SlideShare a Scribd company logo
Company: Nestlé
Swiss multinational food
and drink
Headquartered in Vevey,
Vaud, Switzerland.
Operates factories in more
than 80 countries.
276 000 employees
worldwide
Founder: Henri
Nestlé –
fouded:1866
354 factories in 79
countries
Slogan:
“Good Food, Good Life”
CEO: Ulf Mark
Schneider
Products of Nestlé
Baby food
Breakfast cereals
Coffee
Confectionery
Dairy
Bottled water
The Nestlé history
timeline
• The pioneer year
(1866 – 1904)
• Begin: 1866, with the
foundation of the Anglo-
Swiss Condensed Milk
Company
• 1867: develop a
breakthrough baby food
• 1905: merge with Anglo-
Swiss to form the Nestlé
group
The Belle Époque
(1905 - 1913)
• 1905: Nestlé & Anglo-Swiss has
more than 20 factories
• Selling in: Africa, Asia, Latin
America, and Australia
• World War One approaches: the
period of prosperity known as The
Belle Époque or 'Beautiful Age'
• => Global diary company
Adapting during
wartime (1914 – 1918)
• 1914: The outbreak of war
• => The demand for condensed
milk and chocolate increases
• The shortage of raw materials
and cross-border trade slow
down production
• => The company acquires
processing facilities in the US
and Australia
• Nestlé & Anglo-Swiss has 40
factories
Crisis and opportunity (1919 – 1938)
• After the war: military demand
for milk declines
• => A major crisis for Nestlé &
Anglo-Swiss in 1921
• 1929: The company recovers, but
is rocked by the Wall Street
Crash
• => Reduce consumer purchasing
power
• Despite the downs, the era
delivers many positives
• => Nescafé coffee are launched
• Nescafé is launched as
a 'powdered extract of
pure coffee'
Riding out the storm (1939 – 1947)
• 1939: The outbreak of World War Two affects virtually every market
• => Nestlé & Anglo-Swiss continues to operate in difficult circumstances
• 1947: the company adds Maggi soups and seasonings to its product
range
• => Nestlé Alimentana
- Acquistions enable Nestle to
enter new areas like frozen foods, while
expanding its traditional businesses. In
the 1970s the company diversifies into
pharmaceuticals and cosmetics. Growing
criticism from activist groups allege
nestle's marketing of infant food is
unethical. Nestle later becomes one the
first companies to apply the WHO code
on breast-milk substitutes
Frozen foods to
pharmaceuticals (1960-
1980)
Towards health, nutrition and wellness (1981-1999)
-After years of growth, Nestle lets go of unprofitable brands.
It starts promoting brands that meet the demands of more
health-conscious consumers, in line with its new 'Nutrition,
Health and Wellness' strategy. The company expands in the
US, Eastern Europe and Asia, and targets for global leadership
in water, ice cream and animal food
Creating shared
value (2000-2016)
-Nestle articulates its
Creating Shared Value
approach to business.
Followed by the launch of
the Nestle Cocoa Plan and
Nescafe Plan to further
develop sustainable supply
chains. While the business
continues strengthening its
position in traditional
segments like infant
formula and frozen foods,it
also starts focusing on
medial nutrition
Creating a better tomorrow,
today (2017-present)
- Alongside traditional market
segments, Nestle continues to
find new growth opportunities in
healthcare. It acquires business
including Zenpep, Vital Proteins
and Aimmune, plus a majority
stake in Orgain, a leader in plant-
based nutrition. The company
also steps us uts sustainability
aims,committing to recyclable
packaging and net zero emissions
Thank for
watching

More Related Content

Similar to nestle.pptx

Nestle
NestleNestle
AN OVERVIEW ON THE CORPORATE SOCIAL RESPONSIBILITY INITIATIVES BY NESTL’E S.A
AN OVERVIEW ON THE CORPORATE SOCIAL RESPONSIBILITY INITIATIVES BY NESTL’E S.AAN OVERVIEW ON THE CORPORATE SOCIAL RESPONSIBILITY INITIATIVES BY NESTL’E S.A
AN OVERVIEW ON THE CORPORATE SOCIAL RESPONSIBILITY INITIATIVES BY NESTL’E S.A
VARUN KESAVAN
 
Nestlé's history 1866 1905 1905-1918
Nestlé's history 1866 1905 1905-1918Nestlé's history 1866 1905 1905-1918
Nestlé's history 1866 1905 1905-1918
sugeladi
 
