Wahaha, founded by Zong Qinghou in 1987, began as a small business selling ice cream and gradually evolved into a major beverage company, particularly targeting children with its nutrient drinks. By 2008, it became the third-largest player in the Chinese cola market with its Future Cola brand, significantly challenging global giants Coca-Cola and Pepsi. The company has diversified its product lines and expanded internationally, exporting to multiple countries and establishing itself as China's leading beverage brand.

2. History & Origin . . . . . . . . . . . . . . . . . . . 3
Early Evolution . . . . . . . . . . . . . . . . . . . . 4
Global Expansion . . . . . . . . . . . . . . . . . 5
Company Structure . . . . . . . . . . . . . . . 6
Summary . . . . . . . . . . . . . . . . . . . . . . . . 7
Social Media Accounts . . . . . . . . . . . . 8
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3.  Wahaha was founded by Zong Qinghou in 1987
 He sold ice cream, soda and school exercise books via tricycle in
Hangtzhou, Zhejiang Province
 In 1988, he moved into oral tonic
 He did very well but realized none of his competitors targeted
children
 A year later, he set up the Hangzhou Wahaha Nutritional Foods
Factory to make the Wahaha Nutrient Beverage for Children
 With an advertising campaign aimed squarely at China’s state-enforced
one-child families - nothing being too good for these ‘little
emperors’ - it was an immediate success
 Wahaha sales hit $65 million in 1990
 Wahaha merged with an ailing food business, which greatly
enhanced its market capabilities in 1991

4.  Launched Wahaha Milk, and a fruit-flavored milk drink
 Wahaha had more than its fair share of failures but maintained an
increasing scale by buying up insolvent food and drink companies
 It partnered with the French giant, Groupe Danone
 Wahaha Pure Water was the new venture’s key launch
 It became one of the country’s largest beverages companies
 In the 1998 World Cup, Wahaha Future Cola was launched
 The Future Cola was 25 % cheaper than the major brands
 Between 1998 and 2001, sales of Future Cola increased almost ten-fold
giving it a market share of 14%
 A year later, share was up to 18%
 In some provinces, Future itself was the market leader

5.  In 2002, Wahaha’s total soft drink output in China exceeded Coca-
Cola Company with its launching of Future branded tea and fruit
juice lines.
 Wahaha launched Future in the U.S., selling through small
convenience stores in New York City and Los Angeles
 By 2008, Wahaha’s Future Cola was a number three player in the
Chinese cola market with a market share not far behind Pepsi
 Wahaha in total was ranked the number five global beverages
company
 It built a shopping complex and a Future Cola factory in Indonesia
 They export not only to other Far Eastern countries but also to France,
Germany, Italy, Spain and The Netherlands
 They recently signed a sponsorship deal with Manchester United

6.  Wahaha, in partnership with the French giant, Groupe Danone,
became the number one brand in the market.
 Wahaha’s product lines include:
 Dairy Beverages
 Snacks
 Infant Formula
 Flavored Drinks
 Canned Food Products
 Tea Beverages
 Medicine and Health Care
 Liquor
 Children Garments
 Packaged Drinking Water
 Carbonated Beverages
 Juice Series

7.  Founder, Zong Qinghou started his business on a tricycle, and
managed to grow Wahaha through his market understanding.
 The company partnered with Groupe Danone and launched the
Wahaha Pure Water
 Wahaha challenged Coca-Cola and PepsiCo through Future Cola
which became a firmly established number three player in the
Chinese cola market by 2008.
 Wahaha is China’s number one in the beverage industry with exports
not only to other Far Eastern countries but also to France, Germany,
Italy, Spain and The Netherlands.

8. Website: en.wahaha.com.cn/