The document discusses the importance of branding for a charity focused on hearing loss. It outlines the charity's strategic review process to develop a new corporate identity and brand positioning strategy. This included establishing the charity's value proposition, brand model, and fundraising proposition. The strategy also aimed to better target key audiences and integrate advertising campaigns across different regions. The branding process looked to clearly define the charity's value for different user groups and how users can benefit the organization. Metrics were identified to monitor the success of the new branding approach.
The document summarizes the services provided by Dorset Independent Living Centres across different zones aimed at improving accessibility and independence. The zones include healthy living, aids and adaptations, safety, transport, leisure and connections, finance and benefits, meeting and consultation, guest agency, skills training, and a café. Each zone provides services, materials, and supports various organizations to address barriers faced by those with reduced mobility or accessibility needs.
Hooked on Telehealth for Occupational TherapyDona Anderson
This document discusses using telehealth technologies like telemedicine and telerehabilitation to promote health and community reintegration for people living with spinal cord injuries and other disabilities. It highlights how broadband internet access and technologies can help overcome isolation through virtual support groups, education, and remote rehabilitation services. The document presents examples of using videoconferencing for remote occupational therapy evaluations and treatment in clients' homes. It also raises questions about how Rancho Los Amigos National Rehabilitation Center can promote digital literacy and internet access to better utilize eHealth technologies for their patients.
The time is now to release the potential of next generation IPTV - EricssonEricsson France
Next-generation IPTV has the potential to transform television viewing by blending broadcast and on-demand content with interactivity and mobility. It allows high-quality viewing on any device while preserving content rights and parental controls. However, its benefits have yet to be fully realized due to regulations in many markets that limit IPTV to basic broadcast services. Updated policies are needed to unleash next-generation IPTV's innovative capabilities.
1B - Outsourcing - Kevin Calder & Peter WainmanCFG
This document discusses outsourcing IT services and provides tips for managing outsourcing relationships. It uses a case study about an organization called Save the Lawyers to illustrate common outsourcing challenges around unclear requirements, adapting to changing needs, issues in multi-supplier environments, and contract management. The key recommendations are to avoid rushing procurement, ensure contractual clarity, build in flexibility for change, define responsibilities clearly, and proactively manage contracts and relationships over the long term.
Action Fraud is a UK government agency that handles reports of fraud and cybercrime from the public. It provides online and phone reporting services, disseminates crime reports to police forces, and offers information and advice to help prevent fraud. In 2011, Action Fraud received over 29,000 crime reports and over 60,000 online contacts. Common types of reported fraud that year included bank account, identity, and online auction fraud. Action Fraud aims to improve public awareness of fraud risks and work with partners to issue alerts about emerging fraud trends.
2D – BUILDING STRONGER CHARITIES THROUGH IMPROVED FINANCIAL MANAGEMENTCFG
The document discusses improving financial management for charities through providing concise and timely financial reports. It recommends including budgets, actual spending, variances, forecasts, cashflow statements and key performance indicators in monthly or quarterly reports. Integrating financial and operational data helps ensure resources are applied effectively and that legal obligations are met. Good financial oversight can help strengthen donor confidence and achieve charitable goals.
3D – CHOOSING YOUR ACCOUNTING SOFTWARE PROVIDERCFG
This document provides guidance on choosing an accounting software provider. It discusses understanding the goals of a project, selecting a provider through a scoring methodology, managing costs by phasing work, and developing an ongoing relationship. Key steps include understanding user needs, producing a supplier brief, demonstrating software, reviewing costs for each implementation phase, and ongoing communication and reviews to ensure goals are met.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help regulate emotions and stress levels.
The document summarizes the services provided by Dorset Independent Living Centres across different zones aimed at improving accessibility and independence. The zones include healthy living, aids and adaptations, safety, transport, leisure and connections, finance and benefits, meeting and consultation, guest agency, skills training, and a café. Each zone provides services, materials, and supports various organizations to address barriers faced by those with reduced mobility or accessibility needs.
Hooked on Telehealth for Occupational TherapyDona Anderson
This document discusses using telehealth technologies like telemedicine and telerehabilitation to promote health and community reintegration for people living with spinal cord injuries and other disabilities. It highlights how broadband internet access and technologies can help overcome isolation through virtual support groups, education, and remote rehabilitation services. The document presents examples of using videoconferencing for remote occupational therapy evaluations and treatment in clients' homes. It also raises questions about how Rancho Los Amigos National Rehabilitation Center can promote digital literacy and internet access to better utilize eHealth technologies for their patients.
The time is now to release the potential of next generation IPTV - EricssonEricsson France
Next-generation IPTV has the potential to transform television viewing by blending broadcast and on-demand content with interactivity and mobility. It allows high-quality viewing on any device while preserving content rights and parental controls. However, its benefits have yet to be fully realized due to regulations in many markets that limit IPTV to basic broadcast services. Updated policies are needed to unleash next-generation IPTV's innovative capabilities.
