How Mobile drives Indonesian to do shopping discovery and price comparison
•Download as PPTX, PDF•
1 like•987 views
The document discusses how mobile drives product research and online shopping in Indonesia. It finds that Indonesians heavily rely on their smartphones to compare prices, products, and specifications online before purchases. Over 70% of Indonesians accessing price comparison sites like Priceza do so from their mobile devices. Popular product categories searched include electronics, fashion, and lifestyle items. The document also finds that price comparison users in Indonesia have high purchase intent, with conversion rates up to 5-6% after visiting these sites. It suggests brands and online merchants can partner with price comparison sites to reach these informed mobile shoppers at the point of purchase.
Recommended
Recommended
More Related Content
What's hot
What's hot (19)
Viewers also liked
Viewers also liked (19)
Similar to How Mobile drives Indonesian to do shopping discovery and price comparison
Similar to How Mobile drives Indonesian to do shopping discovery and price comparison (20)
Recently uploaded
Recently uploaded (16)
How Mobile drives Indonesian to do shopping discovery and price comparison
- 1. How Mobile drives Indonesian to do shopping discovery and price comparison 20 January 2015
- 2. Does anyone check / compare prices before buying?
- 3. Type of Research Done via Smartphone Question asked: Which of these did you do using a smartphone? Total Respondents: 1716 Base: Internet users (accessing via computer, tablet or smartphone) | Answering based on a recent purchase (in select categories) | Researched online on a smartphone Source: The Consumer Barometer Survey 2014 / 2015 https://www.consumerbarometer.com/en/graph-builder/?question=S38&filter=country:indonesia What kind of product research did people do on their smartphones? • Compare Prices • Compare Products • Compare Spec
- 4. Type of Research Done via Smartphone Question asked: Which of these did you do using a smartphone? Total Respondents: 1716 Base: Internet users (accessing via computer, tablet or smartphone) | Answering based on a recent purchase (in select categories) | Researched online on a smartphone Source: The Consumer Barometer Survey 2014 / 2015 https://www.consumerbarometer.com/en/graph-builder/?question=S38&filter=country:indonesia,malaysia,thailand,vietnam,philippines,singapore What kind of product research did people do on their smartphones? Indonesia is The Winner!
- 5. Internet Use During Purchase Stages Question asked: Which of these did you do on the Internet / using apps in relation to your recent purchase decision? Total Respondents: 2216 Base: Internet users (accessing via computer, tablet or smartphone) | Answering based on a recent purchase (in select categories) | Researched online Source: The Consumer Barometer Survey 2014 / 2015 https://www.consumerbarometer.com/en/graph-builder/?question=S29&filter=country:indonesia Compare Choices Online In which part(s) of the purchase process did people use the Internet?
- 6. Priceza Survey of Consumer Buying Behavior • Best Price = Reasonable Price! – May not buy the cheapest one. – Quality Product – Trusted Store • Trust is very Important! – How can I know that I can trust this store? • Too may choices!!?? – How can I know who offer the best price? Priceza Survey: ผลสรุปเปรียบเทียบเบื้องต้นจากการสารวจความคิดเห็นต่อการเลือกซื้อสินค้าผ่านสื่อออนไลน์ระหว่างสมาชิก priceza และบุคคลทั่วไป ระหว่างวันที่ 10 – 13 สิงหาคม 2015 Respondent: 1) สมาชิก Priceza (Member) 2) บุคคลทั่วไป
- 7. SearchProduct Name … Priceza is the leading Product Search Engine and Price Comparison Shopping targeting SE Asia.
