SlideShare a Scribd company logo
1 of 67
Download to read offline
DIGITAL MARKETING
INTRODUCTION
CONSUMERS are exposed to
MULTITUDES of INFORMATION
ONE-TOUCH Marketing or Advertising is
NOT ENOUGH to get ATTENTION
BRANDS and BUSINESSES need MULTIPLE
TOUCH POINT to connect with CUSTOMERS
They need to implement an INTEGRATED MULTI-
CHANNEL DIGITAL MARKETING STRATEGY
Multiple studies confirm the importance of
MULTI-CHANNEL DIGITAL MARKETING including:
80% of Consumers need an
average of SIX TOUCH
POINTS before they make a
PURCHASING DECISION
Studies from Pointclear
recommends TWELVE TOUCH
POINTS per customer for
better results
Startups and SMEs have
LIMITED CAPITALIZATION
Many are reluctant to
spend for MARKETING
MULTI-CHANNEL DIGITAL
MARKETING provides a
very COST-EFFECTIVE
alternative that
DELIVERS RESULTS
MULTI-CHANNEL DIGITAL MARKETING:
is Effective in GENERATING
BUSINESS LEADS
Provides CONSIDERABLE
SAVINGS
Generates 2.8 times better
REVENUE GROWTH
Allows 3.3 times better
OPPORTUNITIES for EXPANSION
The 2014 Digital Marketer report from
Experian Marketing Services highlight
that up to 80 percent of
marketers from around the
world will run MULTI-CHANNEL
DIGITAL MARKETING
CAMPAIGNS
And SO SHOULD YOU!
DIGITAL MARKETING
MULTI-CHANNEL
THE CONCEPT OF
In the INTERNET and SOCIAL MEDIA age,
customers can come from practically EVERYWHERE
Modern Consumers have more CONTROL OVER
THEIR CHOICES of products and services
They want INFORMATION
and CONFIRMATION first
before they buy
Businesses, brands
and marketers need
MULTI-CHANNEL
DIGITAL MARKETING
to reach out to these
types of customers
MULTI-CHANNEL DIGITAL MARKETING
is a strategy that combines various
kinds of direct and indirect marketing
channels to generate favorable
actions or responses from targeted
audiences
It may look like a complex web of
distinct channels all working
towards a similar end, and that is
connecting with potential
customers
More Potential Customers means
Better results for your business
DIGITAL MARKETING
CURRENT STATS AND
TRENDS REGARDING
The Marketing and Advertising
world is changing:
72% of consumers want to CONNECT WITH
BRANDS using integrated digital marketing
strategies
Internet advertising
already surpassed AD
spending on cable and
television networks
based on the latest
Digital AD revenue
report
Multi-channel marketing growth was spurred by the
evolution of multi-platform access to media
Desktops, laptops and notebooks are slowly being
dominated by web-enabled mobile gadgets and devices
The wide availability of internet-connect mobile devices
is causing a tremendous digital phenomena
In the US, mobile market penetration is at 71.8%
coming from 173 million smartphone owners
across the country
In the Philippines, mobile
penetration is at a whopping
101%, reflecting a 39%
Internet penetration rate from
a population of over 97 million
70% of the Philippines’ Netizen
population are below 29 years
of age
96% of its overall Internet
users are on Social Media
This presents a tremendous
opportunity for MULTI-CHANNEL
DIGITAL CAMPAIGNS
Companies who have initiated such
campaigns are already enjoying:
24% increase in Conversion Rates
25% increase in Click-through Rates
27% increase in Revenues
300% faster and much Improved ROI
These are indications of how important a
Multi-channel or Cross-functional Digital
Marketing Campaign is
Digital Marketing Campaign
4 STRATEGIC STEPS
How to Start a Multi-Channel
MARKET RESEARCH
Consumers today have
greater freedom with their
purchasing options
80% of these consumers
perform RESEARCH using
digital channels
The KEY to Digital Marketing
Success is to CONNECT and
ENGAGE with these types of
consumers
WHY IS MARKET
RESEARCH IMPORTANT?
Better Understanding of your clients
Clearly defines your Target Market
Create a tailored Marketing Strategy
Carefully Plan your marketing ahead
Create an Optimized Digital Marketing
Strategy based on your allocated
budget
HOW TO DO MARKET RESEARCH?
Identify the KEY Products And
Services
Identify your UNIQUE SELLING
POINT (USP)
Identify your TARGET MARKET
Identify the Goals And Objectives of
the campaign
Lead Generation
Increased social media followers
Boost brand awareness
Generate Sales
Identify Key Competitors and check
their activities online
HOW TO DO MARKET RESEARCH?
MARKETING STRATEGY
137% of brands are ramping
up on their Multi-channel
Digital Marketing Strategies
They can INTEGRATE
display, mobile, social
and video marketing
into their digital
marketing mix
Provides you with a CLEAR ROADMAP on
marketing
Provides you with a CLEAR APPROACH
towards achieving business goals and
objectives
Enables you to reach TARGETED
AUDIENCES effectively
Ensures you spend your ADVERTISING
BUDGET wisely
Increases RESULTS, CONVERSIONS and
ultimately your PROFITS
WHY IS MARKETING STRATEGY IMPORTANT?
Goal Setting
Approach: Direct or Indirect
Marketing
Channels and Tactics
Offers and Promotions
Execute Steps and Strategies
HOW TO CREATE A MARKETING
STRATEGY?
TOP DIGITAL
MARKETING
CHANNELS AND
STRATEGIES
SEARCH ENGINE
OPTIMIZATION
(SEO)
SEO is the process of making your
website and business WORTHY for
ranking at the top of SEARCH ENGINE
RESULTS PAGES
SEO is vital for Digital Marketing
because:
93% of ONLINE EXPERIENCES
begin by using a search engine
59% of search engine users find
local businesses that satisfies their
needs
The Philippines remain a GOOD
TARGET for Search Marketing this
year and the next
