FMCG: Industry, Backgound and Interesting Facts

Editor's Notes

1. LINK: FMCG: http://bit.ly/FMCGBook
2. LINK: FMCG: http://bit.ly/FMCGBook
3. Source: Wikipedia LINK: FMCG: http://bit.ly/FMCGBook Eau De Cologne's 4711 : For 222 years, Eau De Cologne “water from cologne” stood for authentic, refreshing and rich faceted fragrance experiences. Lyle's golden syrup: Recognized in Guinness Book of World Record as Britain’s Oldest Brand. Remained its green-and-gold packaging since 1885. Duke of durham cigarette: One of the oldest cigarette produced. Tukaji circa 1860 : Took the 1st step to sell bottled wine commercially.
4. http://www.pwc.com/gx/en/audit-services/capital-market/publications/assets/document/pwc-global-top-100-march-update.pdf LINK: FMCG: http://bit.ly/FMCGBook
5. LINK: JOHNSON & JOHNSON : http://www.jnj.com/ NESTLE: http://www.nestle.com/ P&G: http://www.pg.com/en_US/index.shtml FMCG: http://bit.ly/FMCGBook
6. LINK: APPLE: https://www.apple.com/ EXXON MOBIL CORP: http://corporate.exxonmobil.com/ GOOGLE INC: http://www.google.com/about/company/ MICROSOFT CORP: http://www.microsoft.com/about/en/us/default.aspx BERSHIRE HATHWAY AG: http://www.berkshirehathaway.com/ ROCHE HOLDING AG: http://www.roche.com/index.htm JOHNSON & JOHNSON: http://www.jnj.com/ GENERAL ELECTRIC CO: http://www.ge.com/ WELLS FARGO & CO: https://www.wellsfargo.com/ NESTLE SA: http://www.nestle.com/ WAL-MART: http://www.walmart.com/ ROYAL DUTCH SHELL: http://royaldutchshellplc.com/ PETROCHINA: http://www.petrochina.com.cn/ptr/ NOVARTIS: http://www.novartis.com/ CHEVRON: http://www.chevron.com/ JP MORGAN: https://www.jpmorgan.com/pages/jpmorgan P&G: http://www.pg.com/en_US/index.shtml SAMSUNG: http://www.samsung.com/us/ PFIZER: http://www.pfizer.com/ HSBC: http://www.hsbc.com/FMCG: http://bit.ly/FMCGBook
7. http://www.pwc.com/gx/en/audit-services/capital-market/publications/assets/document/pwc-global-top-100-march-update.pdf http://www.pwc.com/gx/en/audit-services/capital-market/publications/assets/document/pwc-global-top-100-march-update.pdf LINK: JOHNSON & JOHNSON: http://www.jnj.com/ NESTLE SA: http://www.nestle.com/ P&G: http://www.pg.com/en_US/index.shtml ANHEUSER & BUSCH INBEV: http://www.ab-inbev.com/ COCA-COLA CO: http://www.coca-colacompany.com/ PHILIP MORRIS INTL: http://www.pmi.com/eng/pages/homepage.aspx PEPSI CO: http://www.pepsico.com/ UNILEVER: http://www.unilever.com/ BRITISH AMERICA TOBACCO: http://www.bat.com/ L'OREAL: http://www.loreal.com/default.aspxFMCG: http://bit.ly/FMCGBook
8. http://www.pwc.com/gx/en/audit-services/capital-market/publications/assets/document/pwc-global-top-100-march-update.pdf LINK: COCA-COLA CO: http://us.coca-cola.com/home/ GILLETTE: http://gillette.com/en-us H&M: http://www.hm.com/us/ PEPSI: http://www.pepsico.com/ PAMPERS: http://www.pampers.com/globalsplash KELLOGG'S: http://www.kelloggs.com/en_US/home.html BUDWEISER: http://www.budweiser.com/ NESCAFE: https://www.nescafe.com/ ZARA: http://www.zara.com/ L'OREAL: http://www.loreal.com/default.aspx DANONE: http://www.danone.com/en/ COLGATE: http://www.colgatepalmolive.com/app/Colgate/US/CompanyHomePage.cvsp HEINZ: http://www.heinz.com/ NESTLE: http://www.nestleusa.com/ JOHNSON & JOHNSON: http://www.jnj.com/ JOHNNIE WALKER: http://www.johnniewalker.com/en-us/scotch-whisky-blends/home/ DURACELL: http://www.duracell.com/ JACK DANIEL'S: http://www.jackdaniels.com/ AVON: https://www.avon.com/ RALPH LAUREN: http://www.ralphlauren.com/home/index.jsp?ab=Geo_iPH_rUS_dUS KLEENEX: https://www.kleenex.com/ HEINEKEN: http://www.heineken.com/AgeGateway.aspx CORONA: https://coronausa.com/verify MOET & CHANDON: http://es.moet.com/prehome GAP: http://www.gap.com/ FMCG: http://bit.ly/FMCGBook
9. http://www.pwc.com/gx/en/audit-services/capital-market/publications/assets/document/pwc-global-top-100-march-update.pdf LINK: FMCG: http://bit.ly/FMCGBook
10. The top 100 Global Brands in 2013 --- here are the list of fmcg brands that made through the list of top 100. http://www.interbrand.com/en/best-global-brands/2013/top-100-list-view.aspx LINK: COCA-COLA CO: http://us.coca-cola.com/home/ MARLBORO: https://www.marlboro.com/gconnect/login_input.action NIKE: http://www.nike.com/us/en_us/ BUDWEISER: http://www.budweiser.com/ L'OREAL: http://www.loreal.com/default.aspx ZARA: http://www.zara.com/ PAMPERS: http://www.pampers.com/globalsplash GILLETTE: http://gillette.com/en-us COLGATE: http://www.colgatepalmolive.com/app/Colgate/US/CompanyHomePage.cvsp H&M: http://www.hm.com/us/ PEPSI: http://www.pepsico.com/ RED BULL: http://www.redbull.com/en FMCG: http://bit.ly/FMCGBook
11. LINK: FMCG: http://bit.ly/FMCGBook
12. LINK: FMCG: http://bit.ly/FMCGBook
13. Source: Kantar Worldpanel’s Brand Footprint Study LINK: FMCG: http://bit.ly/FMCGBook
14. Source: Kantar Worldpanel’s Brand Footprint Study LINK: MAGGI: http://www.maggi.com/ NESTLE: http://www.nestle.com/ FMCG: http://bit.ly/FMCGBook
15. Source: Kantar Worldpanel’s Brand Footprint Study LINK: COLGATE: http://www.colgatepalmolive.com/app/Colgate/US/CompanyHomePage.cvsp FMCG: http://bit.ly/FMCGBook
16. SOURCES: http://www.nielsen.com/tw/en/insights/reports/2014/stand-out-from-fmcg-flat-market.html LINK: GATORADE: http://www.gatorade.com/ FMCG: http://bit.ly/FMCGBook
17. Source: Kantar Worldpanel’s Brand Footprint Study LINK: LAYS: http://www.fritolay.com/snacks/product-page/lays OREO: http://www.oreo.com/default.aspx CHEETOS: http://www.fritolay.com/snacks/product-page/cheetos DORITOS: https://www.doritos.com/ FMCG: http://bit.ly/FMCGBook
18. Source: Kantar Worldpanel’s Brand Footprint Study LINK: HONEST TEA: https://www.honesttea.com/ FMCG: http://bit.ly/FMCGBook
19. SOURCES: http://www.nielsen.com/tw/en/insights/reports/2014/stand-out-from-fmcg-flat-market.html LINK: FMCG: http://bit.ly/FMCGBook
20. LINK: FMCG: http://bit.ly/FMCGBook
21. SOURCES: Business International Times //www.ibtimes.com/consumer-spending-how-much-their-income-do-poor-rich-american-families-spend-housing-education-0 http://www.c...-paycheck/#sthash.31QAiWZ7.dpuf LINK: FMCG: http://bit.ly/FMCGBook
22. A family with an annual income of $17, 563 will usually spend more than it brings in yearly, around $ 24, 806. Housing, the biggest single expenditure for such a household, accounts for 40% of all expenditures, and 56% Annual income. For average American household, housing accounts for 34% of all expenditures or 26% of annual income. www.ibtimes.com/consumer-spending-how-much-their-income-do-poor-rich-american-families-spend-housing-education-0 LINK: FMCG: http://bit.ly/FMCGBook
23. LINK: FMCG: http://bit.ly/FMCGBook
24. For the average American household, transportation costs account for 17% of all expenditures, a larger slice of pie than that of both wealthy and low-income households. www.ibtimes.com/consumer-spending-how-much-their-income-do-poor-rich-american-families-spend-housing-education-0 LINK: FMCG: http://bit.ly/FMCGBook
25. LINK: FMCG: http://bit.ly/FMCGBook
26. When expressed as a percentage of annual expenditures, wealthy households spend less than power households on every category specified above. For wealthy households, the *other* category Accounts for 29% of all expenditures. 7% points higher than the average American household and 15% higher than the low-income household described in this info-graphic. www.ibtimes.com/consumer-spending-how-much-their-income-do-poor-rich-american-families-spend-housing-education-0 LINK: FMCG: http://bit.ly/FMCGBook
27. LINK: FMCG: http://bit.ly/FMCGBook
28. http://www.marketingcharts.com/uncategorized/global-consumer-spending-to-jump-by-12-trillion-this-decade-22205/ LINK: FMCG: http://bit.ly/FMCGBook
29. LINK: FMCG: http://bit.ly/FMCGBook
30. LINK: FMCG: http://bit.ly/FMCGBook
31. LINK: FMCG: http://bit.ly/FMCGBook
32. LINK: FMCG: http://bit.ly/FMCGBook
33. LINK: FMCG: http://bit.ly/FMCGBook
34. Source: http://www.fairfoodnetwork.org/connect/blog/obesity-and-rising-cost-healthcare-America Source: http://www.resource-allocation.com/content/11/1/3 LINK: FMCG: http://bit.ly/FMCGBook
35. Note: CARG is compound annual growth SOURCE: Euromonitor, AT, Kearney Analysis, worldpopulationstatistics.com, statista.com LINK: FMCG: http://bit.ly/FMCGBook
36. LINK: FMCG: http://bit.ly/FMCGBook
37. LINK: FMCG: http://bit.ly/FMCGBook
38. LINK: FMCG: http://bit.ly/FMCGBook
39. LINK: FMCG: http://bit.ly/FMCGBook
40. http://www.geek.com/news/cadbury-and-oreo-maker-preparing-to-sell-heat-resistant-chocolate-1557839/ LINK: CADBURY: https://www.cadbury.co.uk/ TIDE: http://www.tide.com/en-US/index.jspx BUDLIGHT: http://www.budlight.com/ FMCG: http://bit.ly/FMCGBook
41. LINK: MOGU MOGU MANILA: http://mogumogumanila.com/ SAPPE BEAUTI DRINK: http://www.beautidrink.com/ FMCG: http://bit.ly/FMCGBook
42. LINK: JOY DISHWASHING LIQUID: http://www.pgpro.com/brands/joy/ DOWNY FABRIC CONDITIONER: http://www.downy.com/en-US/index.jspx FMCG: http://bit.ly/FMCGBook
43. LINK: MARLBORO: https://www.marlboro.com/gconnect/login_input.action FMCG: http://bit.ly/FMCGBook
44. http://curiouschemeng.blogspot.com/2012/10/greenwashing-and-cbc-5-vim-powerpro.html LINK: CIF: http://www.unilever.com/brands-in-action/detail/Cif/292034/ VIM: http://www.vim.ca/en/default.aspx FMCG: http://bit.ly/FMCGBook
45. Via Google LINK: FMCG: http://bit.ly/FMCGBook
46. http://www.brandchannel.com/home/post/2014/02/27/140227-2014-Brandcameo-Product-Placement-Awards.aspx LINK: BUDWEISER: http://www.budweiser.com/ FORD: http://www.ford.com/ APPLE: https://www.apple.com/ COCA-COLA: http://us.coca-cola.com/home/ CHEVROLET: http://www.chevrolet.com/ MERCEDES BENZ: http://www.mbusa.com/mercedes/index FMCG: http://bit.ly/FMCGBook
47. LINK: FMCG: http://bit.ly/FMCGBook
48. LINK: KRAFT: http://www.kraftfoodsgroup.com/home/index.aspx iFOOD ASSISTANT: http://www.kraftrecipes.com/media/ifood.aspx APPLE: http://store.apple.com/us BLACKBERRY: http://appworld.blackberry.com/ PLAYSTORE: https://play.google.com/store?hl=en FMCG: http://bit.ly/FMCGBook
49. LINK: ZIPPO: http://www.zippo.com/ APPLE: http://store.apple.com/us OVI: http://store.ovi.com/ NESTLE: http://www.nestle.com/ BLACKBERRY: http://appworld.blackberry.com/ PLAYSTORE: https://play.google.com/store?hl=en WINDOWS STORE: http://windows.microsoft.com/en-ph/windows/home FMCG: http://bit.ly/FMCGBook
50. LINKS: Storewars Book - http://bit.ly/SW_Book FMCG Book - http://bit.ly/FMCGBook E-Retail Book - https://www.storewars.net/products/books/e-retailing-the-world-is-changing,-how-are-we-selling-on-line,-how-it-makes-the-world-different-detail Greg Thain's LinkedIn - https://www.linkedin.com/in/gregthain
51. LINK: M3 Website: http://m3media.co/home/#home