2. @PRNewswire

3. @PRNewswire

8. Source: PR Newswire analysis of 2013 releases

9. 1
MINUTE
OF VIDEO
= 1.8 MILLION
WORDS
If a picture is worth 1,000 words, then

10. Visuals reach additional audiences.

11. Visuals are favored in search.

12. Visuals drive discovery.

13. Source: Inc. Magazine, 2013
On Facebook’s top brand pages
Videos are shared12 TIMES MORE
than text or links
12x

16. TIP #1
Include video in next year’s budget.

18. TIP #2
Identify your organization’s
barriers to creating more video.

19. TIP #3
Run a content audit.

20. Do you have…
•Customer training videosthat speak to broader marketplace challenges?
•Behind-the-scenes visuals that industry media would love?
•Valuable data languishing in your research team’s vaults to turn into a great animated infographic?
Audit Your Organization’s Content

24. TIP #5
Plan the downstream strategy.

27. Source: “Speed Of Social Video Sharing Almost Doubles In 12 Months,”
Unruly 2014

29. LAST TIP
Follow up great content with more of the story.