1B - Outsourcing - Kevin Calder & Peter WainmanCFG
This document discusses outsourcing IT services and provides tips for managing outsourcing relationships. It uses a case study about an organization called Save the Lawyers to illustrate common outsourcing challenges around unclear requirements, adapting to changing needs, issues in multi-supplier environments, and contract management. The key recommendations are to avoid rushing procurement, ensure contractual clarity, build in flexibility for change, define responsibilities clearly, and proactively manage contracts and relationships over the long term.
Action Fraud is a UK government agency that handles reports of fraud and cybercrime from the public. It provides online and phone reporting services, disseminates crime reports to police forces, and offers information and advice to help prevent fraud. In 2011, Action Fraud received over 29,000 crime reports and over 60,000 online contacts. Common types of reported fraud that year included bank account, identity, and online auction fraud. Action Fraud aims to improve public awareness of fraud risks and work with partners to issue alerts about emerging fraud trends.
2D – BUILDING STRONGER CHARITIES THROUGH IMPROVED FINANCIAL MANAGEMENTCFG
The document discusses improving financial management for charities through providing concise and timely financial reports. It recommends including budgets, actual spending, variances, forecasts, cashflow statements and key performance indicators in monthly or quarterly reports. Integrating financial and operational data helps ensure resources are applied effectively and that legal obligations are met. Good financial oversight can help strengthen donor confidence and achieve charitable goals.
3D – CHOOSING YOUR ACCOUNTING SOFTWARE PROVIDERCFG
This document provides guidance on choosing an accounting software provider. It discusses understanding the goals of a project, selecting a provider through a scoring methodology, managing costs by phasing work, and developing an ongoing relationship. Key steps include understanding user needs, producing a supplier brief, demonstrating software, reviewing costs for each implementation phase, and ongoing communication and reviews to ensure goals are met.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help regulate emotions and stress levels.
1C – GROWING SUSTAINABILITY: INCREASING INCOME AND SOCIAL IMPACT: LEYF STORY ...CFG
LEYF is a social enterprise that provides high quality childcare in disadvantaged areas of London. It aims to serve 5,000 children and families by 2017. LEYF has experienced strong growth, increasing its revenue by 19% annually and the number of children served by 12% annually from 2008-2014. It plans to expand to 56 nurseries by 2017. LEYF uses a social enterprise model where profits from full-fee nurseries support nurseries in disadvantaged areas to maximize both social impact and financial sustainability.
This document provides an introduction to an essential first aid training session conducted by instructor Mick Duckham. It outlines the aims of first aid which are to preserve life, protect the unconscious, prevent deterioration, and promote recovery. It also discusses potential barriers to providing first aid such as the presence of bystanders, uncertainty about the victim or nature of injury/illness, and fear of disease or doing something wrong. Finally, it notes some legal information around consent, duty of care, negligence, and criminal acts in relation to first aid situations.
This document provides information and guidance on the Teaching Proficiency through Reading and Storytelling (TPRS) foreign language teaching methodology. It discusses key principles of TPRS including providing comprehensible input, personalizing lessons, and teaching for mastery. The document offers tips for implementing TPRS such as personalizing instruction, using repetitive questions, and establishing the content and details of stories. It also provides examples of ways to assess student comprehension and additional resources for learning more about TPRS.
The document discusses the availability of spare cameras and headphones, identifies an object as a blackboard, and makes a pun about still photographs even without a camera by taking a still frame from video. It also asks about the time without urgency and includes a confused acknowledgment.
3B Business transformation from the inside: how & why the NSPCC moved from Ch...CFG
This document discusses the need for a new IT strategy at a nonprofit organization. Key drivers include rapid technology changes, new corporate initiatives requiring IT support, and the need to deliver value. The objectives of the new strategy are to establish a stable infrastructure, create solid governance, build IT capabilities, and roll out major programs. The organization selected Northgate as its new IT supplier after an extensive selection process. The contract aims to transform the IT environment through activities like refreshing all devices, upgrading applications, and redesigning the network. Governance boards are in place and the transition is complete, with the transformation underway.
This document provides a quickstart guide to the startup community and business environment in Angola. It outlines key facts about Angola's economy, industries, and challenges startups may face. The guide also lists several notable Angolan startups, investors active in the market, and resources for connecting with the startup scene in Angola. It concludes by highlighting some articles about entrepreneurship and innovation in Angola.
The document presents a cipher where letters of the alphabet correspond to numbers and uses this cipher to calculate the numerical values of words like "hard work", "knowledge", "love", "luck", "money", and "leadership". It determines that only the word "attitude" equals 100%, suggesting that having the right attitude is what truly makes life 100% fulfilling. It encourages sharing this message with others to help change attitudes and lives for the better.
Este documento presenta un "test" para evaluar la demencia cerebral en ciudadanos mayores. Consiste en 4 preguntas con respuestas incorrectas diseñadas para evaluar la agudeza mental. Se enfatiza la importancia de mantener el cerebro activo a medida que envejecemos.