Nestle1
Nestle1Nestle1
Nestle1
Dinesh Kumar
 
Brand,nestle
Brand,nestleBrand,nestle
Brand,nestle
B.k. Das
 
Nestle marketing mix
Nestle marketing mixNestle marketing mix
Nestle marketing mix
Sapna Gupta
 
stretagic markeeting of nestle brand
stretagic markeeting of nestle brandstretagic markeeting of nestle brand
stretagic markeeting of nestle brand
NadeemVeer55
 
Nestle presentation
Nestle presentationNestle presentation
Nestle presentation
Duyen Thuy Mai
 
nestle in pakistan
nestle in pakistannestle in pakistan
nestle in pakistan
Neelam Asad
 
Nestle
NestleNestle
Nestle ppt
Nestle pptNestle ppt
Nestle ppt
mounika katagouni
 
Nestle internship report
Nestle internship reportNestle internship report
Nestle internship report
Projects Kart
 
Final project on nestle
Final project on nestleFinal project on nestle
Final project on nestle
Faizy Sheikh
 
Nestle
NestleNestle
Nestle
Mera Umer
 
nestle-190107171241 (1).pdf
nestle-190107171241 (1).pdfnestle-190107171241 (1).pdf
nestle-190107171241 (1).pdf
chandansahoo82
 
Nestle- Company profile
Nestle- Company profile Nestle- Company profile
Nestle- Company profile
Sultan Mahmood
 
Nestle
NestleNestle
Nestle Copmany.pptx
Nestle Copmany.pptxNestle Copmany.pptx
Nestle Copmany.pptx
KhansaKhalid502
 
Nestlé
NestléNestlé
Nestlé
SonalAmbalkar
 
Value chain nestle analysis
Value chain nestle analysisValue chain nestle analysis
Value chain nestle analysis
Mohammad Alfian
 

Similar to nestle.pptx (20)

Nestle
NestleNestle
Nestle
 
AN OVERVIEW ON THE CORPORATE SOCIAL RESPONSIBILITY INITIATIVES BY NESTL’E S.A
AN OVERVIEW ON THE CORPORATE SOCIAL RESPONSIBILITY INITIATIVES BY NESTL’E S.AAN OVERVIEW ON THE CORPORATE SOCIAL RESPONSIBILITY INITIATIVES BY NESTL’E S.A
AN OVERVIEW ON THE CORPORATE SOCIAL RESPONSIBILITY INITIATIVES BY NESTL’E S.A
 
Nestlé's history 1866 1905 1905-1918
Nestlé's history 1866 1905 1905-1918Nestlé's history 1866 1905 1905-1918
Nestlé's history 1866 1905 1905-1918
 
Nestle1
Nestle1Nestle1
Nestle1
 
Brand,nestle
Brand,nestleBrand,nestle
Brand,nestle
 
Nestle marketing mix
Nestle marketing mixNestle marketing mix
Nestle marketing mix
 
stretagic markeeting of nestle brand
stretagic markeeting of nestle brandstretagic markeeting of nestle brand
stretagic markeeting of nestle brand
 
Nestle presentation
Nestle presentationNestle presentation
Nestle presentation
 
nestle in pakistan
nestle in pakistannestle in pakistan
nestle in pakistan
 
Nestle
NestleNestle
Nestle
 
Nestle ppt
Nestle pptNestle ppt
Nestle ppt
 
Nestle internship report
Nestle internship reportNestle internship report
Nestle internship report
 
Final project on nestle
Final project on nestleFinal project on nestle
Final project on nestle
 
Nestle
NestleNestle
Nestle
 
nestle-190107171241 (1).pdf
nestle-190107171241 (1).pdfnestle-190107171241 (1).pdf
nestle-190107171241 (1).pdf
 
Nestle- Company profile
Nestle- Company profile Nestle- Company profile
Nestle- Company profile
 
Nestle
NestleNestle
Nestle
 
Nestle Copmany.pptx
Nestle Copmany.pptxNestle Copmany.pptx
Nestle Copmany.pptx
 
Nestlé
NestléNestlé
Nestlé
 
Value chain nestle analysis
Value chain nestle analysisValue chain nestle analysis
Value chain nestle analysis
 

Recently uploaded

HMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docxHMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docx
Charles Bayless
 
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
anubug
 
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
7lkkjxt
 
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
AJHSSR Journal
 
Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........
SocioCosmos
 
Dominate Reddit Discussions.............
Dominate Reddit Discussions.............Dominate Reddit Discussions.............
Dominate Reddit Discussions.............
SocioCosmos
 
Factors affecting undergraduate students’ motivation at a university in Tra Vinh
Factors affecting undergraduate students’ motivation at a university in Tra VinhFactors affecting undergraduate students’ motivation at a university in Tra Vinh
Factors affecting undergraduate students’ motivation at a university in Tra Vinh
AJHSSR Journal
 
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMSTUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
AJHSSR Journal
 
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdfUR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
urbhattiacademy
 
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
9u4xjk4w
 

Recently uploaded (10)

HMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docxHMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docx
 
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
 
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
 
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
 
Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........
 