84% of Filipino Internet users
engaged in some form of online
search activity each day
63% of Filipinos conduct their
search queries through their
mobile gadgets each day
Filipino search usage is
broken down according to:
69% - at home
21% - on the move
17% - inside a store
14% - while on a public
transport
SEARCH ENGINE OPTIMIZATION
is good for BUSINESSES who:
have LONG TERM GOALS of
appearing on the 1st page of
SEARCH ENGINE RESULTS
while getting FREE TARGETED
TRAFFIC and exposure
SOCIAL MEDIA
MARKETING
(Paid and Organic)
SMM is the process of utilizing the TOP
SOCIAL SITES to create brand
awareness, drive conversation and
connect to the most targeted audience
as possible
Social media users are increasing
by up to 25% this 2015
Up to 50% of businesses and digital
marketers are planning to increase
their SMM BUDGETS this year
The Philippine online community is still
crazy over SOCIAL MEDIA
Filipinos spend an
average of 4 hours each
day engrossed in their
favorite social network
94% of all Filipino Internet
users are in Facebook
In comparison, only 54% of
American netizens use Facebook
Filipinos are RELYING more on social
media for COMMUNICATING with
friends and loved ones
Facebook Messenger is used
by as much as 82% of Filipino
Internet users
Filipinos are the MOST ENGAGED
SOCIAL MEDIA USERS in the Asia-
Pacific region
SOCIAL MEDIA MARKETING is good for
BUSINESSES who want to:
Increase BRAND AWARENESS
REACH more people
Drive LEADS
Generate contests and promos
PAY-PER-CLICK
(PPC) MARKETING
PPC Marketing is the process of
using top PPC networks such as
Google Adwords to reach
potential customers who:
Already have a NEED for
products and services
Are ACTIVELY SEARCHING
for these needs online
85% of Filipino Internet users
search and watch ONLINE
VIDEOS about the brands,
products and services they are
interested in before they buy
Most won’t mind an ONLINE AD
83% believe that ADs that
provide RELEVANT
INFORMATION can actually
make their lives easier
2015 would be a good year for
business owners and digital
marketers to capitalize on online
advertising, particularly NATIVE
ADVERTISING
Popular international media
websites are already using this
form of advertising in their sites
It is used by local counterparts
including GMANetwork.com and
ABS-CBNNews.com among others
PAY-PER-CLICK MARKETING is
good for BUSINESSES who
want to:
Get TARGETED TRAFFIC
quickly
Generate LEADS and
Increase SALES and
profits
FACEBOOK
MARKETING
Facebook Marketing is the process of using and maximizing
Facebook’s ADVERTISING PLATFORM to boost brand
awareness and reach more customers online
You can reach out to almost any kind of GENERAL CONSUMER
You just need to learn in
what groups and pages
your targeted customer
stay frequently go to at
Facebook
FACEBOOK MARKETING is good
for Businesses who want to:
specifically USE FACEBOOK
TO REACH OUT to a
SPECIFIC MARKET and
Get TRAFFIC QUICKLY
MARKETING
IMPLEMENTATION
Traditional advertising has lost its dominance and touch
Internet advertising already surpassed AD spending
on cable and TV
72% of consumers want to CONNECT WITH BRANDS
using integrated digital marketing strategies
Three Most Important Aspects
of Marketing Implementation
The actual marketing STEPS AND
GUIDELINE
Stick to the MARKETING PLAN
and STRATEGY
Work CONSISTENTLY
MARKETING
OPTIMIZATION
While many have succeeded in their Digital Marketing
campaigns, many have also failed miserably
The reason for failure is NOT that the campaigns lack
creativity, quality materials and qualified personnel
It’s because they failed to establish Marketing
Analysis and Optimization
MARKETING OPTIMIZATION
WHY IS MARKETING ANALYSIS AND OPTIMIZATION IMPORTANT?
54% of unsuccessful
marketers FAILED TO
INVEST and prioritized
marketing analysis and
optimization
MARKETING OPTIMIZATION
WHY IS MARKETING ANALYSIS AND OPTIMIZATION IMPORTANT?
BENEFITS of marketing analysis, tests and optimization:
Identify what’s working and what’s not
Check which marketing channels produce
the most traffic and conversions
Check your visitor’s DEMOGRAPHICS and
BEHAVIOR
Uncover NEW OPPORTUNITIES
Check which keywords have the most
traffic (and use them later for paid ads)
MARKETING OPTIMIZATION
MOST IMPORTANT ASPECTS OF ANALYSIS AND OPTIMIZATION
Web analytics utilization
Data analysis
Optimized activities and
re-planning based on
actual data
MARKETING OPTIMIZATION
TOP 3RD PARTY ANALYTICS
Google Analytics
Clicky
Statcounter
HubSpot
Adobe Marketing Cloud
GoSquared
Moz Analytics
Webtrends
MARKETING OPTIMIZATION
TOP HOSTED ANALYTICS
Piwik Open Web Analytics
Visitors
Pageviews
Traffic Referrals
Traffic Sources
Average Session Duration
Percentage of New Sessions
TOP WEB ANALYTICS METRICS
Demographics
Mobile and Desktop Users
CONCLUSION
The marketing and
business world is
continuously EVOLVING
To get on TOP OF THE
GAME and compete
effectively it is
important that you
make use of effective
Digital Marketing tools
With new platforms,
new channels and
new opportunities,
brands, organizations
and businesses
COULD NOT AFFORD
to remain IDLE and
focus only on
traditional marketing
channels
They should take action
now and start
PREPARING, PLANNING
and LAUNCHING for a
multi-channel campaign
And bring their
business to this new
age of DIGITAL
MARKETING
Like my Page on Facebook to get the
download of this presentation later today.
https://www.facebook.com/jomerbgregorio
Multi-channel Digital Marketing Presentation

