This document discusses the Internet of Things (IoT) and how it relates to digital marketing. It defines IoT as physical devices connected to the internet that can transfer data without human interaction. By 2020, there will be 50 billion connected devices. IoT improves product development, data tracking, and customer personalization for digital marketing. Some challenges to IoT adoption are security, privacy, data volumes, power supply, and wireless communication standards. IoT can monitor things like vehicles, weather, inventory levels, and anganwadi (rural child care) households in India.

1. INTERNET
OF
EVERYTHIN
G &
DIGITAL
MARKETING
Dr. Parminder Kaur
Associate Professor
Dept. of Computer Science
G.N.D. University, Amritsar
parminder.dcse@gndu.ac.in

2. Internet of Things (IoT)
• A System of Integrated Computing Devices, Mechanical
and Digital machines, Objects, Animals or People that are
provided with unique identifiers and the ability to transfer
data over a network without requiring human-to-human or
human-to-computer interaction.
• The term Internet of things was coined by Kevin Ashton of
Procter & Gamble in 1999.

3. SOME INTERESTING STATS ABOUT
THE INTERNET OF THINGS
• According to Cisco, by 2020 there will be 50 billion
devices connected to the internet.
• According to IDC, the worldwide IoT market will grow
$7.1 trillion by 2020.
• According to Gartner, 250k vehicles will be connected
to the internet by 2020.
• By 2020, every single person will create 1.7 MB of
data every second.
• According to Frost and Sullivan, by 2020 each person
is likely to have an average of 5.1 connected devices.

6. HOW BIG IS IOT?
Source: HP

8. Internet of Everything (IoE)
• The Internet of Everything is the intelligent connection
of People, Process, data and Storage.
• IoE, a Paradigm shift that makes a new era of
opportunity for everyone from consumers and
business to cities and governments.

10. Key components of IOE

11. Key Components of IOT

13. HOW IOT WORKS?
• 04 major components of IoT
• Sensors
• GPS trackers, Temperature sensors, Pressure
sensors, Smoke sensors, RFID tags, IR sensors
• Gateway
• Acts as a bridge that connects IOT devices with a
cloud.
• Cloud / Big Data
• Activities like storage, data analysis are used for
making predictive analysis
• User Interface

14. Few Applications of IoT
• Building and Home Automation
• Manufacturing
• Medical and Healthcare Systems
• Media
• Environmental Monitoring
• Infrastructure Management
• Energy Management
• Transportation
• Better Quality of life for elderly
• ……….
You name it, and you will have it in IoT!

15. Few applications of IOE
• Vehicle monitoring
• Weather conditions
• Route predictions
• Supply chain monitoring
• Water level monitoring
• Inventory Tracking
• Intelligence Smart garbage Bins
• Route Updates
• --------------

24. IoE Application for monitoring
anganwadi households
• The Ministry of Women and Child Development, Govt.
of India, introduced Integrated Child Development
Services (ICDS), 1975, with 1.3 Million centers across
the nation, providing a package of services for women
and child welfare.

25. Technology Implementation Architecture of
Anganwadi Households Application
Primary Health
Center
Analysis of Data
Received from
sensors
IOT Interface with LCD and
Seminars at Anganwadi
Beneficiary Location
Data received from
sensors
Cloud Server
Alert messages in
case of
Emergency
ICDS Common
Application Software at
Anganwadi center
Due data
reminders,
Audio/Video alert
messages

26. ROLE OF IOT IN DIGITAL MARKETING
• Product Development
• Analyse Customer’s buying behaviour
• Big Data
• Customer analysis
• Data Tracking
• Better Personalization
• Marketing Automation
• Customer Satisfaction
• More Connectivity

27. Technological challenges of IOT/IOE
• Scalability
• Security
• Privacy
• Technological Standardization
• Interoperability
• Discovery
• Software Complexity
• Data Volumes and Interpretation
• Power Supply
• Interaction and short range
communication
• Wireless communication
• Fault tolerance
• Architectural Blockades
• Internet speed/bandwidth/reliability
• Cost of Drivers, services and
products
• Vendor apprehension