The document discusses how Web 3.0, also known as the Semantic Web, will utilize technologies like artificial intelligence, machine-to-machine communication, and semantic tagging to automate tasks through machines exchanging data without human involvement. It examines the opportunities and challenges this development poses for accountants, including how investments, risk management, efficiency gains, and issues around openness and data standards will be impacted. The role of taxonomy standards and how previous technology innovations relied on agreed upon standards are also covered.
The document provides an overview of key areas of data protection law relevant for charities, including definitions, the data protection principles, fair and lawful processing, data security, subject's rights, direct marketing, and recent European developments. It discusses requirements around obtaining and retaining personal data, sharing data with third parties, responding to subject access requests, and obtaining consent for electronic marketing. Recent cases involving security breaches and retaining data longer than necessary are also summarized.
National Geographic's annual "Pictures of the Year" collection showcases the most compelling images captured from around the world over the past year. The photos document important events, scientific discoveries, environmental issues and cultural moments. They aim to bring viewers a deeper understanding of our global community through visual storytelling.
This presentation discusses achieving effective and durable security strategies. It emphasizes starting from understanding an organization's key risks and considering the real costs of different security approaches. The presentation examines where risks may come from, such as technical attacks, industrial espionage or social engineering. It also discusses thinking differently about security using models like rational choice theory and situational prevention. Finally, it notes that security strategies have costs beyond direct spending, including political effort, revenue impacts and capital requirements, and choosing the right controls and architecture requires weighing these true costs.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document provides tips for getting press coverage, including writing content over 500 words that is useful rather than self-promotional, checking spelling and grammar twice, using descriptive subject lines, and ensuring any acronyms are defined. The document cautions against very short press releases and subject lines that are not enticing enough.
1B - Measuring your impact - Sue Holloway and Laura BlazeyCFG
This document summarizes a project between Barnardo's, a charity supporting sexually exploited youth, and Pro Bono Economics, which matches economists with charities. The project analyzed outcome data from 539 youth to assign monetary values to risk factors like going missing or substance abuse. It found Barnardo's interventions significantly reduced lifetime costs associated with risks, with potential savings of six times the intervention costs compared to youth without intervention. The project provided learning around free projects having costs to charities in terms of scope and data collection. It's important methodology and assumptions are conservative and transparent so everyone understands what the report can conclude.
The RNLI is the largest charity that provides sea rescue services in the UK and Ireland. It operates over 230 lifeboat stations and 330 lifeboats and lifeguard units, supported by over 7,600 operational volunteers and 35,000 fundraising volunteers, as well as 1,500 full-time staff. In 2011, the RNLI rescued over 7,900 people through 8,905 launches. The RNLI relies on voluntary contributions as it receives no government funding. The Finance and Information Systems Director at the RNLI discussed the charity's IT strategy, which focuses on providing seamless service to customers while saving lives at sea in a cost-effective manner, though numerous issues around managing expectations, communication, and financial oversight were also addressed
ROLE OF AUDIO-VISUAL AIDS AND COMPUTERS IN ORAL PRESENTATIONCHINTHUVINAYAKS
The document discusses the role of audio-visual aids and computers in oral presentations. It covers various audio aids like radio, tape recorders, and projected aids. It discusses the advantages and disadvantages of different audio aids. It also discusses visual aids and their importance in oral presentations. It provides examples of different types of visual aids like photographs, tables, graphs, and charts. It discusses the benefits of using visual aids and provides tips for making visual aids more effective. Finally, it discusses the role of computers in oral presentations and the advantages and disadvantages of using computers.
1C – GROWING SUSTAINABILITY: INCREASING INCOME AND SOCIAL IMPACT: LEYF STORY ...CFG
LEYF is a social enterprise that provides high quality childcare in disadvantaged areas of London. It aims to serve 5,000 children and families by 2017. LEYF has experienced strong growth, increasing its revenue by 19% annually and the number of children served by 12% annually from 2008-2014. It plans to expand to 56 nurseries by 2017. LEYF uses a social enterprise model where profits from full-fee nurseries support nurseries in disadvantaged areas to maximize both social impact and financial sustainability.
This document provides an introduction to an essential first aid training session conducted by instructor Mick Duckham. It outlines the aims of first aid which are to preserve life, protect the unconscious, prevent deterioration, and promote recovery. It also discusses potential barriers to providing first aid such as the presence of bystanders, uncertainty about the victim or nature of injury/illness, and fear of disease or doing something wrong. Finally, it notes some legal information around consent, duty of care, negligence, and criminal acts in relation to first aid situations.
This document provides information and guidance on the Teaching Proficiency through Reading and Storytelling (TPRS) foreign language teaching methodology. It discusses key principles of TPRS including providing comprehensible input, personalizing lessons, and teaching for mastery. The document offers tips for implementing TPRS such as personalizing instruction, using repetitive questions, and establishing the content and details of stories. It also provides examples of ways to assess student comprehension and additional resources for learning more about TPRS.