More Related Content

What's hot

Digital marketing for Future Focused Businesses
Digital marketing for Future Focused BusinessesDigital marketing for Future Focused Businesses
Digital marketing for Future Focused BusinessesLaura Hampton
 
Everything About Digital Marketing
Everything About Digital MarketingEverything About Digital Marketing
Everything About Digital MarketingGloriousPoint
 
Digital marketing
Digital marketingDigital marketing
Digital marketingAjithS48
 
Intro digital marketing s3geeks 2019
Intro digital marketing  s3geeks 2019Intro digital marketing  s3geeks 2019
Intro digital marketing s3geeks 2019Lamiaa Ahmed
 
DIGITAL MARKETING MBA NOTES
DIGITAL MARKETING MBA NOTESDIGITAL MARKETING MBA NOTES
DIGITAL MARKETING MBA NOTESMAHIN KARIEM
 
What is digital marketing? Why its Important - An overview, definition and m...
What is digital marketing? Why its Important -  An overview, definition and m...What is digital marketing? Why its Important -  An overview, definition and m...
What is digital marketing? Why its Important - An overview, definition and m...Manoj Pallai
 
Introduction to internet marketing
Introduction to internet marketingIntroduction to internet marketing
Introduction to internet marketingAsung7Shimray
 
The Marriage of Traditional and Digital Marketing
The Marriage of Traditional and Digital MarketingThe Marriage of Traditional and Digital Marketing
The Marriage of Traditional and Digital MarketingHileman Group
 
What is Digital Marketing
What is Digital MarketingWhat is Digital Marketing
What is Digital MarketingHimani Murria
 
The complete Digital Marketing Tutorial
The complete Digital Marketing TutorialThe complete Digital Marketing Tutorial
The complete Digital Marketing TutorialRAHUL CHAVAN
 
Ppt on digital marketing
Ppt on digital marketingPpt on digital marketing
Ppt on digital marketingKholoudFadel
 
Digital marketing slideshow
Digital marketing slideshowDigital marketing slideshow
Digital marketing slideshowMegan430708
 
Digital marketing & campaign management by Sowmak Bardhan
Digital marketing & campaign management by Sowmak BardhanDigital marketing & campaign management by Sowmak Bardhan
Digital marketing & campaign management by Sowmak BardhanSowmak Bardhan
 
Digital marketing ppt
Digital  marketing pptDigital  marketing ppt
Digital marketing pptPriya Bhatia
 
What is Digital Marketing | Digital Marketing Guide | FLC Digital
What is Digital Marketing | Digital Marketing Guide | FLC DigitalWhat is Digital Marketing | Digital Marketing Guide | FLC Digital
What is Digital Marketing | Digital Marketing Guide | FLC DigitalSimardeepNarula
 
Introduction to Digital Marketing (Digital Marketing '15 @ Oulu University)
Introduction to Digital Marketing (Digital Marketing '15 @ Oulu University)Introduction to Digital Marketing (Digital Marketing '15 @ Oulu University)
Introduction to Digital Marketing (Digital Marketing '15 @ Oulu University)Joni Salminen
 

What's hot (20)

Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Digital marketing for Future Focused Businesses
Digital marketing for Future Focused BusinessesDigital marketing for Future Focused Businesses
Digital marketing for Future Focused Businesses
 
Everything About Digital Marketing
Everything About Digital MarketingEverything About Digital Marketing
Everything About Digital Marketing
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
 
Intro digital marketing s3geeks 2019
Intro digital marketing  s3geeks 2019Intro digital marketing  s3geeks 2019
Intro digital marketing s3geeks 2019
 
DIGITAL MARKETING MBA NOTES
DIGITAL MARKETING MBA NOTESDIGITAL MARKETING MBA NOTES
DIGITAL MARKETING MBA NOTES
 
What is digital marketing? Why its Important - An overview, definition and m...
What is digital marketing? Why its Important -  An overview, definition and m...What is digital marketing? Why its Important -  An overview, definition and m...
What is digital marketing? Why its Important - An overview, definition and m...
 
Introduction to internet marketing
Introduction to internet marketingIntroduction to internet marketing
Introduction to internet marketing
 
The Marriage of Traditional and Digital Marketing
The Marriage of Traditional and Digital MarketingThe Marriage of Traditional and Digital Marketing
The Marriage of Traditional and Digital Marketing
 
Digital marketing overview 2016
Digital marketing overview 2016Digital marketing overview 2016
Digital marketing overview 2016
 
What is Digital Marketing
What is Digital MarketingWhat is Digital Marketing
What is Digital Marketing
 
The complete Digital Marketing Tutorial
The complete Digital Marketing TutorialThe complete Digital Marketing Tutorial
The complete Digital Marketing Tutorial
 
Ppt on digital marketing
Ppt on digital marketingPpt on digital marketing
Ppt on digital marketing
 
Digital marketing slideshow
Digital marketing slideshowDigital marketing slideshow
Digital marketing slideshow
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Digital marketing & campaign management by Sowmak Bardhan
Digital marketing & campaign management by Sowmak BardhanDigital marketing & campaign management by Sowmak Bardhan
Digital marketing & campaign management by Sowmak Bardhan
 
Digital marketing ppt
Digital  marketing pptDigital  marketing ppt
Digital marketing ppt
 
What is Digital Marketing | Digital Marketing Guide | FLC Digital
What is Digital Marketing | Digital Marketing Guide | FLC DigitalWhat is Digital Marketing | Digital Marketing Guide | FLC Digital
What is Digital Marketing | Digital Marketing Guide | FLC Digital
 
Introduction to Digital Marketing (Digital Marketing '15 @ Oulu University)
Introduction to Digital Marketing (Digital Marketing '15 @ Oulu University)Introduction to Digital Marketing (Digital Marketing '15 @ Oulu University)
Introduction to Digital Marketing (Digital Marketing '15 @ Oulu University)
 

Viewers also liked

2016 Multi-channel Digital Marketing Presentation
2016 Multi-channel Digital Marketing Presentation2016 Multi-channel Digital Marketing Presentation
2016 Multi-channel Digital Marketing PresentationJomer Gregorio
 
20 best online promotion tips for global ecommerce, online business & digital...
20 best online promotion tips for global ecommerce, online business & digital...20 best online promotion tips for global ecommerce, online business & digital...
20 best online promotion tips for global ecommerce, online business & digital...Social Bubble
 
5 Key differences between Multi Channel and Omni-Channel Testing
5 Key differences between Multi Channel and Omni-Channel Testing5 Key differences between Multi Channel and Omni-Channel Testing
5 Key differences between Multi Channel and Omni-Channel TestingGallop Solutions
 
eMarketer multichannel_marketing—navigating_the_increasingly_complex_customer...
eMarketer multichannel_marketing—navigating_the_increasingly_complex_customer...eMarketer multichannel_marketing—navigating_the_increasingly_complex_customer...
eMarketer multichannel_marketing—navigating_the_increasingly_complex_customer...Max Ardigó 🇦🇷
 
Driving Customer Engagement Through Multichannel Marketing
Driving Customer Engagement Through Multichannel MarketingDriving Customer Engagement Through Multichannel Marketing
Driving Customer Engagement Through Multichannel MarketingTim Suther
 
Herausforderung „Multi-Channel Architecture”
Herausforderung „Multi-Channel Architecture”Herausforderung „Multi-Channel Architecture”
Herausforderung „Multi-Channel Architecture”OPEN KNOWLEDGE GmbH
 
