Perspective from MFarm

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M-Farm provides price information, group selling, and group buying services to farmers in Kenya. However, providing price information faces several challenges, including being underfunded, expensive to deliver, competing with the government, issues with non-standard units, perishability of market data, and difficulty measuring impact. M-Farm also facilitates collective marketing and collective buying to help farmers sell and purchase goods as a group.

Technology Economy & Finance

Jamila Abass
Co-founder & CEO
jamila@mfarm.co.ke
@kouljay | @mfarm_ke

M-Farm in a nutshell
1.Price information
2.Group selling
3.Group buying

Price information challenges
1.Under funded

Price information challenges
2.Expensive

Price information challenges
3.Government is a competitor not
a
collaborator

Price information challenges
4.Non standard units

Price information challenges
5.Market information is a
perishable commodity

Price information challenges
6.Difficult to measure impact

Price information challenges
7.Can farmers afford it?

M-Farm in a nutshell
Collective marketing

Jamila Abass
Co-founder & CEO
jamila@mfarm.co.ke | @mfarm_ke
Thank you!
Www.mfarm.co.ke | (254) 712 502 130

🌱📢 Join me on a journey through passion, perseverance, and growth in agriculture! 🌾✨ Picture this: a small, struggling farmer with a dream to make a difference in the world. Countless challenges stood in their way, but they never lost hope. With every sunrise, they toiled the land, nurturing their crops with love and determination. Now, that same farmer stands before you, ready to share their incredible agricultural journey through a powerful PowerPoint pitch deck. 🎤🌟 🌿 From humble beginnings to innovative solutions, this presentation showcases the heart and soul poured into each step of their farming venture. Witness the struggles that turned into lessons, failures that became stepping stones, and successes that brought smiles of triumph. 🌞💪 This PowerPoint is more than just numbers and graphs; it's a testament to the human spirit and the immense potential of agriculture to transform lives and communities. 🌎🌾 🚀 So, don't miss the chance to be inspired by this captivating story of growth and sustainability! Join me and witness the true power of passion and knowledge in agriculture. Together, let's cultivate a better future! 🌱📊

 A cooperative is an autonomous association of people united voluntarily to meet their common economic, social and cultural needs and aspiration through a jointly owned and democratically controlled business.  Cooperative societies are voluntary associations started with the aim of service to members.  Cooperative marketing consist of two words ‘cooperative or cooperation’ and ‘marketing’.  It is also the marketing ‘for the farmers’ and ‘by the farmers’ that aim at eliminating the chain of functionaries operating between the farmers and the ultimate consumers and thus securing maximum price for the farmer’s produce.  According to RBI “Co-operative marketing is a co-operative association of cultivators formed primarily for the purpose of helping the members to market their produce more profitably than is possible through private trade.”  According to FAO ‘Co-operative Marketing is a system through which a group of farmers join together to carry on some or all the process involved in bringing goods to the consumer.”

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