The document provides tips for getting press coverage, including writing content over 500 words that is useful rather than self-promotional, checking spelling and grammar twice, using descriptive subject lines, and ensuring any acronyms are defined. The document cautions against very short press releases and subject lines that are not enticing enough.

1. How To Get Press Coverage
One Person’s Opinion
Think Content Marketing
Bob Fine (@bobfine)
Editor
The Social Media Monthly
@bobfine
Wednesday, September 30, 15

2. The Key Points
- Provide more than 500 words
- Don’t make it self-promotional
- Provide useful and useable content
- Check spelling and grammer (twice)
@bobfine
Wednesday, September 30, 15

3. How Not To Do It @bobfine
Wednesday, September 30, 15

4. Better Subject Line: New Survey Reveals Important
New Shifts and Trends in the Game Audio Industry
@bobfine
Wednesday, September 30, 15

5. Better Subject Line: NBCUniversal Adds Depth For Latino
Demographic
@bobfine
Wednesday, September 30, 15

6. Why is this breaking news? What is CFTC and DTCC?
Define Your Acronyms
@bobfine
Wednesday, September 30, 15

7. 5 Times!
Enticing enough subject line?
@bobfine
Wednesday, September 30, 15

8. The entire press release - 2 lines.
@bobfine
Wednesday, September 30, 15

9. The Key Points
- Provide more than 500 words
- Don’t make it self-promotional
- Provide useful and useable content
- Check spelling and grammer (twice)
@bobfine
Wednesday, September 30, 15