Multichannel Marketing: The New Black
Multichannel Marketing: The New BlackMultichannel Marketing: The New Black
Multichannel Marketing: The New BlackMatt Wilcox
 
Multichannel Marketing
Multichannel MarketingMultichannel Marketing
Multichannel MarketingSallie Burnett
 
How to Stop Random Acts of Channel Marketing, Using Platform Technology (Chan...
How to Stop Random Acts of Channel Marketing, Using Platform Technology (Chan...How to Stop Random Acts of Channel Marketing, Using Platform Technology (Chan...
How to Stop Random Acts of Channel Marketing, Using Platform Technology (Chan...Gage Marketing Group
 
Building a Minimum Viable Product
Building a Minimum Viable ProductBuilding a Minimum Viable Product
Building a Minimum Viable ProductBrian Park
 
Channel Rebates: What Works, What Doesn't, and What to do About it
Channel Rebates: What Works, What Doesn't, and What to do About itChannel Rebates: What Works, What Doesn't, and What to do About it
Channel Rebates: What Works, What Doesn't, and What to do About itDeb Broderson
 
DW 2015: Peter Gleissner - From Silicon Valley to Digital Europe, Innovation ...
DW 2015: Peter Gleissner - From Silicon Valley to Digital Europe, Innovation ...DW 2015: Peter Gleissner - From Silicon Valley to Digital Europe, Innovation ...
DW 2015: Peter Gleissner - From Silicon Valley to Digital Europe, Innovation ...Telenor Group
 
Credit Card Presentation
Credit Card PresentationCredit Card Presentation
Credit Card PresentationGul Rukh Khalid
 
Multichannel Marketing Trends 2017
Multichannel Marketing Trends 2017Multichannel Marketing Trends 2017
Multichannel Marketing Trends 2017Viseven
 
Channel Marketing Programs That Deliver ROI
Channel Marketing Programs That Deliver ROIChannel Marketing Programs That Deliver ROI
Channel Marketing Programs That Deliver ROIJuliann Grant
 

Viewers also liked (19)

Hybrid marketing
Hybrid marketingHybrid marketing
Hybrid marketing
 
Channel
ChannelChannel
Channel
 
2016 Multi-channel Digital Marketing Presentation
2016 Multi-channel Digital Marketing Presentation2016 Multi-channel Digital Marketing Presentation
2016 Multi-channel Digital Marketing Presentation
 
20 best online promotion tips for global ecommerce, online business & digital...
20 best online promotion tips for global ecommerce, online business & digital...20 best online promotion tips for global ecommerce, online business & digital...
20 best online promotion tips for global ecommerce, online business & digital...
 
5 Key differences between Multi Channel and Omni-Channel Testing
5 Key differences between Multi Channel and Omni-Channel Testing5 Key differences between Multi Channel and Omni-Channel Testing
5 Key differences between Multi Channel and Omni-Channel Testing
 
eMarketer multichannel_marketing—navigating_the_increasingly_complex_customer...
eMarketer multichannel_marketing—navigating_the_increasingly_complex_customer...eMarketer multichannel_marketing—navigating_the_increasingly_complex_customer...
eMarketer multichannel_marketing—navigating_the_increasingly_complex_customer...
 
Driving Customer Engagement Through Multichannel Marketing
Driving Customer Engagement Through Multichannel MarketingDriving Customer Engagement Through Multichannel Marketing
Driving Customer Engagement Through Multichannel Marketing
 
Herausforderung „Multi-Channel Architecture”
Herausforderung „Multi-Channel Architecture”Herausforderung „Multi-Channel Architecture”
Herausforderung „Multi-Channel Architecture”
 
Multichannel Marketing: The New Black
Multichannel Marketing: The New BlackMultichannel Marketing: The New Black
Multichannel Marketing: The New Black
 
Multichannel Marketing
Multichannel MarketingMultichannel Marketing
Multichannel Marketing
 
Apple's Brand Power
Apple's Brand PowerApple's Brand Power
Apple's Brand Power
 
How to Stop Random Acts of Channel Marketing, Using Platform Technology (Chan...
How to Stop Random Acts of Channel Marketing, Using Platform Technology (Chan...How to Stop Random Acts of Channel Marketing, Using Platform Technology (Chan...
How to Stop Random Acts of Channel Marketing, Using Platform Technology (Chan...
 
Building a Minimum Viable Product
Building a Minimum Viable ProductBuilding a Minimum Viable Product
Building a Minimum Viable Product
 
Channel Rebates: What Works, What Doesn't, and What to do About it
Channel Rebates: What Works, What Doesn't, and What to do About itChannel Rebates: What Works, What Doesn't, and What to do About it
Channel Rebates: What Works, What Doesn't, and What to do About it
 
Distribution channel marketing
Distribution channel marketingDistribution channel marketing
Distribution channel marketing
 
DW 2015: Peter Gleissner - From Silicon Valley to Digital Europe, Innovation ...
DW 2015: Peter Gleissner - From Silicon Valley to Digital Europe, Innovation ...DW 2015: Peter Gleissner - From Silicon Valley to Digital Europe, Innovation ...
DW 2015: Peter Gleissner - From Silicon Valley to Digital Europe, Innovation ...
 
Credit Card Presentation
Credit Card PresentationCredit Card Presentation
Credit Card Presentation
 
Multichannel Marketing Trends 2017
Multichannel Marketing Trends 2017Multichannel Marketing Trends 2017
Multichannel Marketing Trends 2017
 
Channel Marketing Programs That Deliver ROI
Channel Marketing Programs That Deliver ROIChannel Marketing Programs That Deliver ROI
Channel Marketing Programs That Deliver ROI
 

Similar to Multi-channel Digital Marketing Presentation

Digital marketing strategy
Digital marketing strategyDigital marketing strategy
Digital marketing strategyTechnogics Inc
 
State of marketing measurement survey 2014
State of marketing measurement survey 2014State of marketing measurement survey 2014
State of marketing measurement survey 2014Prayukth K V
 
Scope of Digital Marketing in 2019
Scope of Digital Marketing in 2019Scope of Digital Marketing in 2019
Scope of Digital Marketing in 2019DMscope2019
 