Dominate Reddit Discussions.............
Dominate Reddit Discussions.............Dominate Reddit Discussions.............
Dominate Reddit Discussions.............
 
Factors affecting undergraduate students’ motivation at a university in Tra Vinh
Factors affecting undergraduate students’ motivation at a university in Tra VinhFactors affecting undergraduate students’ motivation at a university in Tra Vinh
Factors affecting undergraduate students’ motivation at a university in Tra Vinh
 
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMSTUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
 
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdfUR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
 
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
 

nestle.pptx

  • 1.
  • 2. Company: Nestlé Swiss multinational food and drink Headquartered in Vevey, Vaud, Switzerland. Operates factories in more than 80 countries.
  • 3. 276 000 employees worldwide Founder: Henri Nestlé – fouded:1866 354 factories in 79 countries
  • 4. Slogan: “Good Food, Good Life” CEO: Ulf Mark Schneider
  • 10. Dairy
  • 12. The Nestlé history timeline • The pioneer year (1866 – 1904) • Begin: 1866, with the foundation of the Anglo- Swiss Condensed Milk Company • 1867: develop a breakthrough baby food • 1905: merge with Anglo- Swiss to form the Nestlé group
  • 13. The Belle Époque (1905 - 1913) • 1905: Nestlé & Anglo-Swiss has more than 20 factories • Selling in: Africa, Asia, Latin America, and Australia • World War One approaches: the period of prosperity known as The Belle Époque or 'Beautiful Age' • => Global diary company
  • 14. Adapting during wartime (1914 – 1918) • 1914: The outbreak of war • => The demand for condensed milk and chocolate increases • The shortage of raw materials and cross-border trade slow down production • => The company acquires processing facilities in the US and Australia • Nestlé & Anglo-Swiss has 40 factories
  • 15. Crisis and opportunity (1919 – 1938) • After the war: military demand for milk declines • => A major crisis for Nestlé & Anglo-Swiss in 1921 • 1929: The company recovers, but is rocked by the Wall Street Crash • => Reduce consumer purchasing power • Despite the downs, the era delivers many positives • => Nescafé coffee are launched
  • 16. • Nescafé is launched as a 'powdered extract of pure coffee'
  • 17. Riding out the storm (1939 – 1947) • 1939: The outbreak of World War Two affects virtually every market • => Nestlé & Anglo-Swiss continues to operate in difficult circumstances • 1947: the company adds Maggi soups and seasonings to its product range • => Nestlé Alimentana
  • 18.
  • 19. - Acquistions enable Nestle to enter new areas like frozen foods, while expanding its traditional businesses. In the 1970s the company diversifies into pharmaceuticals and cosmetics. Growing criticism from activist groups allege nestle's marketing of infant food is unethical. Nestle later becomes one the first companies to apply the WHO code on breast-milk substitutes Frozen foods to pharmaceuticals (1960- 1980)
  • 20. Towards health, nutrition and wellness (1981-1999) -After years of growth, Nestle lets go of unprofitable brands. It starts promoting brands that meet the demands of more health-conscious consumers, in line with its new 'Nutrition, Health and Wellness' strategy. The company expands in the US, Eastern Europe and Asia, and targets for global leadership in water, ice cream and animal food
  • 21. Creating shared value (2000-2016) -Nestle articulates its Creating Shared Value approach to business. Followed by the launch of the Nestle Cocoa Plan and Nescafe Plan to further develop sustainable supply chains. While the business continues strengthening its position in traditional segments like infant formula and frozen foods,it also starts focusing on medial nutrition
  • 22. Creating a better tomorrow, today (2017-present) - Alongside traditional market segments, Nestle continues to find new growth opportunities in healthcare. It acquires business including Zenpep, Vital Proteins and Aimmune, plus a majority stake in Orgain, a leader in plant- based nutrition. The company also steps us uts sustainability aims,committing to recyclable packaging and net zero emissions