The document discusses the availability of spare cameras and headphones, identifies an object as a blackboard, and makes a pun about still photographs even without a camera by taking a still frame from video. It also asks about the time without urgency and includes a confused acknowledgment.
3B Business transformation from the inside: how & why the NSPCC moved from Ch...CFG
This document discusses the need for a new IT strategy at a nonprofit organization. Key drivers include rapid technology changes, new corporate initiatives requiring IT support, and the need to deliver value. The objectives of the new strategy are to establish a stable infrastructure, create solid governance, build IT capabilities, and roll out major programs. The organization selected Northgate as its new IT supplier after an extensive selection process. The contract aims to transform the IT environment through activities like refreshing all devices, upgrading applications, and redesigning the network. Governance boards are in place and the transition is complete, with the transformation underway.
This document provides a quickstart guide to the startup community and business environment in Angola. It outlines key facts about Angola's economy, industries, and challenges startups may face. The guide also lists several notable Angolan startups, investors active in the market, and resources for connecting with the startup scene in Angola. It concludes by highlighting some articles about entrepreneurship and innovation in Angola.
The document presents a cipher where letters of the alphabet correspond to numbers and uses this cipher to calculate the numerical values of words like "hard work", "knowledge", "love", "luck", "money", and "leadership". It determines that only the word "attitude" equals 100%, suggesting that having the right attitude is what truly makes life 100% fulfilling. It encourages sharing this message with others to help change attitudes and lives for the better.
Este documento presenta un "test" para evaluar la demencia cerebral en ciudadanos mayores. Consiste en 4 preguntas con respuestas incorrectas diseñadas para evaluar la agudeza mental. Se enfatiza la importancia de mantener el cerebro activo a medida que envejecemos.
The document discusses how Web 3.0, also known as the Semantic Web, will utilize technologies like artificial intelligence, machine-to-machine communication, and semantic tagging to automate tasks through machines exchanging data without human involvement. It examines the opportunities and challenges this development poses for accountants, including how investments, risk management, efficiency gains, and issues around openness and data standards will be impacted. The role of taxonomy standards and how previous technology innovations relied on agreed upon standards are also covered.
The document provides an overview of key areas of data protection law relevant for charities, including definitions, the data protection principles, fair and lawful processing, data security, subject's rights, direct marketing, and recent European developments. It discusses requirements around obtaining and retaining personal data, sharing data with third parties, responding to subject access requests, and obtaining consent for electronic marketing. Recent cases involving security breaches and retaining data longer than necessary are also summarized.
National Geographic's annual "Pictures of the Year" collection showcases the most compelling images captured from around the world over the past year. The photos document important events, scientific discoveries, environmental issues and cultural moments. They aim to bring viewers a deeper understanding of our global community through visual storytelling.
This presentation discusses achieving effective and durable security strategies. It emphasizes starting from understanding an organization's key risks and considering the real costs of different security approaches. The presentation examines where risks may come from, such as technical attacks, industrial espionage or social engineering. It also discusses thinking differently about security using models like rational choice theory and situational prevention. Finally, it notes that security strategies have costs beyond direct spending, including political effort, revenue impacts and capital requirements, and choosing the right controls and architecture requires weighing these true costs.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document provides tips for getting press coverage, including writing content over 500 words that is useful rather than self-promotional, checking spelling and grammar twice, using descriptive subject lines, and ensuring any acronyms are defined. The document cautions against very short press releases and subject lines that are not enticing enough.
1B - Measuring your impact - Sue Holloway and Laura BlazeyCFG
This document summarizes a project between Barnardo's, a charity supporting sexually exploited youth, and Pro Bono Economics, which matches economists with charities. The project analyzed outcome data from 539 youth to assign monetary values to risk factors like going missing or substance abuse. It found Barnardo's interventions significantly reduced lifetime costs associated with risks, with potential savings of six times the intervention costs compared to youth without intervention. The project provided learning around free projects having costs to charities in terms of scope and data collection. It's important methodology and assumptions are conservative and transparent so everyone understands what the report can conclude.
The RNLI is the largest charity that provides sea rescue services in the UK and Ireland. It operates over 230 lifeboat stations and 330 lifeboats and lifeguard units, supported by over 7,600 operational volunteers and 35,000 fundraising volunteers, as well as 1,500 full-time staff. In 2011, the RNLI rescued over 7,900 people through 8,905 launches. The RNLI relies on voluntary contributions as it receives no government funding. The Finance and Information Systems Director at the RNLI discussed the charity's IT strategy, which focuses on providing seamless service to customers while saving lives at sea in a cost-effective manner, though numerous issues around managing expectations, communication, and financial oversight were also addressed
ROLE OF AUDIO-VISUAL AIDS AND COMPUTERS IN ORAL PRESENTATIONCHINTHUVINAYAKS
The document discusses the role of audio-visual aids and computers in oral presentations. It covers various audio aids like radio, tape recorders, and projected aids. It discusses the advantages and disadvantages of different audio aids. It also discusses visual aids and their importance in oral presentations. It provides examples of different types of visual aids like photographs, tables, graphs, and charts. It discusses the benefits of using visual aids and provides tips for making visual aids more effective. Finally, it discusses the role of computers in oral presentations and the advantages and disadvantages of using computers.