#FlipMyFunnel Boston 2016 - Vala Afshar - 2016 State of Marketing
#FlipMyFunnel Boston 2016 - Vala Afshar - 2016 State of Marketing#FlipMyFunnel Boston 2016 - Vala Afshar - 2016 State of Marketing
#FlipMyFunnel Boston 2016 - Vala Afshar - 2016 State of Marketing#FlipMyFunnel
 
The Fundamentals of Digital Marketing - PUP Taguig Presentation
The Fundamentals of Digital Marketing - PUP Taguig PresentationThe Fundamentals of Digital Marketing - PUP Taguig Presentation
The Fundamentals of Digital Marketing - PUP Taguig PresentationJomer Gregorio
 
ppt on Comparative study in between traditional and digital marketing.
ppt on Comparative study in between traditional and digital marketing.ppt on Comparative study in between traditional and digital marketing.
ppt on Comparative study in between traditional and digital marketing.Khushpreet Singh
 
State of Marketing 2015
State of Marketing 2015 State of Marketing 2015
State of Marketing 2015 Mathew Sweezey
 
2015 state of marketing
2015 state of marketing2015 state of marketing
2015 state of marketingAsim Khan
 
marketing.pptx
marketing.pptxmarketing.pptx
marketing.pptxSaif Uddin
 
IAB europe priorities for digital measurement
IAB europe priorities for digital measurementIAB europe priorities for digital measurement
IAB europe priorities for digital measurementIAB Europe
 
Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer ...
Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer ...Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer ...
Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer ...Catalyst
 
Scope of Digital Marketing in 2019
Scope of Digital Marketing in 2019Scope of Digital Marketing in 2019
Scope of Digital Marketing in 2019DMscope2019
 
Facebook Introduction
Facebook Introduction Facebook Introduction
Facebook Introduction Lê Mỹ Dung
 
Facebook Introduction in Vietnam
Facebook Introduction in VietnamFacebook Introduction in Vietnam
Facebook Introduction in VietnamLê Mỹ Dung
 
Facebook Social Media Presentation
Facebook Social Media PresentationFacebook Social Media Presentation
Facebook Social Media PresentationAaron Emerson
 
Philippines Digital & Content Marketing Landscape 2018
Philippines Digital & Content Marketing Landscape 2018Philippines Digital & Content Marketing Landscape 2018
Philippines Digital & Content Marketing Landscape 2018Dennis Torrecampo
 
digital marketing.pptx
digital marketing.pptxdigital marketing.pptx
digital marketing.pptxSaif Uddin
 
Finding the right IMC channels
Finding the right IMC channelsFinding the right IMC channels
Finding the right IMC channelsTeam Pramkaew
 
Stanley Rao on Green Marketing
Stanley Rao on Green MarketingStanley Rao on Green Marketing
Stanley Rao on Green MarketingTravistom11
 

Similar to Multi-channel Digital Marketing Presentation (20)

Digital marketing strategy
Digital marketing strategyDigital marketing strategy
Digital marketing strategy
 
State of marketing measurement survey 2014
State of marketing measurement survey 2014State of marketing measurement survey 2014
State of marketing measurement survey 2014
 
Scope of Digital Marketing in 2019
Scope of Digital Marketing in 2019Scope of Digital Marketing in 2019
Scope of Digital Marketing in 2019
 
#FlipMyFunnel Boston 2016 - Vala Afshar - 2016 State of Marketing
#FlipMyFunnel Boston 2016 - Vala Afshar - 2016 State of Marketing#FlipMyFunnel Boston 2016 - Vala Afshar - 2016 State of Marketing
#FlipMyFunnel Boston 2016 - Vala Afshar - 2016 State of Marketing
 
The Fundamentals of Digital Marketing - PUP Taguig Presentation
The Fundamentals of Digital Marketing - PUP Taguig PresentationThe Fundamentals of Digital Marketing - PUP Taguig Presentation
The Fundamentals of Digital Marketing - PUP Taguig Presentation
 
ppt on Comparative study in between traditional and digital marketing.
ppt on Comparative study in between traditional and digital marketing.ppt on Comparative study in between traditional and digital marketing.
ppt on Comparative study in between traditional and digital marketing.
 
State of Marketing 2015
State of Marketing 2015 State of Marketing 2015
State of Marketing 2015
 
2015 state of marketing
2015 state of marketing2015 state of marketing
2015 state of marketing
 
marketing.pptx
marketing.pptxmarketing.pptx
marketing.pptx
 
IAB europe priorities for digital measurement
IAB europe priorities for digital measurementIAB europe priorities for digital measurement
IAB europe priorities for digital measurement
 
Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer ...
Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer ...Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer ...
Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer ...
 
Scope of Digital Marketing in 2019
Scope of Digital Marketing in 2019Scope of Digital Marketing in 2019
Scope of Digital Marketing in 2019
 
Facebook Introduction
Facebook Introduction Facebook Introduction
Facebook Introduction
 
Facebook Introduction in Vietnam
Facebook Introduction in VietnamFacebook Introduction in Vietnam
Facebook Introduction in Vietnam
 
Facebook Social Media Presentation
Facebook Social Media PresentationFacebook Social Media Presentation
Facebook Social Media Presentation
 
Philippines Digital & Content Marketing Landscape 2018
Philippines Digital & Content Marketing Landscape 2018Philippines Digital & Content Marketing Landscape 2018
Philippines Digital & Content Marketing Landscape 2018
 
digital marketing.pptx
digital marketing.pptxdigital marketing.pptx
digital marketing.pptx
 
Finding the right IMC channels
Finding the right IMC channelsFinding the right IMC channels
Finding the right IMC channels
 
Stanley Rao on Green Marketing
Stanley Rao on Green MarketingStanley Rao on Green Marketing
Stanley Rao on Green Marketing
 
Campaign Ideation
Campaign IdeationCampaign Ideation
Campaign Ideation
 

More from Jomer Gregorio

Graphic Design Trends to Focus On in 2024
Graphic Design Trends to Focus On in 2024Graphic Design Trends to Focus On in 2024
Graphic Design Trends to Focus On in 2024Jomer Gregorio
 
Top Marketing Channels to Leverage in 2024
Top Marketing Channels to Leverage in 2024Top Marketing Channels to Leverage in 2024
Top Marketing Channels to Leverage in 2024Jomer Gregorio
 
