Consumer strategies, experimentation can help them efficiently increase consumer engagement. At Clorox, a data-driven experimentation strategy helps them leverage insights across multiple brands.
Watch the on-demand webinar to learn:
- How Clorox gathers insights from omnichannel experimentation to turn visitors into consumers
- Clorox’s experimentation strategy including how an experiment to remove price friction helped their conversion rate optimization
- The process behind creating “Ways of Working” for experimentation programs across Clorox’s Direct-to-Consumer (DTC) brands
How to Use Quant and Qual Feedback to Rapidly Improve Your ProductOptimizely
Join Dan Olsen, product management expert, as he shares how to use both quant and qual feedback techniques to quickly improve your product.
In this webinar, product management expert Dan Olsen will share advice on:
- Why your product team should use quant and qual feedback techniques to improve your product quickly
- How the Lean Product Process can help improve your product development
- What factors to consider when establishing your MVP
- Hear real-world examples and case studies, not just hypothetical scenarios
The Wall Street Journal - Optimizing MembershipOptimizely
For the past three years, The Wall Street Journal has used experimentation to help create their membership experience. Starting with acquisition and expanding to engagement, product, and retention testing, WSJ has built a data-driven culture that leverages these experiments to deliver a premium experience that grows their base and keeps members coming back for more.
In this webinar, Olivia Simon from The Wall Street Journal’s optimization team shares how WSJ created their robust and successful testing program.
You’ll learn:
How to think about testing in a membership ecosystem
How WSJ prioritizes tests and earns stakeholder buy-in
About WSJ’s emphasis on testing throughout the customer acquisition funnel
How WSJ expanded their testing funnel beyond acquisition, and the key testing moments they target for consumer engagement and retention
Outperform Webinar Series: How to Capture Your Customers at the Top of the Fu...Optimizely
How to Capture Your Customers at the Top of the Funnel
Website metrics, like purchases and form submissions, are top of mind for marketers—but how can you impact those key metrics if users leave as soon as they land on your website?
Join Optimizely’s lead strategy consultant, Alek Toumert, to learn how to engage visitors the moment they arrive at your site through experimentation.
uShip - Building a Culture Rooted in ExperimentationOptimizely
uShip is an online marketplace that matches consumer and business shippers with transporters. Over the past year plus, they have been working to build their experimentation program, both from a product and marketing perspective.
Through this focused program investment, uShip has increased their experiment velocity by over 450%, and has multiple product teams testing and using staged feature rollouts. All of this has minimized risk to product rollouts while ensuring customer adoption. It hasn’t always been easy, but they know that doubling down on experimentation is integral to their success.
In this webinar, Jamy Squillace & Brooks Lyford from uShip will share how they started an experimentation program from scratch, gained stakeholder buy-in, and are building a culture of experimentation, focused on testing everywhere.
Join us and learn:
How to build an experimentation program from the ground up
Best practices to balance product and client-side experimentation, leveraging Optimizely’s full platform
How to socialize experimentation throughout the organization and begin creating a culture of experimentation
With Nicole Forsgren, VP of Strategy and Research at GitHub
Now more than ever, technology matters. Long before COVID-19 made remote work the norm, digital products were driving value and disruption for organizations. But delivering software safely remained a debate: For years, we thought slow meant more stable code and releases… even though we kept seeing fire drills and suffering through weeks-long releases.
The best, most innovative organizations have realized that it's possible to release code -- in ways that are safer, more stable, and more reliable while providing insights into what users value and need. Nicole Forsgren, author of "Accelerate" and leading software development and DevOps researcher will share insights on what teams can do to improve their software delivery as well as stories from organizations that have seen the benefits of these practices.
Learn the real best practices and pitfalls of experimentation based on scientific research and insights. Hazjier is co-author of three studies on experimentation with Harvard Business School and his work is covered in the book Experimentation Works. This talk will dive into the best practices of experiment design, the role of hierarchy in experimentation teams, and the value of experimentation.
A strong hypothesis is the heart of data-driven product discovery & development. It helps you turn data and insights about your users’ behavior into focused proposals that you’ll take action on.
Check out this very exclusive presentation from Jason G'Sell – Lead Training Consultant – and get a framework to help you and your team form strong experiment hypotheses and come up with the right products and features for your customers.
You’ll learn:
- How and when to introduce experimentation into your product development process
- Identifying the differences between Optimization & Discovery
- Building successful experiments in your product development lifecycle
Making Your Hypothesis Work Harder to Inform Future Product StrategyOptimizely
At Treatwell, each experiment goes beyond improving a single business metric. Experimentation works to evolve their product while enriching customer insights in order to deliver the best digital experience to their users. Join Laura Howard, Lead Product Manager, and Dennis Meisner, Senior Product Analyst, to learn their secret to making their hypothesis work harder and how getting their hypothesis right has improved Treatwell’s funnel progression and order health, as well as helped them make critical decisions on their product experience.
How to Use Quant and Qual Feedback to Rapidly Improve Your ProductOptimizely
Join Dan Olsen, product management expert, as he shares how to use both quant and qual feedback techniques to quickly improve your product.
In this webinar, product management expert Dan Olsen will share advice on:
- Why your product team should use quant and qual feedback techniques to improve your product quickly
- How the Lean Product Process can help improve your product development
- What factors to consider when establishing your MVP
- Hear real-world examples and case studies, not just hypothetical scenarios
The Wall Street Journal - Optimizing MembershipOptimizely
For the past three years, The Wall Street Journal has used experimentation to help create their membership experience. Starting with acquisition and expanding to engagement, product, and retention testing, WSJ has built a data-driven culture that leverages these experiments to deliver a premium experience that grows their base and keeps members coming back for more.
In this webinar, Olivia Simon from The Wall Street Journal’s optimization team shares how WSJ created their robust and successful testing program.
You’ll learn:
How to think about testing in a membership ecosystem
How WSJ prioritizes tests and earns stakeholder buy-in
About WSJ’s emphasis on testing throughout the customer acquisition funnel
How WSJ expanded their testing funnel beyond acquisition, and the key testing moments they target for consumer engagement and retention
Outperform Webinar Series: How to Capture Your Customers at the Top of the Fu...Optimizely
How to Capture Your Customers at the Top of the Funnel
Website metrics, like purchases and form submissions, are top of mind for marketers—but how can you impact those key metrics if users leave as soon as they land on your website?
Join Optimizely’s lead strategy consultant, Alek Toumert, to learn how to engage visitors the moment they arrive at your site through experimentation.
uShip - Building a Culture Rooted in ExperimentationOptimizely
uShip is an online marketplace that matches consumer and business shippers with transporters. Over the past year plus, they have been working to build their experimentation program, both from a product and marketing perspective.
Through this focused program investment, uShip has increased their experiment velocity by over 450%, and has multiple product teams testing and using staged feature rollouts. All of this has minimized risk to product rollouts while ensuring customer adoption. It hasn’t always been easy, but they know that doubling down on experimentation is integral to their success.
In this webinar, Jamy Squillace & Brooks Lyford from uShip will share how they started an experimentation program from scratch, gained stakeholder buy-in, and are building a culture of experimentation, focused on testing everywhere.
Join us and learn:
How to build an experimentation program from the ground up
Best practices to balance product and client-side experimentation, leveraging Optimizely’s full platform
How to socialize experimentation throughout the organization and begin creating a culture of experimentation
With Nicole Forsgren, VP of Strategy and Research at GitHub
Now more than ever, technology matters. Long before COVID-19 made remote work the norm, digital products were driving value and disruption for organizations. But delivering software safely remained a debate: For years, we thought slow meant more stable code and releases… even though we kept seeing fire drills and suffering through weeks-long releases.
The best, most innovative organizations have realized that it's possible to release code -- in ways that are safer, more stable, and more reliable while providing insights into what users value and need. Nicole Forsgren, author of "Accelerate" and leading software development and DevOps researcher will share insights on what teams can do to improve their software delivery as well as stories from organizations that have seen the benefits of these practices.