The document summarizes the work of Starkey Hearing Foundation, a non-profit organization founded in 1984 that provides hearing aids and services to people in need around the world. Some key details:
- Starkey Hearing Foundation has provided over 1.8 million hearing aids to people in over 100 countries since its founding.
- It uses a community-based model and four phase approach to identify people with hearing loss, provide hearing aids and follow-up care through hearing missions.
- The organization works with local partners and refurbishes used hearing aids to maximize the number of people it can help hear.
Good principles for building customer relationships that stand the test of ti...CharityComms
Dan Dufour, head of brand and engagement, The Good Agency; Natasha Dickinson, head of marketing and communications, RNIB
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
This document discusses communication and negotiation in healthcare. It introduces concepts of health communication, where it originated, when it originated, and why. It defines health communication and discusses its importance. Health communication aims to inform, influence, and motivate individuals, institutions, and the public on important health issues through prevention, health promotion, and business practices to improve quality of life. The document outlines the history of health communication and various forms it can take including interpersonal communication between providers and patients, and use of media. Advocacy and its role in influencing public policy and resources for community health is also summarized.
This document outlines an animal welfare campaign with the following objectives: raising awareness of pet shops and shelters, and educating the masses. It proposes using a "friendly trojan" to subtly influence people's perceptions and engage them. The campaign would run from September 12th to October 4th, beginning with teasers and introducing the trojan. It would collect user engagement and donations through sponsorships. After the campaign period, it aims to establish long-term education programs to build better habits around animal issues. The campaign leverages multiple media channels and a multi-step process to first create buzz, amplify the trojan's spread, engage people, and ultimately enact long-lasting change.
This document outlines an animal welfare campaign with the following objectives: raising awareness of pet shops and shelters, and educating the masses. It proposes using a "friendly trojan" to subtly influence people's perceptions and engage them. The campaign would run from September 12th to October 4th, beginning with teasers and introducing the trojan. It would collect user engagement and donations through sponsorships. After the campaign, it aims to establish long-term education programs to build better habits around animal issues. The campaign leverages multiple media channels and owned, earned, and amplified content to arouse public awareness, engage people, and create lasting change.
This document discusses how technology is impacting traditional advertising approaches. It notes that consumers now have high expectations about how brands will engage with them across multiple digital platforms. It recommends that brands shift from 360-degree advertising campaigns pushed through separate media, to integrated 365-day campaigns that give consumers access to engage with brands through their preferred outlets. This will allow for more interesting brand experiences that consumers can own and share, creating engaged advocates who will reward brands with their influence. The key is for brands to start capitalizing on digital platforms' ability to drive influence and engagement at scale in real time.
This document discusses several theories related to audience and media, including:
- The importance of understanding the target audience for media to be successful. Producers use research to appeal to their audience.
- Demographic profiles help producers direct their products to specific target groups based on factors like age, gender, education.
- Reception theory explores how audiences actively interpret and respond to media in different ways, either accepting or challenging the message.
- Uses and gratification theory looks at why people seek out certain media and what needs it fulfills for them, positioning audiences as active rather than passive consumers.
- Understanding audience theory is important for effectively addressing the audience through elements of a text like shots, visuals,
Public awareness: What is it? Why do it? How to do it? ILRI
This document provides an overview of public awareness efforts at the International Livestock Research Institute (ILRI). It discusses what public awareness is and is not about at ILRI, including increasing support for ILRI and partner work. Examples of effective public awareness products and campaigns are given. The importance of story, quality, and relevance are covered. New trends in public awareness like engaging publics rather than just informing them are mentioned. The document concludes with reflections on priorities and next steps to better promote ILRI's work publicly.
Using behavioural science to save the rhino | Psychology of communications co...CharityComms
Michaela Butorova, fundraising officer, Save the Rhino International
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Ideagen age friendly sector dundalk 2010 event reportthreesixty
There seems to be some frustration with the level of spending by government agencies like Enterprise Ireland and the HSE on connected health and telehealth initiatives versus the fragmented results that have been achieved so far. Some potential responses are:
- Large initiatives take time to implement properly and yield results at a systemic level. It's still early days for many of these investments and programs.
- Interoperability and standards are challenging issues that require coordination across many stakeholders, from technology providers to healthcare organizations to policymakers. Resolving these problems will help maximize the impact of investments.
