26 Tweetable Tips from Marketing MVPs

In order to win the game of
marketing, your brand
needs to build a team of
diverse skills and expertise.

PR Newswire’s award-winning*
Marketing MVPs
share some advice to
elevate your game.
*2016 Marketo Revvie Winner: Marketing Team of the Year, Enterprise
Click the quotes to tweet their tips!

Marketing
transformation
requires a holistic
approach across
content, people,
process, data and
technology.
KEN WINCKO
Senior Vice President, Marketing
@KenWincko

Give your message
the space it needs to
engage and your
people room to try
new ideas.
EVA ROHRMANN
Director – Solutions & Customer
Lifecycle Marketing

Keep your focus
on people.
Hire well and then give your
talented team the support and
guidance they need to shine.
VICTORIA HARRES
Vice President, Strategic
Communications & Content
@victoriaharres

The conversation
starts in the digital
space, but the customer
experience must carry
all the way though
the funnel.
MICAH LEIBOWITZ
Director, Digital Marketing
@mbldesign

ASMITA SINGH
VP, Digital Experience &
Marketing Optimization
@asmita016
Leverage your
marketing technology
ecosystem to
synchronize
capabilities and drive
measurable results.

Ask until you
understand.
If it doesn't make sense to you, it won't
make sense to your readers either.
LAURIE SMITH
CNW VP Strategic Communications,
Media & Audience Relations
@lauriesmith

BRADLEY H. SMITH
Director, Investor Relations
& Regulatory Compliance
@BHSMITH
Try to entertain
while you inform.
A little creativity will make any content
more readable (and memorable).

Invite sales to the
table early and
relentlessly focus on
activities that deepen
customer relationships.
DANIEL WATSON
Director of Channel & Advocacy
Marketing, North America
@danielchwatson

LUCIE VIETTI-CURTIS
Program Manager, Channel
& Advocacy Marketing
@lucievcurtis
Your brand advocates
have a powerful voice –
integrate them in all
aspects of your
marketing strategy.
They can elevate your brand to new heights.

Read everything.
Social evolves at a rapid pace, you
don't want to be on the wrong side
of a trend.
RYAN HANSEN
Social Media Manager
@RPH2004

TANUJ GUPTA
Marketing Optimization Analytics
@tanujee95
In the absence of
analytics, you only have
opinion. To improve
marketing outcomes,
you need data.

Balance creativity,
analytics, and
commonsense to
produce content
that’s unique and
useful.
AMANDA HICKEN
Sr. Manager, Strategic Content
@ADHicken

DANIELLE CAPRIATO
Manager, Strategic Communications
@DCapriato
Experiment
every day.
Test a new release headline, or send at
a different time. The only way to know
what works best is to try new things.

Look for inspiration
everywhere.
Collaborate to transform rough ideas into
dynamic campaigns.
JAMIE HECKLER
Senior Creative Manager
@jamieheckle

AMANDA LAIRD
CNW Manager of
Communications
@amandalaird
Don't be afraid
to try the ideas
that seem too
crazy to work!

Keep your quotes,
headlines and stats
under 110 characters
to make it easier for
people to tweet them
without having to edit.
AMY-LOUISE TRACEY
CNW Temp, Audience
& Media Relations
@AmyLouiseTracey

ANNEMARIA NICHOLSON
Solutions Marketing Manager
@Annemaria_N
Create a continuous
narrative for your
brand and drive
perpetual demand to
maximize influence
and revenue potential.

Take a step back,
and breathe.
Some of our best work happens when
we have a clear, rested mind.
DANIELLE FERRIS
Marketing Coordinator

MELISSA MEYER
CNW Communications Assistant
@_MelissaMeyer
Read about your
industry often and
with an open mind.
It can help you elevate the way you
create content.

Keep your focus on
helping your clients
achieve their goals
and you’ll be viewed
as a partner, not as
a business.
PRISCILLA RAMIREZ
Customer Success Representative,
Channel Marketing

CHELSEA KIKO
Events & Digital
Coordinator
@Ckiko47
Never be afraid
to take a risk.
Risks help you learn and grow in
your career. If it makes you step
out of your comfort zone –
you’re doing the right thing.

While driving
revenue is an
important goal,
enhancing our
customer’s experience
is equally satisfying
and rewarding for me
– and the business.
ADRIAN CAULCUTT
Solutions Marketing Manager
@AdrianCaulcutt

GEOFFREY KRAJESKI
Marketing Automation Specialist
@GeoffKrajeski
Find inspiration in
the smallest of things.

Create meaningful,
exceptional digital
marketing
experiences for buyers
& enable your sellers
to more effectively
expend calories.
SCOTT ABBATE
Program Manager,
Channel Marketing

PYCUS DELA CRUZ
Senior Business Analyst
@pycdel
Life was given as
a gift to me, what
I do with it is my
gift to others.

Content may be
King….but without a
distribution plan,
there is no kingdom.
MICHAEL PRANIKOFF
Global Director, Emerging Media
@mpranikoff

For more information,
check out PR Newswire’s white paper,
“Understanding How
Buyer 2.0 Impacts Your
Approaches to Demand
Generation.”
http://prn.to/23VoQzf

26 Tweetable Tips from Marketing MVPs

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26 Tweetable Tips from Marketing MVPs