Instagram has become a popular platform for sharing photos and videos with over 300 million monthly active users worldwide. It allows both amateur and professional photographers to easily share their work and connect with others through hashtags and the friends feature. Businesses can benefit from Instagram by using high-quality photos and videos to generate sales, advertise products and services for free, and invite users to other social networks like Facebook and Twitter. Data shows Thailand has over 7.8 million monthly active Instagram users, most of whom are regular smartphone users, providing an opportunity for brands to connect with customers through creative and inspirational content on the platform. A case study of a Mercedes-Benz campaign saw large increases in website traffic when combining Instagram ads with other online

1. Client logo (optional)
2015: Is Thailand Ready for Instagram?
Source: diyphotography.net

2. Something you may already know
about Instagram
• Communicate through
visual language
• A place you can look for
inspiration and creativity
• Global community
• What to do, where to go
• Capture and post
• Love, comment and share
Source: jeffbullas.com

3. Make sure your photos look good before posting
Source: osocio.com Source: imgarcade.com Source: gigaom.com

4. Why Instagram become popular?
• Everybody can be a photographer!
- great app for amateur to professional photographers
• User-friendly
- less icons, less tabs
- get connected easily (find friends function)
• Hashtag boost
- high chance to reach new audience
- reach target customers
• Invite the users to your other social network
- share function to Facebook and Twitter

5. Why Instagram become popular?
• Generate sales
- decide whether to buy or not from the photos
• Easier to capture the user’s attention
- human brain can receive the data via photo
faster than text
• Free advertising *exclude the sponsored post
- no need to pay Instagram
• 15-second of video and carousel
- a new channel to advertise your product and service

6. How you can present yourself in Instagram:
Photo, Video, Carousel
Source: instagram.com Source: instagram.com Source: instagram.com

7. Why Instagram can team up
with your social network?
• Over 300 million monthly
active users worldwide
- 75 million daily
active users
• 20% of internet users
are on Instagram
- compared with
other social networks,
20% is a huge amount!
Source: instagram.com

8. Why Instagram can team up
with your social network?
• Incredibly fast growth
- founded in 2010
- added hashtag
function in 2011
- bought by Facebook
in 2012
- available in both
IOS and Android
Source: instagram.com

9. Data about Thai Instagram Users
• 7.8 million monthly active
users
• Growth from 2014 – 2015
is +74%
• Around 90% of users are
normal users. (10% are
celebrities and
influencers)
• People spend most time
on smartphones (more
than TV, laptop and
tablet)
• 2 out of 3 people own a
mobile phone in Thailand
(around 45 million
people)
• 39% of them are
smartphone users
Source: instagram.com

10. Data about Thai Instagram Users
Source: instagram.com

11. A message through Instagram photos
• Product/Service
characteristics
• Product/Service details
• Make the users
feel royal with
the brand
• Invite more customers
• Sneak peak on
your followers
• Follow what
they are following
• Catching up trends
Source: wersm.com

12. Sponsored Posts
Source: aripfan.com Source: thumbsup.com Source: socialprworld.com

13. Case Study: Mercedez-Benz USA
• Story: launch the GLA, the first compact SUV
• Objective: to build and introduce GLA among millennial drivers
• Online marketing: fuel the advertisement on Facebook and
Instagram
- “How would you pace the all-new GLA?”
- Create inspirational ad: The automobile and the dog
- The dog, Maddie, is actually an influencer
from ThisWildIDea
- Present the strong look of the car and
the great storage it can carry

14. Case Study: Mercedez-Benz USA
• Result:
- 54% increase in website visits from Facebook and
Instagram ads
- 580% increase in website visit when Facebook and Instagram
ads combined with Facebook Direct Response Ads
Source: digiday.com Source: adweek.com

15. In short…
Instagram is one of the fastest growing platform
among world’s remarkable social network. It is not only
for posting photos, uploading videos, and staying
connected, it is more than that. By combining the
creativity and marketing, Instagram can increase number
of visits to your website and high ROI.
If you have any questions, please feel free to ask us.
Why? Because we know how to use it.
Source: virtue-marketing.com

16. By Panadda Roongruangratanakul (Content Marketing Specialist)