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1. Self-Research–Audience ResearchProject
Here is all the informationwe foundasagroup:
Initial Research - Audience Interests
When looking to specific audience interests, we found that topics surrounded technology. We looked
at 6 different social media sites, Instagram, Tiktok, Discord, Twitter, Facebook and Reddit. We chose
these as are they are most used and recognised social media platforms and could yield the most
useful information. These topics included games, google, general news, video games, video,
shopping, internet tools, community, internet and business, music, software and social networking.
Based on these factors we are going to focus our website on these topics, we have yet to decide
specifics but feel that sticking to what the website has said will give us the best result when it comes
to audience satisfaction.
Twitter
Twitter is a social media platform that google says is “An American microblogging and social
networking service on which users post and interact with messages known as "tweets". Its ranked by
similarweb as the 4th most visited platform in the world and has 6.53 billion visits. Its audience
interest consists of social networking, online, email, internet tools, sign, community, internet, news,
google, video games, software, international news, google tools, google apps, business, search,
music, shopping and videos. The users of twitter are 68.1% male and 31.9% female, the majority of
these people are aged 25-34, making up 38.5% of total user base. Twitter also has a mobile version
which is used 80% more than the website as more people have access to a smartphone rather than a
computer.
TikTok
Tiktok is a video focused social networking owned by bytedance, it hosts a variety of short-form user
videos from genres like dance, comedy and education with durations from 15 seconds to 3 minutes.
TikTok is globally ranked the 17th most visited platform and also in the last 6 months tiktok has a total
of 1.34 Billion visits, some of the main topics that the audience search when using tiktok are software,
music, blog, video games and social network. The users of tiktok are 60% female and 40% male
between the ages of 16-24 at 60% and between the ages 25-44 is 26% meaning a younger audience
who are female are more interested in this app. The top 4 paid keywords are tiktok,tiktok ads,tik tok
advertising and tiktok ads manager which are used when a person has a paid promotion.tik tok also
has very similar competitors such as google which is ranked at the top and also facebook, twitter and
Instagram other common apps which are very popular.
Instagram
Instagram have had 6.24 billion total visits. Instagram.com’s marketing strategy is focused on Direct
with 72.31% of traffic coming from this channel, followed by search with 16.19%. Some of the
main topics that instagram use is shopping, news, software, internet tools, blog google apps,
sign, games, search, communities, music, internet, international news, social business, video
and social network. However instangram have some competition with similar sites- twitter,
facebook, titok, reddit, discord and more. In terms of gender demographics, 68% of
instagramers are female. Overall, 38% of female internet users are on instagram compared
with 26% of male internet users. 59% of internet users between the games of 18 and 29 use
instagram and 33% of internet users between the ages of 30 and 49 use instagram.
16–24-year-olds interests:
 92% of 16-24 year olds would think less of a brand that harms the environment and 47%
would stop buying from them.
 Students spend over £3.2 billion on nights out alone.
 80% claim that they have eco-anxiety.
 46% said they would rather stay in and have a takeaway than go out.
 Technology and social digital interaction.

2.  One in 4 have a famous role model.
 70% of young people agree they are impatient.
 16-24 year olds use five screens ; a smart phone,tv, laptop, desktop and ipad/ipod
 They don't like having to wait for a long adverts.