Learn the real best practices and pitfalls of experimentation based on scientific research and insights. Hazjier is co-author of three studies on experimentation with Harvard Business School and his work is covered in the book Experimentation Works. This talk will dive into the best practices of experiment design, the role of hierarchy in experimentation teams, and the value of experimentation.
A strong hypothesis is the heart of data-driven product discovery & development. It helps you turn data and insights about your users’ behavior into focused proposals that you’ll take action on.
Check out this very exclusive presentation from Jason G'Sell – Lead Training Consultant – and get a framework to help you and your team form strong experiment hypotheses and come up with the right products and features for your customers.
You’ll learn:
- How and when to introduce experimentation into your product development process
- Identifying the differences between Optimization & Discovery
- Building successful experiments in your product development lifecycle
Making Your Hypothesis Work Harder to Inform Future Product StrategyOptimizely
At Treatwell, each experiment goes beyond improving a single business metric. Experimentation works to evolve their product while enriching customer insights in order to deliver the best digital experience to their users. Join Laura Howard, Lead Product Manager, and Dennis Meisner, Senior Product Analyst, to learn their secret to making their hypothesis work harder and how getting their hypothesis right has improved Treatwell’s funnel progression and order health, as well as helped them make critical decisions on their product experience.
Zillow + Optimizely: Building the Bridge to $20 Billion RevenueOptimizely
Join Jason Tabert, Senior CRO Marketing Specialist, and learn how Zillow is using Optimizely’s experimentation, personalization and integrations to help grow their revenue to $20 billion by helping their customers cross the real estate chasm from despair to delight.
Take Your Experimentation Program to the Next LevelOptimizely
Are you already running experiments at scale and think there is nothing left to learn? Well, first of all congratulations. And second, think again.
Because when it comes to the number of experiments you run, more is always more. Join this webinar to find out why there are no limits to experimentation – and how you can keep on making tangible progress.
This webinar will show you:
- How to embed ownership of experimentation into each and every team
- How to keep the experimentation engine running with fresh and creative testing ideas
- How to embed a winning experimentation culture across the entire business
Experimentation Excellence Webinar Series: Time to scale upOptimizely
Good to great: Time to scale up
If you have already started to transform your digital customer experiences. Now is the time to move on from A/B testing and start experimenting efficiently and at real scale, maximizing ROI. Do you know the ideal number of experiments for this stage of your journey? Answer: 111 per year.
If you’re ready to up your experimentation game, you’re in the right place. This webinar will help you plan an effective experimentation pipeline to dial up the number of experiments you run - based on overall business objectives and ROI.
What you'll learn:
- How to scale the number, depth and quality of experiments
- Why you need to shed legacy technology – and how to build your own technology stack.
- How to build a culture of experimentation that drives buy-in across the board.
How to Reduce Customer Acquisition Costs and Optimize Advertising SpendOptimizely
Discover how you can optimize your advertising spend, boost your ROI, and reduce your CAC with Optimizely’s senior strategy consultant, Brad Yee.
What you will learn:
- How to run effective landing page campaigns that boost the ROI of your digital programs
- Best practices for unlocking the power of symmetric messaging to acquire more leads at no cost
- What strategies we’ve seen to be successful at reducing CAC and sales support costs
Testing Across the Enterprise: How Cox Automotive Scales Experimentation to M...Optimizely
In today’s digital economy, consumers expect to buy everything online, even a purchase as significant as a car. Cox Automotive, parent company to brands including Autotrader and Kelley Blue Book, has more than 40,000 auto dealer clients across five continents, and is enabling them to keep up with consumer behavior and insights by implementing an enterprise wide experimentation program. Cox is bridging the gap between consumers, manufacturers, dealers, and lenders at every stage of the automotive experience.
In this session, you’ll hear how this multi-brand, international, matrixed organization has built an enterprise experimentation program that is flexible enough to adapt to various business models and modern-day demands for speed while maintaining testing best practices, r
Evolving Experimentation from CRO to Product DevelopmentOptimizely
An obsession with data, efficiency, and delivering incredible customer experiences are just a few things that the CNN Consumer Science and Software Engineering teams have in common. Simple A/B testing practices evolved into a culture of experimentation, sparking new development practices across the organization. Learn how they drive results across their entire platform from websites to mobile apps.
Mailchimp: Scaling Experimentation Across TeamsOptimizely
Mailchimp, an all-in-one marketing platform for small businesses, has built innovative, beautiful products that empower those businesses to scale. No longer just an email marketing tool--the shiny, new marketing platform’s mission is to empower the underdog to connect with their audiences and create the customer loyalty that’s needed to grow.
In this webinar, Anne Reints, Senior Manager, Growth Analytics & Experimentation at Mailchimp, will discuss how Mailchimp is continuing to build a culture of experimentation and has leveraged testing across both their product and marketing teams.
Join this webinar and learn:
The history of growth and experimentation at Mailchimp
How Mailchimp grew their experimentation program by 6,000%+ in 12 months, going from just 1 experiment to over 60
About the launch of their internal Experimentation Resource Group
How they created a data-driven decision-making framework across the company
Triple Your Experiment Velocity by Integrating Optimizely with Your Data Ware...Optimizely
Harnessing the power of data and experimentation is central to Updater’s goal of revolutionizing the moving industry. However, while scaling their experimentation program, the team at Updater had to overcome the challenge that many of their conversions happen offline or on third-party sites and therefore couldn't be used in testing. During this session, you’ll learn how Updater fixed this blind spot in their funnels, tripled experiment velocity, and discovered deep user insights by integrating their experimentation platform and data warehouse.
Intuit - How to Scale Your Experimentation ProgramOptimizely
Here’s the playbook Intuit uses to increase its experimentation velocity — even when they face traffic limitations.
Mike Loveridge is not new to running experimentation teams. Before Intuit, he built out programs at Ancestry.com, GE, Humana, and CheapOair. He's an expert at making experimentation work at high velocity, even in traffic-challenged situations.
In this webinar, Mike Loveridge shared his best practices for making CRO work at high velocity, key lessons from scaling multiple teams, and why he's bullish on the future of "test and learn".
[Webinar] Innovate Faster by Adopting The Modern Growth StackOptimizely
Adopting a growth mindset requires that product teams become experts in their customers’ behavior. But often legacy technologies simply count clicks and users, and fail to provide insights that product teams need to accelerate growth.
Attend this webinar and learn how the modern growth stack can help you:
-Overcome obstacles that often prevent enterprises from moving quickly
-Use experimentation and product analytics to reduce uncertainty and increase data-driven decisions
-Design a Modern Growth Stack built from best of breed solutions to accelerate product innovation
This webinar is part of our Change the Game series.
How We Do It: Proven Website Personalization StrategiesOptimizely
Join us to learn the strategy behind Optimizely’s own personalization and experimentation program. You’ll leave with insights and tactical examples you can implement right away.
In this webinar you’ll learn:
- Why it’s important to incorporate experimentation into your personalization program to avoid common personalization pitfalls
- What metrics you should track to prove funnel impact and website engagement
- How to build a simple yet effective technology stack to bring your personalization strategy to life
From iOS to TiVo: In-app Digital Experience TestingOptimizely
Experimentation doesn’t end with the desktop experience. You can experiment everywhere — across all of your digital touchpoints, to drive acquisition, engagement and retention on every channel. In this session you’ll hear how two iconic brands, Fox Networks and Nike, have leveraged multiple channels to build their experimentation programs.
At Fox, experimentation involves testing every new feature on their iOS, TiVo and FireTV applications. For Nike, they want to democratize testing across the entire company. Today, they are empowering PMs, engineers, and marketers across the SNKRS and Training Apps, as well as the core Nike.com experience. Join this session to learn how these retail and media leaders have focused their efforts at pleasing their customers wherever they are.
Content Targeting and Personalization: Improving Engagement at the Account LevelG3 Communications
"With buyer engagements shifting online, B2B marketers need to deliver digital experiences that resonate with TARGET businesses, differentiate themselves from their competitors, and accelerate the sales cycle. Web analytics, targeting tools and content systems are now adapting to this new B2B buyer, as companies are learning how to engage and connect content to target audiences in order to nurture and accelerate leads to sales. Hear how Adobe has embarked on a journey to connect data from analytics, testing tools and visitor identification technologies to understand their targets, personalize their web experiences and better serve content to the accounts that are not only most likely to convert, but also most likely to buy.