2024 Vision: Emerging Trends in Web Design and Development
2024 Vision: Emerging Trends in Web Design and Development2024 Vision: Emerging Trends in Web Design and Development
2024 Vision: Emerging Trends in Web Design and DevelopmentJomer Gregorio
 
Top Social Media Marketing Trends to Follow in 2024
Top Social Media Marketing Trends to Follow in 2024Top Social Media Marketing Trends to Follow in 2024
Top Social Media Marketing Trends to Follow in 2024Jomer Gregorio
 
Stats and Trends Defining Visual Marketing in 2024
Stats and Trends Defining Visual Marketing in 2024Stats and Trends Defining Visual Marketing in 2024
Stats and Trends Defining Visual Marketing in 2024Jomer Gregorio
 
Stats on Facebook Reels Marketers Cannot Ignore
Stats on Facebook Reels Marketers Cannot IgnoreStats on Facebook Reels Marketers Cannot Ignore
Stats on Facebook Reels Marketers Cannot IgnoreJomer Gregorio
 
Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024Jomer Gregorio
 
2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business GrowthJomer Gregorio
 
Viral Vibes in 2024: How to Elevate Your Business' Social Media Marketing
Viral Vibes in 2024: How to Elevate Your Business' Social Media MarketingViral Vibes in 2024: How to Elevate Your Business' Social Media Marketing
Viral Vibes in 2024: How to Elevate Your Business' Social Media MarketingJomer Gregorio
 
2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business GrowthJomer Gregorio
 
Fuel Your Campaigns with the Latest Digital Marketing Trends of 2024
Fuel Your Campaigns with the Latest Digital Marketing Trends of 2024Fuel Your Campaigns with the Latest Digital Marketing Trends of 2024
Fuel Your Campaigns with the Latest Digital Marketing Trends of 2024Jomer Gregorio
 
Digital Marketing Strategies to Leverage the Buying Power of Gen Z
Digital Marketing Strategies to Leverage the Buying Power of Gen ZDigital Marketing Strategies to Leverage the Buying Power of Gen Z
Digital Marketing Strategies to Leverage the Buying Power of Gen ZJomer Gregorio
 
Trends and Strategies for PPC Advertising in 2024
Trends and Strategies for PPC Advertising in 2024Trends and Strategies for PPC Advertising in 2024
Trends and Strategies for PPC Advertising in 2024Jomer Gregorio
 
Video Marketing Trends to Incorporate into Your Marketing Plan
Video Marketing Trends to Incorporate into Your Marketing PlanVideo Marketing Trends to Incorporate into Your Marketing Plan
Video Marketing Trends to Incorporate into Your Marketing PlanJomer Gregorio
 
Digital Marketing Tips to Survive the Global Inflation
Digital Marketing Tips to Survive the Global InflationDigital Marketing Tips to Survive the Global Inflation
Digital Marketing Tips to Survive the Global InflationJomer Gregorio
 
How AI Can Transform SEO Link Building
How AI Can Transform SEO Link BuildingHow AI Can Transform SEO Link Building
How AI Can Transform SEO Link BuildingJomer Gregorio
 
Questions To Ask Before Hiring a White Label SEO Firm
Questions To Ask Before Hiring a White Label SEO FirmQuestions To Ask Before Hiring a White Label SEO Firm
Questions To Ask Before Hiring a White Label SEO FirmJomer Gregorio
 
Understanding Google's Mobile-First Indexing and Best Practices
Understanding Google's Mobile-First Indexing and Best PracticesUnderstanding Google's Mobile-First Indexing and Best Practices
Understanding Google's Mobile-First Indexing and Best PracticesJomer Gregorio
 
SEO Reseller: An Agency's Guide to Reselling SEO Services
SEO Reseller: An Agency's Guide to Reselling SEO ServicesSEO Reseller: An Agency's Guide to Reselling SEO Services
SEO Reseller: An Agency's Guide to Reselling SEO ServicesJomer Gregorio
 
Leverage Visual Storytelling to Win More Leads
Leverage Visual Storytelling to Win More LeadsLeverage Visual Storytelling to Win More Leads
Leverage Visual Storytelling to Win More LeadsJomer Gregorio
 

More from Jomer Gregorio (20)

Graphic Design Trends to Focus On in 2024
Graphic Design Trends to Focus On in 2024Graphic Design Trends to Focus On in 2024
Graphic Design Trends to Focus On in 2024
 
Top Marketing Channels to Leverage in 2024
Top Marketing Channels to Leverage in 2024Top Marketing Channels to Leverage in 2024
Top Marketing Channels to Leverage in 2024
 
2024 Vision: Emerging Trends in Web Design and Development
2024 Vision: Emerging Trends in Web Design and Development2024 Vision: Emerging Trends in Web Design and Development
2024 Vision: Emerging Trends in Web Design and Development
 
Top Social Media Marketing Trends to Follow in 2024
Top Social Media Marketing Trends to Follow in 2024Top Social Media Marketing Trends to Follow in 2024
Top Social Media Marketing Trends to Follow in 2024
 
Stats and Trends Defining Visual Marketing in 2024
Stats and Trends Defining Visual Marketing in 2024Stats and Trends Defining Visual Marketing in 2024
Stats and Trends Defining Visual Marketing in 2024
 
Stats on Facebook Reels Marketers Cannot Ignore
Stats on Facebook Reels Marketers Cannot IgnoreStats on Facebook Reels Marketers Cannot Ignore
Stats on Facebook Reels Marketers Cannot Ignore
 
Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024
 
2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth
 
Viral Vibes in 2024: How to Elevate Your Business' Social Media Marketing
Viral Vibes in 2024: How to Elevate Your Business' Social Media MarketingViral Vibes in 2024: How to Elevate Your Business' Social Media Marketing
Viral Vibes in 2024: How to Elevate Your Business' Social Media Marketing
 
2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth
 
Fuel Your Campaigns with the Latest Digital Marketing Trends of 2024
Fuel Your Campaigns with the Latest Digital Marketing Trends of 2024Fuel Your Campaigns with the Latest Digital Marketing Trends of 2024
Fuel Your Campaigns with the Latest Digital Marketing Trends of 2024
 
Digital Marketing Strategies to Leverage the Buying Power of Gen Z
Digital Marketing Strategies to Leverage the Buying Power of Gen ZDigital Marketing Strategies to Leverage the Buying Power of Gen Z
Digital Marketing Strategies to Leverage the Buying Power of Gen Z
 
