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Michelle Li
Michelle Li
 Speech v.s. presentation
◦ Language-intensive activity
◦ Image-intensive activity
◦ A speech maximize the importance of language.
◦ Presentation, on the other hand, maximizes the
importance of visuals and thereby reduces the
importance of language competency.
◦ Pace is often the difference between success and
failure.
◦ Visuals, used effectively, can significantly speed up
the pace.
◦ One picture is worth a thousand words.
◦ Think carefully about what your message is,
committing it to an image, and then letting the
image “talk for them”.
◦ Use short and simple sentences to guide the
audience through the visuals.
◦ Native speakers of English rely on word stress,
intonation, and tone of voice to emphasize key words
and what the speaker wants the audience to
remember.
◦ Non-native speakers, though, often struggle with
those.
◦ Visuals can compensate the non-native speakers’
struggles.
◦ Key words and numbers can be visually emphasized,
and that is perhaps even more effective than verbal
emphasis.
◦ Visuals provide the variety and interest that might be
lacking in the presenter’s verbal delivery.
◦ Clarity is a goal that challenges many presenters.
◦ A presenter’s strength comes from images – images
that show differences between concepts, that
describe component parts of a problem, and that
show relations between ideas.
 The visual message is important because
even if you stumble over sentences.
Mispronounce words, or get the numbers
wrong, the audience will still understand.
 keep the background simple
 show key word / names / numbers on the slides
 use key words or images
 choose the right slide for the right message
 use a simple conclusion slide
 Slide analysis
◦ Analyze the following slides and figure out the
problems and the possible solutions.
 Speakers can’t remember main point.
 Font point size is too small.
 Long sentences
 Noisy background
 Difficult to visualize a trend
 Wrong kind of chart to show percentages
 “Noisy” conclusion chart
 Font is too small
 Different ideas need different visuals.
 Show images
◦ Change a confusing table of numbers into a graph.
◦ Change a list of location into a map.
◦ Change words into a flow chart.
 Keep your information short and simple
◦ Simplify sentences into easily remembered key
words and phrases.
◦ Eliminate unnecessary information.
◦ Eliminate unnecessary details. Round off numbers
and eliminate extra words to make easily
remembered key points.

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2017.12.06 effective visuals

  • 3.  Speech v.s. presentation ◦ Language-intensive activity ◦ Image-intensive activity ◦ A speech maximize the importance of language. ◦ Presentation, on the other hand, maximizes the importance of visuals and thereby reduces the importance of language competency.
  • 4. ◦ Pace is often the difference between success and failure. ◦ Visuals, used effectively, can significantly speed up the pace. ◦ One picture is worth a thousand words. ◦ Think carefully about what your message is, committing it to an image, and then letting the image “talk for them”. ◦ Use short and simple sentences to guide the audience through the visuals.
  • 5. ◦ Native speakers of English rely on word stress, intonation, and tone of voice to emphasize key words and what the speaker wants the audience to remember. ◦ Non-native speakers, though, often struggle with those. ◦ Visuals can compensate the non-native speakers’ struggles. ◦ Key words and numbers can be visually emphasized, and that is perhaps even more effective than verbal emphasis. ◦ Visuals provide the variety and interest that might be lacking in the presenter’s verbal delivery.
  • 6. ◦ Clarity is a goal that challenges many presenters. ◦ A presenter’s strength comes from images – images that show differences between concepts, that describe component parts of a problem, and that show relations between ideas.
  • 7.  The visual message is important because even if you stumble over sentences. Mispronounce words, or get the numbers wrong, the audience will still understand.
  • 8.  keep the background simple  show key word / names / numbers on the slides  use key words or images  choose the right slide for the right message  use a simple conclusion slide
  • 9.  Slide analysis ◦ Analyze the following slides and figure out the problems and the possible solutions.
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  • 18.  Speakers can’t remember main point.  Font point size is too small.  Long sentences  Noisy background
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  • 21.  Difficult to visualize a trend
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  • 23.  Wrong kind of chart to show percentages
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  • 25.  “Noisy” conclusion chart  Font is too small
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  • 27.  Different ideas need different visuals.
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  • 31.  Show images ◦ Change a confusing table of numbers into a graph. ◦ Change a list of location into a map. ◦ Change words into a flow chart.
  • 32.  Keep your information short and simple ◦ Simplify sentences into easily remembered key words and phrases. ◦ Eliminate unnecessary information. ◦ Eliminate unnecessary details. Round off numbers and eliminate extra words to make easily remembered key points.