Top tactics for identifying, engaging and converting visitors from your most important web segments Identify the top conversion metrics to pay attention to and optimize against Learn how to engage visitors—and keep them engaged—utilizing personalization technology"
An Experimentation Framework: How to Position for Triple Digit GrowthOptimizely
You’ve done the button color A/B test, you’ve optimized your landing pages for better conversion. What next? At B2B organizations large and small, there is still tremendous potential for experimentation to drive innovation and growth. Learn how Brion’s growth team enables rapid iteration across a variety of different domains, teams, and organizations within Cisco. With an organization of 70,000 employees and many distributed divisions, enabling experimentation can be a complex initiative. Learn the framework for upleveling from random testing to
explicit strategy to position your org for triple digit growth.
To go from one-off testing to building an experimentation program, you need new tools to help you manage ideas, coordinate across teams, and share knowledge across your organization.
We built Optimizely Program Management to help companies increase the scale and velocity of their experimentation programs so that they can iterate and innovate faster than ever before.
Attend this webinar to learn how to:
-Effectively scale your experimentation with Program Management
-Collaborate more effectively across multiple teams and stakeholders
-Report on your experimentation program holistically and uncover new insights
UX Analytics and Experimentation for eCommerce GrowthVWO
The primary challenge for eCommerce businesses is to get people on their website. The next challenge is to get them to purchase products. Digital marketers work tirelessly to understand the entire customer journey from discovery to purchase and find ways to influence customer intent.
If the website does not offer a great experience to users (from the beginning), these efforts will not translate into a commensurate growth in revenue.
In this session, Narayan Keshavan from Dell Technologies will focus on the importance of UX Analytics and Experimentation as key enablers for eCommerce revenue growth. Based on his experience in this area, he will outline some key principles that are necessary to effectively leverage experimentation to offer a superior experience to users and enhance the business KPIs. He will also use specific A/B tests to articulate the significance of these principles.
Program Management 101: Best Practices from Optimizely-on-OptimizelyOptimizely
What does it take to run a best-in-class experimentation program? What sets these programs apart isn’t some kind of magic formula; instead, they invested in making experimentation a core practice across the business with a dedicated team in place, best-in-class technology and a practice of evangelizing their impact on the business.
Learn from Optimizely’s own Experimentation Program Manager, Becca Bruggman, and the Product Manager of Optimizely Program Management, Kris McKee, on exactly how they took our own internal Product experimentation program from ad-hoc to a robust Center of Excellence. They will take you through the lifecycle of an idea: from concept, to experiment, results, and then ultimately iterating to the next experiment — all in just 30 minutes!
How FOX Tests Everything from Mobile, Web, to Living Room DevicesOptimizely
In this webinar, Sara Miller and Paul Tongyoo will discuss how FOX Corporation tests and observes outcomes before implementing, while building a culture of experimentation.
- How FOX tests experiences that optimize conversion rates of subscription services, engagement and retention.
- FOX’s ongoing journey to find the right level of process for their Center of Excellence.
- How FOX product and marketing teams work together using Optimizely to run experiments side by side.
Optimize your web & mobile sites with Analytics & A/B TestingOptimizely
These are the slides of our Optimizely Connect webinar with AT Internet webinar from April 7, 2016.
In the first ever optimization benchmark report (2015), analytics was named as the #1 source to generate ideas for website optimization. We will show you how to use analytics to discover the weak spots on your website, how this analysis helps generate more impactful ideas for A/B Tests and how the seamless integration of Optimizely and AT Internet makes it really easy to track the effect of testing on all your important company KPIs.
In this webinar, we will show you:
- Fundamentals: Analysis - Insights - Hypothesis Generation
- How to use analytics to discover the weak spots on your website
- How to integrate AT Internet and Optimizely in a few clicks and make more of your data
- Media & Retailers: How to improve web performance thanks to analytics & testing
Test out Optimizely yourself: https://www.optimizely.com
For more information about AT Internet, please visit:
http://www.atinternet.com
How does your company innovate? How do you, as a product professional, create sustainable growth? Do your product and feature releases achieve the desired results?
If you struggled to answer any of those questions, join Dave Martin, product management expert and Founder at Right to Left, as he dives into the product growth engine. In this talk, he will explore how human bias repeatedly hinders product success and causes teams to miss out on their potential - and how to overcome that bias to optimize your organization's product and growth.
Zillow + Optimizely: Building the Bridge to $20 Billion RevenueOptimizely
Join Jason Tabert, Senior CRO Marketing Specialist, and learn how Zillow is using Optimizely’s experimentation, personalization and integrations to help grow their revenue to $20 billion by helping their customers cross the real estate chasm from despair to delight.
Take Your Experimentation Program to the Next LevelOptimizely
Are you already running experiments at scale and think there is nothing left to learn? Well, first of all congratulations. And second, think again.
Because when it comes to the number of experiments you run, more is always more. Join this webinar to find out why there are no limits to experimentation – and how you can keep on making tangible progress.
This webinar will show you:
- How to embed ownership of experimentation into each and every team
- How to keep the experimentation engine running with fresh and creative testing ideas
- How to embed a winning experimentation culture across the entire business
Experimentation Excellence Webinar Series: Time to scale upOptimizely
Good to great: Time to scale up
If you have already started to transform your digital customer experiences. Now is the time to move on from A/B testing and start experimenting efficiently and at real scale, maximizing ROI. Do you know the ideal number of experiments for this stage of your journey? Answer: 111 per year.
If you’re ready to up your experimentation game, you’re in the right place. This webinar will help you plan an effective experimentation pipeline to dial up the number of experiments you run - based on overall business objectives and ROI.
What you'll learn:
- How to scale the number, depth and quality of experiments
- Why you need to shed legacy technology – and how to build your own technology stack.
- How to build a culture of experimentation that drives buy-in across the board.
How to Reduce Customer Acquisition Costs and Optimize Advertising SpendOptimizely
Discover how you can optimize your advertising spend, boost your ROI, and reduce your CAC with Optimizely’s senior strategy consultant, Brad Yee.
What you will learn:
- How to run effective landing page campaigns that boost the ROI of your digital programs
- Best practices for unlocking the power of symmetric messaging to acquire more leads at no cost
- What strategies we’ve seen to be successful at reducing CAC and sales support costs
Testing Across the Enterprise: How Cox Automotive Scales Experimentation to M...Optimizely
In today’s digital economy, consumers expect to buy everything online, even a purchase as significant as a car. Cox Automotive, parent company to brands including Autotrader and Kelley Blue Book, has more than 40,000 auto dealer clients across five continents, and is enabling them to keep up with consumer behavior and insights by implementing an enterprise wide experimentation program. Cox is bridging the gap between consumers, manufacturers, dealers, and lenders at every stage of the automotive experience.
In this session, you’ll hear how this multi-brand, international, matrixed organization has built an enterprise experimentation program that is flexible enough to adapt to various business models and modern-day demands for speed while maintaining testing best practices, r
Evolving Experimentation from CRO to Product DevelopmentOptimizely
An obsession with data, efficiency, and delivering incredible customer experiences are just a few things that the CNN Consumer Science and Software Engineering teams have in common. Simple A/B testing practices evolved into a culture of experimentation, sparking new development practices across the organization. Learn how they drive results across their entire platform from websites to mobile apps.
Mailchimp: Scaling Experimentation Across TeamsOptimizely
Mailchimp, an all-in-one marketing platform for small businesses, has built innovative, beautiful products that empower those businesses to scale. No longer just an email marketing tool--the shiny, new marketing platform’s mission is to empower the underdog to connect with their audiences and create the customer loyalty that’s needed to grow.
In this webinar, Anne Reints, Senior Manager, Growth Analytics & Experimentation at Mailchimp, will discuss how Mailchimp is continuing to build a culture of experimentation and has leveraged testing across both their product and marketing teams.