- More could potentially be done to facilitate partnerships between funded projects/companies to help integrate solutions and accelerate real-world adoption. Ensuring funded solutions work well together
This document provides an overview of public awareness at the International Livestock Research Institute (ILRI). It discusses what public awareness is and is not at ILRI, as well as examples of public awareness products and their importance. Key points include:
1) Public awareness at ILRI aims to increase support and impact for ILRI and partner work through engagement with targeted public audiences to influence policy and empower communities.
2) Effective public awareness marries evidence-based stories to different media like publications, communications, and ILRI's brand. High-quality products aligned with high-quality communications are emphasized.
3) Public awareness must remain relevant by engaging publics and facilitating discussions around ILRI's work, like research on
Mobilizing multi-Stakeholder Support through Strategic Communication - A Case...Voices Against Corruption
A presentation by Caby Verzosa, Communication Advisor with the World Bank Institute on the Global Youth Anti-Corruption Forum in Brussels on 26 May 2010.
I gave a keynote on enabling communication rights through the use of mobile technologies, visual supports, and communication partner behaviours, at Aruma's national conference 2019 (Ballina, 10th December). These are abridged slides.
Community-Based Rehabilitation - Promoting ear and hearing care through CBR b...judarobillosnow
This document discusses integrating ear and hearing care into community-based rehabilitation (CBR) programs. The goal is to establish universal access to prevention, treatment, care and support services for those with ear diseases and hearing loss. CBR programs aim to raise awareness of hearing loss issues, facilitate access to care, promote communication access and inclusion of those with hearing loss. Successful integration could result in communities with greater awareness of healthy ear practices and the needs of those with hearing loss, while empowering this group to participate fully in community life.
XM uses experiential marketing to engage audiences through interactive brand experiences that elicit emotional responses. It aims to provide consumers with experiences of a brand or product in order to give them enough information to make an informed purchase decision, rather than just describing product features. Experiential marketing lets consumers experience benefits directly rather than just being told about them.
The document discusses improving social media practices through measurement within an organizational culture of a networked mindset. It provides an agenda for a meeting that includes reviewing assessments of social media practices, discussing culture indicators like developing a networked mindset and social media policy, and committing to next steps. Participants on the call represent various nonprofits working to improve their social media use.
Communication follows Research and Program Planning (Action) in the public relations process
Communication is the process by which objectives are achieved
Strategies and tactics may include news releases, news conferences, speeches, special events, brochures, newsletters, rallies, posters, bumper stickers, webcasts
…it is important to have an understanding of:
What constitutes communication and how people receive messages
How people process information and change their perceptions
What kind of media and communication tools are most appropriate for a particular message
Kirk Hallahan, a Colorado State communication theorist, lists five categories of media and communication tools—and strengths and weaknesses of each: (Table, p.172)
Public Media—newspapers, magazines, radio, TV
Interactive Media—computer based WWW, e-mail, listserves, chat rooms, bulletin boards
Controlled Media—brochures, newsletters, sponsored magazines, annual reports, direct mail, video brochures
Events/Groups—speeches, trade shows, exhibits, meetings, conferences, sponsorships, anniversaries
One-on-One—personal visits, lobbying, personal letters and phone calls, telemarketing
Similar to 3B - The importance of branding - Paul Breckell & Emma Harrison (20)
The document summarizes a workshop on organizational change. It discusses why organizations face pressure to change, common obstacles to change, how to overcome obstacles, and the role of leadership in change efforts. Attendees participated in exercises to discuss their current change experiences and challenges, stakeholders, skills, and leadership priorities for successful change implementation. The workshop provided frameworks and strategies to help organizations and their leaders effectively manage change.
This document discusses motivation and engagement in the third sector. It defines motivation and engagement, explains why they are important, and outlines various theories about what motivates employees. Engagement is influenced by factors like challenging work, leadership, and communication. The document provides tips for non-profits to increase motivation and engagement in challenging times, such as focusing on development, recognition, role-modeling, and clear goals. It concludes by revisiting the relationship between motivation and engagement.
Paul Harper, Director of Finance at the National Autistic Society, provides an overview of payment by results (PbR) models in the public sector. He defines PbR as contracting providers to deliver outcomes, with payment based on achievement of outcomes. Benefits include harnessing the profit motive and private investment, but issues can include unintended consequences of focusing on measurable outcomes. Harper examines examples of PbR schemes in criminal justice, employment programs, and healthcare. He also discusses opportunities and risks of social impact bonds for non-profits. Overall, the summary outlines what PbR is and examines some potential benefits and issues to consider.
The document discusses best practices for governance disclosures, including understanding who is charged with governance through the trustee cycle and board of trustees. It addresses the importance of disclosures and examines committees, induction, effectiveness of boards, pitfalls to avoid, and obtaining assurance. The document provides guidance on governance disclosures and asks any final questions.
