Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Multi-channel Digital Marketing Presentation

1,810 views

Published on

The presentation file for my Speaking Engagement on CavSu's Kick-off 2015: Turning the New Age of Technology into Marketing Advantages.

Big thanks to Cavite State University - Main Campus and Jma-cvsu Chapter.

  • Hi! Get Your Professional Job-Winning Resume Here! 👉 http://bit.ly/rexumtop
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Multi-channel Digital Marketing Presentation

  1. 1. DIGITAL MARKETING
  2. 2. INTRODUCTION
  3. 3. CONSUMERS are exposed to MULTITUDES of INFORMATION ONE-TOUCH Marketing or Advertising is NOT ENOUGH to get ATTENTION
  4. 4. BRANDS and BUSINESSES need MULTIPLE TOUCH POINT to connect with CUSTOMERS They need to implement an INTEGRATED MULTI- CHANNEL DIGITAL MARKETING STRATEGY
  5. 5. Multiple studies confirm the importance of MULTI-CHANNEL DIGITAL MARKETING including:
  6. 6. 80% of Consumers need an average of SIX TOUCH POINTS before they make a PURCHASING DECISION Studies from Pointclear recommends TWELVE TOUCH POINTS per customer for better results
  7. 7. Startups and SMEs have LIMITED CAPITALIZATION Many are reluctant to spend for MARKETING MULTI-CHANNEL DIGITAL MARKETING provides a very COST-EFFECTIVE alternative that DELIVERS RESULTS
  8. 8. MULTI-CHANNEL DIGITAL MARKETING: is Effective in GENERATING BUSINESS LEADS Provides CONSIDERABLE SAVINGS Generates 2.8 times better REVENUE GROWTH Allows 3.3 times better OPPORTUNITIES for EXPANSION
  9. 9. The 2014 Digital Marketer report from Experian Marketing Services highlight that up to 80 percent of marketers from around the world will run MULTI-CHANNEL DIGITAL MARKETING CAMPAIGNS And SO SHOULD YOU!
  10. 10. DIGITAL MARKETING MULTI-CHANNEL THE CONCEPT OF
  11. 11. In the INTERNET and SOCIAL MEDIA age, customers can come from practically EVERYWHERE Modern Consumers have more CONTROL OVER THEIR CHOICES of products and services
  12. 12. They want INFORMATION and CONFIRMATION first before they buy Businesses, brands and marketers need MULTI-CHANNEL DIGITAL MARKETING to reach out to these types of customers
  13. 13. MULTI-CHANNEL DIGITAL MARKETING is a strategy that combines various kinds of direct and indirect marketing channels to generate favorable actions or responses from targeted audiences It may look like a complex web of distinct channels all working towards a similar end, and that is connecting with potential customers More Potential Customers means Better results for your business
  14. 14. DIGITAL MARKETING CURRENT STATS AND TRENDS REGARDING
  15. 15. The Marketing and Advertising world is changing: 72% of consumers want to CONNECT WITH BRANDS using integrated digital marketing strategies
  16. 16. Internet advertising already surpassed AD spending on cable and television networks based on the latest Digital AD revenue report
  17. 17. Multi-channel marketing growth was spurred by the evolution of multi-platform access to media Desktops, laptops and notebooks are slowly being dominated by web-enabled mobile gadgets and devices
  18. 18. The wide availability of internet-connect mobile devices is causing a tremendous digital phenomena In the US, mobile market penetration is at 71.8% coming from 173 million smartphone owners across the country
  19. 19. In the Philippines, mobile penetration is at a whopping 101%, reflecting a 39% Internet penetration rate from a population of over 97 million 70% of the Philippines’ Netizen population are below 29 years of age 96% of its overall Internet users are on Social Media
  20. 20. This presents a tremendous opportunity for MULTI-CHANNEL DIGITAL CAMPAIGNS Companies who have initiated such campaigns are already enjoying: 24% increase in Conversion Rates 25% increase in Click-through Rates 27% increase in Revenues 300% faster and much Improved ROI
  21. 21. These are indications of how important a Multi-channel or Cross-functional Digital Marketing Campaign is
