consumer behavior about Nestle

1. BBA 6th
M Hamza Latif BBSE-14-40
Talha Hafeez BBSE-14-16
Ayesha Siddiqah BBSE-14-26
Farhan Sohail BBSE-14-23

2.  "We strive to bring consumers foods that are safe, of
high quality and provide optimal nutrient to meet
physiological need. Nestle helps provide selections
for all individual taste and lifestyle preferences.“
 Motto:
"Good Food, Good Life."

3. "Nestlé's aim is to meet the various needs of the
consumer everyday by marketing and selling foods
of a consistently high quality."

4.  Henri Nestlé established Nestlé in 1867
in Switzerland (Vevey HQ)
 His first product was lactogen formula
for
infants by the name “Farine Lacteé”

5.  Food and beverage company
 Headquarter in Switzerland
 Ranked #72 on the Fortune Global 500 in
2014
 Twenty-nine of Nestlé’s brands have annual
sales of over CHF1 billion (about US$1.1
billion)
 Nestlé has 447 factories, operates in 194
countries, and employs around 339,000
people.

7.  Nestlé Pakistan Ltd. is registered on Karachi and
Lahore stock exchanges.
 Established its first production unit in 1988 in
Sheikhupura named as Nestlé Milkpak Limited.
Now Nestlé Pakistan Ltd.
 Headquarter in Lahore
 Multi Product Factories in Sheikhupura, Kabirwala,
Water Factories: 1 in Islamabad , 2 in Karachi

8.  Ambient Dairy.
 Chilled Dairy.
 Juices.
 Bottled Water.
 Culinary & Food.
 Baby Food.
 Breakfast Cereals.
 Coffee.

9.  LAHORE
 ISLAMABAD
 FAISALABAD
 SHEIKHUPURA (factory)
 KARACHI

10.  Nesfruta offers natural
fruit flavors, all in a
convenient little pack.
It’s the perfect zero
calorie accessory,
ready whenever and
wherever you are.

11.  Nutrition, Health and wellness is Nestle strategic
direction. We want you to be able to make healthy
choices about your food and beverages. We also
believe that good food sometimes means treating
yourself! We aim to make your life more
pleasurable because our product not only taste
better, but they are also more nutritious.

12.  Transnational strategy : Low cost, Different
products, Different Markets, High local
responsiveness
 Localization strategy : brand name resonates
locally as the cultural habits difference in
different nations
 Customization : delivering goods that are
modified to satisfy a specific customer need

13. The main strong competitor is shezan and
fruitien and pepsico(slice).

14.  Every sip brings you a delicious refreshing mango
experience.
 Refrigerate after opening and consume within 4
days.
 Features: 6% fruit juice.
 Sugar, Mango Juice, Stabilizers, Citric Acid,
Artificial Flavors, Natural Sweetener, and Permitted
Food Color.

15.  Geographic
 Demographic
 Psychographic
 Behavioral

16.  Weather:
Summer
Winter

17.  Age:
Nesfruta is for every person for every age.

18.  Income:
Nestle segmented their market based on customer's
earnings in an effective way

19. Life style and personality:
 Nestle provides NESFRUTA these people who
really want to enjoy the Fruit Drink

20. Benefits:
Nesfruta:
For those customers who want more benefits from the
products
Nesfruta contains sugar, mango juice, citric acid etc.

21. Targeting market is teenagers.

22.  Product Differentiation: Nestle brings a lot of
product for target different customers.
 Channel Differentiation: Nestle reach their
products to the customers through their expert
market salesman and transportation. So that their
products are much available to their respective
customers.

23.  Image differentiation: Nestlé’s logo is
totally different from its competitors that are
greatly accepted by its customers.
 People differentiation: Nestle has a large
number of employees that are highly
educated and trained.
 Service differentiation: better service for its
respective customers from its competitors, 24
hours hot line service

24.  Sales Promotion:
 Public Relations:
 Publicity:

25.  Nestle should introduced more flavor's in nesfruta
juice.

26. Mostly people are satisfied with product brand
name. People also satisfied with product price
and taste and their advertisement.
And mostly people are dissatisfied with availability
of product.

27. Thank You