This document discusses Trex Company's efforts to collect polyethylene film for recycling. It notes that Trex has recycled over 2.5 billion pounds of film in the past 10 years and collects over 3 billion grocery bags per year. The document provides details on Trex products, acceptable films for recycling, and case studies showing increased film collection from partner retailers through signage and education campaigns. It aims to increase film recycling rates through outreach and improving collection opportunities.
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2016 R3 Samara Norman
1. 1Proprietary and Confidential Information
Trex’s Continued Mission to
Collect More Household Film
MassRecycle R3
March 29, 2016
2. 2Proprietary and Confidential Information
About Trex Company, Inc.
• Leading Brand of Composite Lumber in
North America – invented category
• A former division of Mobil Corporation, the
company was formed by four Mobil executives
in 1996 and went public in 1999
• Trex Company’s Headquarters, R&D and
Manufacturing Facilities are located in
Winchester, VA
• A Second plant opened in Fernley, NV in 1999
3. 3Proprietary and Confidential Information
Trex Recycling Facts
• In the past 10 years, Trex has recycled over 2.5
Billion pounds of polyethylene film
• 10,000+ collection points across North America
• Trex collects over 3 Billion recycled grocery bags
to support our manufacturing each year
– Equivalent of over 50 Million #s of bags
• Trex is the largest domestic recycler of single use
shopping bags
• There are about 140,000 recycled bags in a 500
sq. ft. Trex Deck
4. 4Proprietary and Confidential Information
What is Trex?
– Does not Crack, Split, Splinter or Rot
– 25-year Residential Warranty
• 10-year Commercial
– Resistant to Moisture, Insects and Sunlight
– Slip Resistant- More so Wet than Dry
– Never Needs Staining- Only Requires Cleaning
– Works like Wood- use same Tools and Techniques
– No Toxic Chemicals or Preservatives
– Environmentally Friendly- Made of 95% Recycled
and Reclaimed Materials
9. 9Proprietary and Confidential Information
Acceptable Household Film
• Grocery Bags
• Stretch Film / Shrink Wrap
• Newspaper Sleeves
• Paper Towel / Toilet Paper
Overwrap
• Produce Bags
• Dry Cleaning Bags
• Case Wrap (used to wrap soda
bottles, canned goods, water
bottles, etc.)
• Ziploc Bags
• Bread Bags (without clip)
• Ice Bags (DRY - without
metal clips)
• Mattress Bags
• Shipping Pillows, deflated
• Polyethylene Foam (used in
wrapping furniture)
• PE Packaging (2 and 4)
ALL ITEMS MUST BE CLEAN AND DRY
10. 10Proprietary and Confidential Information
Film Collection Process
• Stretch Film is Removed from Pallets and
Consolidated
• Bags are Collected in Participating Vestibule
– Full bags are brought to trailer at back of store
– Loads return to DC for consolidation
• Material is Baled at DC for Easy Storage and
Shipping
• Bales are stored until ready for Pick-Up
• Trex Picks Up material at DC
11. 11Proprietary and Confidential Information
Following That Model
• Dry Cleaners
• Small Retail Stores
• Companies
• Municipalities
• Colleges / Universities
• School Challenge
12. 12Proprietary and Confidential Information
School Recycling Challenge
• Celebrating 10th year
• Objectives:
• Educate students
• Keep film out of the landfills
• Runs America Recycles Day – Earth
Day
• 500 schools participate across the US
and in Canada
• Bags are collected, counted and
returned to Trex partner for recycling
• Winning schools awarded benches
13. 13Proprietary and Confidential Information
Member of FFRG (ACC)
• Primary Goal – Double recycling rate in 5 years
– Nationally, more than 1 billion #s of bags and wraps
were recycled in 2011
• Up 55% from 2005
– Nearly 1.2 B #s of bags & wraps in 2014
*Source: Moore Recycling Associates, Sonoma, CA
• How?
– Communicate
– Collect
– Consolidate
15. 15Proprietary and Confidential Information
Public Outreach
• Consumer signage
designed to increase PE
film collection
• Partnering with retailers
and state agencies in
public awareness
campaigns
• Promoting new label to
increase consumer
understanding
– Sustainable Packaging Coalition
16. 16Proprietary and Confidential Information
• Population 450,000
• Goal: reduce film at MRF
– Film 4% of contamination with carts
• “Recycling Done Right Campaign” Promotion
– Mailers
– Cart tags
– Bins w/ signage
– Bag stuffers
– “L” signs on check stand monitors
Case Study # 1
Vancouver, WA
17. 17Proprietary and Confidential Information
Vancouver’s Results
• 125% increase in material returned from
stores
• No increased contamination
• Reduction of bags at MRF by 75%
• Data provided by Moore Recycling Associates
18. 18Proprietary and Confidential Information
Case Study # 2
Milwaukie, Wisconsin
• Wisconsin identified film & bag recycling as
statewide goal 2015
• Campaign goal:
– Test tactics in increasing consumer awareness
– Improve film recycling opportunities in Milwaukie
• Used 10 Roundy’s stores
– With single main entrances
– Hadn’t conducted significant outreach before
• Bins, signage
19. 19Proprietary and Confidential Information
Milwaukie’s Results
• 25% increase in film collected
• Minimal increase in contamination
• 41% increase in consumer awareness
– Positive measurable impact on customer
knowledge about film recyclability
– Respondents communicated that program gives
them a positive impression of the store
• 36% will select a store because they offer film recycling
20. 20Proprietary and Confidential Information
• Training
• Bins in store fronts w/ posters
• Collection locations in rear of store
• Volume increased 31% year over year
2013 vs. 2014
• Up another 9% 2015 vs. 2014
Case Study # 3
Tops Markets, New York
21. 21Proprietary and Confidential Information
Oxo Biodegradable and / or
Compostable Bags
• Threaten the future of this currently viable
recycling stream
• By definition, these items are not recyclable
• We have a 25 year warranty on our products
• These items CAN NOT be included in film
recycling programs
22. 22Proprietary and Confidential Information
Trex Retail Partners in MA
• Big Y
• Demoula’s Market Basket
• Hannaford
• Kohls
• Price Chopper
• Shaw’s
• Stop and Shop
• Target
• Whole Foods
23. 23Proprietary and Confidential Information
Thank you!
Samara Norman
Senior Material Buyer
Trex Company, Inc.
snorman@trex.com
503-816-3754 cell