  22. 22. Digital Marketing Campaign 4 STRATEGIC STEPS How to Start a Multi-Channel
  23. 23. MARKET RESEARCH
  24. 24. Consumers today have greater freedom with their purchasing options 80% of these consumers perform RESEARCH using digital channels The KEY to Digital Marketing Success is to CONNECT and ENGAGE with these types of consumers
  25. 25. WHY IS MARKET RESEARCH IMPORTANT? Better Understanding of your clients Clearly defines your Target Market Create a tailored Marketing Strategy Carefully Plan your marketing ahead Create an Optimized Digital Marketing Strategy based on your allocated budget
  26. 26. HOW TO DO MARKET RESEARCH? Identify the KEY Products And Services Identify your UNIQUE SELLING POINT (USP) Identify your TARGET MARKET
  27. 27. Identify the Goals And Objectives of the campaign Lead Generation Increased social media followers Boost brand awareness Generate Sales Identify Key Competitors and check their activities online HOW TO DO MARKET RESEARCH?
  28. 28. MARKETING STRATEGY
  29. 29. 137% of brands are ramping up on their Multi-channel Digital Marketing Strategies They can INTEGRATE display, mobile, social and video marketing into their digital marketing mix
  30. 30. Provides you with a CLEAR ROADMAP on marketing Provides you with a CLEAR APPROACH towards achieving business goals and objectives Enables you to reach TARGETED AUDIENCES effectively Ensures you spend your ADVERTISING BUDGET wisely Increases RESULTS, CONVERSIONS and ultimately your PROFITS WHY IS MARKETING STRATEGY IMPORTANT?
  31. 31. Goal Setting Approach: Direct or Indirect Marketing Channels and Tactics Offers and Promotions Execute Steps and Strategies HOW TO CREATE A MARKETING STRATEGY?
  32. 32. TOP DIGITAL MARKETING CHANNELS AND STRATEGIES
  33. 33. SEARCH ENGINE OPTIMIZATION (SEO)
  34. 34. SEO is the process of making your website and business WORTHY for ranking at the top of SEARCH ENGINE RESULTS PAGES SEO is vital for Digital Marketing because: 93% of ONLINE EXPERIENCES begin by using a search engine 59% of search engine users find local businesses that satisfies their needs
  35. 35. The Philippines remain a GOOD TARGET for Search Marketing this year and the next 84% of Filipino Internet users engaged in some form of online search activity each day 63% of Filipinos conduct their search queries through their mobile gadgets each day
  36. 36. Filipino search usage is broken down according to: 69% - at home 21% - on the move 17% - inside a store 14% - while on a public transport
  37. 37. SEARCH ENGINE OPTIMIZATION is good for BUSINESSES who: have LONG TERM GOALS of appearing on the 1st page of SEARCH ENGINE RESULTS while getting FREE TARGETED TRAFFIC and exposure
  38. 38. SOCIAL MEDIA MARKETING (Paid and Organic)
  39. 39. SMM is the process of utilizing the TOP SOCIAL SITES to create brand awareness, drive conversation and connect to the most targeted audience as possible Social media users are increasing by up to 25% this 2015 Up to 50% of businesses and digital marketers are planning to increase their SMM BUDGETS this year
  40. 40. The Philippine online community is still crazy over SOCIAL MEDIA Filipinos spend an average of 4 hours each day engrossed in their favorite social network 94% of all Filipino Internet users are in Facebook In comparison, only 54% of American netizens use Facebook
  41. 41. Filipinos are RELYING more on social media for COMMUNICATING with friends and loved ones Facebook Messenger is used by as much as 82% of Filipino Internet users Filipinos are the MOST ENGAGED SOCIAL MEDIA USERS in the Asia- Pacific region
  42. 42. SOCIAL MEDIA MARKETING is good for BUSINESSES who want to: Increase BRAND AWARENESS REACH more people Drive LEADS Generate contests and promos
  43. 43. PAY-PER-CLICK (PPC) MARKETING
  44. 44. PPC Marketing is the process of using top PPC networks such as Google Adwords to reach potential customers who: Already have a NEED for products and services Are ACTIVELY SEARCHING for these needs online
