This document outlines how to develop an effective project proposal, including defining goals, objectives, strategies, activities, indicators, anticipated results, and budget. Project objectives should be specific, measurable, achievable, relevant and time-bound. Strategies to achieve the objectives include awareness raising, organizational development, research, and advocacy. Activities, lessons learned, and best practices from other projects also inform the proposal. Performance indicators measure the results, while risks and assumptions are identified. The proposal development process also involves defining outputs, outcomes, impacts, and monitoring and evaluation plans.