- 8. Priceza Company Timeline Priceza Launched in Thailand Reach Over 1 Million Visits/month Reach Over 2 Million Visits/month Japanese VC CyberAgent Ventures invested in Priceza Priceza Launched in Indonesia Priceza Launched in 4 more countries Priceza New Platform Launched to support Multi-Devices Reach Over 9 Million Visits/month
- 9. Priceza Philippines Pop: 108m Launching March 6, 2015 Priceza targets >600m consumers Aiming to Dominate Market to be NO.1 Price Comparison in SE Asia Priceza Thailand Bangkok Pop: 68m Jan 1, 2010 Priceza Malaysia Pop: 30m Launching March 6, 2015 Priceza Indonesia Pop: 254m May 1, 2013 Priceza Vietnam Pop: 93m Launching June 2015 Source: CIA World Factbook, Priceza Singapore Pop: 6m Launching March 6, 2015
- 10. We are helping Millions of Consumers to Shop Smarter! 10 Millions Monthly Active Visits 333,000 Visits Every Day! It’s around 10X of a Soccer Stadium full People that want to
- 11. - 10,000,000 20,000,000 30,000,000 40,000,000 50,000,000 60,000,000 70,000,000 80,000,000 2010 2011 2012 2013 2014 2015(E) Priceza Traffic Performance
- 12. Consumer Insights How consumers in Indonesia use Mobile to empower them to make smarter shopping decision
- 13. What device does Indonesian use to do price and product comparison? Mobile Desktop Tablet Source: Company Data as of Jan-2016 from Priceza Indonesia
- 14. Mobile Leads the Price Comparison Behavior 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Mobile Tablet Desktop Evolution of Traffic Mix • Responsive Site to support Desktop, Tablet and Mobile - 2011 to Aug 2014: Dedicated Mobile Site - Sep 2014: Launched Responsive Design in Thailand - Nov 2014: Launched Responsive Design in Indonesia - Ready to use Responsive Site in 4-country expansions in 2015 • Android App (>50k downloads) - Indonesia Native Android App will be launching in Q1-2015 • iOS App (>50k downloads) - Indonesia Native iOS App will be launching in Q2-2015 Overview Source: Company Data as of Jan-2015 from both Thailand and Indonesia
- 15. Who are those people that doing price comparison? Source: Google Analytics of Priceza Indonesia of FY-2015 • Male 67%, Female 33% • Age Group: 76% is 18-34 years old • Access from: Mobile 70%, Desktop 26%, Tablet 4% • They are Millennials: Tech Savvy, Mobile Enthusiasts, Trust on Information that they can find by themselves, and Check prices before they buy!
- 16. What product category that they are searching on the Price Comparison site? Electronic s 37% Lifestyle 22% Fashion 29% Health & Beauty 10% Others 2% Share of items users clicked by category Source: Company Data as of Jan-2015 from both Thailand and Indones • Continued growth of Electronics - fuelled by strong demand from consumers and promotions from merchants • Non-electronics already representing >60% of clicks - Users cannot compare fashion items by apple-to-apple but they use Priceza to discover items they like • Fashion grows constantly according to the growing number of items • Strong Lifestyle and Health & Beauty footprint thanks to assortment expansion Overview
- 17. Do they really buy something after doing price comparison? • Price Comparison Users are ready to shop and having high Buying Intention – Priceza’s Sale CVR% for Ecommerce Merchants can be 600% higher than Google and Facebook Ad • Google/Facebook – Avg. Sale CVR% 0.5%-2% from UBS Research 0% 1% 2% 3% 4% 5% 6% 7% Sale Conversion Rate Comparison Source: UBS Research on ASEAN eCommerce 2014 and Priceza Data
- 18. Users go to Price Comparison site to make their Final Buying Decision! Other Media reach users early in consumer buying stages Reach users more effective at the right time Sale Conversion at ~ 1.5% - 5.5% Consumer Buying StagesWant Smartphone Which brand? iPhone or Samsung? OK I want iPhone Who offer Best price?
- 19. Mr.William’s View on Price Comparison’s Traffic CEO, Tokopedia Mr. William Tanuwijaya Traffic from Price Comparison is quite good in quality as they have high buying intention.