Trends and Strategies for PPC Advertising in 2024
Trends and Strategies for PPC Advertising in 2024Trends and Strategies for PPC Advertising in 2024
Trends and Strategies for PPC Advertising in 2024
 
Video Marketing Trends to Incorporate into Your Marketing Plan
Video Marketing Trends to Incorporate into Your Marketing PlanVideo Marketing Trends to Incorporate into Your Marketing Plan
Video Marketing Trends to Incorporate into Your Marketing Plan
 
Digital Marketing Tips to Survive the Global Inflation
Digital Marketing Tips to Survive the Global InflationDigital Marketing Tips to Survive the Global Inflation
Digital Marketing Tips to Survive the Global Inflation
 
How AI Can Transform SEO Link Building
How AI Can Transform SEO Link BuildingHow AI Can Transform SEO Link Building
How AI Can Transform SEO Link Building
 
Questions To Ask Before Hiring a White Label SEO Firm
Questions To Ask Before Hiring a White Label SEO FirmQuestions To Ask Before Hiring a White Label SEO Firm
Questions To Ask Before Hiring a White Label SEO Firm
 
Understanding Google's Mobile-First Indexing and Best Practices
Understanding Google's Mobile-First Indexing and Best PracticesUnderstanding Google's Mobile-First Indexing and Best Practices
Understanding Google's Mobile-First Indexing and Best Practices
 
SEO Reseller: An Agency's Guide to Reselling SEO Services
SEO Reseller: An Agency's Guide to Reselling SEO ServicesSEO Reseller: An Agency's Guide to Reselling SEO Services
SEO Reseller: An Agency's Guide to Reselling SEO Services
 
Leverage Visual Storytelling to Win More Leads
Leverage Visual Storytelling to Win More LeadsLeverage Visual Storytelling to Win More Leads
Leverage Visual Storytelling to Win More Leads
 