Join this webinar and learn:
The history of growth and experimentation at Mailchimp
How Mailchimp grew their experimentation program by 6,000%+ in 12 months, going from just 1 experiment to over 60
About the launch of their internal Experimentation Resource Group
How they created a data-driven decision-making framework across the company
Triple Your Experiment Velocity by Integrating Optimizely with Your Data Ware...Optimizely
Harnessing the power of data and experimentation is central to Updater’s goal of revolutionizing the moving industry. However, while scaling their experimentation program, the team at Updater had to overcome the challenge that many of their conversions happen offline or on third-party sites and therefore couldn't be used in testing. During this session, you’ll learn how Updater fixed this blind spot in their funnels, tripled experiment velocity, and discovered deep user insights by integrating their experimentation platform and data warehouse.
Intuit - How to Scale Your Experimentation ProgramOptimizely
Here’s the playbook Intuit uses to increase its experimentation velocity — even when they face traffic limitations.
Mike Loveridge is not new to running experimentation teams. Before Intuit, he built out programs at Ancestry.com, GE, Humana, and CheapOair. He's an expert at making experimentation work at high velocity, even in traffic-challenged situations.
In this webinar, Mike Loveridge shared his best practices for making CRO work at high velocity, key lessons from scaling multiple teams, and why he's bullish on the future of "test and learn".
[Webinar] Innovate Faster by Adopting The Modern Growth StackOptimizely
Adopting a growth mindset requires that product teams become experts in their customers’ behavior. But often legacy technologies simply count clicks and users, and fail to provide insights that product teams need to accelerate growth.
Attend this webinar and learn how the modern growth stack can help you:
-Overcome obstacles that often prevent enterprises from moving quickly
-Use experimentation and product analytics to reduce uncertainty and increase data-driven decisions
-Design a Modern Growth Stack built from best of breed solutions to accelerate product innovation
This webinar is part of our Change the Game series.
How We Do It: Proven Website Personalization StrategiesOptimizely
Join us to learn the strategy behind Optimizely’s own personalization and experimentation program. You’ll leave with insights and tactical examples you can implement right away.
In this webinar you’ll learn:
- Why it’s important to incorporate experimentation into your personalization program to avoid common personalization pitfalls
- What metrics you should track to prove funnel impact and website engagement
- How to build a simple yet effective technology stack to bring your personalization strategy to life
From iOS to TiVo: In-app Digital Experience TestingOptimizely
Experimentation doesn’t end with the desktop experience. You can experiment everywhere — across all of your digital touchpoints, to drive acquisition, engagement and retention on every channel. In this session you’ll hear how two iconic brands, Fox Networks and Nike, have leveraged multiple channels to build their experimentation programs.
At Fox, experimentation involves testing every new feature on their iOS, TiVo and FireTV applications. For Nike, they want to democratize testing across the entire company. Today, they are empowering PMs, engineers, and marketers across the SNKRS and Training Apps, as well as the core Nike.com experience. Join this session to learn how these retail and media leaders have focused their efforts at pleasing their customers wherever they are.
Content Targeting and Personalization: Improving Engagement at the Account LevelG3 Communications
"With buyer engagements shifting online, B2B marketers need to deliver digital experiences that resonate with TARGET businesses, differentiate themselves from their competitors, and accelerate the sales cycle. Web analytics, targeting tools and content systems are now adapting to this new B2B buyer, as companies are learning how to engage and connect content to target audiences in order to nurture and accelerate leads to sales. Hear how Adobe has embarked on a journey to connect data from analytics, testing tools and visitor identification technologies to understand their targets, personalize their web experiences and better serve content to the accounts that are not only most likely to convert, but also most likely to buy.
Top tactics for identifying, engaging and converting visitors from your most important web segments Identify the top conversion metrics to pay attention to and optimize against Learn how to engage visitors—and keep them engaged—utilizing personalization technology"
An Experimentation Framework: How to Position for Triple Digit GrowthOptimizely
You’ve done the button color A/B test, you’ve optimized your landing pages for better conversion. What next? At B2B organizations large and small, there is still tremendous potential for experimentation to drive innovation and growth. Learn how Brion’s growth team enables rapid iteration across a variety of different domains, teams, and organizations within Cisco. With an organization of 70,000 employees and many distributed divisions, enabling experimentation can be a complex initiative. Learn the framework for upleveling from random testing to
explicit strategy to position your org for triple digit growth.
To go from one-off testing to building an experimentation program, you need new tools to help you manage ideas, coordinate across teams, and share knowledge across your organization.
We built Optimizely Program Management to help companies increase the scale and velocity of their experimentation programs so that they can iterate and innovate faster than ever before.
Attend this webinar to learn how to:
-Effectively scale your experimentation with Program Management
-Collaborate more effectively across multiple teams and stakeholders
-Report on your experimentation program holistically and uncover new insights
UX Analytics and Experimentation for eCommerce GrowthVWO
The primary challenge for eCommerce businesses is to get people on their website. The next challenge is to get them to purchase products. Digital marketers work tirelessly to understand the entire customer journey from discovery to purchase and find ways to influence customer intent.
If the website does not offer a great experience to users (from the beginning), these efforts will not translate into a commensurate growth in revenue.
In this session, Narayan Keshavan from Dell Technologies will focus on the importance of UX Analytics and Experimentation as key enablers for eCommerce revenue growth. Based on his experience in this area, he will outline some key principles that are necessary to effectively leverage experimentation to offer a superior experience to users and enhance the business KPIs. He will also use specific A/B tests to articulate the significance of these principles.
Program Management 101: Best Practices from Optimizely-on-OptimizelyOptimizely
What does it take to run a best-in-class experimentation program? What sets these programs apart isn’t some kind of magic formula; instead, they invested in making experimentation a core practice across the business with a dedicated team in place, best-in-class technology and a practice of evangelizing their impact on the business.
Learn from Optimizely’s own Experimentation Program Manager, Becca Bruggman, and the Product Manager of Optimizely Program Management, Kris McKee, on exactly how they took our own internal Product experimentation program from ad-hoc to a robust Center of Excellence. They will take you through the lifecycle of an idea: from concept, to experiment, results, and then ultimately iterating to the next experiment — all in just 30 minutes!
How FOX Tests Everything from Mobile, Web, to Living Room DevicesOptimizely
In this webinar, Sara Miller and Paul Tongyoo will discuss how FOX Corporation tests and observes outcomes before implementing, while building a culture of experimentation.
- How FOX tests experiences that optimize conversion rates of subscription services, engagement and retention.
- FOX’s ongoing journey to find the right level of process for their Center of Excellence.
- How FOX product and marketing teams work together using Optimizely to run experiments side by side.
Optimize your web & mobile sites with Analytics & A/B TestingOptimizely
These are the slides of our Optimizely Connect webinar with AT Internet webinar from April 7, 2016.
In the first ever optimization benchmark report (2015), analytics was named as the #1 source to generate ideas for website optimization. We will show you how to use analytics to discover the weak spots on your website, how this analysis helps generate more impactful ideas for A/B Tests and how the seamless integration of Optimizely and AT Internet makes it really easy to track the effect of testing on all your important company KPIs.
In this webinar, we will show you:
- Fundamentals: Analysis - Insights - Hypothesis Generation
- How to use analytics to discover the weak spots on your website
- How to integrate AT Internet and Optimizely in a few clicks and make more of your data
- Media & Retailers: How to improve web performance thanks to analytics & testing
Test out Optimizely yourself: https://www.optimizely.com
For more information about AT Internet, please visit:
http://www.atinternet.com
How does your company innovate? How do you, as a product professional, create sustainable growth? Do your product and feature releases achieve the desired results?
If you struggled to answer any of those questions, join Dave Martin, product management expert and Founder at Right to Left, as he dives into the product growth engine. In this talk, he will explore how human bias repeatedly hinders product success and causes teams to miss out on their potential - and how to overcome that bias to optimize your organization's product and growth.
People and the brands, products and services they connect with are creating vast data footprints. What does this all mean?
In this webinar, we will discuss how your business could profit from exploiting data to deliver business growth, brand fame, creativity and enhanced customer experiences.