WORKSHOP 1 – TURNING STRATEGY INTO GREAT PERFORMANCECFG
This document summarizes key concepts from a workshop on turning strategy into great performance for charities and non-profits. It discusses (1) different perspectives on strategy, including execution, emergence, and strategic intuition; (2) the importance of mission and adapting strategy to fulfill an organization's mission; and (3) the role of leadership, communication, and strategic deliberations in developing and implementing effective strategies. The workshop aimed to draw on both academic and practical views to help non-profit leaders and finance staff strengthen their approach to strategy.
This document discusses social investment, which provides both financial return and social return. It outlines external developments growing social investment, including increased borrowing by the voluntary sector. It describes Big Society Capital's vision to improve access to finance for charities and build participation in social investment. BSC plays a role as a wholesaler and market champion. The document then provides guidance for organizations on engaging with social investors, including things to consider around investment needs, impact, and opportunities social investment provides beyond financing. It also briefly outlines social impact bonds and gives an example.
Prior to 1993, there was no consistent framework for charity reporting in the UK, resulting in financial statements of varying quality and formats. Finance directors now have accountability for transparent reporting while also overseeing legal, IT, property, and other operational responsibilities. A case study describes a project where a finance professional acted as sole trustee and oversaw a £15 million development project and national fundraising appeal for the National Memorial Arboretum.
The document discusses auto-enrollment in pension plans in the UK. It summarizes the experiences and lessons learned by Mencap, a charity that supports people with learning disabilities, in implementing auto-enrollment for its over 10,000 employees. Key lessons included allowing sufficient time to choose a qualifying pension scheme and implement enrollment effectively, and keeping opt-out rates low through early planning and clear communication. The document also briefly discusses potential future changes to auto-enrollment in the UK such as increasing employer contribution rates over time and guidance for individuals after auto-enrollment ends.
This document discusses the RSPB's use of a balanced scorecard approach to strategy. It provides an overview of the RSPB as an organization and then discusses how they developed their balanced scorecard, including choosing a model, developing perspectives and outcomes, and identifying measures and owners for each outcome. Key aspects of their balanced scorecard are the perspectives which represent their strategic objectives, the outcomes which outline sixteen elements of their strategy, and metrics for each outcome with targets and performance ratings.
1A - Handouts for CHARITIES SORP 2015: WHAT YOU NEED TO KNOWCFG
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2. Who are we?
We’re the charity working for a world where
hearing loss doesn't limit or label people,
where tinnitus is silenced – and where
people value and look after their hearing.
4. 2009
Strategic review
“…we are convinced that the only way people
will make adjustments for people who are deaf is
if they appreciate and value their own hearing.”
Our vision
“a world where deafness or hearing loss do not
limit or determine opportunity, and where people
value their hearing.”
9. Value placed on hearing loss
General public don’t
think about their
hearing. Can’t
imagine what ... “Don’t they
difficulties it would have those dogs
cause to lose it.
who can answer
Our supporters the phone?”
who’ve lost their
hearing want us to
tell other people how
awful it is so they
can prevent it for
themselves.
10.
11. Next steps
Step 1. • New Corporate identity
Step 2. • Brand positioning strategy
Step 3. • Productisation of assets
Step 4. • Advertising campaigns
13. A value proposition
• The USP and added value
Emotional which drives engagement
• Hygiene factors that allow
Rational you the right to play
14. Brand modeling
Proposition Currently working with
strategic agency to
Positioning establish our positioning
strategy, brand model and
Infrastructure
fundraising proposition
Key messages
Reasons to
believe
16. The spectrum of need and
provision
Who they are
Where they are
What their need is
Our role in satisfying that need
The best way to make and maintain contact them
Four million
Two million
Protection
diagnosis
(BSL/English)
Deaf
Dual
18. Integrated planning - regionally
Audience + key
message(s)
Action on
Brand strategy
Hearing Loss
Town
- Regional strategic partner
- Advertising campaign
- Integrated delivery
Integrated
delivery
19. The integration onion
Support
core
campaign
message e.g. Check your hearing
(for over 45s in Bristol), roll
Roll out out specific ad and PR
related tactics
campaigns
e.g. GP campaign
,Hearing Health at Work
Inform
other e.g. Inform local trusts or
audiences
MPs in Bristol about the
local campaign
Benefit
from the e.g. holding FR events,
‘halo collections, talks at the
effect’ same time in Bristol to
utilise the heightened
awareness
20. User journeys and missions
Our value to the user The users value to our organisation
protection diagnosis support customer volunteer donor member
22. Age related hearing loss
campaign: isolation
Are you isolated from someone or are they isolated from you?
• Targets age related hearing loss segment
• Emotional execution that plays on the sense of loss
• Can be talking to the sufferer and/or friends and family
23. Protection campaign: damage
Would you do this to your ear?
