California program director Jacy Bolden presents on CARE's California activities to the California Resource Recovery Association conference.

1. California Carpet
Stewardship Program
CRRA Annual Conference
Jacy Bolden, CA Program Director
July 2018, Oakland, CA

2. Today…
• Presentation overview:
• Carpet Stewardship Law = AB 2398 + AB 1158
• Subsidies
• Grants
• Collection
• Outreach
• Buy Recycled: Post-Consumer Carpet (PCC) Products
• Regional Approach
• AB 341 and Carpet – yep, we can help

3. • AB 1158 New Legislation
• New CA Carpet Advisory
Committee Seated
• Engaged with AC
• Received AC Feedback
• Incorporated both CR and AC
Feedback
• Revised 5-year Plan
• Submission August 17, 2018

4. ü Form Advisory Committee
ü Discontinue Energy Recovery Subsidies
• Grants & incentives Structured to Incentivize Highest Recyclability
• 24% Recycling Rate by 2020
• Increase the Recyclability of Carpet
• Expand & Incentivize Markets for Products Made From PCC
• Increase the Weight of PCC Recycled
• Increase Collection Convenience & Increase Collection of PCC
• Increase Processor Capacity (& in California Capacity)
• Reduced Disposal of PCC
• Installer Grants and Incentives
• No CA $ on Penalties or Litigation
• State Agency Procurement and Tear-out Requirements
AB 1158 Requirements

5. Our journey continues
Photo: Aaron Benson on Unsplash
We have come a long way…
24% by 2020

6. Mapping the Path to 24%…And Beyond
Photo by Ruthie on Unsplash

7. 2017 Strategy Expenditures
1. Subsidies (68%)
2. CARE Admin, Staff, Technical Assistance (9%)
3. Grants Program (9%)
4. Collections Drop-Off Sites (4%)
5. Marketing, Education & Outreach (4%)
6. CalRecycle (3%)
7. Legal & Accounting (4%)
Program Strategies

8. Program Delivery

9. SUBSIDIES need something
• Collector/Sorters
• Broadloom Collection
• Tile Collection (pilot)
• Reuse: Tile & Broadloom
• Processors
• Tile Recycling
• Type 1 Recycled Output
• Type 2 Recycled Output
• PC4 (Post-Consumer Carpet
Calcium Carbonate
• Commercial Broadloom (pilot)
• Recycled Product Manufacturer
• Non-Nylon (PET/PTT)
• Non-Nylon (PP)
• Nylon 6 (pilot)
Subsidies

10. Capital Equipment & Testing Grants
Grants
• $1.4 million
• $500K Maximum awards
• Equipment, infrastructure, capacity
building & product development
• Results to Date:
• 9 Projects funded
• 4 Case studies produced
• New recycled/manufactured output 8.5M
• New gross collection (lbs) 2.4M
• New California jobs (#FTEs) 18

11. Micro-Grants for Reuse/Collection
Micro-Grants
• $75K released
• $15K maximum awards
• Equipment/infrastructure
• Support increased carpet collection
for reuse and recycling, such as:
• water-tight cargo containers or bins,
• rain cover retrofits for collection
containers for localized hauling
• Loading ramps and rain covers for
drop-off sites

12. • 50 public drop-off sites serving 43
Counties throughout the state of
California
• 160 flooring retailers recycling directly
with carpet processers
• 8 million lbs. of carpet collected at
CARE’s public drop-off sites in 2017
• 98 million lbs. of carpet collected in
total in 2017
Carpet Collection

13. Move carpet
from here to
here
And on to
recycling
Public Drop-Off Sites –
Increasing
Collection

14. Staffing
Expanded focus on:
§ Market Development
§ Government Procurement
§ Convenient Collection
Staffing

15. • Multi-touch
Communications
• Stakeholder Outreach
• Collateral, Materials
• Online, social media
• Technical Assistance
Consumers
Buy Recycled
Procurement
Grants
Installers
Drop-Off Sites
Training
Curriculum
Retailers
Assessment
Drop-Off Sites
Local
Governments
Public, Retailers,
Installers, Drop-Off
Sites, Promotion
Marketing, Education & Outreach

16. Retailer Outreach

17. Retailer Visits, 94% of Retailers 1,528
• In-person and
phone visits
• Collateral and
customer info
• Assessment
compliance
• Recycling
awareness and
drop-off sites

18. Installer Training
• Launched Supply House
Outreach (Training, Surveys+)
• 176 events to date
• Curriculum for Installers
• CFI Train the Trainer
• Hand-Outs
• Bilingual How-to Videos
• (110k Spanish, 104k English views)
1,690 Installers Reached

19. Impact Outreach
• Monthly E-news
• Strong 31% open rate
• Mailing list over 1800 recipients
• Program updates and news
• Website visits
• 35% of U.S. visits come from
California (compared to 7% from
Georgia, 4% from Texas, etc.)
• Program info, grant resources, blog
articles, news, drop-off site map,
educational materials, etc.

20. 25+ • Buy Recycled Info
• 10+ Vendors
• Drive Demand for
Recycled Carpet Products
• Share with Retailers, Public
Agencies & Businesses
• Support SABRC /
Local EPPP Goals
Buy Recycled Products

21. PCC Product Examples…

22. REGIONAL PILOTS
• MESSAGES:
Where to Recycle, How to Recycle, Buy Recycled/Recyclable
• TARGET AUDIENCES:
Retailers, Installers, Local Government, Haulers,
Collectors
• Los Angeles Area
• Dense urban area challenges: multiple solid waste haulers/recyclers and
franchise agreements, space, etc.
• Sacramento Area
• Capital of State: multiple jurisdictions, varying contract types, market
distance challenges: small urban and rural

23. 70+ flooring retailers in
Designated L.A. Areas
Concentrated in the Communities of:
• Burbank
• Pasadena
• Glendale
• Designated areas of Los Angeles
Processor:
Los Angeles Fiber

24. 71 flooring retailers in the
Greater Sacramento Area
Communities
• Sacramento
• Sacramento County
• Surrounding communities
Processor:
Circular Polymers

25. AB 341 & Carpet…
• Mandatory Commercial Recycling
• Options for Retailers:
• Large Volume: on-site collection
• Franchise Hauler
• Collector/Processor
• Self-Haul
• CARE Drop-off Site
• Carpet Collector/Processor
• CARE + Jurisdiction = AB341
• Evaluate Carpet Retailers in Jurisdiction
• Establish Collection Site
• Marketing, Outreach & Education

26. Thank you.
Jacy Bolden, CA Program Director
jbolden@carpetrecovery.org

27. We have come a long way…
Our journey continues
Photo by Ashim D’Silva on Unsplash