Analytics in Action: What Users Want: How and Why to Build Knowledge into You...Hannah Flynn
Usage data allows PMs, the product team, and the whole organization to make better decisions. Good usage intelligence gives you the ability to be smarter, more active, more decisive, nimbler, and to minimize risk. But what if you don't have that data - such as before you have users? Or, what if the right decision seems to fly in the face of the data you have? Or, what if your product offers more than just the standard features?
To get deeper into these questions, Nils Davis asks, "What is the most interesting thing about Instagram?" (Because who doesn't like a product that Facebook paid $1 billion for when it had fewer than 50 employees and no revenue?) Nils will use the example of Instagram’s Filters to talk about how putting prebuilt knowledge in your product can change the way your product is used for the better - putting you in the company of most market-leading products. Finally, he’ll tie it all together by explaining how the way you interpret and use usage data can impact the way your tell your product’s story, and ultimately, how your users use your product.
Analytics in Action: What Users Want: How and Why to Build Knowledge into You...Aggregage
Usage data allows PMs, the product team, and the whole organization to make better decisions. Good usage intelligence gives you the ability to be smarter, more active, more decisive, nimbler, and to minimize risk. But what if you don't have that data - such as before you have users? Or, what if the right decision seems to fly in the face of the data you have? Or, what if your product offers more than just the standard features?
To get deeper into these questions, Nils Davis asks, "What is the most interesting thing about Instagram?" (Because who doesn't like a product that Facebook paid $1 billion for when it had fewer than 50 employees and no revenue?) Nils will use the example of Instagram’s Filters to talk about how putting prebuilt knowledge in your product can change the way your product is used for the better - putting you in the company of most market-leading products. Finally, he’ll tie it all together by explaining how the way you interpret and use usage data can impact the way your tell your product’s story, and ultimately, how your users use your product.
Trends in B2B Marketing: 7 Marketing and Sales Strategies to Grow Your Revenu...Aggregage
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
Simon Melaniphy Business Mania Bournemouth University Talk 171110Refreshed Media Ltd
Refreshed Media Managing Director Simon Melaniphy gave a 1 hour talk to students at Bournemouth University's Business Mania Group on setting up and growing Refreshed
Building Better Products: Selling Data and Decisions to your TeamHannah Flynn
Gathering support for a product feature or enhancement is a critical skill for Product Managers. Talking to customers, working with key stakeholders in the business and convincing development that a feature is necessary can be a daunting task. Join Product Management expert Cait Porte as she covers how to sell your ideas internally by leveraging data to drive decision making.
Generate UK Digital Marketing Strategy seminar 2012 Generate UK
slides from the various presentations at the Generate UK Digital Marketing Strategy seminar held in October 2012 at The Donnington Grove Hotel in Newbury.
Both Sides of the Product - Product-Led Summit 2018Evan Lewis
Perspectives from a sales leader turned product manager. My presentation from the Product-Led Summit co-hosted by OpenView Ventures and the Product-Led Institute.
Conducting the Experimentation OrchestraOptimizely
Join us to hear from Jill Brown Thomas, the head of the Optimization program at Wolverine Worldwide, as she discusses her own experience changing culture and building a testing program across 12 very different brands. From alignment on people, to building process, to buying technology, to changing and establishing new culture, Jill will discuss what works and what doesn’t, and what the future holds for Wolverine’s Optimization Journey.
Attend this webinar and:
-How to unify best practices across a portfolio of brands.
-A new model for uncovering what’s important to test from Optimizely’s solution partner Clearhead.
-New use cases for running experiments that move the needle.
A briefing on new marketing techniques and digital technologies that businesses should consider in 2018. Introduced with the Gartner Marketing Hype Cycle.
Durring this session at MarTech West 2019, Mediacurrent's Director of Marketing Adam Kirby shares his approach to transitioning a 2K person SaaS organization from almost no KPIs to a multi-touch attribution model supported by sales, marketing, and the technology departments. You'll learn from his mistakes and walk away with a clear set of next steps to guide your organization to marketing attribution.
The fundamental problem of a Product Manager is identifying what to build and knowing when to build it. In this session, Joshua will talk about how to build the structure that allows you to identify what product to build, how to objectively justify these product priorities based on business realities, and how to communicate these priorities to stakeholders within your organization.
Growth marketing for corporates - Intro session - ING innovation leadersGrowth Tribe
A recent talk give by Growth Tribe to the heads of innovation at ING... the talk covers growth hacking for corporates, growth marketing for corporates and how growth marketing fits within a digital transformation strategy,
Best Practice To Take Your Digital Content And Brand GlobalSmart Insights
Join Smartling’s Director of Global Marketing, Annette Obermeier, as she shares best practices to make your content work for you across borders and have your translation budget work overtime.
"Stop making excuses a culture first approach to product centricity" by Jorda...Productized
Many companies understand the value / benefits of becoming a holistic, Design-driven, Product-centric organization
Jordan's PRODUCTIZED presentation outlines a playbook of culture development, helping leaders and teams to identify opportunities to LIVE these principles, to identify opportunities for their application and experience the benefits of their comprehension and use.
Similar to How Clorox Experiments Across Brands to Turn Visitors into Consumers (20)
Clover Rings Up Digital Growth to Drive ExperimentationOptimizely
Clover's Digital Growth team is responsible for optimizing the merchant's digital experience and they rely on experimentation to guide digital decision-making. This enables them to quickly learn and measure what changes deliver the best outcomes for users.
Join us with Lead Product Manager of Growth, Monil Shah, to learn how Clover:
- Increased digital conversions amongst merchants with an investment in experimentation
- Grew experiment velocity by 4x after replacing Adobe Target
- Designed a framework to efficiently capture and prioritize test ideas, and roll out winners
Atlassian's Mystique CLI, Minimizing the Experiment Development CycleOptimizely
Mystique CLI is an Atlassian developed CLI for Optimizely Web. It is a multi-phase project that is currently focusing on improving the development cycle for growth engineers. Currently, Mystique is the standard for developing web experiments at Atlassian, and is capable of a wide variety of operations utilizing Optimizely's REST API. This includes creating, updating, testing, and duplicating experiments/personalization campaigns, as well as "promoting" these entities between Optimizely projects for different environments (e.g. from QA => Prod). It has significantly reduced manual overhead and decreased development time by up to 95% for particular actions.
Autotrader Case Study: Migrating from Home-Grown Testing to Best-in-Class Too...Optimizely
Autotrader's Product and Engineering teams were ahead of the curve many years ago when they built a home-grown solution for leveraging feature flags to support server-side testing. Over the years, the industry eventually caught up and surpassed this proprietary tooling and the team had a choice to make: Re-invest into the local solution or completely retool. In this case study, Scott Povlot, Principal Technical Architect, and Seth Stuck, Director of R&D Analytics, will discuss their journey in selecting and then migrating to their next generation of experimentation tooling. They will discuss selection criteria, pros and cons, and outline how they were able to make the migration to Optimizely successful and lessons learned along the way.
The Future of Optimizely for Technical TeamsOptimizely
Optimizely has been reimagining the future of progressive delivery and experimentation, improving every part of the platform to empower technical teams to build, ship, and iterate faster. Learn about the latest enhancements to Optimizely Full Stack and the Optimizely Data Platform, and get a sneak peek at the upcoming roadmap.
Empowering Agents to Provide Service from Anywhere: Contact Centers in the Ti...Optimizely
The coronavirus pandemic has pushed contact center leaders to accelerate technology adoption and empower their teams to work remotely. Join this session with State Farm, Salesforce, and Optimizely to learn how contact centers can adapt quickly and successfully in the time of COVID.
Our new normal has accelerated eCommerce trends by 4-6 years. The Optimizely team shares how experimentation can help retailers fast forward their online sales strategy with Microsoft Dynamics 365 Commerce.
Building an Experiment Pipeline for GitHub’s New Free Team OfferingOptimizely
In April 2020, GitHub announced a new Free for Teams plan. Behind the scenes, the engineering team was also setting up an experiment pipeline and an integration with Optimizely. In this session, we will take a peek at the process of setting up the integration, learning about the behavior of this new Free for Teams customer segment, and the next steps for this experiment pipeline.