Multi-channel Digital Marketing Presentation

  • 3. CONSUMERS are exposed to MULTITUDES of INFORMATION ONE-TOUCH Marketing or Advertising is NOT ENOUGH to get ATTENTION
  • 4. BRANDS and BUSINESSES need MULTIPLE TOUCH POINT to connect with CUSTOMERS They need to implement an INTEGRATED MULTI- CHANNEL DIGITAL MARKETING STRATEGY
  • 5. Multiple studies confirm the importance of MULTI-CHANNEL DIGITAL MARKETING including:
  • 6. 80% of Consumers need an average of SIX TOUCH POINTS before they make a PURCHASING DECISION Studies from Pointclear recommends TWELVE TOUCH POINTS per customer for better results
  • 7. Startups and SMEs have LIMITED CAPITALIZATION Many are reluctant to spend for MARKETING MULTI-CHANNEL DIGITAL MARKETING provides a very COST-EFFECTIVE alternative that DELIVERS RESULTS
  • 8. MULTI-CHANNEL DIGITAL MARKETING: is Effective in GENERATING BUSINESS LEADS Provides CONSIDERABLE SAVINGS Generates 2.8 times better REVENUE GROWTH Allows 3.3 times better OPPORTUNITIES for EXPANSION
  • 9. The 2014 Digital Marketer report from Experian Marketing Services highlight that up to 80 percent of marketers from around the world will run MULTI-CHANNEL DIGITAL MARKETING CAMPAIGNS And SO SHOULD YOU!
  • 11. In the INTERNET and SOCIAL MEDIA age, customers can come from practically EVERYWHERE Modern Consumers have more CONTROL OVER THEIR CHOICES of products and services
  • 12. They want INFORMATION and CONFIRMATION first before they buy Businesses, brands and marketers need MULTI-CHANNEL DIGITAL MARKETING to reach out to these types of customers
  • 13. MULTI-CHANNEL DIGITAL MARKETING is a strategy that combines various kinds of direct and indirect marketing channels to generate favorable actions or responses from targeted audiences It may look like a complex web of distinct channels all working towards a similar end, and that is connecting with potential customers More Potential Customers means Better results for your business
  • 14. DIGITAL MARKETING CURRENT STATS AND TRENDS REGARDING
  • 15. The Marketing and Advertising world is changing: 72% of consumers want to CONNECT WITH BRANDS using integrated digital marketing strategies
  • 16. Internet advertising already surpassed AD spending on cable and television networks based on the latest Digital AD revenue report
  • 17. Multi-channel marketing growth was spurred by the evolution of multi-platform access to media Desktops, laptops and notebooks are slowly being dominated by web-enabled mobile gadgets and devices
  • 18. The wide availability of internet-connect mobile devices is causing a tremendous digital phenomena In the US, mobile market penetration is at 71.8% coming from 173 million smartphone owners across the country
  • 19. In the Philippines, mobile penetration is at a whopping 101%, reflecting a 39% Internet penetration rate from a population of over 97 million 70% of the Philippines’ Netizen population are below 29 years of age 96% of its overall Internet users are on Social Media
  • 20. This presents a tremendous opportunity for MULTI-CHANNEL DIGITAL CAMPAIGNS Companies who have initiated such campaigns are already enjoying: 24% increase in Conversion Rates 25% increase in Click-through Rates 27% increase in Revenues 300% faster and much Improved ROI
  • 21. These are indications of how important a Multi-channel or Cross-functional Digital Marketing Campaign is
  • 22. Digital Marketing Campaign 4 STRATEGIC STEPS How to Start a Multi-Channel
  • 24. Consumers today have greater freedom with their purchasing options 80% of these consumers perform RESEARCH using digital channels The KEY to Digital Marketing Success is to CONNECT and ENGAGE with these types of consumers
  • 25. WHY IS MARKET RESEARCH IMPORTANT? Better Understanding of your clients Clearly defines your Target Market Create a tailored Marketing Strategy Carefully Plan your marketing ahead Create an Optimized Digital Marketing Strategy based on your allocated budget
  • 26. HOW TO DO MARKET RESEARCH? Identify the KEY Products And Services Identify your UNIQUE SELLING POINT (USP) Identify your TARGET MARKET
  • 27. Identify the Goals And Objectives of the campaign Lead Generation Increased social media followers Boost brand awareness Generate Sales Identify Key Competitors and check their activities online HOW TO DO MARKET RESEARCH?
  • 29. 137% of brands are ramping up on their Multi-channel Digital Marketing Strategies They can INTEGRATE display, mobile, social and video marketing into their digital marketing mix
  • 30. Provides you with a CLEAR ROADMAP on marketing Provides you with a CLEAR APPROACH towards achieving business goals and objectives Enables you to reach TARGETED AUDIENCES effectively Ensures you spend your ADVERTISING BUDGET wisely Increases RESULTS, CONVERSIONS and ultimately your PROFITS WHY IS MARKETING STRATEGY IMPORTANT?
  • 31. Goal Setting Approach: Direct or Indirect Marketing Channels and Tactics Offers and Promotions Execute Steps and Strategies HOW TO CREATE A MARKETING STRATEGY?
  • 34. SEO is the process of making your website and business WORTHY for ranking at the top of SEARCH ENGINE RESULTS PAGES SEO is vital for Digital Marketing because: 93% of ONLINE EXPERIENCES begin by using a search engine 59% of search engine users find local businesses that satisfies their needs
  • 35. The Philippines remain a GOOD TARGET for Search Marketing this year and the next 84% of Filipino Internet users engaged in some form of online search activity each day 63% of Filipinos conduct their search queries through their mobile gadgets each day
  • 36. Filipino search usage is broken down according to: 69% - at home 21% - on the move 17% - inside a store 14% - while on a public transport
  • 37. SEARCH ENGINE OPTIMIZATION is good for BUSINESSES who: have LONG TERM GOALS of appearing on the 1st page of SEARCH ENGINE RESULTS while getting FREE TARGETED TRAFFIC and exposure
  • 39. SMM is the process of utilizing the TOP SOCIAL SITES to create brand awareness, drive conversation and connect to the most targeted audience as possible Social media users are increasing by up to 25% this 2015 Up to 50% of businesses and digital marketers are planning to increase their SMM BUDGETS this year
  • 40. The Philippine online community is still crazy over SOCIAL MEDIA Filipinos spend an average of 4 hours each day engrossed in their favorite social network 94% of all Filipino Internet users are in Facebook In comparison, only 54% of American netizens use Facebook
  • 41. Filipinos are RELYING more on social media for COMMUNICATING with friends and loved ones Facebook Messenger is used by as much as 82% of Filipino Internet users Filipinos are the MOST ENGAGED SOCIAL MEDIA USERS in the Asia- Pacific region
  • 42. SOCIAL MEDIA MARKETING is good for BUSINESSES who want to: Increase BRAND AWARENESS REACH more people Drive LEADS Generate contests and promos
  • 44. PPC Marketing is the process of using top PPC networks such as Google Adwords to reach potential customers who: Already have a NEED for products and services Are ACTIVELY SEARCHING for these needs online
  • 45. 85% of Filipino Internet users search and watch ONLINE VIDEOS about the brands, products and services they are interested in before they buy Most won’t mind an ONLINE AD 83% believe that ADs that provide RELEVANT INFORMATION can actually make their lives easier
  • 46. 2015 would be a good year for business owners and digital marketers to capitalize on online advertising, particularly NATIVE ADVERTISING Popular international media websites are already using this form of advertising in their sites It is used by local counterparts including GMANetwork.com and ABS-CBNNews.com among others
  • 47. PAY-PER-CLICK MARKETING is good for BUSINESSES who want to: Get TARGETED TRAFFIC quickly Generate LEADS and Increase SALES and profits
  • 49. Facebook Marketing is the process of using and maximizing Facebook’s ADVERTISING PLATFORM to boost brand awareness and reach more customers online You can reach out to almost any kind of GENERAL CONSUMER You just need to learn in what groups and pages your targeted customer stay frequently go to at Facebook
  • 50. FACEBOOK MARKETING is good for Businesses who want to: specifically USE FACEBOOK TO REACH OUT to a SPECIFIC MARKET and Get TRAFFIC QUICKLY
  • 52. Traditional advertising has lost its dominance and touch Internet advertising already surpassed AD spending on cable and TV 72% of consumers want to CONNECT WITH BRANDS using integrated digital marketing strategies
  • 53. Three Most Important Aspects of Marketing Implementation The actual marketing STEPS AND GUIDELINE Stick to the MARKETING PLAN and STRATEGY Work CONSISTENTLY
  • 55. While many have succeeded in their Digital Marketing campaigns, many have also failed miserably The reason for failure is NOT that the campaigns lack creativity, quality materials and qualified personnel
  • 56. It’s because they failed to establish Marketing Analysis and Optimization
  • 57. MARKETING OPTIMIZATION WHY IS MARKETING ANALYSIS AND OPTIMIZATION IMPORTANT? 54% of unsuccessful marketers FAILED TO INVEST and prioritized marketing analysis and optimization
  • 58. MARKETING OPTIMIZATION WHY IS MARKETING ANALYSIS AND OPTIMIZATION IMPORTANT? BENEFITS of marketing analysis, tests and optimization: Identify what’s working and what’s not Check which marketing channels produce the most traffic and conversions Check your visitor’s DEMOGRAPHICS and BEHAVIOR Uncover NEW OPPORTUNITIES Check which keywords have the most traffic (and use them later for paid ads)
  • 59. MARKETING OPTIMIZATION MOST IMPORTANT ASPECTS OF ANALYSIS AND OPTIMIZATION Web analytics utilization Data analysis Optimized activities and re-planning based on actual data
  • 60. MARKETING OPTIMIZATION TOP 3RD PARTY ANALYTICS Google Analytics Clicky Statcounter HubSpot Adobe Marketing Cloud GoSquared Moz Analytics Webtrends
  • 61. MARKETING OPTIMIZATION TOP HOSTED ANALYTICS Piwik Open Web Analytics Visitors Pageviews Traffic Referrals Traffic Sources Average Session Duration Percentage of New Sessions TOP WEB ANALYTICS METRICS Demographics Mobile and Desktop Users
  • 63. The marketing and business world is continuously EVOLVING To get on TOP OF THE GAME and compete effectively it is important that you make use of effective Digital Marketing tools
  • 64. With new platforms, new channels and new opportunities, brands, organizations and businesses COULD NOT AFFORD to remain IDLE and focus only on traditional marketing channels
  • 65. They should take action now and start PREPARING, PLANNING and LAUNCHING for a multi-channel campaign And bring their business to this new age of DIGITAL MARKETING
  • 66. Like my Page on Facebook to get the download of this presentation later today. https://www.facebook.com/jomerbgregorio