This document is a resume for Susanta Mishra, who has over 25 years of experience in strategic planning, business development, sales, marketing, and team management for material handling equipment companies in Eastern India. He is currently the Regional Sales Manager at Josts Engineering Company Limited, where he is responsible for developing new business segments, appointing dealers, and growing sales by 20%. Previously he held several sales and marketing roles at Greaves Cotton Ltd, Electrosteel Castings Ltd, and Macneill Engineering Ltd, where he consistently exceeded sales targets and developed key customer relationships.

1. SUSANTA MISHRA
43, Abhay Bidya Lankar Road, Behala, Kolkata -700060
Email : susantamis@gmail.com Mob : / 9748764480
• To be a part of an environment that promotes team effort and value based growth as well
as career advancement with a significant contribution by adding my expertise to the
organization.
Regional Sales Manager
With More than 25 years qualitative experience in :
- Strategic Planning - Business Development - Sales & Marketing - Budgeting
- Dealer Management - Corporate Sales - Team Management – Challenging Assignments of
Material Handling Equipments in Eastern Region e.g. Forklift Truck ( Battery & Diesel ) Stackers, Racking
Systems, Hydraulic Attachments etc, Indigenous & Linde / Juungheinrich- Germany Make, Water Supply
Project & Silent DG Set
• Presently associates with Josts Engineering Company Limited
• A strategic thinker with a flair for charting out strategies for sales & dealer management and
contributing towards enhancing business volumes & growth and achieving profitability norms.
• Expertise of designing alternate business partner for different segment for achieving the objective of
organaisation.
• Possess excellent interpersonal, analytical, troubleshooting and team building skills with proven ability
in establishing quality systems / procedures & planning / managing resources.
AREAS OF EXPOSURE
Business Development / Marketing
• Identifying and networking with prospective clients, generating business from existing accounts and
achieving profitability and increased sales growth
• Analysing marketing trends and tracking competitors’ activities and providing valuable inputs for product
enhancement and fine tuning sales & marketing strategies.
• Sales promotional activities in the region for generating awareness of our product & services.
Dealer Management
• Establishing strategic alliances / tie-ups with financially strong and reliable dealers, resulting deeper
market penetration and reach.
• Monitoring sales & marketing activities, implementing effective strategies to maximise sales and
accomplish revenue and collection targets.
• Providing assistance to dealers by conducting training programs, ensuring delivery of quality products &
services in the market.
People Management
• Recruiting, training & monitoring the performance of team members to ensure efficiency in sales
operations & meeting of individual targets
CAREER GRAPH
Since 16th
August’2012 Regional Sales Manager
Josts Engineering Company Limited
Product Handled - Fork Lift , Reach Truck, Scissor Lift, Stacker, Racking
System
Key Responsibilities :
• Developing business in New Segment Area wise as wel as Industrial Cluster wise.
• Appointing new Business Partners and motivating them for improve Reach & Penetration in the
Market
• Developing Project Sales with Technical Solutions and earned credentials for Project Order &
Execution.
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2. • Business Growth 20% & Team Handling of Sales / Service / Commercial 10 -12nos
Significant Highlights :
• Successfully handled indigenous & Hyundai Make Material Handling Product (Fork lift Truck,
Platform Truck, Dock Levelers, Scissor Lifts, Stackers, Reach Truck etc.
• Developed new Potential Customers with excellent relationships e.g. Electrosteel, Tata Motors, Hindalco,
ITC, Zuventus, Zydus, Cipla, Alembic, Sastasundar, Vikram Solar, Unilever, Gloster Jute, Ganjes,
Railways, Defence , Power Grid etc.
• Developed Tender Business e.g Railways, RVNL, Defence ( HAL, GRSE, Ordnance Factory etc) NTPC,
BHEL, IOCL, Power Grid, etc.
• Business Growth Every Financial Year & Served the Organaisation as a Performer.
• Remarkable improved after Sales / Service and improved Repeat Sales
Since 2nd
May’2008 - 31st
July'2011 Manager – Marketing
Greaves Cotton Ltd - Kolkata
Product Handled - Silent DG Sets 5 kva to 500 kva in Jharkhand
Key Responsibilities :
• Developing, appointing new business partners and motivating them for greater market penetration and
reach.
• Development of after sales / service for repeat sales.
• To improved market Share.
Significant Highlights :
• Mapped new markets and new segments for the purpose of business growth
• Appointed new dealers for retail , institutional , Bsnl & increased repeat sales.
• Market share increased 2% to 7% and targeted to 10% & collection 0-30days
• Honoured with Best Retail Sales award in 09-10 & marked as leader of future for showing excellence
in performance
1st
June’07 - 30th
April’ 08 Dy Manager – Sales & Marketing
Electrosteel Castings Ltd - Kolkata
Product Handled - DI Pipe in North East
Significant Highlights :
• Successfully monitored water supply projects and key personnel to implement DI pipes for business
growth.
• Appointed new dealer for improve business of DI Pipes in PHED, Govt. Contactor, MES, Railways and
monitoring the Projects & funds in UIDSSMT, JNNURM etc. schemes
• Achieved 20crores business in North East & collected long outstanding payments of Rs 8crores.
1st
March’ 06 - 31st
May’ 07 Asst. Manager – Sales & Marketing
Josts Engineering Company Ltd - Kolkata
Product Handled - Material Handling Equipment ( Fork Lift, Seackers. Racking Systems ) –
Eastern Region
Significant Highlights :
• Successfully handled indigenous & Jungheinrich- Germany Make material handling Product ( Fork lift
Truck, Platform Truck, Dock Levelers, Scissor Lifts, Stackers, Reach Truck etc.
• Developed new Potential Customers with excellent relationships e.g. ITC, Siemens, Reliance, Vesuvius,
Railways, Defence etc.
• Achieved 100% target in 06-07
• Co-ordination with Service Engineers for after sales – service
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3. 1st
June’ 91 - 28th
Feb’ 06 Asst. Manager – Sales & Marketing
Macneill Engineering Ltd ( A group of Williamson & Magor ) - Kolkata
Product Handled - Material Handling Equipment ( Fork Lift Truck ) – Eastern Region
Significant Highlights :
• Started career as Trainee Engineer and subsequently appointed as Sales & Service Engineer.
• Successfully mapped new markets for indigenous, Linde- Germany & Kaup- Germany Make Product
• Developed new Potential Customers with excellent relationships e.g. ITC, BRPL, HPCL, IOCL, HPL,
BRPL, HPCL, Railways, Airports, Defence etc
• Improved Project Sales in TRL- Transfer Car Orissa, BRPL- Renovation of BIG JOE –USA Make –
Assam, MACMET- India – Special Diesel Engine Operated Trolley, IOCL- Flame Proof Truck -
Panipath with technical skill & knowledge,
• Satisfactory after Sales / Service Support Provided to the key customers in Eastern Region.
EDUCATIONAL CREDENTIALS
Diploma in Mechanical Engineering in 1990, Secured 1st
Class – Kolkata
AMIE – A Winter 1994 - Institute of Engineers ( India ) - Kolkata
PERSONAL VITAE
Date of Birth : 4th
Nov’ 69
Passport No : F7527875 Valid till 8th
June’ 16
TRAINING
• Attended Various Internal Trainings on Negotiation Skill, Self Confidence Building Up, Cash Is King,
High Performance Leadership etc
PROJECT
• Project on Fork lift Truck to appear AMIE- Sec-B Examination
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