AMC Networks Experiments Faster on the Server SideOptimizely
Speeding up innovation only matters if it helps you drive positive outcomes. At AMC, experimentation enables the product and platform teams to challenge their assumptions, maximize impact, and evaluate ideas as painted door tests before investing in significant development. A commitment to test everything across 9 platforms fueled their search for the most scalable solution.
In this session, you'll learn how to:
Leverage server-side testing to experiment quickly
Scale across web, mobile, and OTT applications
Determine when client-side testing is more efficient
Overcoming the Challenges of Experimentation on a Service Oriented ArchitectureOptimizely
Growing from an early stage startup to a national leader in financial literacy is no small feat, and there are a ton of lessons that we have learned at Greenlight as we have grown. Long gone are the days where we would ship something and cross our fingers hoping that it makes some kind of impact on our customers. Now we’re in a world where we can learn ahead of time how much impact a feature will have on the business, before we even launch! In today’s conversation, we’ll discuss how we use Optimizely’s feature flags in our microservice architecture using Optimizely Agent while keeping user IDs and context synchronized.
This session will cover:
How we set up Optimizely Agent and use it in a kubernetes deployment
How we created a user-aliasing service
How we access Optimizely both on the frontend and in the backend services.
How to build a full stack feature
How to manage the rollout using Optimizely’s feature flags
How The Zebra Utilized Feature Experiments To Increase Carrier Card Engagemen...Optimizely
A/B testing is an essential element in any product managers playbook. However having the freedom and flexibility to customize testing based on what the data is saying often requires a lot of time and effort, particularly when it comes to engineering resources. Optimizely offers a flexible approach to experimentation through the use of feature testing, which provides more customization options without the additional development effort typically required to implement these feature optimizations. Megan Bubley, a Senior Product Manager at The Zebra, will share her experience working with Optimizely’s feature tests to create a results page where users can compare multiple auto insurance options driven by actual user needs, as well as her experience customizing the experience based on device platform.
Kick Your Assumptions: How Scholl's Test-Everything Culture Drives RevenueOptimizely
Amy Vetter, Consumer Experience Manager, Direct To Consumer, Europe, will walk you through some of the tests that she and her team run across the Scholl brand. Amy will highlight surprise learnings and how to remove the fear of failing. The team is empowered to test everything possible that will allow the customer to get the best experience and also support the brand’s goal for more revenue and customer data.
At Charles Schwab, they have a mantra of viewing the world through their client’s eyes. When it comes to building digital experiences and running experiments, winning isn’t just about moving metrics, it’s also about improving customer experience. Sara Tresch, SVP of Digital Services at Schwab will be discussing how Schwab designs products and experiments with a client-first mindset.
Shipping to Learn and Accelerate Growth with GitHubOptimizely
Will 2020 mark the shift to a remote-first world in the long run? For GitHub, a distributed workforce is nothing new. Join Sha Ma, VP of Engineering, and Gregory Ceccarelli, Director of Data Science, to learn how they built and scaled a successful experimentation program. They'll share their experience implementing Optimizely across timezones, a remote workforce, and a new business model.
In this session, you'll learn how to:
Optimize UX for a freemium business model
Use data to deliver customer-centered products
Scale experimentation and accelerate growth
Test Everything: TrustRadius Delivers Customer Value with ExperimentationOptimizely
When done right, experimentation can help you validate the product you’re building and create winning customer experiences. And it doesn’t take a big engineering team to make this happen.
TrustRadius, the most trusted review site for business technology, uses experimentation to build an online community through website and server-side experimentation. The small but mighty TrustRadius team runs experiments throughout the buyer’s journey to engage different user personas and understand outcomes in real-time.
Watch the webinar recording featuring Rilo Stark, product manager at TrustRadius, and Jack Peden, senior software engineer, to understand their data-driven experimentation strategy and how TrustRadius uses Optimizely Web and Full Stack products to tailor experiences to different customer segments and mitigate risk through A/B/N and painted door tests.
In this session, you will learn: how to embed feature flagging sitewide to deliver safer, faster releases, best practices for implementing feature flags in a services-oriented architecture, and the latest enhancements you need to help your team recover faster when ship happens.
Newly appointed Optimizely CTO, Lawrence Bruhmuller, will kick off Developer Summit discussing the new normals in software development. After decades of leading and scaling engineering teams for high growth startups and large tech companies, Lawrence has seen the same problems crop up repeatedly for technical teams. There is a new way of delivering software that makes it possible to move fast and get it right. That new way is Progressive Delivery & Experimentation. When Progressive Delivery & Experimentation are used together, you have an efficient system for validating both quality and customer engagement across your development lifecycle. Lawrence will discuss the key principles driving software development innovation, how our engineering team puts this into practice, and the success he’s seen at other companies.
Practical Use Case: How Dosh Uses Feature Experiments To Accelerate Mobile De...Optimizely
Engineering organizations at companies know to anticipate bugs when they are about to launch a new product but, what tools can they use to reduce the blast radius and mitigate potential risks? Now, companies are thinking about preventative methods and safeguards they can put in place to make sure they deliver frictionless experiences to their customers with measurable results. In this session, you'll learn how to use feature flags and experiments across your stack (including mobile apps) to safely release meaningful features to your customers.
Run High Impact Experimentation with High-quality Customer DiscoveryOptimizely
Developing a robust A/B/n testing program is critical for every product organization. But there is not a one size fits all approach. Your program must be tailored to your business and audience to be successful. Join Oji Udezue, VP of Product at Calendly, who will share how to craft high-impact customer insights and product experiments, tailored for your company. Oji will draw insights from 20+ years of Product Management at companies like Microsoft and Atlassian and discuss the importance of using qualitative methods to help develop smarter hypotheses with the right tools and practices for your organization.
In this session you will learn:
- Why a strong experimentation culture is important for your product organization
- Proven ways to execute high-impact A/B/n tests with high-quality customer discovery
- The importance of conducting interviews with successful and unsuccessful customers and how to see through your customer’s eyes with live watching techniques
Using Empathy to Build Custom Solutions at ScaleOptimizely
Segment supports a huge ecosystem of partners and platforms, but there are always requests for more customizable options. What if, instead of answering each custom request, we empower customers and partners to build exactly what they’re looking for? Join Product Manager Andy Yeo as he discusses the ideas, conversations, testing, and validation that brought their latest product release—Functions—to life.
When you attend this webinar, you will:
- Learn how product teams go from customer feedback to shipping features
- Walk away with tactics for testing and iterating to launch features that solve customer needs
- Hear an exclusive preview of an upcoming product launch at Segment
How to find data insights that will drive a 10X impact Optimizely
Your product is the most important influence on your user experience and lifetime value. The ability to continually learn from your product changes and maximize your outcomes is a critical indicator of driving revenue for your business. Don't be complacent with incremental changes, learn how to find insights that will drive a 10x impact for your business.
Hear from Tanner McGrath, Head of Product Analytics, and Bilal Mahmood, Head of Product from Amplitude cover:
- Using your product as the influencer for your user’s experience and lifetime value.
- Learning from your product changes and maximize your outcomes to drive revenue for your business
- Finding insights that will drive a 10x impact for your business
Listen to the keynote address and hear about the latest developments from Rachana Ananthakrishnan and Ian Foster who review the updates to the Globus Platform and Service, and the relevance of Globus to the scientific community as an automation platform to accelerate scientific discovery.
In software engineering, the right architecture is essential for robust, scalable platforms. Wix has undergone a pivotal shift from event sourcing to a CRUD-based model for its microservices. This talk will chart the course of this pivotal journey.
Event sourcing, which records state changes as immutable events, provided robust auditing and "time travel" debugging for Wix Stores' microservices. Despite its benefits, the complexity it introduced in state management slowed development. Wix responded by adopting a simpler, unified CRUD model. This talk will explore the challenges of event sourcing and the advantages of Wix's new "CRUD on steroids" approach, which streamlines API integration and domain event management while preserving data integrity and system resilience.