- 20. How to Reach Them? How Brands and Ecommerce Stores can utilize this opportunities to engage with them
- 21. How to reach price comparison users? Users Updating PricezaBo t Online Merchants
- 22. What is the Business Model of Price Comparison site? Shop Directly at EC-Site Key Benefits for Merchants 1. Traffic 2. Sale Conversions 3. Member Acquisition
- 23. Priceza’s Benefits for Online Stores Influence and promote Ecommerce Brands to consumers at the buying stage Target marketing by promoting your products to drive Sales Conversion and Customer Acquisition. Drive real revenue for Ecommerce / Online Store
- 25. Happy Selling More!! and Open for Q&A Session Thank You! Terima kasih ขอบคุณครับ
- 26. Our Office Across SE Asia PT. Priceza Kota Kasablanka Prudential Centre Level 22, Jl. Casablanca Raya Kav.88, Jakarta Indonesia 12870 Tel. + 62 21 2960 7416, Fax. +62 21 2960 7201 Email: info@priceza.co.id Priceza Co., Ltd. (Headquarter) 126/101 Thaisri Tower, 26th Floor, Krungthonburi Road, Banglampoolang, Khlong San, Bangkok Thailand 10600 Company Registration No.: 0105554078566 Tel. +662-860-6125, Fax. +662-860-6247 Email: info@priceza.com
Editor's Notes
- Good Afternoon Everyone. My name is Thanawat, CEO of Priceza Priceza is the leading Price Comparison Platform in SE Asia. Today I’d like to share with you… How Mobile drives Indonesian to do shopping discovery and price comparison
- Let me start with a quick poll to the audience in this room. Does anyone check or compare prices before you buy? If yes, please raise your hand. OK, it’s around XX% Almost everyone love discount and I’m too!
- Moreover, there is a survey conducted by Google confirming that there’s a real need for price comparison need as well. They asked Indonesian internet users What kind of product research did they do on their smartphones? And the most people told that they use Smartphone to help them Compare Prices, compare products and specs There is a real need for this. Another question, if I compare this to other 5 countries in SE Asia, what do think is the country that do comparison the most?
- The answer is Indonesia! Indonesian is the most savvy shopper in SE Asia from Google Research. 50% told that they do price comparison and product comparison before they buy.
- And another question from this survey also confirm this behavior. The survey ask this question… In which part(s) of the purchase process did you use the Internet? The most Indonesian people 63% told that they use Internet the most to compare choices online.
- Moreover, Priceza conducted our own research as well and we find three interesting insights First, people do price comparison not to buy on the cheapest price. Surprise?? They want to find the Reasobale Price. I call it Best Price. So in order to sell online, as a Online Retailer, you don’t need to just solely reply on the price dumping. You need to make sure that you have the high quality product. Make your store well-known and trusted by consumers. Second, again Trust is very important to Indonesian. You need to make sure that you serve your customers well and make them satisfied on the first purchase in order to make them a returned customer. Third, Indonesian feel that they have too many choices to compare. With all the advertsigin on the TV from several players like Tokopedia, Lazada, Bukalapak, MatahariMall and many more. Their question is who can offer them the best price.
- So Priceza comes in to answer this need. Priceza is the leading price comparison shopping website It aggregates all the leading and trustworthy online sellers into one single place So consumer can search for the product I want to buy and compare prices in one click! So they don’t miss the best deal ever.
- Priceza was established 6 years ago in 2010 in Thailand. Within one year, we had over 1 Million shopper visits/month and over 2 Million visits/month in 2012. In 2013, the leading VC firm CyberAgent Ventures from Japan backed our company and on that yest we launched our service in Indonesia. Last year in 2015, we expanded Priceza to 4 more countries that is SG, MY, PH and VN and we reached milestone of over 9 Million shopper visits/month.
- So rightnow Priceza is operating in 6 major countries in SEA. Our biggest markets are Thailand and Indonesia.
- Priceza is now serving over 10 million shopper visits/month. People go to Priceza to search for product and compare prices. How big is 10 Million per month? So it’s around 300,000 people per day. It’s 10 Soccer Stadium, Full of People that want the best prices going to Priceza every day.