• Aggressively targets a young
urban demographic
• Primarily protection
message
• High impact shock value
• Uses fashion photography
with the harder metaphorical
portrayal of damaging your
hearing
24. MONITORING SUCCESS
-
Ultimate People acknowledge their People with hearing No-one is isolated
aims 1-3 hearing loss and take action loss are supported through hearing loss
1. Promote early action on hearing loss
to the ‘four million’
GREEN
4. Empower people who are
deaf with additional support
6. Make sure that people who
are deaf have access to
communication support and
• Quarterly monitoring
needs with choice, control and
independence technology
2. Campaign for high-quality and AMBER
accessible audiology services AMBER
7. Target organisations to be
GREEN
5. Make sure that people with more accessible to people with
• Backed by detailed KPIs
3. Make sure that everyone has hearing loss or tinnitus have hearing loss
access to information, advice GREEN
access to the information they need to 8. Find a cure for hearing loss
take action and peer support
GREEN and tinnitus
GREEN
AMBER
Ultimate People protect their hearing
aim 4
10. Promote the benefits of valuing and protecting hearing
• On going testing of
9. Find ways to protect hearing and prevent tinnitus
AMBER GREEN
How must we work to deliver?
11. Use effective, joined up and customer 14. Encourage a culture that mirrors
focussed systems and processes
GREEN
12. Deliver a nationally recognised brand
our operating principles and values
GREEN
15. Sustainable volunteering
17. Fund the organisation to deliver
our strategy
RED
applications of our corporate
GREEN
AMBER
13. Make sure our property meets the
organisation’s needs
AMBER
16. Deliver a membership strategy
that expands and engages our
members
AMBER
18. Be guided by objective social
and marketing research
GREEN
identity:
1a) Credible 1b) Availability of 1c) High quality 1d) Providing
Charitable 1e) Provide effective
biomedical communication care and effective
assistive technology
Impact
Customer and
research
GREEN
2a) Beneficiaries
engaged
services
AMBER
2b) Supporters
engaged
support
AMBER
information
2c) Brand awareness
and perception
AMBER
GREEN
2d) Effective partnerships/
coalitions
Fundraising
beneficiaries
Advertising
GREEN AMBER RED GREEN
Core 3a) Effective campaigning 3b) Quality of social research
Strategic processes GREEN GREEN
Health
Check Financial
Results
4a) Maintain free
reserves position GREEN
5a) Level of staff
4b) Service
viability/sustainability
AMBER
5b) Quality of
4c) Sustainable
voluntary income
AMBER
5c) Horizon scanning 5d) Quality of knowledge
Brand awareness
People and
effectiveness leadership and intelligence management
knowledge GREEN GREEN gathering AMBER AMBER
25. LESSONS LEARNT
• The importance of research
• Leadership backing and good project management
• It impacts on the whole organisation
• External and internal communication are both vital
• We are still learning! – the importance of on-going
testing
Editor's Notes
For anyone who doesn’t know - and there are a lot of people who don’t – Action on Hearing Loss is the new name for RNID – the Royal National Institute for Deaf People
In 2009 we had a major organisational shift, including:Strategic reviewRefreshed visionThe identification of a new audienceIt focused the need to:Increase awareness of RNID’s charitable propositionPut hearing on the public agendaEnsure the brand identity was an effective signature for communications
The RNID signature was put to the test with a series of research studies.
We don’t have direct competition, but we did have confusion over who we were and were regularly confused with RNLI and RNIB.
Action on Hearing Loss was born and launched to celebrate our Centenary on 9 June 2011, with a new consumer website, a state of the nation report which was launched at the Houses of Commons and a tea party with Prince Phillip at Buckingham Palace.But this was only stage 1 in the development of an impactful brand.
But a new identity is not enough to counteract the negative awareness and comprehension findings detailed.Step 2, 3 & 4 are currently work-in-progress, I can’t yet share the detail but the following slides give an overview of our approach.
We need to move beyond the identity to develop a brand which delivers on a functional level and engages on an emotional one; so that we can connect with the people with the need and the propensity to support.
In a joint project with Fundraising we are developing our positioning strategy with an underpinning brand model which includes a review of the Fundraising proposition, due for completion March 2012
We are also working on the productisation of our portfolio of services
This entails clustering our provision into packages in relation to the customer need; whether the customer is Business to consumerBusiness to businessBusiness to governmentTo make transactions as effective as possible
Finally we are about to pilot integrated advertising, not simply to drive awareness and participation; also to coordinate pan-organisation activities to put the fu.ll force of the organisation behind our key messages.
We will be taking a hot housing approach to advertisingMapping our key messages to target audience and delivering a high density media execution that results in a location being owned by Action on Hearing Loss.
The integration of the delivery will ensure that regardless of the key message at the core of the advertising, all functions including Fundraising will benefit from the increased awareness of the brand.
Piloting the two poles of our provision ‘Age related hearing loss’ and ‘protection’ to very different markets and leveraging fundraising from the increased awareness in the locations.
Creative execution is also part of the pilot perimetres. Testing how we can instil warmth and emotion into a very corporate identity.
The age related campaign leverages from the sense of grief caused by isolation of hearing loss, for the sufferer and their family and friends.
Targeting a young urban demographic with an aggressive lifestyle execution.