Participants will gain valuable insights into Wix's strategies for ensuring atomicity in database updates and event production, as well as caching, materialization, and performance optimization techniques within a distributed system.
Join us to discover how Wix has mastered the art of balancing simplicity and extensibility, and learn how the re-adoption of the modest CRUD has turbocharged their development velocity, resilience, and scalability in a high-growth environment.
Check out the webinar slides to learn more about how XfilesPro transforms Salesforce document management by leveraging its world-class applications. For more details, please connect with sales@xfilespro.com
If you want to watch the on-demand webinar, please click here: https://www.xfilespro.com/webinars/salesforce-document-management-2-0-smarter-faster-better/
A Comprehensive Look at Generative AI in Retail App Testing.pdfkalichargn70th171
Traditional software testing methods are being challenged in retail, where customer expectations and technological advancements continually shape the landscape. Enter generative AI—a transformative subset of artificial intelligence technologies poised to revolutionize software testing.
Into the Box Keynote Day 2: Unveiling amazing updates and announcements for modern CFML developers! Get ready for exciting releases and updates on Ortus tools and products. Stay tuned for cutting-edge innovations designed to boost your productivity.
Paketo Buildpacks : la meilleure façon de construire des images OCI? DevopsDa...Anthony Dahanne
Les Buildpacks existent depuis plus de 10 ans ! D’abord, ils étaient utilisés pour détecter et construire une application avant de la déployer sur certains PaaS. Ensuite, nous avons pu créer des images Docker (OCI) avec leur dernière génération, les Cloud Native Buildpacks (CNCF en incubation). Sont-ils une bonne alternative au Dockerfile ? Que sont les buildpacks Paketo ? Quelles communautés les soutiennent et comment ?
Venez le découvrir lors de cette session ignite
Globus Connect Server Deep Dive - GlobusWorld 2024Globus
We explore the Globus Connect Server (GCS) architecture and experiment with advanced configuration options and use cases. This content is targeted at system administrators who are familiar with GCS and currently operate—or are planning to operate—broader deployments at their institution.
How Does XfilesPro Ensure Security While Sharing Documents in Salesforce?XfilesPro
Worried about document security while sharing them in Salesforce? Fret no more! Here are the top-notch security standards XfilesPro upholds to ensure strong security for your Salesforce documents while sharing with internal or external people.
To learn more, read the blog: https://www.xfilespro.com/how-does-xfilespro-make-document-sharing-secure-and-seamless-in-salesforce/
Strategies for Successful Data Migration Tools.pptxvarshanayak241
Data migration is a complex but essential task for organizations aiming to modernize their IT infrastructure and leverage new technologies. By understanding common challenges and implementing these strategies, businesses can achieve a successful migration with minimal disruption. Data Migration Tool like Ask On Data play a pivotal role in this journey, offering features that streamline the process, ensure data integrity, and maintain security. With the right approach and tools, organizations can turn the challenge of data migration into an opportunity for growth and innovation.
Software Engineering, Software Consulting, Tech Lead.
Spring Boot, Spring Cloud, Spring Core, Spring JDBC, Spring Security,
Spring Transaction, Spring MVC,
Log4j, REST/SOAP WEB-SERVICES.
Providing Globus Services to Users of JASMIN for Environmental Data AnalysisGlobus
JASMIN is the UK’s high-performance data analysis platform for environmental science, operated by STFC on behalf of the UK Natural Environment Research Council (NERC). In addition to its role in hosting the CEDA Archive (NERC’s long-term repository for climate, atmospheric science & Earth observation data in the UK), JASMIN provides a collaborative platform to a community of around 2,000 scientists in the UK and beyond, providing nearly 400 environmental science projects with working space, compute resources and tools to facilitate their work. High-performance data transfer into and out of JASMIN has always been a key feature, with many scientists bringing model outputs from supercomputers elsewhere in the UK, to analyse against observational or other model data in the CEDA Archive. A growing number of JASMIN users are now realising the benefits of using the Globus service to provide reliable and efficient data movement and other tasks in this and other contexts. Further use cases involve long-distance (intercontinental) transfers to and from JASMIN, and collecting results from a mobile atmospheric radar system, pushing data to JASMIN via a lightweight Globus deployment. We provide details of how Globus fits into our current infrastructure, our experience of the recent migration to GCSv5.4, and of our interest in developing use of the wider ecosystem of Globus services for the benefit of our user community.
Field Employee Tracking System| MiTrack App| Best Employee Tracking Solution|...informapgpstrackings
Keep tabs on your field staff effortlessly with Informap Technology Centre LLC. Real-time tracking, task assignment, and smart features for efficient management. Request a live demo today!
For more details, visit us : https://informapuae.com/field-staff-tracking/
Designing for Privacy in Amazon Web ServicesKrzysztofKkol1
Data privacy is one of the most critical issues that businesses face. This presentation shares insights on the principles and best practices for ensuring the resilience and security of your workload.
Drawing on a real-life project from the HR industry, the various challenges will be demonstrated: data protection, self-healing, business continuity, security, and transparency of data processing. This systematized approach allowed to create a secure AWS cloud infrastructure that not only met strict compliance rules but also exceeded the client's expectations.
Exploring Innovations in Data Repository Solutions - Insights from the U.S. G...Globus
The U.S. Geological Survey (USGS) has made substantial investments in meeting evolving scientific, technical, and policy driven demands on storing, managing, and delivering data. As these demands continue to grow in complexity and scale, the USGS must continue to explore innovative solutions to improve its management, curation, sharing, delivering, and preservation approaches for large-scale research data. Supporting these needs, the USGS has partnered with the University of Chicago-Globus to research and develop advanced repository components and workflows leveraging its current investment in Globus. The primary outcome of this partnership includes the development of a prototype enterprise repository, driven by USGS Data Release requirements, through exploration and implementation of the entire suite of the Globus platform offerings, including Globus Flow, Globus Auth, Globus Transfer, and Globus Search. This presentation will provide insights into this research partnership, introduce the unique requirements and challenges being addressed and provide relevant project progress.
Climate Science Flows: Enabling Petabyte-Scale Climate Analysis with the Eart...Globus
The Earth System Grid Federation (ESGF) is a global network of data servers that archives and distributes the planet’s largest collection of Earth system model output for thousands of climate and environmental scientists worldwide. Many of these petabyte-scale data archives are located in proximity to large high-performance computing (HPC) or cloud computing resources, but the primary workflow for data users consists of transferring data, and applying computations on a different system. As a part of the ESGF 2.0 US project (funded by the United States Department of Energy Office of Science), we developed pre-defined data workflows, which can be run on-demand, capable of applying many data reduction and data analysis to the large ESGF data archives, transferring only the resultant analysis (ex. visualizations, smaller data files). In this talk, we will showcase a few of these workflows, highlighting how Globus Flows can be used for petabyte-scale climate analysis.
Experience our free, in-depth three-part Tendenci Platform Corporate Membership Management workshop series! In Session 1 on May 14th, 2024, we began with an Introduction and Setup, mastering the configuration of your Corporate Membership Module settings to establish membership types, applications, and more. Then, on May 16th, 2024, in Session 2, we focused on binding individual members to a Corporate Membership and Corporate Reps, teaching you how to add individual members and assign Corporate Representatives to manage dues, renewals, and associated members. Finally, on May 28th, 2024, in Session 3, we covered questions and concerns, addressing any queries or issues you may have.
For more Tendenci AMS events, check out www.tendenci.com/events
Advanced Flow Concepts Every Developer Should KnowPeter Caitens
Tim Combridge from Sensible Giraffe and Salesforce Ben presents some important tips that all developers should know when dealing with Flows in Salesforce.
Accelerate Enterprise Software Engineering with PlatformlessWSO2
Key takeaways:
Challenges of building platforms and the benefits of platformless.
Key principles of platformless, including API-first, cloud-native middleware, platform engineering, and developer experience.
How Choreo enables the platformless experience.
How key concepts like application architecture, domain-driven design, zero trust, and cell-based architecture are inherently a part of Choreo.
Demo of an end-to-end app built and deployed on Choreo.