- Priceza shows an explosive growth over the past 6 years Last year in 2015, Priceza has shopper traffic of over 70M Visits.
- Let’s get to know more about the consumer insight. How Indonesian use Mobile to help them make smart shopping decision.
- For sure, Indonesia is a Mobile-First country. We see that over 70% of the users do price comparison via Mobile Devices. Second go to the Desktop at 26% And the rest go to Tablet.
- You can see the trend from 2013 that people is using Mobile more and more to do price comparison until it owns over 70% today.
- People who do Price Comparison are Gen-Y Online Shoppers. 67% is Male 76% has the age range between 18-34 years old. They are Mobile Enthusiasts, Trust on Information that they research by themselves.
- What product category that they are searching on the Price Comparison site? Very broad, around 37% of people are searching for Electronics product / Gadgets. The second biggest one is Fashion items. So people don’t only use Price Comparison to compare prices. They use it to do shopping discovery as well as they cannot compare fashiopm proudct be Apple to Apple. The 3rd biggest category is Life Style product: furniture, consumer products, health and beauty respectively
- For sure in Ecommerce business, Online Sellers need to do a lot of online advertisement to bring traffic to their websites. So the big question for Ecommerce Retailer is that … Do they really buy something after doing price comparison? The key metric to assess the quality of the traffic is called Sale CVR. What we see in our data is that the Average Sale Conversion Rate from Priceza Traffic is around 1.5% to 5.5% Comparing to the industry average Sale CVR of Google and Facebook for Indoensia is around 0.5% to 2%. So it means when the consumer go to Price Comparison site, they are 300% to 600% more chance to buy when compare to after they click on Google or Facebook Ad. What is the reason behind this? I have an answer for that.
- The reason is that people go to Price Comparison website when they are at the lower steps of the buying process At the 1st stage, a consumer is thinking he want a smartphone And then, he is researhing or go testing which brand or model is suitable to him It comes down to whicg model to choose from … iPhone or Samsung And lastly, he decide ok I want an iPhone and the question is who offer the best price? During the lower stage of this buying stage, consumers are ready to shop and they go to Price Comparison website to make their purchase decision
- I got a real feedback from one of the leading Ecommerce player in Indonesia. I talked to Mr.Wlliam, CEO of Tokopedia to see his view on the performance of Price Comparison traffic. He confirmed that the traffic from Price Comparison has a good quality with high intention to buy.
- With all of this potential, the big question is How to Reach Them? How Brands and Ecommerce Stores can utilize this opportunities to engage with them
- Priceza is the NO.1 Price Comparison Platform in SE Asia with over 10 Million shopper visits/month. For Ecommerce Retailers that want to get more sales from this. The process is very simple. Priceza has the engine called Priceza Robot. It’s the orange robot on the center. This robot will go to check your online store and fetch all the data to promote in Priceza. Moreover, the robots run 24 hrs X 7 days. It will keep all the data fresh and up-to-date. You don’t need to prepare any data for us. For example, you have 100,000 SKUs, this robot will go to collect it all and feed into our platform instantly.
- So when the users search for product in Priceza, we show the most up-to-date results to them and then we drive those users to buy directly at your website. Priceza attracts Millions of people to search for products and compare prices We are sending a huge load of shoppers to merchants everyday. And Priceza helps generating Millions of online sales for Ecommerce Retailer.
- In Summary, for Online Retailers, you can get three major benfits from utilizing Price Comparison Platform: First, you can influence and promote your brand to the very highly target group of Online Shoppers Second, this is a very target marketing by promoting your products to drive Sales Conversions and Customer Acquisition. Third, it help drive more revenue for your store.
- For Priceza, we are working with all the leading Ecommerce players in SE Asia. There are over 1,000 online stores enjoying our performance That’s to finish my session. Terima kasih
- Terima kasih