  45. 45. 85% of Filipino Internet users search and watch ONLINE VIDEOS about the brands, products and services they are interested in before they buy Most won’t mind an ONLINE AD 83% believe that ADs that provide RELEVANT INFORMATION can actually make their lives easier
  46. 46. 2015 would be a good year for business owners and digital marketers to capitalize on online advertising, particularly NATIVE ADVERTISING Popular international media websites are already using this form of advertising in their sites It is used by local counterparts including GMANetwork.com and ABS-CBNNews.com among others
  47. 47. PAY-PER-CLICK MARKETING is good for BUSINESSES who want to: Get TARGETED TRAFFIC quickly Generate LEADS and Increase SALES and profits
  48. 48. FACEBOOK MARKETING
  49. 49. Facebook Marketing is the process of using and maximizing Facebook’s ADVERTISING PLATFORM to boost brand awareness and reach more customers online You can reach out to almost any kind of GENERAL CONSUMER You just need to learn in what groups and pages your targeted customer stay frequently go to at Facebook
  50. 50. FACEBOOK MARKETING is good for Businesses who want to: specifically USE FACEBOOK TO REACH OUT to a SPECIFIC MARKET and Get TRAFFIC QUICKLY
  51. 51. MARKETING IMPLEMENTATION
  52. 52. Traditional advertising has lost its dominance and touch Internet advertising already surpassed AD spending on cable and TV 72% of consumers want to CONNECT WITH BRANDS using integrated digital marketing strategies
  53. 53. Three Most Important Aspects of Marketing Implementation The actual marketing STEPS AND GUIDELINE Stick to the MARKETING PLAN and STRATEGY Work CONSISTENTLY
  54. 54. MARKETING OPTIMIZATION
  55. 55. While many have succeeded in their Digital Marketing campaigns, many have also failed miserably The reason for failure is NOT that the campaigns lack creativity, quality materials and qualified personnel
  56. 56. It’s because they failed to establish Marketing Analysis and Optimization
  57. 57. MARKETING OPTIMIZATION WHY IS MARKETING ANALYSIS AND OPTIMIZATION IMPORTANT? 54% of unsuccessful marketers FAILED TO INVEST and prioritized marketing analysis and optimization
  58. 58. MARKETING OPTIMIZATION WHY IS MARKETING ANALYSIS AND OPTIMIZATION IMPORTANT? BENEFITS of marketing analysis, tests and optimization: Identify what’s working and what’s not Check which marketing channels produce the most traffic and conversions Check your visitor’s DEMOGRAPHICS and BEHAVIOR Uncover NEW OPPORTUNITIES Check which keywords have the most traffic (and use them later for paid ads)
  59. 59. MARKETING OPTIMIZATION MOST IMPORTANT ASPECTS OF ANALYSIS AND OPTIMIZATION Web analytics utilization Data analysis Optimized activities and re-planning based on actual data
  60. 60. MARKETING OPTIMIZATION TOP 3RD PARTY ANALYTICS Google Analytics Clicky Statcounter HubSpot Adobe Marketing Cloud GoSquared Moz Analytics Webtrends
  61. 61. MARKETING OPTIMIZATION TOP HOSTED ANALYTICS Piwik Open Web Analytics Visitors Pageviews Traffic Referrals Traffic Sources Average Session Duration Percentage of New Sessions TOP WEB ANALYTICS METRICS Demographics Mobile and Desktop Users
  62. 62. CONCLUSION
  63. 63. The marketing and business world is continuously EVOLVING To get on TOP OF THE GAME and compete effectively it is important that you make use of effective Digital Marketing tools
  64. 64. With new platforms, new channels and new opportunities, brands, organizations and businesses COULD NOT AFFORD to remain IDLE and focus only on traditional marketing channels
  65. 65. They should take action now and start PREPARING, PLANNING and LAUNCHING for a multi-channel campaign And bring their business to this new age of DIGITAL MARKETING
  66. 66. Like my Page on Facebook to get the download of this presentation later today. https://www.facebook.com/jomerbgregorio

×