Gamify Your Mind; The Secret Sauce to Delivering Success, Continuously Improv...Shahin Sheidaei
Games are powerful teaching tools, fostering hands-on engagement and fun. But they require careful consideration to succeed. Join me to explore factors in running and selecting games, ensuring they serve as effective teaching tools. Learn to maintain focus on learning objectives while playing, and how to measure the ROI of gaming in education. Discover strategies for pitching gaming to leadership. This session offers insights, tips, and examples for coaches, team leads, and enterprise leaders seeking to teach from simple to complex concepts.
Gamify Your Mind; The Secret Sauce to Delivering Success, Continuously Improv...
How Clorox Experiments Across Brands to Turn Visitors into Consumers
1. MILES LIEDTKE
Brand Engagement Manager, Clorox
STEVEN SCHULER
Director, Product Marketing, Optimizely
How Clorox Experiments
Across Brands to Turn
Visitors into Consumers
3. 3
Housekeeping ● We are recording this webinar
● You will be emailed the slides and
recording
● Ask your questions via the webinar
chat box
● We’ll answer any questions at end
5. 5
The only solution built for your entire team: engineers, product
managers, growth marketing, and data analysts.
What
We Do
A unified platform for feature flagging, progressive rollouts,
and A/B/n testing across the entire customer journey.
World’s #1 digital laboratory - Optimizely customers have
run over 1.8M experiments on our platform since 2010.
Put customers at the center of your
product development & delivery process
Leader in Progressive Delivery
& Experimentation
Measure customer data from real users in production
environments, so that every feature delivered is high-quality
and high-value.
Built for the whole team
6. 6
Optimizely puts customer data at the center of your
product development process – move fast with confidence
BUILD
IDEATE
MEASURE
Validate quickly
● Painted doors
● Validating MVPs
● Qualitative research
● Exploratory A/B testing
Quantify impact
● Feature validation
● A/B/n & multivariate tests
● Iterative adjustments
● Measuring business impact
● CRO / funnel optimization
Deliver confidently
● Frequent, small releases
● Feature flagging
● Progressive rollouts
● Easy rollbacks
● Remote configuration
Continuous Data
Statistically Valid
Test in Production
7. `
Full Stack
Optimizely Platform
Built for product, engineering, growth, and data teams
Javascript snippet experimentation
enabling optimization through an easy
to use WYSIWYG visual editor.
Enterprise Expertise
Real-time
Data & Statistics
Progressive Delivery &
Experimentation
Enablement Services Ongoing Support Training & Documentation
Governance Security Scale
Zero-latency feature-flagging and in-code
experimentation implemented via 12 SDKs
or as a microservice (beta)
Web
Rollouts:
Standalone, free feature flagging
Performance Edge: Faster experiments
processed at the edge (CDN)
Stats EngineData Integration Flexible analysis
Open APIs
9. “Learn Small. Scale Big.”
DTC + EXPERIMENTATION
MILES LIEDTKE
Site Experience & Optimization Manager, DTC BU, The Clorox Company
10. Professional Father and Professional Optimizer
Kayaking, Golf…
Like my work, I am always optimizing to get better.
My personal & professional motto is “Stack your wins. Learn from your losses.”
11. Agenda:
● How did I get into DTC and Experimentation?
● Past and Present DTC Tactics and Testing Tools
● Ways of Working within DTC First Party Data and Testing
● How the Program Evolved to Supporting Omni in Addition to DTC
● Examples & Situations
● Closing: About the Future
“Learn Small. Scale Big.”
16. How did I get into this?
100%
CREATIVE DRIVEN
100% DATA DRIVEN
20 YEARS AGO
1ST TASTE OF DATA
FAST FORWARD 7
HELLO DTC
4 YEARS LATER TODAY & THE LAST 4 YEARS
17. How did I get into this?
100%
CREATIVE DRIVEN
100% DATA DRIVEN
20 YEARS AGO
1ST TASTE OF DATA
FAST FORWARD 7
HELLO DTC
4 YEARS LATER TODAY & THE LAST 4 YEARS
18. How did I get into this?
100%
CREATIVE DRIVEN
100% DATA DRIVEN
20 YEARS AGO
1ST TASTE OF DATA
FAST FORWARD 7
HELLO DTC
4 YEARS LATER TODAY & THE LAST 4 YEARS
3:00 min
19. How did I get into this?
100%
CREATIVE DRIVEN
100% DATA DRIVEN
20 YEARS AGO
1ST TASTE OF DATA
FAST FORWARD 7
HELLO DTC
4 YEARS LATER TODAY & THE LAST 4 YEARS
20. TODAY
We lean on experimentation in 5 key ways:
i. Deliver Brand Insights
ii. Validate New Features or Old Ones
iii. Create Media Efficiencies
iv. Deliver Incremental Revenue On and Offline
v. Personalization
21. To win, make highly informed choices,
validate investments and to remain objective.
WHY DO WE EXPERIMENT
22. Can we move the needle by
adjusting pricing?
We can generate insights to drive both on and offline sales.
PRICING
340%
• Increase in unit sales
30B Extra Care Probiotic
YES
23. Can we move the needle by
adjusting pricing?
We can generate insights to drive both on and offline sales.
PRICING
340%
• Increase in unit sales
30B Extra Care Probiotic
YES
NEW PACKAGING
Will our new packaging
impact performance on
the digital shelf?
YES
33%
• Increase in revenue
• Across 4 tested SKUs
24. Can we move the needle by
adjusting pricing?
We can generate insights to drive both on and offline sales.
PRICING
340%
• Increase in unit sales
30B Extra Care Probiotic
YES
NEW PACKAGING
Will our new packaging
impact performance on
the digital shelf?
YES
33%
• Increase in revenue
• Across 4 tested SKUs
Is our new claim
working?
ENGAGEMENT
YES
19%
• Increase CTR Home Page Hero
• 24% increase in revenue
25. Can we move the needle by
adjusting pricing?
We can generate insights to drive both on and offline sales.
PRICING
340%
• Increase in unit sales
30B Extra Care Probiotic
YES
NEW PACKAGING
Will our new packaging
impact performance on
the digital shelf?
YES
33%
• Increase in revenue
• Across 4 tested SKUs
Is our new claim
working?
ENGAGEMENT
YES
19%
• Increase CTR Home Page Hero
• 24% increase in revenue
If we make it easier to shop,
will people buy more from us?
TRANSACTION RATE
49%
• Increase in revenue by
moving location of products
on home page
YES
26. Can we move the needle by
adjusting pricing?
We can generate insights to drive both on and offline sales.
PRICING
340%
• Increase in unit sales
30B Extra Care Probiotic
YES
NEW PACKAGING
Will our new packaging
impact performance on
the digital shelf?
YES
33%
• Increase in revenue
• Across 4 tested SKUs
Is our new claim
working?
ENGAGEMENT
YES
If we make it easier to shop,
will people buy more from us?
TRANSACTION RATE
49%
• Increase in revenue by
moving location of products
on home page
YES
Can we impact businesses more broadly?
ABSOLUTELY
19%
• Increase CTR Home Page Hero
• 24% increase in revenue
27. HOW DO WE EXPERIMENT
IDEATION
PLANNING, DESIGN, DEVELOPMENT and EXECUTION
MEASUREMENT
INSIGHTS and SHARING
29. +74% Increase in add to bag
Tip:
While the early simple ones are running, take
some time to analyze and develop a
roadmap and backlog of ideas.
Redesigning the Add to Bag button to
improve visibility on desktop and mobile will
increase conversion.
Primary metric to track: Added product to cart
Hypothesis
Results
Just get going. The fruit is on the ground. Pick it
up.
32. By removing price, we removed friction.
• 92% more people clicked on the more expensive item without price
• 29% more clicked on the lower priced item without price
We learned that consumers focused on benefits vs price.
- It makes sense as our products do require more education
How do we scale this?
33. How do we scale this: Note: we do show pricing on product pages
• Home page category thumbnails
• Category page thumbnails
• Site Search results thumbnails
+36% increase in products viewed
+14% increase in completed orders
+31% increase in revenue
+15% increase in average order value
Without Pricing Results: