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Coca-Cola was established in 1886 and has since become a global brand available in over 200 countries. It began operations in Nepal in 1973 with local production starting in 1979. While Coca-Cola is in the maturity stage in established markets like the UK with a loyal customer base, it is still in the growth stage in Nepal. The company faces weaknesses like an inefficient cost structure but also opportunities to expand into emerging markets.
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- Coca-Cola was first bottled in 1894 and removed cocaine as an ingredient in 1903.
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The document provides a history of Coca-Cola from its invention in 1886 to present day. Some key points include:
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Introduction
- 2. •It was established in 1886 by Dr. John Pemberton. • The brand has since become household drink in more than 200 countries across the world. •The company has more than 3000 products of beverages. • At first Coca-Cola was introduced in Nepal in 1973. •Local production of Coca-cola in Nepal was started in 1979.
- 3. •The 'Coca-Cola' brand has been implemented the global marketing strategy. •In 1919 Coca-Cola decided to expand its business in the global community
- 4. •Brand building is coca-cola core competency.
- 5. • Coca-Cola is in the stage of maturity. • Because it have loyal group of regular customer. • Coca-Cola presently in the maturity stage in UK but it has still growth stage in Nepal.
- 6. Strength Opportunities Economies of sales Emerging market Brand name Fragmented market Cost Advantages New products Technology New service Customer loyalty Weakness Threats Work inefficiencies Bad economic Customer services Change in taste High debt burden Government regulation Weak supply chain Substitute products Weak management Cost structure
- 7. •Coca cola company have only one competitor. • Both sell soft drink but coke is leading in market.
- 8. Coca cola company is Nepal is very complicated in Nepal so the owner of the company should improve the condition of Nepal coca cola company. They have to maintain their product and bring new item by knowing the taste of different people. THANK YOU